{"id":14206,"date":"2025-06-13T10:28:22","date_gmt":"2025-06-13T08:28:22","guid":{"rendered":"https:\/\/www.italiaonline.it\/risorse\/?p=14206"},"modified":"2025-06-13T10:28:37","modified_gmt":"2025-06-13T08:28:37","slug":"progetto-spurghi-innovare-il-pulito-comunicare-il-valore","status":"publish","type":"post","link":"https:\/\/www.italiaonline.it\/risorse\/progetto-spurghi-innovare-il-pulito-comunicare-il-valore","title":{"rendered":"Progetto Spurghi: innovare il pulito, comunicare il valore"},"content":{"rendered":"[vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; top_margin=&#8221;0&#8243; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221; gradient_type=&#8221;default&#8221; shape_type=&#8221;&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; top_margin=&#8221;0&#8243; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; column_padding_type=&#8221;default&#8221; gradient_type=&#8221;default&#8221;][vc_column_text el_class=&#8221;breadcumbyoast&#8221;][\/vc_column_text][vc_custom_heading text=&#8221;Progetto Spurghi&#8221; font_container=&#8221;tag:h2|font_size:62px|text_align:left|line_height:62px&#8221; use_theme_fonts=&#8221;yes&#8221; css_animation=&#8221;fadeInUp&#8221; link=&#8221;target:_blank&#8221;][vc_custom_heading text=&#8221;Industry&#8221; font_container=&#8221;tag:h3|text_align:left&#8221; use_theme_fonts=&#8221;yes&#8221;][split_line_heading animation_type=&#8221;line-reveal-by-space&#8221; font_style=&#8221;p&#8221; line_reveal_by_space_text_effect=&#8221;default&#8221; content_alignment=&#8221;default&#8221; mobile_content_alignment=&#8221;inherit&#8221; link_target=&#8221;_self&#8221; text_content=&#8221;Servizi per l&#8217;ambiente&#8221;][\/split_line_heading][vc_custom_heading text=&#8221;Servizi acquistati&#8221; font_container=&#8221;tag:h3|text_align:left&#8221; use_theme_fonts=&#8221;yes&#8221;][split_line_heading animation_type=&#8221;line-reveal-by-space&#8221; font_style=&#8221;p&#8221; line_reveal_by_space_text_effect=&#8221;default&#8221; content_alignment=&#8221;default&#8221; mobile_content_alignment=&#8221;inherit&#8221; link_target=&#8221;_self&#8221; text_content=&#8221;InRete+, Sito, Social Media e Pubblicit\u00e0 Online.&#8221;][\/split_line_heading][vc_custom_heading text=&#8221;Sito aziendale&#8221; font_container=&#8221;tag:h3|text_align:left&#8221; use_theme_fonts=&#8221;yes&#8221;][split_line_heading animation_type=&#8221;line-reveal-by-space&#8221; font_style=&#8221;p&#8221; line_reveal_by_space_text_effect=&#8221;default&#8221; content_alignment=&#8221;default&#8221; mobile_content_alignment=&#8221;inherit&#8221; link_target=&#8221;_self&#8221; text_content=&#8221;https:\/\/www.progettospurghi.com\/&#8221; link_href=&#8221;https:\/\/www.progettospurghi.com\/&#8221;][\/split_line_heading]<div class=\"socialsharediv\"><span class=\"socialshare condividi\"><\/span><a href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https:\/\/www.italiaonline.it\/risorse\/progetto-spurghi-innovare-il-pulito-comunicare-il-valore\" target=\"_blank\" class=\"socialshare\" title=\"Condividi su Facebook\"><i class=\"icon-default-style fa fa-facebook\" data-color=\"default\"><\/i><\/a><a href=\"https:\/\/api.whatsapp.com\/send?text=https:\/\/www.italiaonline.it\/risorse\/progetto-spurghi-innovare-il-pulito-comunicare-il-valore\" class=\"socialshare\" target=\"_blank\" title=\"Condividi su Whatsapp\"><i class=\"icon-default-style fa fa-whatsapp\" data-color=\"default\"><\/i><\/a><a href=\"https:\/\/twitter.com\/intent\/tweet?text= https:\/\/www.italiaonline.it\/risorse\/progetto-spurghi-innovare-il-pulito-comunicare-il-valore\" target=\"_blank\" class=\"socialshare \" title=\"Condividi su Twitter\"><img decoding=\"async\" class=\"twitterxlogo\" alt=\"logox\" src=\"https:\/\/www.italiaonline.it\/risorse\/wp-content\/uploads\/sites\/12\/2024\/04\/X_logo_2023.svg\"><\/a><a href=\"https:\/\/www.linkedin.com\/shareArticle?mini=true&url=https:\/\/www.italiaonline.it\/risorse\/progetto-spurghi-innovare-il-pulito-comunicare-il-valore&title=&source=italiaonline.it\" target=\"_blank\" class=\"socialshare\" title=\"Condividi su Linkedin\"><i class=\"icon-default-style fa fa-linkedin\" data-color=\"default\"><\/i><\/a><\/div>[vc_custom_heading text=&#8221;La Storia&#8221; font_container=&#8221;tag:h3|text_align:left&#8221; use_theme_fonts=&#8221;yes&#8221; css=&#8221;.vc_custom_1712926165604{padding-top: 24px !important;padding-bottom: 24px !important;}&#8221;][vc_column_text]\n<p>Progetto Spurghi \u00e8 un\u2019azienda con sede a Livorno, attiva nei <strong>servizi ambientali<\/strong> sia in ambito B2B che B2C. Specializzata in spurghi, bonifiche e smaltimento rifiuti, opera con efficienza in un raggio di circa 30 km dalla propria sede, offrendo <strong>soluzioni rapide e professionali<\/strong>. La pluriennale esperienza, unita alla costante crescita professionale del personale, permette all&#8217;azienda di assicurare <strong>standard elevati<\/strong> in ogni intervento.<\/p>\n[\/vc_column_text][image_with_animation image_url=&#8221;14208&#8243; image_size=&#8221;full&#8221; animation_type=&#8221;entrance&#8221; animation=&#8221;None&#8221; animation_movement_type=&#8221;transform_y&#8221; hover_animation=&#8221;none&#8221; alignment=&#8221;&#8221; border_radius=&#8221;20px&#8221; box_shadow=&#8221;none&#8221; image_loading=&#8221;default&#8221; max_width=&#8221;100%&#8221; max_width_mobile=&#8221;default&#8221; margin_top=&#8221;5%&#8221;][vc_custom_heading text=&#8221;Gli obiettivi&#8221; font_container=&#8221;tag:h3|text_align:left&#8221; use_theme_fonts=&#8221;yes&#8221; css=&#8221;.vc_custom_1743519241941{padding-top: 24px !important;padding-bottom: 24px !important;}&#8221;][vc_column_text]\n<p>Progetto Spurghi si rivolge a Italiaonline con l\u2019esigenza di <strong>aumentare la propria visibilit\u00e0<\/strong> e <strong>attrarre nuovi clienti<\/strong>, sia nel segmento business che consumer. L\u2019obiettivo \u00e8 posizionarsi in modo pi\u00f9 efficace nel mercato locale, comunicando in maniera chiara e professionale i propri servizi ambientali. Per farlo, l\u2019azienda cerca un partner capace di gestire in modo integrato la <strong>presenza digitale<\/strong> e valorizzare l\u2019affidabilit\u00e0 e la rapidit\u00e0 degli interventi, elementi distintivi dell\u2019offerta aziendale.<\/p>\n[\/vc_column_text][image_with_animation image_url=&#8221;14209&#8243; image_size=&#8221;full&#8221; animation_type=&#8221;entrance&#8221; animation=&#8221;None&#8221; animation_movement_type=&#8221;transform_y&#8221; hover_animation=&#8221;none&#8221; alignment=&#8221;&#8221; border_radius=&#8221;20px&#8221; box_shadow=&#8221;none&#8221; image_loading=&#8221;default&#8221; max_width=&#8221;100%&#8221; max_width_mobile=&#8221;default&#8221; margin_top=&#8221;5%&#8221;][vc_custom_heading text=&#8221;La nostra soluzione&#8221; font_container=&#8221;tag:h3|text_align:left&#8221; use_theme_fonts=&#8221;yes&#8221; css=&#8221;.vc_custom_1712926660946{padding-top: 24px !important;padding-bottom: 24px !important;}&#8221;][vc_column_text]\n<p>Italiaonline accompagna Progetto Spurghi in un percorso di <strong>trasformazione digitale<\/strong> strutturato e su misura. La collaborazione inizia con una fase di analisi approfondita, comprendente lo studio del mercato di riferimento la ricerca di un piano strategico per penetrare il settore.