{"id":32676,"date":"2024-03-07T14:24:22","date_gmt":"2024-03-07T13:24:22","guid":{"rendered":"https:\/\/www.italiaonline.it\/iol-advertising\/?page_id=32676\/"},"modified":"2026-10-20T13:40:15","modified_gmt":"2026-10-20T11:40:15","slug":"attention","status":"publish","type":"page","link":"https:\/\/www.italiaonline.it\/iol-advertising\/offerta\/attention\/","title":{"rendered":"Attention"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row enable_gradient=&#8221;yes&#8221; css=&#8221;.vc_custom_1789546832403{padding-top: 120px !important;padding-bottom: 30px !important;}&#8221; gradient_bg=&#8221;-webkit-linear-gradient(rgb(47, 25, 115) 30%, rgb(15, 19, 32) 100%)&#8221; responsive_css=&#8221;padding_top_large:140px|padding_bottom_large:60px&#8221;][vc_column enable_content_animation=&#8221;yes&#8221; ca_init_scale_x=&#8221;1&#8243; ca_init_scale_y=&#8221;1&#8243; ca_init_scale_z=&#8221;1&#8243; ca_init_opacity=&#8221;0&#8243; ca_an_scale_x=&#8221;1&#8243; ca_an_scale_y=&#8221;1&#8243; ca_an_scale_z=&#8221;1&#8243; ca_an_opacity=&#8221;1&#8243; align=&#8221;text-center&#8221; offset=&#8221;vc_col-md-offset-1 vc_col-md-10&#8243; ca_init_translate_y=&#8221;92&#8243; ca_init_rotate_x=&#8221;-34&#8243; ca_duration=&#8221;1200&#8243; ca_delay=&#8221;150&#8243; ca_start_delay=&#8221;200&#8243;]<style>.ld_fancy_heading_6af2e84a1d6c8 h1{font-size:14px;font-weight:600;letter-spacing:0.05em;color:rgb(222, 30, 99);}.ld_fancy_heading_6af2e84a1d6c8 .lqd-highlight-inner{height:0.275em;bottom:0px;}<\/style><div class=\"ld-fancy-heading text-uppercase ld_fancy_heading_6af2e84a1d6c8\">\n\t<h1 class=\"lqd-highlight-underline lqd-highlight-grow-left\" data-fittext=\"true\" data-fittext-options='{\"compressor\":0.55,\"maxFontSize\":\"currentFontSize\",\"minFontSize\":\"\"}' data-split-text=\"true\" data-custom-animations=\"true\" data-ca-options='{\"triggerHandler\":\"inview\",\"animationTarget\":\".lqd-words .split-inner\",\"duration\":700,\"delay\":100,\"easing\":\"easeOutQuint\",\"direction\":\"forward\",\"initValues\":{\"scale\":1},\"animations\":{\"scale\":1}}' data-split-options='{\"type\":\"words\"}'><span class=\"ld-fh-txt\"> Attention<\/span><\/h1><\/div><style>.ld_fancy_heading_6af2e84a20212 h2{font-size:72px;line-height:1.2em;color:rgb(255, 255, 255);}.ld_fancy_heading_6af2e84a20212 .lqd-highlight-inner{height:0.275em;bottom:0px;}<\/style><div class=\"ld-fancy-heading ld_fancy_heading_6af2e84a20212\">\n\t<h2 class=\"lqd-highlight-underline lqd-highlight-grow-left\" data-fittext=\"true\" data-fittext-options='{\"compressor\":1.5,\"maxFontSize\":\"72px\",\"minFontSize\":\"40px\"}'><span class=\"ld-fh-txt\"> Ci vuole qualcosa di memorabile.<\/span><\/h2><\/div><style>.ld_fancy_heading_6af2e84a20619 h2{font-size:20px;line-height:1.58em;color:rgb(255, 255, 255);}.ld_fancy_heading_6af2e84a20619 h2 {padding-right:5% !important; padding-left:5% !important;  } @media (min-width: 1200px) { .ld_fancy_heading_6af2e84a20619 h2 {padding-right:10% !important; padding-left:10% !important;  }  } .ld_fancy_heading_6af2e84a20619 h2 {margin-bottom:2.5em !important;  } .ld_fancy_heading_6af2e84a20619 .lqd-highlight-inner{height:0.275em;bottom:0px;}.ld_fancy_heading_6af2e84a20619 h2 {padding-right:5% !important; padding-left:5% !important;  } @media (min-width: 1200px) { .ld_fancy_heading_6af2e84a20619 h2 {padding-right:10% !important; padding-left:10% !important;  }  } .ld_fancy_heading_6af2e84a20619 h2 {margin-bottom:2.5em !important;  } <\/style><div class=\"ld-fancy-heading ld_fancy_heading_6af2e84a20619\">\n\t<h2 class=\"lqd-highlight-underline lqd-highlight-grow-left\" data-fittext=\"true\" data-fittext-options='{\"compressor\":1,\"maxFontSize\":\"20px\",\"minFontSize\":\"14px\"}'><span class=\"ld-fh-txt\"> <strong>Attenzione<\/strong> del target e <strong>memorabilit\u00e0<\/strong> del messaggio: iOL Advertising ti offre formati e soluzioni adv al <strong>top delle Attention Metrics<\/strong>.