Italiaonline is accelerating its presence in the Connected TV (CTV) sector thanks to an exclusive partnership with Titan OS. The agreement entrusts IOL Advertising with the management and sale of advertising space in Italy for the independent operating system that powers Smart TVs of brands leader as well as the integration of Titan Channels on Sony Android devices.
Thanks to an ecosystem of over 15 million Smart TVs in Europe, the advertising agency focuses on native formats and targeting based on real user viewing behavior: an offering distinguished by a brand-safe and highly technological approach.
The partnership introduces two key solutions for advertisers:
- Homepage Video Premium Spot: a full-screen ad with active audio that appears when the TV is turned on. It ensures maximum user attention in a context free of other advertising.
- In-Stream Video Spot: 100% non-skippable spots inserted within free streaming channels (FAST), designed to maximize engagement.
But the real added value lies in the integration of Titan’s proprietary operating system data, which allows for planning based on socio-demographic, behavioral, and intent data, monitoring incremental reach, managing frequency caps, and obtaining a unified view of consumption across linear TV, BVOD, AVOD, and SVOD.
This solution complements Italiaonline’s video offering, with Nexo’s thematic channels and the Group’s vast network of premium digital properties, strengthening its role in brands’ digital video strategy.