<br \/>\nSulla base di queste evidenze riscontrate, viene costruita una <a href=\"https:\/\/www.italiaonline.it\/servizi\/in-rete\/\" target=\"_blank\" rel=\"noopener\"><strong>presenza digitale<\/strong><\/a> completa e coerente con l\u2019identit\u00e0 dell\u2019azienda: dalla realizzazione di un <a href=\"https:\/\/www.italiaonline.it\/servizi\/sito-web-creato-da-noi\/\" target=\"_blank\" rel=\"noopener\"><strong>sito web<\/strong><\/a> moderno e responsive, alla gestione di un <a href=\"https:\/\/www.italiaonline.it\/servizi\/social-media\/\" target=\"_blank\" rel=\"noopener\"><strong>piano editoriale<\/strong><\/a> mirato, pensato per comunicare in modo chiaro e autorevole i servizi offerti.<\/p>\n<p>A supporto della visibilit\u00e0, vengono attivate <a href=\"https:\/\/www.italiaonline.it\/servizi\/pubblicita-online-creata-da-noi\/\" target=\"_blank\" rel=\"noopener\"><strong>campagne pubblicitarie<\/strong><\/a> su <strong>Google e Meta<\/strong>, con target ben definiti per raggiungere clienti interessati nell\u2019<strong>area geografica di riferimento<\/strong>. In una fase successiva, viene integrato anche il posizionamento su portali del <strong>network Italiaonline<\/strong>, ampliando ulteriormente la portata e l\u2019efficacia della strategia.<br \/>\nOgni attivit\u00e0 viene monitorata e adattata nel tempo, grazie a un confronto costante con l\u2019azienda e alla disponibilit\u00e0 di <strong>report dettagliati<\/strong> sull\u2019andamento delle campagne.<\/p>\n[\/vc_column_text][image_with_animation image_url=&#8221;14210&#8243; image_size=&#8221;full&#8221; animation_type=&#8221;entrance&#8221; animation=&#8221;None&#8221; animation_movement_type=&#8221;transform_y&#8221; hover_animation=&#8221;none&#8221; alignment=&#8221;&#8221; border_radius=&#8221;20px&#8221; box_shadow=&#8221;none&#8221; image_loading=&#8221;default&#8221; max_width=&#8221;100%&#8221; max_width_mobile=&#8221;default&#8221; margin_top=&#8221;5%&#8221;][vc_row_inner equal_height=&#8221;yes&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; top_padding=&#8221;2%&#8221; bottom_padding=&#8221;2%&#8221; left_padding_desktop=&#8221;2%&#8221; right_padding_desktop=&#8221;2%&#8221; text_align=&#8221;left&#8221; row_position=&#8221;default&#8221; row_position_tablet=&#8221;inherit&#8221; row_position_phone=&#8221;inherit&#8221; overflow=&#8221;visible&#8221; pointer_events=&#8221;all&#8221; css=&#8221;.vc_custom_1708599754247{margin-top: 16px !important;margin-bottom: 0px !important;}&#8221;][vc_column_inner column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;center&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; overflow=&#8221;visible&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; column_padding_type=&#8221;default&#8221; gradient_type=&#8221;default&#8221;][nectar_highlighted_text color_type=&#8221;regular&#8221; text_color=&#8221;#181b31&#8243; style=&#8221;full_text&#8221; highlight_expansion=&#8221;default&#8221;]\n<h3>I risultati ottenuti<\/h3>\n[\/nectar_highlighted_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner equal_height=&#8221;yes&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; top_padding=&#8221;2%&#8221; bottom_padding=&#8221;2%&#8221; left_padding_desktop=&#8221;2%&#8221; right_padding_desktop=&#8221;2%&#8221; text_align=&#8221;left&#8221; row_position=&#8221;default&#8221; row_position_tablet=&#8221;inherit&#8221; row_position_phone=&#8221;inherit&#8221; overflow=&#8221;visible&#8221; pointer_events=&#8221;all&#8221; css=&#8221;.vc_custom_1708599761404{margin-top: 