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Motion Ads MGID – CPC

italian specs

The Motion Ads MGID – CPC format is delivered in CPC mode by a third party, thanks to a native integration that respects the look & feel of the pages of the premium editorial contexts in which it is inserted, allowing the planning of engaging and non-intrusive ADV formats.
All URLs, redirects and tracking must be provided in https. Any NON-https materials will be excluded from delivery.
Send the creativity via email to performance@italiaonline.it with a copy of the Italiaonline Sales Account at least 3 working days before publication.

demo

Available on

Libero, Virgilio, Buonissimo, DiLei, QuiFinanza, SiViaggia, Supereva

Specifications

Minimum sizes 600×400 (16:9, 3:2)
Video duration 15 seconds
Max size 5 Mb
Risolution 1020×680 or more
Formats GIF, MOV & MP4

Link and tracking

Link

The URL must be provided separately to Italiaonline. Each creative must have only one URL associated with it and only the campaign destination URL.

Click Count Tracking

For click tracking you can provide clickcommands (tracking URLs).

Impression Count Tracking

Tracking for impressions is allowed.

Conversion/Lead Count Tracking

For the optimization of campaigns with CPA and/or CPL objectives, a different sensor code (tracking pixel) will be created for each customer at the start of the campaign, which must be inserted on all pages of the site for the correct tracking of conversions and leads.
For advertisers who use Google CM360 (doubleclick) as a tracking service, a guide is available for the correct construction of the URL at this link: https://docs.google.com/document/d/1MgRGeav0M2xiom9xVpURuKyWPb

Documentation

CREATIVITY POLICY
See all ADV formats