{"id":34172,"date":"2025-02-27T12:00:52","date_gmt":"2025-02-27T11:00:52","guid":{"rendered":"https:\/\/www.italiaonline.it\/iol-advertising\/?p=34172\/"},"modified":"2025-02-27T12:00:52","modified_gmt":"2025-02-27T11:00:52","slug":"italiaonline-lancia-la-nuova-offerta-retail-media","status":"publish","type":"post","link":"https:\/\/www.italiaonline.it\/iol-advertising\/2025\/02\/27\/italiaonline-lancia-la-nuova-offerta-retail-media\/","title":{"rendered":"Italiaonline lancia la nuova offerta Retail Media"},"content":{"rendered":"

\"\"<\/p>\n

Italiaonline arricchisce il proprio ecosistema pubblicitario con una nuova offerta di Retail Media<\/strong>, pensata per offrire agli inserzionisti strumenti avanzati di targeting e personalizzazione delle campagne. Il cuore di questa soluzione \u00e8 rappresentato dai cosiddetti dati transazionali<\/strong>, ossia le informazioni sugli acquisti dei consumatori raccolte sia dai canali digitali (eCommerce, app) sia dai punti vendita fisici (carte fedelt\u00e0). Grazie alla collaborazione con ReStore<\/a>,<\/strong> partner specializzato nell\u2019e-commerce per la Grande Distribuzione Organizzata (GDO<\/strong>), Italiaonline integra questi dati di acquisto con i propri dati di prima parte e la propria inventory pubblicitaria premium, creando un ecosistema unico che permette agli inserzionisti di attivare campagne sulla base di preferenze e abitudini di acquisto dei consumatori e sviluppare strategie di engagement e intercettare i consumatori nei momenti chiave del loro shopping journey.<\/p>\n

L\u2019offerta prevede l\u2019utilizzo di formati video e display ad alto impatto<\/strong>, progettati per catturare l\u2019attenzione e coinvolgere il pubblico in modo dinamico e coinvolgente e rappresenta una leva strategica aggiuntiva rispetto alle soluzioni hyperlocal<\/a><\/strong> e Fanplyr<\/strong><\/a>, permettendo agli inserzionisti di amplificare l\u2019efficacia delle loro campagne pubblicitarie e raggiungere i consumatori in maniera ancora pi\u00f9 efficace.<\/p>\n","protected":false},"excerpt":{"rendered":"

Italiaonline arricchisce il proprio ecosistema pubblicitario con una nuova offerta di Retail Media, pensata per…<\/p>\n","protected":false},"author":34,"featured_media":34173,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"rs_blank_template":"","rs_page_bg_color":"#ffffff","slide_template_v7":"","footnotes":""},"categories":[10],"tags":[],"class_list":["post-34172","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"yoast_head":"\nItaliaonline lancia la nuova offerta Retail Media<\/title>\n<meta name=\"description\" content=\"Italiaonline lancia la nuova offerta Retail Media in partnership con ReStore\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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