0px !important;}&#8221;][vc_column_inner column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;center&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; overflow=&#8221;visible&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/3&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; column_padding_type=&#8221;default&#8221; gradient_type=&#8221;default&#8221;][milestone heading_inherit=&#8221;h3&#8243; symbol_position=&#8221;after&#8221; subject_padding=&#8221;2%&#8221; color=&#8221;Accent-Color&#8221; effect=&#8221;count&#8221; symbol_alignment=&#8221;Default&#8221; milestone_alignment=&#8221;default&#8221; number=&#8221;10&#8243; subject=&#8221;Click sugli annunci delle campagne Google e Facebook*&#8221; symbol=&#8221;mila&#8221; symbol_font_size=&#8221;34px&#8221; number_font_size=&#8221;50&#8243;][\/vc_column_inner][vc_column_inner column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; overflow=&#8221;visible&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/3&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][milestone heading_inherit=&#8221;h3&#8243; symbol_position=&#8221;after&#8221; subject_padding=&#8221;2%&#8221; color=&#8221;Accent-Color&#8221; effect=&#8221;count&#8221; symbol_alignment=&#8221;Default&#8221; milestone_alignment=&#8221;default&#8221; number=&#8221;9&#8243; subject=&#8221;Interazioni generate sul profilo aziendale*&#8221; number_font_size=&#8221;50&#8243; symbol=&#8221;mila&#8221; symbol_font_size=&#8221;34px&#8221;][\/vc_column_inner][vc_column_inner column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; overflow=&#8221;visible&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/3&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][milestone heading_inherit=&#8221;h3&#8243; subject_padding=&#8221;2%&#8221; color=&#8221;Accent-Color&#8221; effect=&#8221;count&#8221; milestone_alignment=&#8221;default&#8221; number=&#8221;1.871&#8243; subject=&#8221;Visualizzazioni del profilo aziendale*&#8221; number_font_size=&#8221;50&#8243;][\/vc_column_inner][\/vc_row_inner][vc_custom_heading text=&#8221;* Fonte: dato Italiaonline ultimi 12 mesi&#8221; font_container=&#8221;tag:p|font_size:14|text_align:center|color:%23919191&#8243; use_theme_fonts=&#8221;yes&#8221;]<div class=\"posttagdiv\"><span class=\"posttagbutton\">Articoli e guide sulla presenza online<\/span><span class=\"posttagbutton\">Articoli e news sulla pubblicit\u00e0 online<\/span><span class=\"posttagbutton\">notizie e articoli social media<\/span><span class=\"posttagbutton\">sito web<\/span><\/div><div class=\"socialsharediv\"><span class=\"socialshare condividi\">Contenuto:<\/span><a href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https:\/\/www.italiaonline.it\/risorse\/progetto-spurghi-innovare-il-pulito-comunicare-il-valore\" target=\"_blank\" class=\"socialshare\" title=\"Condividi su Facebook\"><i class=\"icon-default-style fa fa-facebook\" data-color=\"default\"><\/i><\/a><a href=\"https:\/\/api.whatsapp.com\/send?text=https:\/\/www.italiaonline.it\/risorse\/progetto-spurghi-innovare-il-pulito-comunicare-il-valore\" class=\"socialshare\" target=\"_blank\" title=\"Condividi su Whatsapp\"><i class=\"icon-default-style fa fa-whatsapp\" data-color=\"default\"><\/i><\/a><a href=\"https:\/\/twitter.com\/intent\/tweet?text= https:\/\/www.italiaonline.it\/risorse\/progetto-spurghi-innovare-il-pulito-comunicare-il-valore\" target=\"_blank\" class=\"socialshare \" title=\"Condividi su Twitter\"><img decoding=\"async\" class=\"twitterxlogo\" alt=\"logox\" 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