{"id":35181,"date":"2026-04-08T11:06:20","date_gmt":"2026-04-08T09:06:20","guid":{"rendered":"https:\/\/www.italiaonline.it\/iol-advertising\/?p=35181\/"},"modified":"2026-04-08T11:10:14","modified_gmt":"2026-04-08T09:10:14","slug":"italiaonline-e-titan-os-nuova-alleanza-strategica-per-la-connected-tv","status":"publish","type":"post","link":"https:\/\/www.italiaonline.it\/iol-advertising\/2026\/04\/08\/italiaonline-e-titan-os-nuova-alleanza-strategica-per-la-connected-tv\/","title":{"rendered":"Italiaonline e Titan OS: Nuova Alleanza Strategica per la Connected TV"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-35185 size-full\" src=\"https:\/\/www.italiaonline.it\/iol-advertising\/wp-content\/uploads\/sites\/9\/2026\/04\/titan_ioladvertising_1096079.jpg\" alt=\"\" width=\"730\" height=\"410\" srcset=\"https:\/\/www.italiaonline.it\/iol-advertising\/wp-content\/uploads\/sites\/9\/2026\/04\/titan_ioladvertising_1096079.jpg 730w, https:\/\/www.italiaonline.it\/iol-advertising\/wp-content\/uploads\/sites\/9\/2026\/04\/titan_ioladvertising_1096079-300x168.jpg 300w\" sizes=\"(max-width: 730px) 100vw, 730px\" \/><\/p>\n<p>Italiaonline accelera nel settore della Connected TV (CTV) grazie a una partnership esclusiva con <strong>Titan OS<\/strong>. L&#8217;accordo affida a IOL Advertising la gestione e la vendita degli spazi pubblicitari in Italia per il sistema operativo indipendente che alimenta le <strong>Smart TV<\/strong> di brand leader come Philips, AOC e JVC, oltre all&#8217;integrazione dei Titan Channels su dispositivi Sony Android.<br \/>\nSfruttando un ecosistema che conta oltre <strong>15 milioni<\/strong> di Smart TV in Europa, la concessionaria punta su <strong>formati nativi<\/strong> e un target basato sui <strong>reali comportamenti di visione degli utenti<\/strong>: un\u2019offerta che si distingue per un approccio brand-safe e altamente tecnologico.<\/p>\n<p>La partnership introduce due soluzioni chiave per gli inserzionisti:<\/p>\n<ul>\n<li><strong>Homepage Video Premium Spot<\/strong>: un annuncio a tutto schermo con audio attivo che appare all&#8217;accensione della TV. Garantisce la massima attenzione dell&#8217;utente in un contesto privo di altri messaggi pubblicitari.<\/li>\n<li><strong>In-Stream Video Spot<\/strong>: Spot 100% non-skippable inseriti all&#8217;interno dei canali streaming gratuiti (FAST), pensati per massimizzare l&#8217;engagement.<\/li>\n<\/ul>\n<p>Ma il vero valore aggiunto risiede nell&#8217;integrazione dei <strong>dati proprietari<\/strong> del sistema operativo di Titan che permette di: effettuare pianificazioni basate su dati socio-demografici, comportamentali e d&#8217;intento, monitorare la reach incrementale e gestire il frequency cap ed ottenere una visione unificata dei consumi tra TV lineare, BVOD, AVOD e SVOD.<\/p>\n<p>Una soluzione questa che va a completare la proposta video di Italiaonline, affiancandosi ai canali tematici Nexo e al vasto network di property digitali premium del Gruppo potenziando il ruolo nella <strong>digital video strategy<\/strong> dei brand.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Italiaonline accelera nel settore della Connected TV (CTV) grazie a una partnership esclusiva con Titan&#8230;<\/p>\n","protected":false},"author":34,"featured_media":35185,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[10],"tags":[],"class_list":["post-35181","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Italiaonline e Titan OS: alleanza Strategica per la Connected TV<\/title>\n<meta name=\"description\" content=\"Italiaonline accelera nel settore della CTV grazie a una partnership esclusiva con Titan OS\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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