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Pull Banner

italian specs

Pull banner format composed by 2 creatives managed in Redirect by Third Party Service.
Italiaonline uses the Madvertise service.
All the creativities delivered in redirect, tracking pixel included, must be provided in https. Creativities not conforming to https will be not published.
Send creatives by mail to, with and the Account Sales Italiaonline in copy at least 5 working days before the publication. In the subject of the mail, indicate order ID and description ID (Ex: LB_012345 – Advertiser Name Product Name Month / Year); in the absence of the order ID, indicate the description (see details in the creative policy).

Available On

Libero Home Page, Libero Tecnologia, Virgilio Motori, Virgilio Notizie, Virgilio Sport, QuiFinanza, SiViaggia, Supereva, DireDonna, GravidanzaOnLine, Roba da Donne


Format Static: JPG, PNG
Size 320×100 px and 320×480 px
Weight Max 200 Kb
Redirect Yes: the format is managed by Third Parties

Link and tracking


URL must be sent separately to Italiaonline, do not enter or change it in creativities. Each creativity can have a single URL associated with. Send to Italiaonline a link with a domain (eg: …) or an equivalent click command, not an IP address (eg http://123.156.789 …).

Tracking – Click count

Optional: provide a click command that tracks the landing page as indicated by the third party service used.

Tracking – Impression count

Optional: provide a tracking pixel as indicated by the third party service used. Italiaonline will accept only tracking pixels with HTTPS protocol (all the elements of the redirect creativity must be recalled in safe mode).


See all ADV formats