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Native MGID – CPC RON

The Native MGID – CPC RON format, provided by a third party, allows the planning of engaging and non-intrusive ADV formats thanks to a native integration that respects the look & feel of the pages of the premium editorial contexts in which it is inserted.
All urls, redirects and tracking must be provided in https. Any materials NOT https will be excluded from the delivery.
Send the creatives by email to performance@italiaonline.it with a copy of the Italiaonline Sales Account at least 3 working days before publication.

Native MGID - CPC RON specifications

Size image minimum 600×400 with 16:9 central footprint
Max weight 5 MB
Format jpg, .png
Text 65 characters max (no special characters or punctuation marks at the end of the copy are allowed).
Site For CPA and CPL campaigns it is necessary to insert a script on all pages of the site for the correct counting of leads and conversions.

Link and tracking

Link

URL must be sent separately to Italiaonline. It’s necessaty each creativity to have a single URL associated and only the final URL.

Tracking  – Click count

For click tracking, you can provide clickcommands (tracking URLs).

Tracking – Impression count

Allowed trackings for the impressions.

Conversion/Lead Count Tracking

For the optimization of campaigns with CPA and/or CPL objectives, a different sensor code (tracking pixel) will be created at the start of the campaign for each customer, which must be inserted on all pages of the site for the correct tracking of conversions and leads.
For advertisers who use Google CM360 (doubleclick) as tracking service, a guide is available for the correct construction of the url at this link: https://docs.google.com/document/d/1MgRGeav0M2xiom9xVpURuKyWPbj6VVzWOwZ1wIilCRs/edit#heading=h.86ost3d9ckqz 

Documentation

CREATIVITY POLICY
See all ADV formats