{"id":34956,"date":"2025-11-10T11:05:52","date_gmt":"2025-11-10T10:05:52","guid":{"rendered":"https:\/\/www.italiaonline.it\/iol-advertising\/?p=34956\/"},"modified":"2025-11-10T11:06:51","modified_gmt":"2025-11-10T10:06:51","slug":"italiaonline-protagonista-a-intersections-2025","status":"publish","type":"post","link":"https:\/\/www.italiaonline.it\/iol-advertising\/2025\/11\/10\/italiaonline-protagonista-a-intersections-2025\/","title":{"rendered":"ITALIAONLINE PROTAGONISTA A INTERSECTIONS 2025"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-34958 size-full\" src=\"https:\/\/www.italiaonline.it\/iol-advertising\/wp-content\/uploads\/sites\/9\/2025\/11\/pascuzzi_intersections_2025.png\" alt=\"\" width=\"700\" height=\"382\" srcset=\"https:\/\/www.italiaonline.it\/iol-advertising\/wp-content\/uploads\/sites\/9\/2025\/11\/pascuzzi_intersections_2025.png 700w, https:\/\/www.italiaonline.it\/iol-advertising\/wp-content\/uploads\/sites\/9\/2025\/11\/pascuzzi_intersections_2025-300x164.png 300w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/p>\n<p>Novembre a Milano significa<a href=\"https:\/\/intersections.it\/\" target=\"_blank\" rel=\"noopener\"><strong> Intersections<\/strong><\/a>, l\u2019evento di riferimento firmato IAB Italia dedicato a marketing, comunicazione, creativit\u00e0 e tecnologia. Anche quest\u2019anno, <strong>Italiaonline \u00e8 stata platinum sponsor<\/strong>, con il nostro logo ben visibile sui badge di migliaia di partecipanti.<\/p>\n<p>Il 5 novembre abbiamo registrato il <strong>tutto esaurito<\/strong> per il workshop condotto da <strong>Domenico Pascuzzi <\/strong>(Italiaonline Publishing marketing &amp; go to sales director), che ha presentato la nostra strategia <strong>full-funnel<\/strong>: dalla potenza della <strong>Connected TV<\/strong>, passando per l\u2019autenticit\u00e0 dei <strong>Social<\/strong>, fino alla precisione misurabile del <strong>Retail Media<\/strong>.<br \/>\nUn\u2019unica piattaforma integrata che connette brand e consumatori, <strong>dallo schermo al punto vendita<\/strong>.<br \/>\nSul palco con Domenico:<\/p>\n<ul>\n<li><strong>Franco Di Sarro<\/strong>, CEO &amp; Founder di Nexo Studios<\/li>\n<li><strong>Alice Cetorelli<\/strong>, Head of Performance &amp; Retail Media di Havas Market<\/li>\n<li><strong>Alice Basso<\/strong>, Content Creator e new entry della redazione di DiLei con la rubrica mensile \u201cSiamo cos\u00ec&#8221;<\/li>\n<\/ul>\n<p>E\u2019 stato anche presentato <strong>Lucio Napolitano<\/strong>, nuovo Direttore della concessionaria <strong>iOL Advertising<\/strong>.<\/p>\n<p>Durante l\u2019intero evento, lo stand di Italiaonline \u00e8 stato invece presidiato da <strong>Carmine Laltrelli<\/strong> (Italiaonline Adv tech director) e il team <strong>Easybid<\/strong>, illustrando i vantaggi di una soluzione concreta e ad alte prestazioni per la gestione dell\u2019inventory pubblicitaria e la massimizzazione della monetizzazione per <strong>inserzionisti e publisher<\/strong>.<\/p>\n<p>Ma Intersections \u00e8 anche <strong>connessione, scambio e confronto<\/strong>.<br \/>\nDue giornate intense per il team Italiaonline, a stretto contatto con publisher, advertiser e centri media. Un\u2019occasione per rafforzare relazioni e continuare a guidare l\u2019evoluzione del mercato digitale italiano.<br \/>\nNuove idee, nuove sfide, stessa voglia di innovare: appuntamento a Intersections 2026!<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Novembre a Milano significa Intersections, l\u2019evento di riferimento firmato IAB Italia dedicato a marketing, comunicazione,&#8230;<\/p>\n","protected":false},"author":34,"featured_media":34958,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"rs_blank_template":"","rs_page_bg_color":"#ffffff","slide_template_v7":"","footnotes":""},"categories":[10],"tags":[],"class_list":["post-34956","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - 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