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Web Interstitial

italian specs

The Web Interstitial is a static format, delivered directly by Italiaonline in the Webmail.
All creatives in redirect, including tracking pixels, must be provided in https. Any NON https materials will be excluded from the provision.
Send the creatives by email to traffico@adv.italiaonline.it with a copy of the Italiaonline Sales Account at least 3 working days before publication. In the subject of the email, arrange the order ID and description (Ex: LB_012345 – Advertiser name Product name Month / Year); in the absence of the order ID, arrange the description (see details in the creativity policy).

Available On

Libero Mail, Virgilio Mail

Desktop specifications (mandatory)

Format GIF (not animated), JPG
Size 1000×620
Maximum weight 150 KB
Redirect No: the format is delivered directly by Italiaonline.

Mobile specifications (mandatory)

Format GIF (not animated), JPG
Size 300×600
Maximum weight 150 KB
Redirect No: the format is delivered directly by Italiaonline.

Link and tracking

Link

URL must be sent separately to Italiaonline: do not enter or change it in creativities. Each creativity can have a single URL associated with. Send to Italiaonline a link with a domain (eg: http://adv.italiaonline.it …) or an equivalent click command, not an IP address (e.g. http://123.156.789 …).

Tracking – Click Count

Optional: provide a click command that tracks the landing page as indicated by the third-party service used.

Tracking – Impression Count

Optional: provide a tracking pixel as indicated by the third-party service used. Italiaonline will accept only tracking pixels with HTTPS protocol (all the elements of the redirect creativity must be recalled in safe mode).

Documentation

CREATIVITY POLICY
See all ADV formats