<\/span><\/h2><\/div>[\/vc_column][\/vc_row][vc_row gap=&#8221;30&#8243; content_placement=&#8221;middle&#8221; css=&#8221;.vc_custom_1710161654150{padding-top: 75px !important;padding-bottom: 75px !important;}&#8221;][vc_column width=&#8221;1\/2&#8243;][vc_single_image image=&#8221;30904&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; css_animation=&#8221;none&#8221; css=&#8221;.vc_custom_1710161847360{padding-bottom: 20px !important;}&#8221;][\/vc_column][vc_column width=&#8221;1\/2&#8243;]<style>.ld_fancy_heading_6af2e84a20770 h6{font-size:14px;font-weight:600;letter-spacing:0.05em;color:#de1e63;}.ld_fancy_heading_6af2e84a20770 .lqd-highlight-inner{height:0.275em;bottom:0px;}<\/style><div class=\"ld-fancy-heading text-uppercase ld_fancy_heading_6af2e84a20770\">\n\t<h6 class=\"lqd-highlight-underline lqd-highlight-grow-left\" ><span class=\"ld-fh-txt\"> IL NUOVO IMPERATIVO<\/span><\/h6><\/div>[vc_empty_space height=&#8221;15px&#8221;]<style>.ld_fancy_heading_6af2e84a20861 h2{font-size:42px;line-height:1.3em;}.ld_fancy_heading_6af2e84a20861 .lqd-highlight-inner{height:0.275em;bottom:0px;}<\/style><div class=\"ld-fancy-heading ld_fancy_heading_6af2e84a20861\">\n\t<h2 class=\"lqd-highlight-underline lqd-highlight-grow-left\" data-fittext=\"true\" data-fittext-options='{\"compressor\":1,\"maxFontSize\":\"42px\",\"minFontSize\":\"24px\"}' data-split-text=\"true\" data-custom-animations=\"true\" data-ca-options='{\"triggerHandler\":\"inview\",\"animationTarget\":\".lqd-words .split-inner\",\"duration\":700,\"delay\":100,\"easing\":\"easeOutQuint\",\"direction\":\"forward\",\"initValues\":{\"scale\":1},\"animations\":{\"scale\":1}}' data-split-options='{\"type\":\"words\"}'><span class=\"ld-fh-txt\"> Quel che conta davvero \u00e8 ottenere attenzione.<\/span><\/h2><\/div>[vc_empty_space height=&#8221;5px&#8221;][vc_row_inner][vc_column_inner]<style>.ld_fancy_heading_6af2e84a20931 .lqd-highlight-inner{height:0.275em;bottom:0px;}<\/style><div class=\"ld-fancy-heading ld_fancy_heading_6af2e84a20931\">\n\t<p class=\"lqd-highlight-underline lqd-highlight-grow-left\" ><span class=\"ld-fh-txt\"> Le <strong>Attention Metrics <\/strong>stanno guadagnando sempre pi\u00f9 rilevanza tra le metriche di pianificazione, affiancandosi ormai agli indicatori standard pi\u00f9 riconosciuti: sono il nuovo <strong>fulcro strategico<\/strong> su cui convergono gli sforzi di tutti i player del mercato, dagli inserzionisti, agli editori, alle concessionarie.<\/p>\n<p>L&#8217;<strong>Attention<\/strong> si rivela fondamentale perch\u00e9 misura quanto efficacemente un annuncio <strong>cattura l\u2019interesse degli utenti e li coinvolge<\/strong>. In altre parole, ci dice se la tua pubblicit\u00e0 sta davvero attirando l\u2019attenzione del pubblico desiderato.<\/span><\/p><\/div>[\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row gap=&#8221;35&#8243; content_placement=&#8221;middle&#8221; css=&#8221;.vc_custom_1710779290272{padding-top: 105px !important;padding-bottom: 30px !important;background-color: #f7f8fb !important;}&#8221;][vc_column width=&#8221;7\/12&#8243;]<style>.ld_fancy_heading_6af2e84a20a48 p{font-size:14px;font-weight:600;letter-spacing:0.05em;color:#de1e63;}.ld_fancy_heading_6af2e84a20a48 .lqd-highlight-inner{height:0.275em;bottom:0px;}<\/style><div class=\"ld-fancy-heading text-uppercase ld_fancy_heading_6af2e84a20a48\">\n\t<p class=\"lqd-highlight-underline lqd-highlight-grow-left\" ><span class=\"ld-fh-txt\"> AL TOP DEL MERCATO<\/span><\/p><\/div>[vc_empty_space height=&#8221;15px&#8221;]<style>.ld_fancy_heading_6af2e84a20b4b h2{font-size:42px;line-height:1.3em;font-weight:700;color:rgb(24, 27, 49);}@media (min-width: 1200px) { .ld_fancy_heading_6af2e84a20b4b h2 {padding-right:10% !important;  }  } .ld_fancy_heading_6af2e84a20b4b .lqd-highlight-inner{height:0.275em;bottom:0px;}@media (min-width: 1200px) { .ld_fancy_heading_6af2e84a20b4b h2 {padding-right:10% !important;  }  } <\/style><div class=\"ld-fancy-heading ld_fancy_heading_6af2e84a20b4b\">\n\t<h2 class=\"lqd-highlight-underline lqd-highlight-grow-left\" data-fittext=\"true\" data-fittext-options='{\"compressor\":1,\"maxFontSize\":\"42px\",\"minFontSize\":\"24px\"}'><span class=\"ld-fh-txt\"> Quando c&#8217;\u00e8 attenzione, non c&#8217;\u00e8 confronto.