The Titan CTV Spot format, available on smart TVs with Titan OS, starts automatically and remains visible for the entire duration of the browsing session. Link Even if the format is not clickable in a CTV , it’s mandatory to associate a click URL or advertiser domain with the creative for reporting and ad quality control. Failure to provide the click URL or advertiser domain may result in a delay or failure to activate the campaign. Impression Count Tracking Optional: provide a tracking pixel (delivered as an Image: delivery in Javascript mode not expected). Quartile Count Tracking Opzionale: fornire fino a 4 tracking pixel (erogati come Immagine: non prevista erogazione in modalità Javascript). *Note: some of the items provided may not be used to deliver the campaign, but all items must be provided.
Send your creatives via email to advops@italiaonline.it, copying your Italiaonline Sales Account, at least three business days before publication. In the subject line of the email, please include the order ID and description (e.g., LB_012345 – Advertiser Name, Product Name, Month/Year); if the order ID is not provided, please include the description (see details in the creative policy).Specifications
Image dimensions
Minimum 1920x1080px
Maximum 3840x2160px
Image format
PNG or JPG
Image weight
Max 1 MB
Template size
Link
Logo
Maximum width: 999 px
Format: transparent PNG
Maximum weight: 100 KB
Call-to-action
Maximum length: 20 characters
Format video
MP4
Size video
16:9 a 1920×1080 (full HD) in h264 a 20-30 mbps
Weight max
20Mb
Duration max
30 seconds
Audio
AAC at least 192 kbps
Subtitles
Bottom, maximum height 200px (if present)
Frame rate
Original content (23.976fps or 25fps) without frames duplication (if possible)
Redirect
Optional: The format can be delivered by Italiaonline or through third parties.
TAG: VAST Standard 3.0 (no VPAID). Only URL redirects with HTTPS protocol will be accepted (all elements of the redirect creative must be accessed in secure mode).
HOSTING: For programmatic campaigns, the creative must be hosted by the buyer.
AUDIO: Must not be managed within the creative.
DURATION: Maximum video length 30 seconds, no interactions are allowed.
CREATIVITY ROTATION: Up to three creatives (videos) can be rotated and associated with the same tag.Link and tracking
Only tracking pixels with HTTPS protocol will be accepted (all creative elements must be called in secure mode).
Only tracking pixels with HTTPS protocol will be accepted (all creative elements must be called in secure mode).