Native lead
italian specs
The Native Lead is a static format delivered by Italiaonline and Third Parties.
All the creativities delivered in redirect, tracking pixel included, must be provided in https. Creativities not conforming to https will be not published.
Send creativities by email to traffico@adv.italiaonline.it with reference to Italiaonline Sales Account in copy: at least 5 working days before publication. In the subject of the email, please indicate order ID and description (Ex: LB_012345 – Advertiser Name – Product Name – Month/Year): in absence of order ID, indicate the description (see the creativity policy for details).
Available on
Libero Mail App, Virgilio Mail App
Format specifications
| Headline |
Refers to the product name (maximum 25 characters). |
| Body |
Refers to the text of the advertisement (maximum 50 characters). |
| Logo |
GIF, JPEG, PNG (the images must not have transparency but a flat colored background) |
| Logo size |
128×128 px |
| Max weight icon |
25 KB |
| Call to Action |
Click/View |
| Redirect |
No: the format is managed by Italiaonline. |
| Advertiser |
Max 25 characters |
Lead collection form specifications
| Title |
Max 50 characters |
| Image |
JPEG – 16:9; min. 670x376px – max. 350Kb |
| Type of form |
- text
- phone number
- email
- one choice
- multiple choice
- checkbox
Possibility to indicate if the field is mandatory.
Phone number and email validation. |
| Policy |
Text customization and privacy policy links |
| Button |
Button text customization |
| Call to Action |
Click/View |
| Customization |
Title and button color by specifying a color for the format (e.g. # 1c69d4) |
Request form specifications
| Send confirmation message |
Text customization |
| Informations |
Text customization |
| Social |
Social customization and related links
(Possibility to hide this box) |
| Button |
Text button and link customization |
Links and tracking
Link
The URL must be provided separately to Italiaonline. Each creative must have only one URL associated with it. Send Italiaonline a link with a domain (eg: http://www.italiaonline.it…) or an equivalent click command: not an IP address (eg: http: //123.156.789…).
Tracking Count Click
Optional: provide a click command that draws the landing page.
Tracking Impression Count
Optional: provide a tracking pixel. Only tracking pixels with HTTPS protocol will be accepted (all elements of the creative must be recalled in secure mode)
