AD FORMATS

Retail Media Selex Formats

Selex’s Retail Media solutions include four channels: Digital Signage (screens in physical retail locations), Instore Radio (audio spots in physical retail locations), Digital Onsite (advertising space on the network’s websites), and direct communication via CRM (DEM, SMS, Push).

Creative assets for each format must be sent to advops@italiaonline.it, with a copy to the Italiaonline Sales Account, no later than 8 business days before publication.

In the email subject line, include the order ID and description (e.g., LB_012345 – Advertiser Name Product Name Month/Year): if the order ID is missing, include the description.

Specifications

Reference specifications by format:

DIGITAL SIGNAGE: video format on digital screens in-store, including queue management screens. Content plays automatically and is visible whilst customers are in the shop. View the specifications here
INSTORE RADIO: audio adverts broadcast via the shop’s sound system. View the specifications here
DIGITAL ONSITE: banner formats published on the network’s websites and e-commerce platforms, accessible via desktop and mobile. View the specifications here
CRM (DEM · SMS · PUSH): direct communication with customers via email (DEM), SMS and mobile push notifications. View the specifications here

General guidelines:

All URLs, redirects and tracking codes must be provided via https: any non-https materials will be excluded from delivery.
Send creative assets by email to advops@italiaonline.it, copying in the Italiaonline Sales Account, within the deadlines specified in the specifications for each format.
In the email subject line, please state the order ID and description (e.g. LB_012345 – Advertiser name Product name Month/Year).
Ad creatives must comply with the Selex Creative Policy.

Note on Digital Onsite and HTML5

For Digital Onsite, Selex uses its own HTML5 guidelines — management of the window.clickTag variable, a mandatory 1px border for creatives with a white or transparent background, and compliance with Google Ads’ file size policy — which differ from the standard HTML5 guidelines published by Italiaonline. The information provided in the ‘Technical Notes and Best Practices’ section of the Digital Onsite specification takes precedence over the general public policy.

Documentation

Creativity policy Selex

See all ad formats