<\/span><\/h2><\/div>[vc_empty_space height=&#8221;5px&#8221;]<style>@media (min-width: 992px) { .ld_fancy_heading_6af2e84a20c65 p {margin-right:10% !important;  }  } .ld_fancy_heading_6af2e84a20c65 .lqd-highlight-inner{height:0.275em;bottom:0px;}@media (min-width: 992px) { .ld_fancy_heading_6af2e84a20c65 p {margin-right:10% !important;  }  } <\/style><div class=\"ld-fancy-heading ld_fancy_heading_6af2e84a20c65\">\n\t<p class=\"lqd-highlight-underline lqd-highlight-grow-left\" ><span class=\"ld-fh-txt\"> Come dimostrare concretamente l&#8217;<strong>impatto dei formati pubblicitari<\/strong> in termini di attention?<\/p>\n<p>Abbiamo affidato uno studio in merito a<strong> <a href=\"https:\/\/lumen-research.com\/\" target=\"_blank\" rel=\"noopener\">Lumen Research<\/a><\/strong>, istituto rinomato a livello mondiale per la sua competenza nell\u2019analisi dell\u2019attention, con l\u2019obiettivo di misurare il grado di attenzione generato dai nostri formati pubblicitari.<\/p>\n<p>I risultati hanno dimostrato che i formati iOL Advertising raggiungono livelli di <strong>Attention, Memorability <\/strong>e<strong> Purchase Intent <\/strong>sensibilmente <strong>pi\u00f9 alti rispetto al mercato.<\/strong><\/span><\/p><\/div><style>.ld_spacer_6af2e84a20dca{height:32px;}<\/style>\n<div class=\"ld-empty-space vc_hidden-md vc_hidden-lg ld_spacer_6af2e84a20dca\"><span class=\"liquid_empty_space_inner\"><\/span><\/div>[\/vc_column][vc_column width=&#8221;5\/12&#8243; align=&#8221;text-center&#8221;]<style>.ld_spacer_6af2e84a20f6c{height:50px;}<\/style>\n<div class=\"ld-empty-space vc_hidden-xs vc_hidden-sm ld_spacer_6af2e84a20f6c\"><span class=\"liquid_empty_space_inner\"><\/span><\/div><style>.vc_accordion_6af2e84a210ae .accordion-title{font-size:20px;}.vc_accordion_6af2e84a210ae .accordion-title a{color:rgb(255, 255, 255);background:rgb(44, 149, 205);}.vc_accordion_6af2e84a210ae .active .accordion-title a{color:rgb(44, 149, 205);background:rgb(255, 255, 255);}.vc_accordion_6af2e84a210ae .accordion-expander{color:rgb(255, 255, 255);}.vc_accordion_6af2e84a210ae .active .accordion-expander{color:rgb(44, 149, 205);}<\/style><div class=\"accordion accordion-md accordion-active-has-fill accordion-active-has-shadow accordion-title-bordered accordion-title-circle vc_accordion_6af2e84a210ae\" id=\"vc_accordion_6af2e84a210ae\" role=\"tablist\" aria-multiselectable=\"true\">\n\n\t<div class=\"accordion-item panel  \">\n\n\t\t<div class=\"accordion-heading\" role=\"tab\" id=\"heading_1709816470651-bc4122ce-23e0\">\n\t\t\t<h4 class=\"accordion-title\">\n\t\t\t\t<a class=\"collapsed\" data-toggle=\"collapse\" data-parent=\"#vc_accordion_6af2e84a210ae\" href=\"#1709816470651-bc4122ce-23e0\" aria-expanded=\"false\" aria-controls=\"1709816470651-bc4122ce-23e0\">\n\t\t\t\t\t\n\t\t\t\t\t<span class=\"accordion-title-icon mr-2\"><i class=\"icon-ion-ios-eye\"><\/i><\/span>\n\t\t\t\t\tATTENTION\n\t\t\t\t\t\t\t\t\t\t<span class=\"accordion-expander\">\n\t\t\t\t\t\t<i class=\"icon-md-arrow-dropdown\"><\/i>\n\t\t\t\t\t\t<i class=\"icon-md-arrow-dropup\"><\/i>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t\n\t\t\t\t<\/a>\n\t\t\t\t\n\t\t\t<\/h4>\n\t\t<\/div>\n\n\t\t<div id=\"1709816470651-bc4122ce-23e0\" class=\"accordion-collapse collapse\" role=\"tabpanel\" aria-labelledby=\"heading_1709816470651-bc4122ce-23e0\">\n\t\t\t<div class=\"accordion-content\">\n\t\t\t<p>[vc_column_text]I nostri formati si distinguono per l\u2019alto livello di attenzione che riescono a catturare: chi li incrocia non pu\u00f2 fare a meno di notarli.