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Login Video Responsive

italian specs

The format Login Video Responsive format is delivered in Redirect by third-party services also on Mobile.
All the creativities delivered in redirect, tracking pixel included, must be provided in https. Creativities not conforming to https will be not published.
Italiaonline uses Sizmek (ex MediaMind) service. Upload creativity on Sizmek platform, then send confirmation by email to the Sizmek support with traffico@adv.italiaonline.it with reference to Italiaonline Sales Account in copy,  at least 3 working days before publication. If you prefer to use a different third-party service, provided it is certified by Italiaonline, send tag to traffico@adv.italiaonline.it and Italiaonline Sales Account (always 3 working days before). In the subject of the email, please indicate order ID and description (Ex: LB_012345 – Advertiser Name – Product Name – Month/Year): in absence of order ID, indicate the description (see the creativity policy for details).

TEMPLATE

Available On

Libero Mail, Virgilio Mail

Specifications

1) Produce assets

Images:

  • Desktop background: 1920×1080 jpg/gif. PSD template with safe area “Login_Video_Desktop.psd”.
  • Mobile background: 600×800 jpg/gif. PSD template with safe area “Login_Video_Mobile.psd”.
  • 590×334 jpg/gif First Frame Image for video player.
  • 590×334 jpg/gif Last Frame Image for video player. The image will be shown on video end.

Video:

  •  640×360 or 590×334 Video MP4, max bitrate 1200kbps, max size 2MB.

Note: Crossdevice delivery requires both Desktop and Mobile background images.2.


2) Assets delivery, Q&A

Send the Login Video assets to it-cs@sizmek.com. The creative team will take care of upload the Ad on Sizmek platform.

 

Link and tracking

Link

URL must be sent separately to Italiaonline, do not enter or change it in creativities. Each creativity can have a single URL associated with. Send to Italiaonline a link with a domain (eg: http://adv.italiaonline.it …) or an equivalent click command, not an IP address (eg http://123.156.789 …).

Tracking – Click count

Optional: provide a click command that tracks the landing page as indicated by the third party service used.

Tracking – Impression count

Optional: provide a tracking pixel as indicated by the third party service used. Italiaonline will accept only tracking pixels with HTTPS protocol (all the elements of the redirect creativity must be recalled in safe mode).

Documentation

CREATIVITY POLICY
See all ADV formats