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ADV FORMATS

Native lead

italian specs

The Native Lead is a static format delivered by Italiaonline and Third Parties.
All the creativities delivered in redirect, tracking pixel included, must be provided in https. Creativities not conforming to https will be not published.
Send creativities by email to traffico@adv.italiaonline.it with reference to Italiaonline Sales Account in copy: at least 5 working days before publication. In the subject of the email, please indicate order ID and description (Ex: LB_012345 – Advertiser Name – Product Name – Month/Year): in absence of order ID, indicate the description (see the creativity policy for details).

Available on

Libero Mail App, Virgilio Mail App

Format specifications

Headline Refers to the product name (maximum 25 characters).
Body Refers to the text of the advertisement (maximum 50 characters).
Logo GIF, JPEG, PNG (the images must not have transparency but a flat colored background)
Logo size 128×128 px
Max weight icon 25 KB
Call to Action Click/View
Redirect No: the format is managed  by Italiaonline.
Advertiser Max 25 characters

Lead collection form specifications

Title Max 50 characters
Image JPEG – 16:9; min. 670x376px – max. 350Kb
Type of form
  • text
  • phone number
  • email
  • one choice
  • multiple choice
  • checkbox

Possibility to indicate if the field is mandatory.

Phone number and email validation.
Policy Text customization and privacy policy links
Button Button text customization
Call to Action Click/View
Customization Title and button color by specifying a color for the format (e.g. # 1c69d4)

Request form specifications

Send confirmation message Text customization
Informations Text customization
Social Social customization and related links
(Possibility to hide this box)
Button Text button and link customization

Links and tracking

Link

The URL must be provided separately to Italiaonline. Each creative must have only one URL associated with it. Send Italiaonline a link with a domain (eg: http://www.italiaonline.it…) or an equivalent click command: not an IP address (eg: http: //123.156.789…).

Tracking Count Click

Optional: provide a click command that draws the landing page.

Tracking Impression Count

Optional: provide a tracking pixel. Only tracking pixels with HTTPS protocol will be accepted (all elements of the creative must be recalled in secure mode)

Documentation

CREATIVITY POLICY
HTML5 GUIDELINES
See all ADV formats