[\/vc_column_text]<\/p>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div><style>.vc_accordion_6af2e84a213a5 .accordion-title{font-size:20px;}.vc_accordion_6af2e84a213a5 .accordion-title a{color:rgb(255, 255, 255);background:rgb(251, 48, 115);}.vc_accordion_6af2e84a213a5 .active .accordion-title a{color:rgb(251, 48, 115);background:rgb(255, 255, 255);}.vc_accordion_6af2e84a213a5 .accordion-expander{color:rgb(255, 255, 255);}.vc_accordion_6af2e84a213a5 .active .accordion-expander{color:rgb(251, 48, 115);}<\/style><div class=\"accordion accordion-md accordion-active-has-fill accordion-active-has-shadow accordion-title-bordered accordion-title-circle vc_accordion_6af2e84a213a5\" id=\"vc_accordion_6af2e84a213a5\" role=\"tablist\" aria-multiselectable=\"true\">\n\n\t<div class=\"accordion-item panel  \">\n\n\t\t<div class=\"accordion-heading\" role=\"tab\" id=\"heading_ld-1709817016153-8ef1e98a-23ab\">\n\t\t\t<h4 class=\"accordion-title\">\n\t\t\t\t<a class=\"collapsed\" data-toggle=\"collapse\" data-parent=\"#vc_accordion_6af2e84a213a5\" href=\"#ld-1709817016153-8ef1e98a-23ab\" aria-expanded=\"false\" aria-controls=\"ld-1709817016153-8ef1e98a-23ab\">\n\t\t\t\t\t\n\t\t\t\t\t<span class=\"accordion-title-icon mr-2\"><i class=\"icon-md-bulb\"><\/i><\/span>\n\t\t\t\t\tMEMORABILITY\n\t\t\t\t\t\t\t\t\t\t<span class=\"accordion-expander\">\n\t\t\t\t\t\t<i class=\"icon-md-arrow-dropdown\"><\/i>\n\t\t\t\t\t\t<i class=\"icon-md-arrow-dropup\"><\/i>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t\n\t\t\t\t<\/a>\n\t\t\t\t\n\t\t\t<\/h4>\n\t\t<\/div>\n\n\t\t<div id=\"ld-1709817016153-8ef1e98a-23ab\" class=\"accordion-collapse collapse\" role=\"tabpanel\" aria-labelledby=\"heading_ld-1709817016153-8ef1e98a-23ab\">\n\t\t\t<div class=\"accordion-content\">\n\t\t\t<p>[vc_column_text]La nostra pubblicit\u00e0 resta impressa nella mente: chi la vede ricorda il messaggio e l\u2019esperienza associata.[\/vc_column_text]<\/p>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div><style>.vc_accordion_6af2e84a21494 .accordion-title{font-size:20px;}.vc_accordion_6af2e84a21494 .accordion-title a{color:rgb(255, 255, 255);background:#401369;}.vc_accordion_6af2e84a21494 .active .accordion-title a{color:#401369;background:rgb(255, 255, 255);}.vc_accordion_6af2e84a21494 .accordion-expander{color:rgb(255, 255, 255);}.vc_accordion_6af2e84a21494 .active .accordion-expander{color:#401369;}<\/style><div class=\"accordion accordion-md accordion-active-has-fill accordion-active-has-shadow accordion-title-bordered accordion-title-circle vc_accordion_6af2e84a21494\" id=\"vc_accordion_6af2e84a21494\" role=\"tablist\" aria-multiselectable=\"true\">\n\n\t<div class=\"accordion-item panel  \">\n\n\t\t<div class=\"accordion-heading\" role=\"tab\" id=\"heading_ld-1709817081440-82c6df4e-fcb0\">\n\t\t\t<h4 class=\"accordion-title\">\n\t\t\t\t<a class=\"collapsed\" data-toggle=\"collapse\" data-parent=\"#vc_accordion_6af2e84a21494\" href=\"#ld-1709817081440-82c6df4e-fcb0\" aria-expanded=\"false\" aria-controls=\"ld-1709817081440-82c6df4e-fcb0\">\n\t\t\t\t\t\n\t\t\t\t\t<span class=\"accordion-title-icon mr-2\"><i class=\"icon-md-cart\"><\/i><\/span>\n\t\t\t\t\tPURCHASE INTENT\n\t\t\t\t\t\t\t\t\t\t<span class=\"accordion-expander\">\n\t\t\t\t\t\t<i class=\"icon-md-arrow-dropdown\"><\/i>\n\t\t\t\t\t\t<i class=\"icon-md-arrow-dropup\"><\/i>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t\n\t\t\t\t<\/a>\n\t\t\t\t\n\t\t\t<\/h4>\n\t\t<\/div>\n\n\t\t<div id=\"ld-1709817081440-82c6df4e-fcb0\" class=\"accordion-collapse collapse\" role=\"tabpanel\" aria-labelledby=\"heading_ld-1709817081440-82c6df4e-fcb0\">\n\t\t\t<div class=\"accordion-content\">\n\t\t\t<p>[vc_column_text]Un impatto diretto sul comportamento dei consumatori: i nostri formati stimolano la loro intenzione di acquisto.