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CPC Perf Multisize IOL

italian specs

The product consists of 7 display formats and 1 Native responsive format.
All the creativities delivered in redirect, tracking pixel included, must be provided in https. Creativities not conforming to https will be not published.
Send creativities by email to with reference to Italiaonline Sales Account in copy: at least 3 working days before publication. In the subject of the email, please indicate order ID and description (Ex: LB_012345 – Advertiser Name – Product Name – Month/Year): in absence of order ID, indicate the description (see the creativity policy for details).

Available On

Libero Mail, Libero Tecnologia, Virgilio Local, Virgilio Mail, Virgilio Motori, Virgilio Notizie, Virgilio Sport, Virgilio Video, Buonissimo, QuiFinanza, SiViaggia, Supereva, 3Bmeteo, Upday

Formats: Native responsive and Display IAB standard

Only one Native Responsive format is available. It automatically adapts itself to the size of the available space and it is particulary suitable for integrated communication in editorial contests. For technical specifications, please refer to the “Native Responsive Format Specifications” section at the bottom of the page. This type of format cannot be used in redirect or click tracking.
There are also 7 standard IAB display formats available too, including at least 3 mandatory. Italiaonline recommends to produce them all or alternatively the minimum set of the best performing features: 300×250, 728×90, 300×600. The technical specifications of these formats are summarized in the table below.
Italiaonline recommends to produce all the formats (Native Responsive + Display) but it’s also possibile to choose one of the two types (Native Responsive or Display).

Leaderboard 728×90 px
Medium Rectangle 300×250 px
Skyscraper 160×600 px
HalfPage 300×600 px
Masthead 970×250 px
Banner Mobile 320×50 px
Masthead Mobile 320×100 px

Format specifications

Formats Gif, Jpeg
Loop max 30”
Max weight 40 kb
Redirect Yes Tags JS in https

Native responsive format specifications

Title max 25 characters spaces included
Body max 150 characters spaces included
Icon (not mandatory) 1:1
Image 1200×627 px;
max 200 kb;
Sponsored by max 25 characters spaces included (brand of advertisement)

Best practice Native Responsive format


  • Use an evocative image not focused on product, but calling to some action
  • Write complete sentences
  • Give as much information as you can in summary
  • Use humor or ask questions in order to arouse the interest of the audience and capture their attention
  • Make a promise to propose a solution for a need

To avoid:

  • No text or logo must appear into the evocative images
  • No price should appear in titles
  • The brand name must not appear in the titles
  • Do not exceed the recommended number of characters

Redirect (not applicable to Native responsive format)

Third-party tag

Provide third-party tags like iframes or javascript tag, with HTTPS protocol.

Third-party creativity 

It is admitted to change third-party creativities as long as after a previous request.

Third-party animation lenght

The animation of ads must not exceed 30 seconds. After that, animation must be completely stopped. There could be another 4 minutes of animation, but only if user-initiated play (click required).


There must be only one URL and only the final URL associated with each creative.

Link and tracking


URL must be sent separately to Italiaonline. It’s necessaty each creativity to have a single URL associated and only the final URL. The URLS in redirect are not avaiable. Send to Italiaonline a link with a domain (eg: …).
In the case of HTML5 creativities, it’s necessary not to put the URL into the creativity.

Tracking  – Click count

You can use third-party tags for tracking clicks, following the directions in the Redirect chapter, or alternatively you can provide clickcommand (tracking URLs).

Tracking – Impression count

Allowed trackings for the impressions.


See all ADV formats