Multisize CPC O&O
italian specs
The CPC Multisize O&O format mixes Standard IAB display formats and proprietary Native IOL formats.
All URLs, redirects and tracking must be provided in https. Any NON-https materials will be excluded from delivery.
Send the creativity via mail performance@italiaonline.it with a copy of the Italiaonline Sales Account at least 3 working days before publication. In the subject of the emails, indicate order ID and description (Ex: LB_012345 – Advertiser name Product name Month/Year); if the order ID is missing, indicate the description (see details in the creativity policy).
Formats: IAB standard display
The mix includes 7 standard IAB display formats of which at least 3 are mandatory. Italiaonline recommends producing all of them or alternatively the minimum set of those that offer the best performance: 300×250, 728×90, 300×600.
For campaigns that involve the alternation of multiple creative subjects, it is necessary that all display formats are managed in separate redirects by size and audience.
| Leaderboard |
728×90 px |
| Medium Rectangle |
300×250 px |
| HalfPage |
300×600 px |
| Masthead |
970×250 px |
| Banner Mobile |
320×50 px |
| Masthead Mobile |
320×100 px |
Standard IAB display format specifications
| File type |
GIF, JPEG only in case of single creative subject |
| Loop |
MAX 30” |
| Max weight |
40 kb |
| Redirect |
Yes, Js tags in https (mandatory in case of multi-subject campaigns) |
Formats: NATIVE IOL
To create the format it is possible to download the jpeg file with the graphic examples and the psd.
NATIVE IOL format specifications
| Title |
30 characters including spaces |
| Text |
70 characters including spaces, ALWAYS provide 2 different copies |
| Advertiser |
Max 25 characters (including spaces) |
| Image format |
JPEG, GIF |
| Image 1 (rectangular format) |
1200×627 px, ALWAYS provide 2 different images |
| Image 2 (square format) |
128×128 |
| Maximum image weight |
1) Desktop: 200 KB
2) Mobile: 12KB |
| Redirect |
No: the format is managed directly by Italiaonline |
Instructions for creativity
Obligatory:
- No text or logos should appear in the images
Limit the use of brands and prices in titles to the bare minimum
Do not exceed the recommended number of characters
Due to the Native nature of the format, 2 images and 2 different copies are necessarily required which will rotate in A/B tests
Recommended:
- Use an evocative image, not strictly of the product, that calls to action
Write complete sentences
Give as much information as possible in a concise form
Use humor or ask questions to pique the audience’s interest and capture their attention
Make a promise, propose the solution to a need
Links and tracking
URL must be sent separately to Italiaonline. It’s necessaty each creativity to have a single URL associated and only the final URL. The URLS in redirect are not avaiable. Send to Italiaonline a link with a domain (eg: http://adv.italiaonline.it …).
In the case of HTML5 creativities, it’s necessary not to put the URL into the creativity.
Tracking – Click count
You can use third-party tags for tracking clicks, following the directions in the Redirect chapter, or alternatively you can provide clickcommand (tracking URLs) compatible with AdWords.
Tracking – Impression count
NOT allowed trackings for the impressions