[\/vc_column_text]<\/p>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>[\/vc_column][\/vc_row][vc_row content_placement=&#8221;middle&#8221; css=&#8221;.vc_custom_1710779496436{padding-top: 30px !important;padding-bottom: 105px !important;background-color: #f7f8fb !important;}&#8221;][vc_column css=&#8221;.vc_custom_1710779512076{padding-bottom: 15px !important;}&#8221;][\/vc_column][vc_column css=&#8221;.vc_custom_1710777668079{padding-top: 2% !important;padding-right: 2% !important;padding-bottom: 2% !important;padding-left: 2% !important;background-color: #ffffff !important;}&#8221;]<style>.ld_fancy_heading_6af2e84a2154c p{font-weight:600;color:rgb(0, 0, 0);}.ld_fancy_heading_6af2e84a2154c p {padding-top:15px !important; padding-bottom:15px !important;  } .ld_fancy_heading_6af2e84a2154c .lqd-highlight-inner{height:0.275em;bottom:0px;}.ld_fancy_heading_6af2e84a2154c p {padding-top:15px !important; padding-bottom:15px !important;  } <\/style><div class=\"ld-fancy-heading text-center ld_fancy_heading_6af2e84a2154c\">\n\t<p class=\"lqd-highlight-underline lqd-highlight-grow-left\" data-fittext=\"true\" data-fittext-options='{\"compressor\":1,\"maxFontSize\":\"22px\",\"minFontSize\":\"18px\"}'><span class=\"ld-fh-txt\"> L&#8217;attention dei formati iOL Advertising secondo Lumen Research<\/span><\/p><\/div><style>.ld_tabs_6af2e84a21d38 .tabs-nav > li > a{color:rgb(0, 0, 0);}.ld_tabs_6af2e84a21d38 .tabs-nav > li.active > a, .ld_tabs_6af2e84a21d38 .tabs-nav > li:hover > a{color:#de1e63;}<\/style><div class=\"tabs tabs tabs-nav-centered tabs-nav-active-underlined tabs-nav-sm ld_tabs_6af2e84a21d38\" >\n\t<ul class=\"nav tabs-nav\" role=\"tablist\"><li role=\"presentation\" class=\"h5 active\"><a href=\"#1710768944517-133c7e3c-6811\" aria-expanded=\"false\" aria-controls=\"1710768944517-133c7e3c-6811\" role=\"tab\" data-toggle=\"tab\">Login Italiaonline<\/a><\/li><li role=\"presentation\" class=\"h5\"><a href=\"#1710768944548-cafcb384-046e\" aria-expanded=\"false\" aria-controls=\"1710768944548-cafcb384-046e\" role=\"tab\" data-toggle=\"tab\">Preroll Italiaonline<\/a><\/li><li role=\"presentation\" class=\"h5\"><a href=\"#1710770695689-ebacea90-b3d4\" aria-expanded=\"false\" aria-controls=\"1710770695689-ebacea90-b3d4\" role=\"tab\" data-toggle=\"tab\">WeTransfer<\/a><\/li><\/ul>\t<div class=\"tabs-content\"><div id=\"1710768944517-133c7e3c-6811\" role=\"tabpanel\" class=\"tabs-pane fade active in\"><p>[vc_row_inner][vc_column_inner width=&#8221;1\/4&#8243; align=&#8221;text-center&#8221;]<style>.ld_counter_6af2e84a21714 .liquid-counter-element{font-size:90px;letter-spacing:0.05em;}.ld_counter_6af2e84a21714 .liquid-text-bottom{font-size:18px;font-weight:300;}.ld_counter_6af2e84a21714 > .liquid-counter-element > span{color:#de1e63;}.ld_counter_6af2e84a21714 .liquid-counter-text{color:#777981;}<\/style><div id=\"ld_counter_6af2e84a21714\" class=\"liquid-counter liquid-counter-default liquid-counter-xl text-center ld_counter_6af2e84a21714\">\n\t\n\t\t\t<div class=\"liquid-counter-element align-items-center\" data-enable-counter=\"true\" data-counter-options='{\"targetNumber\":\"11x\",\"blurEffect\":false}'>\n\t\t\t\t\t\t\t\t\t\t\t\t<span>11x<\/span>\t\t<\/div><!-- \/.liquid-counter-element -->\n\t<span class=\"liquid-counter-text liquid-text-bottom\">pi\u00f9 attention di un digital display ad<\/span>\n<\/div><!