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Login Mail Storytelling

italian specs

The Login Mail Storytelling is a product composed by an only desktop format exclusively delivered by Italiaonline.
All the creativities delivered in redirect, tracking pixel included, must be provided in https. Creativities not conforming to https will be not published.
Send creativities by email to with reference to Italiaonline Sales Account in copy: at least 3 working days before publication. In the subject of the email, please indicate order ID and description (Ex: LB_012345 – Advertiser Name – Product Name – Month/Year): in absence of order ID, indicate the description (see the creativity policy for details).


Available On

Libero Mail, Virgilio Mail

Desktop format specifications

Format GIF, JPEG
Size 1440×1024 px
Maximum weight 150 KB
Creativity instructions It’s possible to send one or two creativities . For each creativity it’s necessary an URL. The URL can be the same or not.

Notes for creativities

The best visibility area is 980×600 px (see the light blue area in JPG and PSD files available to download above). Pay attention to the login box: do not cut off the creativity where the box is located, but leave the adv message outside the box. Background color: please provide a hex code color. It must be the same color used in the creative background.

Link and tracking


URL must be sent separately to Italiaonline, do not enter or change it in creativities. Each creativity can have a single URL associated with. Send to Italiaonline a link with a domain (eg: …) or an equivalent click command, not an IP address (eg http://123.156.789 …).

Tracking – Click count

Optional: provide a click command that tracks the landing page.

Tracking – Impression count

Optional: provide a tracking pixel for counting the impressions. It’s only admitted a tracking pixel (usually a GIF image 1×1 px) with HTTPS protocol (all the elements of the Login page must be compliant with HTTPS).


See all ADV formats