{"id":31447,"date":"2021-07-05T13:45:05","date_gmt":"2021-07-05T11:45:05","guid":{"rendered":"https:\/\/www.italiaonline.it\/iol-advertising\/?p=31447"},"modified":"2021-07-28T14:17:39","modified_gmt":"2021-07-28T12:17:39","slug":"il-futuro-e-cookieless","status":"publish","type":"post","link":"https:\/\/www.italiaonline.it\/iol-advertising\/2021\/07\/05\/il-futuro-e-cookieless\/","title":{"rendered":"Il futuro \u00e8 cookieless… o forse no?"},"content":{"rendered":"
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Andrea Chiapponi parla ai microfoni di Engage del posticipo del futuro del cookieless<\/em><\/h4>\n<\/div>\n<\/article>\n<\/div>\n<\/div>\n

Il rinvio a fine 2023\u00a0annunciato negli scorsi giorni da Google\u00a0allo “stop” del supporto ai\u00a0cookies di terza parte<\/strong>\u00a0\u00abera nell\u2019aria\u00bb secondo\u00a0Andrea Chiapponi<\/strong>, Chief Publishing, ADV Technology and Gaming Officer di\u00a0Italiaonline<\/strong>, interpellato da Engage sulla questione.<\/p>\n

\u00abDa tempo registravamo segnali in quella direzione: il rinvio era nell\u2019aria, quindi non ne siamo sorpresi. Evidentemente,\u00a0c\u2019\u00e8 bisogno di pi\u00f9 tempo per cercare un punto di equilibrio tra protezione della privacy degli utenti e modelli di business<\/strong>, ma la strada \u00e8 comunque questa, anche se il percorso per compierla varier\u00e0 rispetto a quello finora studiato da Google\u00bb, commenta Chiapponi.<\/p>\n

Tutto il mercato si stava preparando all’era del post-cookie, anche in termini di sviluppo di soluzioni alternative. Da questo punto di vista, secondo il manager la strada resta segnata. \u00abSicuramente – dice Chiapponi – il primo annuncio di Google sul tema, fatto ormai un anno e mezzo fa, ha\u00a0scosso l\u2019intero settore del digitale<\/strong>, che ha ripensato la sua tecnologia di base ormai sul mercato da pi\u00f9 di venticinque anni, anche riscrivendo il codice sorgente del digital advertising, potenziando l\u2019applicazione di tecniche di Machine learning, AI e big data e cos\u00ec via\u00bb. Per quanto riguarda Italiaonline, infine, \u00abnoi operiamo da tempo con soluzioni alternative ai cookie e\u00a0questo annuncio non pregiudica la nostra roadmap e la nostra strategia<\/strong>, guidata dai dati di prima parte e dalla creazione di un\u00a0ecosistema digitale sostenibile<\/strong>. Con i nostri prodotti\u00a0cookieless<\/strong>\u00a0– conlude Chiapponi – andremo a rafforzare sempre pi\u00f9 un\u2019offerta media & dati competitiva e distintiva\u00bb.<\/p>\n

Fonte: Engage<\/a><\/strong><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Andrea Chiapponi parla ai microfoni di Engage del posticipo del futuro del cookieless Il rinvio…<\/p>\n","protected":false},"author":6,"featured_media":31448,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"rs_blank_template":"","rs_page_bg_color":"#ffffff","slide_template_v7":"","footnotes":""},"categories":[10],"tags":[63,62,64,51],"class_list":["post-31447","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-andrea-chiapponi","tag-cookieless","tag-engage","tag-italiaonline"],"yoast_head":"\nIl futuro \u00e8 cookieless... o forse no? - iOL Advertising<\/title>\n<meta name=\"description\" content=\"Andrea Chiapponi parla ai microfoni di Engage del posticipo del futuro del cookieless\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.italiaonline.it\/iol-advertising\/2021\/07\/05\/il-futuro-e-cookieless\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Il futuro \u00e8 cookieless... o forse no? 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