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Parallax Video

italian specs

The Parallax Video format consists of 1 creative and 1 video. It is managed in Redirect by a Third Party.
Italiaonline uses the Madvertise service.
All creatives in redirect, including tracking pixels, must be provided in https. Any NON https materials will be excluded from the delivery.
Send the creatives by email to, keeping in copy and the Italiaonline Sales Account, at least 3 working days before publication. In the subject of the email, indicate the order ID and description (Ex: LB_012345 – Advertiser name Product name Month / Year); in the absence of the order ID, indicate the description (see details in the creativity policy).

Available On

Libero Home Page, Libero Tecnologia, Virgilio Motori, Virgilio Notizie, Virgilio Sport, QuiFinanza, SiViaggia, Supereva


Format JPG, PNG
Size 320×480 px
Maximum weight 100 KB
Redirect Mandatory: the format is delivered by third-parties

Video specifications

Format Video: mp4 in 16:9
Video duration Max 30 seconds
Video maximum weight 5 Mb
Redirect Mandatory: the format is delivered by third-parties

Link and tracking


URL must be sent separately to Italiaonline, do not enter or change it in creativities. Each creativity can have a single URL associated with. Send to Italiaonline a link with a domain (eg: …) or an equivalent click command, not an IP address (eg http://123.156.789 …).

Tracking – Click count

Optional: provide a click command that tracks the landing page as indicated by the third party service used.

Tracking – Impression count

Optional: provide a tracking pixel as indicated by the third party service used. Italiaonline will accept only tracking pixels with HTTPS protocol (all the elements of the redirect creativity must be recalled in safe mode).


See all ADV formats