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Brand Header Mobile

italian specs

The Brand Header Mobile is a custom product made up of 2 formatsWallpaper Brand Header Mobile, delivered by Italiaonline, and MPU standard (no rich media) or Maxi, delivered by Italiaonline or in Redirect by third-party services.
All the creativities delivered in redirect, tracking pixel included, must be provided in https. Creativities not conforming to https will be not published.
Send creativities by email to with reference to Italiaonline Sales Account in copy, at least 3 working days before the publication. In the subject of the email, please indicate order ID and description (Ex: LB_012345 – Advertiser Name – Product Name – Month/Year): in absence of order ID, indicate the description (see the creativity policy for details).


Available On

Libero Tecnologia, Virgilio Motori, Virgilio Notizie, Virgilio Sport, Buonissimo, QuiFinanza, SiViaggia, 3Bmeteo, DireDonna, GravidanzaOnLine, Roba da Donne

Mobile Wallpaper Brand Header specifications

Formats Flexible size GIF or JPEG
Aspect Ratio 2:1
Ad Size Large
Size 900×450 px
Min Size 320×160 px
Max Size 450×225 px
Maximum weight 200 Kb
Redirect No: the formats are managed directly by Italiaonline
Flash/Video compatibility No: the formats are not compatible

Instructions for the creativity

  • The format is “flexible” so the creativity is automatically resized in relation to the screen resolution of the device on which it is displayed. However, the aspect ratio of 2: 1 is always guaranteed.
  • This is a mobile format so it’ necessary to send the creativity in two sizes . This allows a better display of creativity on smartphone screens at higher pixel density. Don’t insert logos and text too small.
  • Creativity modifies the standard page header by anchoring the top of the screen to the scroll. When the format is anchored, part of the creativity is covered by the free header. Check the safe area in the jpeg template.
  • The background  of the page is customized with the chosen color (code to be indicated to Italiaonline). Create a shade along the edge of the creatives, with the same color code as the background to obtain a uniform and aesthetically quality result.
  • Creatives cannot have panels or edges that delimit the outline.

MPU specifications

See MPU Italiaonline specs: MPU

Maxi specifications (as an alternative to the MPU)

See Maxi Italiaonline specs: Maxi


Creativities can be managed with a unique tracking code or two tracking codes: one for the Wallpaper Brand Header and one for the MPU. In both cases, specify in the mail if tracking codes are one or two and which creativity you want it to be associated with.


See all ADV formats