-- \/.liquid-counter -->[\/vc_column_inner][vc_column_inner width=&#8221;1\/4&#8243; align=&#8221;text-center&#8221;]<style>.ld_counter_6af2e84a218f6 .liquid-counter-element{font-size:90px;letter-spacing:0.05em;}.ld_counter_6af2e84a218f6 .liquid-text-bottom{font-size:18px;font-weight:300;}.ld_counter_6af2e84a218f6 > .liquid-counter-element > span{color:#de1e63;}.ld_counter_6af2e84a218f6 .liquid-counter-text{color:#777981;}<\/style><div id=\"ld_counter_6af2e84a218f6\" class=\"liquid-counter liquid-counter-default liquid-counter-xl text-center ld_counter_6af2e84a218f6\">\n\t\n\t\t\t<div class=\"liquid-counter-element align-items-center\" data-enable-counter=\"true\" data-counter-options='{\"targetNumber\":\"3x\",\"blurEffect\":false}'>\n\t\t\t\t\t\t\t\t\t\t\t\t<span>3x<\/span>\t\t<\/div><!-- \/.liquid-counter-element -->\n\t<span class=\"liquid-counter-text liquid-text-bottom\">pi\u00f9 attention di un Instagram in-feed ad<\/span>\n<\/div><!-- \/.liquid-counter -->[\/vc_column_inner][vc_column_inner width=&#8221;1\/4&#8243; align=&#8221;text-center&#8221;]<style>.ld_counter_6af2e84a2195a .liquid-counter-element{font-size:90px;letter-spacing:0.05em;}.ld_counter_6af2e84a2195a .liquid-text-bottom{font-size:18px;font-weight:300;}.ld_counter_6af2e84a2195a > .liquid-counter-element > span{color:#de1e63;}.ld_counter_6af2e84a2195a .liquid-counter-text{color:#777981;}<\/style><div id=\"ld_counter_6af2e84a2195a\" class=\"liquid-counter liquid-counter-default liquid-counter-xl text-center ld_counter_6af2e84a2195a\">\n\t\n\t\t\t<div class=\"liquid-counter-element align-items-center\" data-enable-counter=\"true\" data-counter-options='{\"targetNumber\":\"1,5x\",\"blurEffect\":false}'>\n\t\t\t\t\t\t\t\t\t\t\t\t<span>1,5x<\/span>\t\t<\/div><!-- \/.liquid-counter-element -->\n\t<span class=\"liquid-counter-text liquid-text-bottom\">pi\u00f9 attention di un non skippable ad YouTube<\/span>\n<\/div><!-- \/.liquid-counter -->[\/vc_column_inner][vc_column_inner width=&#8221;1\/4&#8243;]<style>.ld_counter_6af2e84a219b1 .liquid-counter-element{font-size:90px;letter-spacing:0.05em;}.ld_counter_6af2e84a219b1 .liquid-text-bottom{font-size:18px;font-weight:300;}.ld_counter_6af2e84a219b1 > .liquid-counter-element > span{color:#de1e63;}.ld_counter_6af2e84a219b1 .liquid-counter-text{color:#777981;}<\/style><div id=\"ld_counter_6af2e84a219b1\" class=\"liquid-counter liquid-counter-default liquid-counter-xl text-center ld_counter_6af2e84a219b1\">\n\t\n\t\t\t<div class=\"liquid-counter-element align-items-center\" data-enable-counter=\"true\" data-counter-options='{\"targetNumber\":\"4x\",\"blurEffect\":false}'>\n\t\t\t\t\t\t\t\t\t\t\t\t<span>4x<\/span>\t\t<\/div><!-- \/.liquid-counter-element -->\n\t<span class=\"liquid-counter-text liquid-text-bottom\">pi\u00f9 attention di uno spot video outstream<\/span>\n<\/div><!-- \/.liquid-counter -->[\/vc_column_inner][\/vc_row_inner]<\/p>\n<\/div><div id=\"1710768944548-cafcb384-046e\" role=\"tabpanel\" class=\"tabs-pane fade\"><p>[vc_row_inner][vc_column_inner width=&#8221;1\/4&#8243; align=&#8221;text-center&#8221;]<style>.ld_counter_6af2e84a21a92 .liquid-counter-element{font-size:90px;letter-spacing:0.05em;}.ld_counter_6af2e84a21a92 .liquid-text-bottom{font-size:18px;font-weight:300;}.ld_counter_6af2e84a21a92 > .liquid-counter-element > span{color:#de1e63;}.ld_counter_6af2e84a21a92 .liquid-counter-text{color:#777981;}<\/style><div id=\"ld_counter_6af2e84a21a92\" class=\"liquid-counter liquid-counter-default liquid-counter-xl text-center ld_counter_6af2e84a21a92\">\n\t\n\t\t\t<div class=\"liquid-counter-element align-items-center\" data-enable-counter=\"true\" data-counter-options='{\"targetNumber\":\"7,5x\",\"blurEffect\":false}'>\n\t\t\t\t\t\t\t\t\t\t\t\t<span>7,5x<\/span>\t\t<\/div><!-- \/.liquid-counter-element -->\n\t<span class=\"liquid-counter-text liquid-text-bottom\">pi\u00f9 attention di un digital display ad<\/span>\n<\/div><!