{"id":35036,"date":"2026-01-30T16:05:05","date_gmt":"2026-01-30T15:05:05","guid":{"rendered":"https:\/\/www.italiaonline.it\/iol-advertising\/?p=35036\/"},"modified":"2026-07-15T17:45:41","modified_gmt":"2026-07-15T15:45:41","slug":"italionline-trionfa-ai-iab-mixx-awards-2025","status":"publish","type":"post","link":"https:\/\/www.italiaonline.it\/iol-advertising\/2026\/01\/30\/italionline-trionfa-ai-iab-mixx-awards-2025\/","title":{"rendered":"Italiaonline trionfa ai IAB MIXX Awards 2025"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row][vc_column][vc_column_text css=&#8221;&#8221;]<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-35037 size-full\" src=\"https:\/\/www.italiaonline.it\/iol-advertising\/wp-content\/uploads\/sites\/9\/2026\/01\/Immagine1.png\" alt=\"\" width=\"600\" height=\"471\" srcset=\"https:\/\/www.italiaonline.it\/iol-advertising\/wp-content\/uploads\/sites\/9\/2026\/01\/Immagine1.png 600w, https:\/\/www.italiaonline.it\/iol-advertising\/wp-content\/uploads\/sites\/9\/2026\/01\/Immagine1-300x236.png 300w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/p>\n<p>Gioved\u00ec 29 gennaio, durante la cerimonia di premiazione degli <strong>IAB MIXX Awards a Milano<\/strong> (premio <a href=\"https:\/\/iab.it\/\" target=\"_blank\" rel=\"noopener\"><strong>IAB Italia<\/strong><\/a> che celebra le migliori campagne di digital advertising dell&#8217;anno), Italiaonline ha festeggiato un successo eccezionale, aggiudicandosi due progetti su due candidature.<\/p>\n<p>La campagna <strong>Finish Ultimate<\/strong> ha vinto la <strong>medaglia d&#8217;oro<\/strong> nella categoria Retail Media: una strategia video basata su dati reali di vendita al dettaglio e transazionali per rafforzare il posizionamento del brand nel settore delle pastiglie per lavastoviglie multifunzione.<\/p>\n<p>Il progetto vincitore ha raggiunto <strong>2,5 milioni<\/strong> di persone per un totale di <strong>7,8 milioni<\/strong> di visualizzazioni complete, ha generato un tasso di conversione vicino al <strong>90%<\/strong> in tutte le fasi del funnel, ha superato del <strong>20%<\/strong> il target di utenti e ha pi\u00f9 che raddoppiato il ritorno sull&#8217;investimento, confermando l&#8217;efficacia del lavoro su audience e creativit\u00e0.<\/p>\n<p><strong>Domenico Pascuzzi<\/strong>, Direttore Marketing Publishing &amp; Advertising di Italiaonline, ha ritirato il premio sul palco insieme al cliente.<\/p>\n<p>La <strong>medaglia di bronzo<\/strong> \u00e8 stata assegnata alla campagna &#8220;Some people change cars, some people change everything&#8221;, realizzata dalla business line Web &amp; Communication Solutions di Italiaonline per <strong>Horizon Automotive<\/strong>.<\/p>\n<p>Due importanti riconoscimenti che certificano come dati, strategia e creativit\u00e0 si traducano in risultati concreti e misurabili.<\/p>\n<p><a href=\"https:\/\/www.youtube.com\/watch?v=DpKV5Mnw0xY\" target=\"_blank\" rel=\"noopener\"><strong>GUARDA IL CASO DI STUDIO RELATIVO ALLA CANDIDATURA DELLA CAMPAGNA FINISH ULTIMATE PLUS<\/strong><\/a>[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row][vc_column][vc_column_text css=&#8221;&#8221;] Gioved\u00ec 29 gennaio, durante la cerimonia di premiazione degli IAB MIXX Awards a&#8230;<\/p>\n","protected":false},"author":34,"featured_media":35037,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"rs_blank_template":"","rs_page_bg_color":"#ffffff","slide_template_v7":"","footnotes":""},"categories":[10],"tags":[],"class_list":["post-35036","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - 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