Link and Tracking

Link

URL must be sent separately to Italiaonline. It’s necessaty each creativity to have a single URL associated and only the final URL. The URLS in redirect are not avaiable. Send to Italiaonline a link with a domain (eg: http://adv.italiaonline.it …). In the case of HTML5 creativities, it’s necessary not to put the URL into the creativity. Tracking – Click count

You can use third-party tags for tracking clicks, following the directions in the Redirect chapter, or alternatively you can provide clickcommand (tracking URLs) compatible with AdWords. Tracking – Impression count

NOT allowed trackings for the impressions

ADV FORMATS

Placeholder CPM Multisize Standard IAB – IOL

Italian specs

The format Placeholder CPM Multisize Standard IAB – IOL delivers Standard IAB display size.
All urls and tracking must be provided in https. Any NON https materials will be excluded from delivery.
Send the creativity via email to advops@italiaonline.it with a copy of the Italiaonline Sales Account at least 3 working days before publication. In the subject of the email, indicate the order ID and description (Ex: LB_012345 – Advertiser Name Product Name Month/Year); in the absence of the order ID, indicate the description (see details in the creativity policy).

Formats: Display IAB standard

The mix includes 7 standard IAB display formats, of which at least 3 are mandatory. Italiaonline recommends producing all of them or alternatively the minimum set of those that offer the best performance: 300×250, 728×90, 300×600.

Leaderboard	728×90 px
Medium Rectangle	300×250 px
HalfPage	300×600 px
Masthead	970×250 px
Banner Mobile	320×50 px
Masthead Mobile	320×100 px

Specifications of formats Display IAB standard

File type	GIF, JPEG (only in the case of a single creative subject)
Loop	max 30”
Maximum weight	40 kb
Redirect	No

Link and Tracking

Link

URL must be sent separately to Italiaonline. It’s necessaty each creativity to have a single URL associated and only the final URL. The URLS in redirect are not avaiable. Send to Italiaonline a link with a domain (eg: http://adv.italiaonline.it …).
In the case of HTML5 creativities, it’s necessary not to put the URL into the creativity.

Tracking – Click count

You can use third-party tags for tracking clicks, following the directions in the Redirect chapter, or alternatively you can provide clickcommand (tracking URLs) compatible with AdWords.

Tracking – Impression count

NOT allowed trackings for the impressions

Documentation

CREATIVITY POLICY

HTML5 GUIDELINES

See all ADV formats