{"id":32905,"date":"2024-04-19T14:44:50","date_gmt":"2024-04-19T12:44:50","guid":{"rendered":"https:\/\/www.italiaonline.it\/iol-advertising\/?p=32905\/"},"modified":"2024-04-19T14:44:50","modified_gmt":"2024-04-19T12:44:50","slug":"italiaonline-protagonista-al-programmatic-day","status":"publish","type":"post","link":"https:\/\/www.italiaonline.it\/iol-advertising\/2024\/04\/19\/italiaonline-protagonista-al-programmatic-day\/","title":{"rendered":"Italiaonline protagonista al Programmatic Day"},"content":{"rendered":"

\"\"<\/p>\n

Italiaonline unisce le forze con The Trade Desk<\/strong>, leader mondiale nella tecnologia pubblicitaria, per adottare la nuova iniziativa di identificazione, European Unified ID (EUID<\/strong>). Italiaonline \u00e8 il\u00a0primo publisher in Italia<\/strong>\u00a0a supportare questa soluzione.<\/p>\n

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Grazie alla partnership e alla soluzione EUID, Italiaonline sta esplorando un’alternativa ai cookie<\/strong>\u00a0per aiutare i propri inserzionisti a realizzare campagne pubblicitarie ad alte prestazioni, mantenendo al contempo le\u00a0capacit\u00e0 di targeting\u00a0<\/strong>in ambienti privi di cookie, compresi canali ad alto coinvolgimento come la TV connessa, l’audio digitale e le app mobili.<\/div>\n
La soluzione EUID – basata su dati autenticati e rispettosa delle normative GDPR – consente agli inserzionisti di distribuire campagne pubblicitarie cookieless sulle properties di Italiaonline.\u00a0 La soluzione \u00e8\u00a0interoperabile<\/strong>\u00a0con numerosi altri identificatori. Questa interoperabilit\u00e0 significa che gli inserzionisti possono disporre di una soluzione completa, accessibile e adatta a soddisfare le loro esigenze di dati per una pubblicit\u00e0 digitale efficace nell’era post-cookie.<\/div>\n
<\/div>\n
La partnership \u00e8 stata annunciata in anteprima dal nostro direttore Adv Tech\u00a0Carmine Laltrelli<\/strong>\u00a0nel suo intervento al\u00a0Programmatic Day<\/strong>, l’evento italiano pi\u00f9 importante di settore organizzato dalla testata di settore Engage e che anche quest’anno ci ha visto protagonisti sul palco con Carmine.<\/div>\n
<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Italiaonline unisce le forze con The Trade Desk, leader mondiale nella tecnologia pubblicitaria, per adottare…<\/p>\n","protected":false},"author":34,"featured_media":32907,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"rs_blank_template":"","rs_page_bg_color":"#ffffff","slide_template_v7":"","footnotes":""},"categories":[10],"tags":[],"class_list":["post-32905","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"yoast_head":"\nItaliaonline protagonista al Programmatic Day<\/title>\n<meta name=\"description\" content=\"Carmine Laltrelli\u00a0di IOL annuncia novit\u00e0 nel suo intervento al\u00a0Programmatic Day\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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