-- \/.liquid-counter -->[\/vc_column_inner][vc_column_inner width=&#8221;1\/4&#8243; align=&#8221;text-center&#8221;]<style>.ld_counter_6af2e84a21af3 .liquid-counter-element{font-size:90px;letter-spacing:0.05em;}.ld_counter_6af2e84a21af3 .liquid-text-bottom{font-size:18px;font-weight:300;}.ld_counter_6af2e84a21af3 > .liquid-counter-element > span{color:#de1e63;}.ld_counter_6af2e84a21af3 .liquid-counter-text{color:#777981;}<\/style><div id=\"ld_counter_6af2e84a21af3\" class=\"liquid-counter liquid-counter-default liquid-counter-xl text-center ld_counter_6af2e84a21af3\">\n\t\n\t\t\t<div class=\"liquid-counter-element align-items-center\" data-enable-counter=\"true\" data-counter-options='{\"targetNumber\":\"2x\",\"blurEffect\":false}'>\n\t\t\t\t\t\t\t\t\t\t\t\t<span>2x<\/span>\t\t<\/div><!-- \/.liquid-counter-element -->\n\t<span class=\"liquid-counter-text liquid-text-bottom\">pi\u00f9 attention di un in-feed Instagram ad<\/span>\n<\/div><!-- \/.liquid-counter -->[\/vc_column_inner][vc_column_inner width=&#8221;1\/4&#8243; align=&#8221;text-center&#8221;]<style>.ld_counter_6af2e84a21b53 .liquid-counter-element{font-size:90px;letter-spacing:0.05em;}.ld_counter_6af2e84a21b53 .liquid-text-bottom{font-size:18px;font-weight:300;}.ld_counter_6af2e84a21b53 > .liquid-counter-element > span{color:#de1e63;}.ld_counter_6af2e84a21b53 .liquid-counter-text{color:#777981;}<\/style><div id=\"ld_counter_6af2e84a21b53\" class=\"liquid-counter liquid-counter-default liquid-counter-xl text-center ld_counter_6af2e84a21b53\">\n\t\n\t\t\t<div class=\"liquid-counter-element align-items-center\" data-enable-counter=\"true\" data-counter-options='{\"targetNumber\":\"2,6x\",\"blurEffect\":false}'>\n\t\t\t\t\t\t\t\t\t\t\t\t<span>2,6x<\/span>\t\t<\/div><!-- \/.liquid-counter-element -->\n\t<span class=\"liquid-counter-text liquid-text-bottom\">pi\u00f9 attention di un bumper 6s di YouTube<\/span>\n<\/div><!-- \/.liquid-counter -->[\/vc_column_inner][vc_column_inner width=&#8221;1\/4&#8243; align=&#8221;text-center&#8221;]<style>.ld_counter_6af2e84a21baa .liquid-counter-element{font-size:90px;letter-spacing:0.05em;}.ld_counter_6af2e84a21baa .liquid-text-bottom{font-size:18px;font-weight:300;}.ld_counter_6af2e84a21baa > .liquid-counter-element > span{color:#de1e63;}.ld_counter_6af2e84a21baa .liquid-counter-text{color:#777981;}<\/style><div id=\"ld_counter_6af2e84a21baa\" class=\"liquid-counter liquid-counter-default liquid-counter-xl text-center ld_counter_6af2e84a21baa\">\n\t\n\t\t\t<div class=\"liquid-counter-element align-items-center\" data-enable-counter=\"true\" data-counter-options='{\"targetNumber\":\"2,3x\",\"blurEffect\":false}'>\n\t\t\t\t\t\t\t\t\t\t\t\t<span>2,3x<\/span>\t\t<\/div><!-- \/.liquid-counter-element -->\n\t<span class=\"liquid-counter-text liquid-text-bottom\">pi\u00f9 attention di uno spot video outstream<\/span>\n<\/div><!-- \/.liquid-counter -->[\/vc_column_inner][\/vc_row_inner]<\/p>\n<\/div><div id=\"1710770695689-ebacea90-b3d4\" role=\"tabpanel\" class=\"tabs-pane fade\"><p>[vc_row_inner gap=&#8221;35&#8243;][vc_column_inner width=&#8221;1\/3&#8243; align=&#8221;text-center&#8221;]<style>.ld_counter_6af2e84a21c69 .liquid-counter-element{font-size:90px;letter-spacing:0.05em;}.ld_counter_6af2e84a21c69 .liquid-text-bottom{font-size:18px;font-weight:300;}.ld_counter_6af2e84a21c69 > .liquid-counter-element > span{color:#de1e63;}.ld_counter_6af2e84a21c69 .liquid-counter-text{color:#777981;}<\/style><div id=\"ld_counter_6af2e84a21c69\" class=\"liquid-counter liquid-counter-default liquid-counter-xl text-center ld_counter_6af2e84a21c69\">\n\t\n\t\t\t<div class=\"liquid-counter-element align-items-center\" data-enable-counter=\"true\" data-counter-options='{\"targetNumber\":\"3x\",\"blurEffect\":false}'>\n\t\t\t\t\t\t\t\t\t\t\t\t<span>3x<\/span>\t\t<\/div><!-- \/.liquid-counter-element -->\n\t<span class=\"liquid-counter-text liquid-text-bottom\">pi\u00f9 attention di uno spot tv 30s<\/span>\n<\/div><!