Italiaonline - HTML5 Guidelines for ADV formats

HTML5 Guidelines

General Specifications

Due to the change in browsers’ settings which limit Flash content displayed on web pages, Italiaonline then requires creativities must be made in HTML5.
The HTML5 creativities are accepted in the following ways:

Third-party tags (required for rich media formats)

HTML5 creativity is delivered from a third party server. For rich media creative formats must be previously certified.

DoubleClick Studio creative

HTML5 creativity is pushed on adserver directly from DoubleClick Studio.

DoubleClick Campaign Manager (DCM inred) creative

HTML5 creativity delivered through DoubleClick Campaign Manager of the media center/agency.

HTML5 self-contained (embedded) creative

HTML5 creativities not expandable delivered through a single snippet. The creativity of self-contained type may be sent in a single file in which all elements are embedded within the HTML code. The HTML file must be compliant to the standard W3C.

HTML5 Bundle creative

HTML5 creativity provided in a zip file with primary HTML page and others files to support erogation (images, style sheets, Javascript files, etc.).

General rules:

  • Provide separately tracking codes for clicks (max 1) and impressions (maximum 2).
  • For standard formats, the maximum weight load of the initial file is 200 KB.

Instructions to implement the clickTAG in the creative

Both in case of HTML5 Self-Contained and HTML5 Bundle you need to associate the click event to the ClickTags variable directly in html. You can insert a single ClickTags for each creativity.
Inside the .html file (for HTML5 Bundle in the primary one only ), if not already present, the following instructions should be added at the bottom of the HEAD section:

<script type="text/javascript">var clickTag = ""; </script>

In DIV or HREF that contain all the creativity, if not already present, it should be added the instruction (through appropriate onclick event or handler, depending on the tool adopted):;

Example (valid for the use of Adobe Edge):

<div id="Stage" class="EDGE-14947314"></div>

HTML 5 (nativa Google Ad Manager) doesn't support GDPR parameters in the click-tag.
So it's necessary a redirect service (Sizmek, adForm, Weborama, ecc.).