{"id":33868,"date":"2024-11-05T11:20:39","date_gmt":"2024-11-05T10:20:39","guid":{"rendered":"https:\/\/www.italiaonline.it\/iol-advertising\/?p=33868\/"},"modified":"2024-11-12T11:47:26","modified_gmt":"2024-11-12T10:47:26","slug":"italiaonline-presente-allo-iab-intersections-2024","status":"publish","type":"post","link":"https:\/\/www.italiaonline.it\/iol-advertising\/2024\/11\/05\/italiaonline-presente-allo-iab-intersections-2024\/","title":{"rendered":"Italiaonline presente allo IAB INTERSECTIONS 2024"},"content":{"rendered":"

\"\"<\/p>\n

Si \u00e8 conclusa la prima edizione del pi\u00f9 grande evento in Italia dedicato a\u00a0Marketing, Comunicazione, Creativit\u00e0 e Tecnologia<\/strong>. Intersections<\/strong><\/a> \u00e8 stato il luogo dove esplorare lo stato e l\u2019evoluzione della nostra industry e capire come affrontare le sfide della\u00a0trasformazione guidata dall\u2019intelligenza artificiale<\/strong>.<\/p>\n

Italiaonline \u00e8 stata presente sia in qualit\u00e0 di sponsor<\/strong> che con il workshop “Creativit\u00e0 e AI, il potere dell’innovazione combinatoria<\/em>“, condotto dal direttore Marketing Publishing e VAS Domenico Pascuzzi<\/strong>\u00a0e dal direttore della concessionaria iOL Advertising\u00a0Massimo Crotti. <\/strong>I due manager nel corso dell’evento hanno illustrato le soluzioni di digital advertising che mixano contenuti e creativit\u00e0 con il dato, oggi sempre pi\u00f9 una risorsa al servizio del contenuto: un\u2019innovazione combinatoria che unisce il tocco umano all\u2019utilizzo dell\u2019AI.<\/p>\n

Un’opportunit\u00e0 questa resa possibile grazie alla combinazione tra il DNA tecnologico<\/strong> di Italiaonline e il suo hub creativo<\/strong> in grado di gestire ogni fase del processo di advertising, dal brief fino all\u2019output finale.<\/p>\n","protected":false},"excerpt":{"rendered":"

Si \u00e8 conclusa la prima edizione del pi\u00f9 grande evento in Italia dedicato a\u00a0Marketing, Comunicazione,…<\/p>\n","protected":false},"author":34,"featured_media":33904,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"rs_blank_template":"","rs_page_bg_color":"#ffffff","slide_template_v7":"","footnotes":""},"categories":[10],"tags":[],"class_list":["post-33868","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"yoast_head":"\nItaliaonline presente allo IAB INTERSECTIONS 2024<\/title>\n<meta name=\"description\" content=\"Italiaonline presente allo IAB Intersections 2024 come sponsor e con workshop dedicato\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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