{"id":8802,"date":"2024-04-14T16:58:21","date_gmt":"2024-04-14T14:58:21","guid":{"rendered":"https:\/\/www.italiaonline.it\/risorse\/?p=8802"},"modified":"2025-03-10T09:06:33","modified_gmt":"2025-03-10T08:06:33","slug":"aria-pulita-business-digitale-la-pubblicita-online-al-sostegno-di-air-protech","status":"publish","type":"post","link":"https:\/\/www.italiaonline.it\/risorse\/aria-pulita-business-digitale-la-pubblicita-online-al-sostegno-di-air-protech","title":{"rendered":"Aria pulita, business digitale: la pubblicit\u00e0 online al sostegno di Air Protech"},"content":{"rendered":"[vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” top_margin=”0″ text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” gradient_type=”default” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” top_margin=”0″ column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” column_padding_type=”default” gradient_type=”default”][vc_column_text el_class=”breadcumbyoast”][\/vc_column_text][vc_custom_heading text=”Air Protech” font_container=”tag:h2|font_size:62px|text_align:left|line_height:62px” use_theme_fonts=”yes” css_animation=”fadeInUp”][vc_custom_heading text=”Industry” font_container=”tag:h3|text_align:left” use_theme_fonts=”yes”][split_line_heading animation_type=”line-reveal-by-space” font_style=”p” line_reveal_by_space_text_effect=”default” content_alignment=”default” mobile_content_alignment=”inherit” link_target=”_self” text_content=”Tecnologie ambientali”][\/split_line_heading][vc_custom_heading text=”Servizi acquistati” font_container=”tag:h3|text_align:left” use_theme_fonts=”yes”][split_line_heading animation_type=”line-reveal-by-space” font_style=”p” line_reveal_by_space_text_effect=”default” content_alignment=”default” mobile_content_alignment=”inherit” link_target=”_self” text_content=”Pubblicit\u00e0 online e SEO”][\/split_line_heading][vc_custom_heading text=”Sito aziendale” font_container=”tag:h3|text_align:left” use_theme_fonts=”yes”][split_line_heading animation_type=”line-reveal-by-space” font_style=”p” line_reveal_by_space_text_effect=”default” content_alignment=”default” mobile_content_alignment=”inherit” link_target=”_blank” text_content=”https:\/\/www.airprotech.eu\/” link_href=”https:\/\/www.airprotech.eu\/”][\/split_line_heading]
<\/span><\/i><\/a><\/i><\/a>\"logox\"<\/a><\/i><\/a><\/div>[vc_custom_heading text=”La Storia” font_container=”tag:h3|text_align:left” use_theme_fonts=”yes” css=”.vc_custom_1712926165604{padding-top: 24px !important;padding-bottom: 24px !important;}”][vc_column_text]L’azienda \u00e8 leader nella fornitura chiavi in mano di tecnologie ambientali per la protezione dell’aria ed il controllo dell’inquinamento atmosferico, sistemi completi per la depurazione dei gas di processo inquinati e ridurre l’impatto delle emissioni industriali sull’ambiente. Dal 1995 Air Protech \u00e8 attiva in tutto il mondo con una vasta gamma di soluzioni e prodotti per il controllo delle emissioni industriali inclusi composti organici volatili COV, composti inorganici volatili CIV, aerosol, nebbie, solventi, odori, idrocarburi e polveri.[\/vc_column_text][image_with_animation image_url=”8803″ image_size=”full” animation_type=”entrance” animation=”None” animation_movement_type=”transform_y” hover_animation=”none” alignment=”” border_radius=”20px” box_shadow=”none” image_loading=”default” max_width=”100%” max_width_mobile=”default” margin_top=”5%”][vc_custom_heading text=”Il progetto” font_container=”tag:h3|text_align:left” use_theme_fonts=”yes” css=”.vc_custom_1712926266980{padding-top: 24px !important;padding-bottom: 24px !important;}”][vc_column_text]L’obiettivo dell’azienda \u00e8 quello di ricerca e ottenimento di contatti qualificati da utenti in target con i propri prodotti. I prospect da raggiungere sono i responsabili ed i titolari di aziende industriali che necessitano di impianti per la depurazione dell\u2019aria ed il controllo dell\u2019inquinamento atmosferico.[\/vc_column_text][image_with_animation image_url=”8804″ image_size=”full” animation_type=”entrance” animation=”None” animation_movement_type=”transform_y” hover_animation=”none” alignment=”” border_radius=”20px” box_shadow=”none” image_loading=”default” max_width=”100%” max_width_mobile=”default” margin_top=”5%”][vc_custom_heading text=”La nostra soluzione” font_container=”tag:h3|text_align:left” use_theme_fonts=”yes” css=”.vc_custom_1712926660946{padding-top: 24px !important;padding-bottom: 24px !important;}”][vc_column_text]Abbiamo definito un piano di 10 mesi con Google Ads portando avanti la strategia 2022 e aumentando il budget in modo da aumentare la copertura sui mercati di riferimento: Italia, Polonia, Francia, Spagna e Germania.
\nPer il 2023, abbiamo inserito nella strategia una campagna LinkedIn ads di 3 mesi rivolta ai titolari e responsabili di aziende nei settori chimico, oil & gas, bioenergie, verniciatura, agro alimentare, metalli, prodotti elettronici, farmaceutica e ambiente. Le campagne sono divise per mercato di riferimento (Italia, Polonia, Francia, Spagna e Germania) e sono orientate a generare visite al sito web da parte di prospect.<\/p>\n

Grazie alla sinergia tra Google e LinkedIn puntiamo a intercettare di nuovo tramite campagne di Remarketing (search e display) gli utenti provenienti da LinkedIn che non hanno generato conversioni sul sito.[\/vc_column_text][vc_row_inner equal_height=”yes” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” top_padding=”2%” bottom_padding=”2%” left_padding_desktop=”2%” right_padding_desktop=”2%” text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all” css=”.vc_custom_1708599754247{margin-top: 16px !important;margin-bottom: 0px !important;}”][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”center” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” column_padding_type=”default” gradient_type=”default”][nectar_highlighted_text color_type=”regular” text_color=”#181b31″ style=”full_text” highlight_expansion=”default”]\n

I risultati ottenuti<\/h3>\n[\/nectar_highlighted_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner equal_height=”yes” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” top_padding=”2%” bottom_padding=”2%” left_padding_desktop=”2%” right_padding_desktop=”2%” text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all” css=”.vc_custom_1708599761404{margin-top: 0px !important;}”][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”center” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/3″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” column_padding_type=”default” gradient_type=”default”][milestone heading_inherit=”h3″ subject_padding=”2%” color=”Accent-Color” effect=”count” milestone_alignment=”default” number=”81″ subject=”Mila impressions*”][\/vc_column_inner][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/3″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][milestone heading_inherit=”h3″ subject_padding=”2%” color=”Accent-Color” effect=”count” milestone_alignment=”default” number=”3907″ subject=”Clic*”][vc_custom_heading text=”* Fonte: Internal data, maggio 2023″ font_container=”tag:p|font_size:14|text_align:center|color:%23919191″ use_theme_fonts=”yes”][\/vc_column_inner][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/3″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][milestone heading_inherit=”h3″ subject_padding=”2%” color=”Accent-Color” effect=”count” milestone_alignment=”default” number=”111″ subject=”Conversioni*”][\/vc_column_inner][\/vc_row_inner]
Contenuto:<\/span><\/i><\/a><\/i><\/a>\"logox\"<\/a><\/i><\/a><\/div>[\/vc_column][\/vc_row]\n","protected":false},"excerpt":{"rendered":"

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