{"id":31591,"date":"2021-10-19T14:26:25","date_gmt":"2021-10-19T12:26:25","guid":{"rendered":"https:\/\/www.italiaonline.it\/iol-advertising\/?p=31591\/"},"modified":"2021-10-19T15:15:02","modified_gmt":"2021-10-19T13:15:02","slug":"dilei-on-air","status":"publish","type":"post","link":"https:\/\/www.italiaonline.it\/iol-advertising\/2021\/10\/19\/dilei-on-air\/","title":{"rendered":"DiLei &#8220;on air&#8221;"},"content":{"rendered":"<p><strong>Il femminile digitale pi\u00f9 letto d\u2019Italia lancia la sua prima campagna pubblicitaria con il claim:<br \/>\n\u201cQualsiasi sia il tuo stile, noi ti capiamo\u201d<\/strong><\/p>\n<p>Dal 10 ottobre \u00e8 on air la prima campagna pubblicitaria dedicata a <a href=\"https:\/\/dilei.it\/\"><strong>DiLei<\/strong><\/a><strong>.<\/strong> Il magazine di <strong>Italiaonline<\/strong> \u2013 primo nel suo segmento con oltre 6.2 milioni di utenti unici mese (<em>Fonte: Audiweb Database; TDA, media gen-lug 2021)<\/em>\u00a0&#8211; arriva in TV e sui digital media con uno <strong>spot<\/strong> che racconta, in modo fresco ed empatico, il sito femminile e la sua capacit\u00e0 di parlare all\u2019essenza di ogni donna senza ricorrere a classificazioni o stereotipi.<\/p>\n<p>Lo spot, ideato e realizzato da <strong>KleinRusso<\/strong>\u00a0 ha come protagonista <strong>una bambina<\/strong> che, intenta a rovistare nel guardaroba della mamma alla ricerca del suo outfit \u2018perfetto\u2019, rappresenta un femminile in evoluzione che non ha ancora deciso cosa e chi vuol essere, aperto, con spontaneit\u00e0 e creativit\u00e0, al futuro e alle sue infinite possibilit\u00e0. Un femminile sempre in contatto con la bambina che \u00e8 in ogni donna. Il risultato \u00e8 uno spot ironico, che racconta l\u2019essere donna con le sue mille contraddizioni e sfaccettature, sottolineato dal claim: \u201c<em>Qualsiasi sia il tuo stile, noi ti capiamo<\/em>\u201d.<\/p>\n<p><strong>Barbara Del Pio<\/strong>, Responsabile contenuti di Italiaonline, commenta: \u201cSiamo felici e orgogliose della nostra prima campagna TV. Il concept del progetto ci ha subito conquistate, perch\u00e9 pensiamo che incarni la filosofia del nostro magazine: raccontare la femminilit\u00e0 senza imporre un modello o un clich\u00e8, parlando in maniera inclusiva a tutte le donne, presenti e future, proprio come fa DiLei ogni giorno\u201d.<\/p>\n<p>Guarda lo spot<\/p>\n<p><iframe loading=\"lazy\" title=\"DiLei - Il sito femminile pi\u00f9 letto d&#039;Italia\" width=\"780\" height=\"439\" src=\"https:\/\/www.youtube.com\/embed\/UVPyZu5yyEg?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Il femminile digitale pi\u00f9 letto d\u2019Italia lancia la sua prima campagna pubblicitaria con il claim:&#8230;<\/p>\n","protected":false},"author":34,"featured_media":31597,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"rs_blank_template":"","rs_page_bg_color":"#ffffff","slide_template_v7":"","footnotes":""},"categories":[10],"tags":[],"class_list":["post-31591","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - 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