ADV Formats The Retargeting Multisize format is managed by third-party services. TYPE ELEMENT MATERIAL CHARACTERISTICS Link The URL must be provided separately to Italiaonline, it must not be inserted or modified in the creative. Only one URL must be associated with each creative. Send Italiaonline a link with a domain (e.g.: http://www.italiaonline.it …) or an equivalent click command: not an IP address (e.g.: http://123.156.789 …). Click Count Tracking Optional: provide a click command that tracks the landing page, with the method provided by the third-party service used. Impression Count Tracking Optional: provide a tracking pixel with the method provided by the third-party service used. Only tracking pixels with HTTPS protocol will be accepted (all elements of the creative must be called in secure mode). Retargeting Multisize
All URLs, redirects, and tracking links must use HTTPS. Any non-HTTPS materials will be excluded from delivery.
Please send creative assets via email to advops@italiaonline.it, copying your Italiaonline Sales Account Manager, at least 3 business days prior to publication. Include the Order ID and description in the email subject line (e.g., LB_012345 – Advertiser Name Product Name Month/Year); if the Order ID is unavailable, provide the description (see details in the creative policy).Format specifications
CREATIVE ELEMENT
BRAND_LOGO (image)
Image
Client logo (Minimum dimensions: 360 pixels in width or height; maximum file size: 150 KB;
Accepted formats: .jpg, .png, .svg).
BACKGROUND COLOR
Hexadecimal Value (text)
Creative background color in HEX format (e.g., #000000)
TEXT COLOR
Hexadecimal Value (text)
Color of the creative text in HEX format (e.g., #FFFFFF)
TITLE
Text
Default title (max. 86 characters).
Note: In the event of a fallback, this is used if not dynamically populated by the Verada’s Creative Service.
DESCRIPTION
Text
Default description (max. 106 characters).
Note: In the event of a fallback, this is used if not dynamically populated by Verada’s Creative Service.
DEFAULT IMAGE (image)
Image
Default image (Minimum dimensions: 320×320 pixels, Maximum size: 150KB)
Accepted formats: .jpg, .png, .svg.
Note: Used as a fallback if not dynamically populated by the Verada’s Creative Service.
URL
Url
Default Landing Page URL (HTTPS).
Note: In the event of a fallback, this URL is used if not dynamically populated by the Verada’s Creative Service.Link and Tracking