{"id":35740,"date":"2026-07-10T14:30:24","date_gmt":"2026-07-10T12:30:24","guid":{"rendered":"https:\/\/www.italiaonline.it\/iol-advertising\/?p=35740"},"modified":"2026-07-10T14:51:55","modified_gmt":"2026-07-10T12:51:55","slug":"retail-media-nasce-il-leader-italiano","status":"publish","type":"post","link":"https:\/\/www.italiaonline.it\/iol-advertising\/2026\/07\/10\/retail-media-nasce-il-leader-italiano\/","title":{"rendered":"Retail Media: nasce il leader italiano"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row][vc_column][vc_column_text css=&#8221;&#8221;]<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-35735 size-full\" src=\"https:\/\/www.italiaonline.it\/iol-advertising\/wp-content\/uploads\/sites\/9\/2026\/07\/IOL-e-selex.jpg\" alt=\"\" width=\"1280\" height=\"720\" srcset=\"https:\/\/www.italiaonline.it\/iol-advertising\/wp-content\/uploads\/sites\/9\/2026\/07\/IOL-e-selex.jpg 1280w, https:\/\/www.italiaonline.it\/iol-advertising\/wp-content\/uploads\/sites\/9\/2026\/07\/IOL-e-selex-300x169.jpg 300w, https:\/\/www.italiaonline.it\/iol-advertising\/wp-content\/uploads\/sites\/9\/2026\/07\/IOL-e-selex-1024x576.jpg 1024w\" sizes=\"auto, (max-width: 1280px) 100vw, 1280px\" \/><\/p>\n<p>iOL Advertising e <strong>Selex Gruppo Commerciale<\/strong> hanno siglato una <strong>partnership strategica<\/strong> nel settore del Retail Media: la concessionaria del gruppo Italiaonline diventa esclusiva per l&#8217;Italia dell&#8217;intero network di <strong>touchpoint fisici e digitali<\/strong> di Selex. L&#8217;accordo si rivolge specificamente al <strong>comparto extra-settore<\/strong> (brand esterni al mondo della grande distribuzione), offrendo loro la possibilit\u00e0 di fare pubblicit\u00e0 nella GDO sfruttando <strong>dati altamente profilati<\/strong> nella fase d&#8217;acquisto.<\/p>\n<p>L&#8217;accordo unisce la forza commerciale di iOL Advertising con l&#8217;inventory nazionale di Selex, offrendo una copertura del <strong>58% delle famiglie italiane<\/strong> (15 milioni) e un targeting iper-locale su <strong>82 province<\/strong> lungo tutto il customer journey.<\/p>\n<p>L&#8217;intesa rappresenta un <strong>nuovo modello per il panorama pubblicitario italiano<\/strong>, che combina la capacit\u00e0 di commercializzazione di una concessionaria digitale strutturata con l&#8217;inventory di un retailer grocery di scala nazionale e che punta a competere con le grandi piattaforme internazionali.[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row][vc_column][vc_column_text css=&#8221;&#8221;] iOL Advertising e Selex Gruppo Commerciale hanno siglato una partnership strategica nel settore&#8230;<\/p>\n","protected":false},"author":34,"featured_media":35735,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"rs_blank_template":"","rs_page_bg_color":"","slide_template_v7":"","footnotes":""},"categories":[10],"tags":[],"class_list":["post-35740","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Italiaonline e Selex: una partnership esclusiva per il Retail Media<\/title>\n<meta name=\"description\" content=\"IOL 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