{"id":37961,"date":"2026-11-02T12:22:25","date_gmt":"2026-11-02T11:22:25","guid":{"rendered":"https:\/\/www.italiaonline.it\/iol-advertising\/?p=37961"},"modified":"2026-11-09T10:25:01","modified_gmt":"2026-11-09T09:25:01","slug":"iol-advertising-tra-i-protagonisti-di-intersections-2026","status":"publish","type":"post","link":"https:\/\/www.italiaonline.it\/iol-advertising\/2026\/11\/02\/iol-advertising-tra-i-protagonisti-di-intersections-2026\/","title":{"rendered":"iOL Advertising tra i protagonisti di Intersections 2026"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row][vc_column][vc_column_text css=&#8221;&#8221;]<img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-37962 size-large\" src=\"https:\/\/www.italiaonline.it\/iol-advertising\/wp-content\/uploads\/sites\/9\/2026\/11\/intersections_stand_2-1024x768.jpg\" alt=\"iOL Advertising - Intersections 2026\" width=\"780\" height=\"585\" srcset=\"https:\/\/www.italiaonline.it\/iol-advertising\/wp-content\/uploads\/sites\/9\/2026\/11\/intersections_stand_2-1024x768.jpg 1024w, https:\/\/www.italiaonline.it\/iol-advertising\/wp-content\/uploads\/sites\/9\/2026\/11\/intersections_stand_2-300x225.jpg 300w\" sizes=\"auto, (max-width: 780px) 100vw, 780px\" \/><\/p>\n<p>Anche quest\u2019anno Italiaonline ha lasciato il segno a <a href=\"https:\/\/intersections.it\/\" target=\"_blank\" rel=\"noopener\"><strong>Intersections 2026<\/strong><\/a>, il pi\u00f9 importante evento firmato IAB Italia dedicato a marketing, comunicazione, creativit\u00e0 e tecnologia. Per tutta la durata della manifestazione, lo stand di <strong>iOL Advertising<\/strong> e di <a href=\"https:\/\/qratemedia.com\/\" target=\"_blank\" rel=\"noopener\"><strong>QRate<\/strong><\/a>, partner specializzato in media curation, ha accolto un flusso continuo di visitatori. I colleghi di tutte le aree di Media &amp; Tech hanno incontrato clienti e prospect distribuendo flyer con QR code per ricevere in omaggio un anno di servizi Libero a valore aggiunto.<\/p>\n<p>Sala gremita anche per il workshop \u201c<strong>Attention. Trust. Moment. Il nuovo stack del valore media<\/strong>\u201d targato iOL Advertising, aperto da <strong>Umberto Poschi<\/strong>, <em>Chief Media &amp; Tech Officer<\/em>, che ha ripercorso l\u2019evoluzione dell\u2019azienda, oggi AI digital company, e presentato i brand del gruppo e il legame quotidiano con 29 milioni di utenti attivi al mese, il 66% di copertura del mercato e oltre 10 milioni di account mail. Domenico Pascuzzi, Media&amp;Tech Marketing Director, \u00e8 invece, partito dallo scenario attuale per illustrare la proposta di iOL Advertising e il passaggio dal contatto al valore. Reach, Frequency e CPM misurano il contatto, mentre Attention, Trust e Moment ne misurano il valore: l\u2019attenzione si merita, la fiducia si costruisce, il momento giusto si riconosce. Su questa equazione si fonda il <strong>vantaggio competitivo<\/strong> di Italiaonline, che poggia su tre pilastri: <strong>brand, dati di prima parte e tecnologia<\/strong>. A conclusione dello speech <strong>Lucio Napolitano<\/strong>, <em>Advertising Director<\/em>, ha prima moderato il panel con gli ospiti <strong>Erik Rosa<\/strong> per <a href=\"https:\/\/www.iprospect.com\/\" target=\"_blank\" rel=\"noopener\"><strong>iProspect<\/strong><\/a> e <strong>Massimo Colombo<\/strong> per <strong><a href=\"https:\/\/www.3bmeteo.com\/\" target=\"_blank\" rel=\"noopener\">3BMeteo<\/a><\/strong> e poi presentato in anteprima alcune novit\u00e0 che coinvolgeranno la concessionaria nel 2027.<\/p>\n<p>Non solo workshop: <strong>Carmine Laltrelli<\/strong>, <em>ADV Tech &amp; Operations Director<\/em>, ha preso parte alla tavola rotonda di <strong>Google Italia<\/strong> sull\u2019espansione internazionale delle imprese digitali italiane, portando l\u2019esperienza di <a href=\"https:\/\/www.easybid.biz\/it\/\" target=\"_blank\" rel=\"noopener\"><strong>Easybid<\/strong><\/a>, la nostra piattaforma di monetizzazione per publisher, con Google Ad Manager 360 che sta raccogliendo grande interesse presso i mercati esteri.<\/p>\n<p>Appuntamento a Intersections 2027![\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row][vc_column][vc_column_text css=&#8221;&#8221;] Anche quest\u2019anno Italiaonline ha lasciato il segno a Intersections 2026, il pi\u00f9 importante&#8230;<\/p>\n","protected":false},"author":76,"featured_media":37962,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"rs_blank_template":"","rs_page_bg_color":"","slide_template_v7":"","footnotes":""},"categories":[10],"tags":[],"class_list":["post-37961","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>iOL Advertising tra i protagonisti di 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