{"id":34742,"date":"2025-09-17T11:29:47","date_gmt":"2025-09-17T09:29:47","guid":{"rendered":"https:\/\/www.italiaonline.it\/iol-advertising\/?p=34742\/"},"modified":"2025-09-17T11:29:47","modified_gmt":"2025-09-17T09:29:47","slug":"fanplayr-e-italiaonline-per-potenziare-l-e-commerce-di-nutricia-danone","status":"publish","type":"post","link":"https:\/\/www.italiaonline.it\/iol-advertising\/2025\/09\/17\/fanplayr-e-italiaonline-per-potenziare-l-e-commerce-di-nutricia-danone\/","title":{"rendered":"Fanplayr e Italiaonline per potenziare l\u2019e-commerce di Nutricia Danone"},"content":{"rendered":"<p><strong><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-34744 \" src=\"https:\/\/www.italiaonline.it\/iol-advertising\/wp-content\/uploads\/sites\/9\/2025\/09\/massimo_crotti_sito.png\" alt=\"\" width=\"729\" height=\"434\" srcset=\"https:\/\/www.italiaonline.it\/iol-advertising\/wp-content\/uploads\/sites\/9\/2025\/09\/massimo_crotti_sito.png 630w, https:\/\/www.italiaonline.it\/iol-advertising\/wp-content\/uploads\/sites\/9\/2025\/09\/massimo_crotti_sito-300x179.png 300w\" sizes=\"auto, (max-width: 729px) 100vw, 729px\" \/><\/strong><\/p>\n<p><strong>Danone Italia<\/strong> ha pianificato una campagna per il brand <strong>Nutricia<\/strong>, specializzato in nutrizione medica, affidandosi alla tecnologia di <strong>Fanplayr<\/strong> \u2013 distribuita in esclusiva da <strong>Italiaonline<\/strong>. In soli tre mesi, il sito e-commerce ha registrato risultati concreti: -6% nel tasso di abbandono del carrello e <strong>+14%<\/strong> nel valore medio dell\u2019ordine.<\/p>\n<p>La strategia si \u00e8 basata su un approccio <strong>data-driven<\/strong> alla<em> customer experience<\/em>, e ha previsto <strong>messaggi personalizzati on-site<\/strong>, modulati in base al comportamento degli utenti e alla loro posizione nel funnel di acquisto. Questo ha permesso di offrire contenuti rilevanti e tempestivi, migliorando l\u2019efficacia delle interazioni e l\u2019esperienza di navigazione.<\/p>\n<p>Tra i punti di forza della soluzione Fanplayr\/Italiaonline:<\/p>\n<p>&#8211; <strong>Personalizzazione dinamica<\/strong> dei messaggi lungo il customer journey<\/p>\n<p>&#8211; <strong>Ottimizzazione continua<\/strong> delle strategie basata sui dati raccolti<\/p>\n<p>&#8211; <strong>Autonomia operativa<\/strong> con supporto strategico e tecnico dedicato dei team delle aziende coinvolte<\/p>\n<p>L\u2019approccio <em>tailor-made<\/em> di Fanplayr, unito alla conoscenza del mercato italiano di Italiaonline, rappresenta un vantaggio strategico per i brand.<\/p>\n<p>\u201cLa chiave del successo \u00e8 stata la capacit\u00e0 di attivare una comunicazione personalizzata e coerente con il profilo dell\u2019utente, in ogni fase del percorso di acquisto,\u201d ha commentato <strong>Massimo Crotti<\/strong>, IOL Advertising Director.<\/p>\n<p><strong>Federica De Girolamo<\/strong>, Direct to Consumer &amp; CRM Manager di Danone Italia, ha aggiunto: \u201cSiamo molto soddisfatti dei risultati ottenuti. L\u2019impatto positivo sulle vendite e sull\u2019engagement ci spinge a valutare un\u2019estensione del progetto, includendo iniziative di gamification e l\u2019applicazione ad altri brand del nostro portafoglio&#8221;.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Danone Italia ha pianificato una campagna per il brand Nutricia, specializzato in nutrizione medica, affidandosi&#8230;<\/p>\n","protected":false},"author":34,"featured_media":34744,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"rs_blank_template":"","rs_page_bg_color":"#ffffff","slide_template_v7":"","footnotes":""},"categories":[10],"tags":[],"class_list":["post-34742","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ 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