Once again, Italiaonline made its mark at Intersections 2026, IAB Italia’s leading event dedicated to marketing, communication, creativity and technology. Throughout the event, the iOL Advertising and QRate booth welcomed a steady stream of visitors, with QRate joining as a specialist media curation partner.
Colleagues from across all Media & Tech teams met with clients and prospects, handing out flyers featuring QR codes to claim a complimentary one-year subscription to Libero’s premium services.
The workshop hosted by iOL Advertising, “Attention. Trust. Moment. The New Media Value Stack”, also drew a full house. Opening the session, Umberto Poschi, Chief Media & Tech Officer, traced the company’s evolution into an AI digital company, introducing the Group’s brands and highlighting its everyday connection with 29 million monthly active users, 66% market reach and over 10 million email accounts.
Domenico Pascuzzi, Media & Tech Marketing Director, then explored the current market landscape and presented iOL Advertising’s proposition, focusing on the shift from contact to value. While Reach, Frequency and CPM measure contact, Attention, Trust and Moment measure its value: attention must be earned, trust must be built, and the right moment must be recognized. This equation underpins Italiaonline’s competitive advantage, built on three key pillars: brands, first-party data and technology.
To close the session, Lucio Napolitano, Advertising Director, moderated a panel featuring Erik Rosa from iProspect and Massimo Colombo from 3BMeteo, before unveiling a preview of some of the new developments set to shape the advertising sales house in 2027.
The event went beyond the workshop. Carmine Laltrelli, ADV Tech & Operations Director, also took part in a Google Italia roundtable on the international expansion of Italian digital businesses. He shared the experience of Easybid, our publisher monetization platform powered by Google Ad Manager 360, which is attracting growing interest in international markets.
See you at Intersections 2027!