SiViaggia returns from the TTG Travel Experience 2026 with a wealth of ideas, visions, and new collaboration opportunities for the travel industry.
Through video interviews, live contributions, and in-depth discussions, insights and direct feedback were gathered to analyze emerging trends and understand new market directions, while consolidating longstanding partnerships and forging new synergies: a valuable opportunity for discussion and networking.
A central moment of the presence of the SiViaggia and iOL Advertising team was the roundtable discussion “The Formula for Excellence,” created in collaboration with HeyLight. The meeting offered an in-depth analysis of the concept of excellence in Italian tourism: from travelers’ expectations to customer experience evaluation criteria, up to the emotional impact that turns a trip into an indelible memory.
See you at the next edition!