{"id":8776,"date":"2024-04-12T18:20:42","date_gmt":"2024-04-12T16:20:42","guid":{"rendered":"https:\/\/www.italiaonline.it\/risorse\/?p=8776"},"modified":"2025-03-10T09:06:38","modified_gmt":"2025-03-10T08:06:38","slug":"un-targeting-mirato-la-pubblicita-online-per-far-conoscere-medikalbeauty","status":"publish","type":"post","link":"https:\/\/www.italiaonline.it\/risorse\/un-targeting-mirato-la-pubblicita-online-per-far-conoscere-medikalbeauty","title":{"rendered":"Un targeting mirato: la pubblicit\u00e0 online per far conoscere MedikalBeauty"},"content":{"rendered":"[vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” top_margin=”0″ text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” gradient_type=”default” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” top_margin=”0″ column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” column_padding_type=”default” gradient_type=”default”][vc_column_text el_class=”breadcumbyoast”][\/vc_column_text][vc_custom_heading text=”MedikalBeauty Institute” font_container=”tag:h2|font_size:62px|text_align:left|line_height:62px” use_theme_fonts=”yes” css_animation=”fadeInUp”][vc_custom_heading text=”Industry” font_container=”tag:h3|text_align:left” use_theme_fonts=”yes”][split_line_heading animation_type=”line-reveal-by-space” font_style=”p” line_reveal_by_space_text_effect=”default” content_alignment=”default” mobile_content_alignment=”inherit” link_target=”_self” text_content=”Estetica medica”][\/split_line_heading][vc_custom_heading text=”Servizi acquistati” font_container=”tag:h3|text_align:left” use_theme_fonts=”yes”][split_line_heading animation_type=”line-reveal-by-space” font_style=”p” line_reveal_by_space_text_effect=”default” content_alignment=”default” mobile_content_alignment=”inherit” link_target=”_self” text_content=”Pubblicit\u00e0 online”][\/split_line_heading][vc_custom_heading text=”Sito aziendale” font_container=”tag:h3|text_align:left” use_theme_fonts=”yes”][split_line_heading animation_type=”line-reveal-by-space” font_style=”p” line_reveal_by_space_text_effect=”default” content_alignment=”default” mobile_content_alignment=”inherit” link_target=”_blank” text_content=”https:\/\/www.medikalbeauty.it\/” link_href=”https:\/\/www.medikalbeauty.it\/”][\/split_line_heading]
<\/span><\/i><\/a><\/i><\/a>\"logox\"<\/a><\/i><\/a><\/div>[vc_custom_heading text=”La Storia” font_container=”tag:h3|text_align:left” use_theme_fonts=”yes” css=”.vc_custom_1712926165604{padding-top: 24px !important;padding-bottom: 24px !important;}”][vc_column_text]L\u2019azienda opera nel settore dell\u2019estetica medica dalla met\u00e0 degli anni ’90 ed \u00e8 diffusa nel Nord e Centro Italia. Radiofrequenza, Cavitazione, Osmolipo, Onda d\u2019urto, Oxyproage, Laser Alexandrite, Vacuumterapia sono i loro pi\u00f9 celebri trattamenti, studiati sempre partendo da una scrupolosa ricerca medica. Sono titolari di tecnologie proprie nei settori del dimagrimento globale e localizzato, epilazione laser, ringiovanimento e tricologia, che rendono l’azienda un player ben riconoscibile sul mercato nazionale.[\/vc_column_text][image_with_animation image_url=”8778″ image_size=”full” animation_type=”entrance” animation=”None” animation_movement_type=”transform_y” hover_animation=”none” alignment=”” border_radius=”20px” box_shadow=”none” image_loading=”default” max_width=”100%” max_width_mobile=”default” margin_top=”5%”][vc_custom_heading text=”Il progetto” font_container=”tag:h3|text_align:left” use_theme_fonts=”yes” css=”.vc_custom_1712926266980{padding-top: 24px !important;padding-bottom: 24px !important;}”][vc_column_text]L’azienda ha espresso il bisogno di fare conoscere l\u2019azienda e i servizi proprietari esclusivi che offre, stimolandone il ricordo nel target di riferimento, oltre a veicolare la qualit\u00e0 dei servizi offerti, sottolineando il valore della componente di ricerca medicale.<\/p>\n

La necessit\u00e0 dell’azienda \u00e8 quella di aumentare e migliorare la qualit\u00e0 del traffico online in termini di visibilit\u00e0, posizionamento e interazioni con i contenuti promossi. L’obiettivo \u00e8 generare costantemente nuove lead qualitative volte a collezionare nuovi clienti di tipo B2C, tramite la veicolazione di coupon e offerte di benvenuto[\/vc_column_text][image_with_animation image_url=”8779″ image_size=”full” animation_type=”entrance” animation=”None” animation_movement_type=”transform_y” hover_animation=”none” alignment=”” border_radius=”20px” box_shadow=”none” image_loading=”default” max_width=”100%” max_width_mobile=”default” margin_top=”5%”][vc_custom_heading text=”La nostra soluzione” font_container=”tag:h3|text_align:left” use_theme_fonts=”yes” css=”.vc_custom_1712926660946{padding-top: 24px !important;padding-bottom: 24px !important;}”][vc_column_text]Abbiamo costruito e implementato un sistema di targettizzazione puntuale che incrocia interessi, profili demografici specifici e aree geografiche definite, che applichiamo a campagne ADV crossmediali, con l’obiettivo di ingaggiare il target su tutti i touchpoint in cui \u00e8 presente e attivo.<\/p>\n

Le campagne sono erogate sui canali Google (Search, GDN e Retargeting, Meta (FB\/IG) gestendone la realizzazione creativa (annunci\/banner) oltre alla pianificazione, a un monitoraggio costante all’analisi quali-quantitativa delle lead generate[\/vc_column_text][vc_row_inner equal_height=”yes” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” top_padding=”2%” bottom_padding=”2%” left_padding_desktop=”2%” right_padding_desktop=”2%” text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all” css=”.vc_custom_1708599754247{margin-top: 16px !important;margin-bottom: 0px !important;}”][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”center” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” column_padding_type=”default” gradient_type=”default”][nectar_highlighted_text color_type=”regular” text_color=”#181b31″ style=”full_text” highlight_expansion=”default”]\n

I risultati ottenuti<\/h3>\n[\/nectar_highlighted_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner equal_height=”yes” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” top_padding=”2%” bottom_padding=”2%” left_padding_desktop=”2%” right_padding_desktop=”2%” text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all” css=”.vc_custom_1708599761404{margin-top: 0px !important;}”][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”center” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/2″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” column_padding_type=”default” gradient_type=”default”][milestone heading_inherit=”h3″ subject_padding=”2%” color=”Accent-Color” effect=”count” milestone_alignment=”default” number=”32″ subject=”Mila clic*”][\/vc_column_inner][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/2″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][milestone heading_inherit=”h3″ subject_padding=”2%” color=”Accent-Color” effect=”count” milestone_alignment=”default” number=”1.40″ subject=”Milioni di impressions*”][\/vc_column_inner][\/vc_row_inner][vc_row_inner equal_height=”yes” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” top_padding=”2%” bottom_padding=”2%” left_padding_desktop=”2%” right_padding_desktop=”2%” text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all” css=”.vc_custom_1708599761404{margin-top: 0px !important;}”][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” 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Contenuto:<\/span><\/i><\/a><\/i><\/a>\"logox\"<\/a><\/i><\/a><\/div>[\/vc_column][\/vc_row]\n","protected":false},"excerpt":{"rendered":"

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