-- \/.liquid-counter -->[\/vc_column_inner][vc_column_inner width=&#8221;1\/3&#8243; align=&#8221;text-center&#8221;]<style>.ld_counter_6af2e84a21cc1 .liquid-counter-element{font-size:90px;letter-spacing:0.05em;}.ld_counter_6af2e84a21cc1 .liquid-text-bottom{font-size:18px;font-weight:300;}.ld_counter_6af2e84a21cc1 > .liquid-counter-element > span{color:#de1e63;}.ld_counter_6af2e84a21cc1 .liquid-counter-text{color:#777981;}<\/style><div id=\"ld_counter_6af2e84a21cc1\" class=\"liquid-counter liquid-counter-default liquid-counter-xl text-center ld_counter_6af2e84a21cc1\">\n\t\n\t\t\t<div class=\"liquid-counter-element align-items-center\" data-enable-counter=\"true\" data-counter-options='{\"targetNumber\":\"30x\",\"blurEffect\":false}'>\n\t\t\t\t\t\t\t\t\t\t\t\t<span>30x<\/span>\t\t<\/div><!-- \/.liquid-counter-element -->\n\t<span class=\"liquid-counter-text liquid-text-bottom\">pi\u00f9 attention di un in-feed Instagram ad<\/span>\n<\/div><!-- \/.liquid-counter -->[\/vc_column_inner][vc_column_inner width=&#8221;1\/3&#8243; align=&#8221;text-center&#8221;]<style>.ld_counter_6af2e84a21d14 .liquid-counter-element{font-size:90px;letter-spacing:0.05em;}.ld_counter_6af2e84a21d14 .liquid-text-bottom{font-size:18px;font-weight:300;}.ld_counter_6af2e84a21d14 > .liquid-counter-element > span{color:#de1e63;}.ld_counter_6af2e84a21d14 .liquid-counter-text{color:#777981;}<\/style><div id=\"ld_counter_6af2e84a21d14\" class=\"liquid-counter liquid-counter-default liquid-counter-xl text-center ld_counter_6af2e84a21d14\">\n\t\n\t\t\t<div class=\"liquid-counter-element align-items-center\" data-enable-counter=\"true\" data-counter-options='{\"targetNumber\":\"5x\",\"blurEffect\":false}'>\n\t\t\t\t\t\t\t\t\t\t\t\t<span>5x<\/span>\t\t<\/div><!-- \/.liquid-counter-element -->\n\t<span class=\"liquid-counter-text liquid-text-bottom\">pi\u00f9 attention di un non skippable ad YouTube<\/span>\n<\/div><!-- \/.liquid-counter -->[\/vc_column_inner][\/vc_row_inner]<\/p>\n<\/div><\/div><\/div>\n[vc_row_inner][vc_column_inner width=&#8221;3\/4&#8243;]<style>.ld_fancy_heading_6af2e84a21f7f p{font-size:16px;}@media (min-width: 992px) { .ld_fancy_heading_6af2e84a21f7f p {margin-right:10% !important;  }  } .ld_fancy_heading_6af2e84a21f7f .lqd-highlight-inner{height:0.275em;bottom:0px;}@media (min-width: 992px) { .ld_fancy_heading_6af2e84a21f7f p {margin-right:10% !important;  }  } <\/style><div class=\"ld-fancy-heading text-left ld_fancy_heading_6af2e84a21f7f\">\n\t<p class=\"lqd-highlight-underline lqd-highlight-grow-left\" ><span class=\"ld-fh-txt\"> <em>Fonte: Lumen Research per studio Attention Italiaonline, novembre 2023.<\/em><\/span><\/p><\/div>[\/vc_column_inner][vc_column_inner width=&#8221;1\/4&#8243;][vc_single_image image=&#8221;32785&#8243; img_size=&#8221;&#8221; alignment=&#8221;center&#8221; image_max_width=&#8221;200px&#8221;][\/vc_column_inner][\/vc_row_inner][vc_row_inner content_placement=&#8221;middle&#8221; css=&#8221;.vc_custom_1717083500599{padding-top: 15px !important;}&#8221;][vc_column_inner width=&#8221;1\/6&#8243; responsive_align=&#8221;text-lg-left text-md-left text-sm-center text-xs-center&#8221;][\/vc_column_inner][vc_column_inner width=&#8221;2\/3&#8243; responsive_align=&#8221;text-lg-right text-md-right text-sm-center text-xs-center&#8221;]<style>.ld_testimonial_6af2e84a22064 .testimonial-details h5{color:rgb(0, 0, 0);}.ld_testimonial_6af2e84a22064 .testimonial-details h6{color:rgb(85, 85, 85);}.ld_testimonial_6af2e84a22064:after{background:#ff005c;}.ld_testimonial_6af2e84a22064 .testimonial-quote-mark svg{fill:#ff005c;}<\/style><div id=\"ld_testimonial_6af2e84a22064\" class=\"testimonial testimonial-sm testimonial-whole-filled testimonial-fill-onhover testimonial-whole-shadowed testimonial-whole-shadowed-alt testimonial-info-inline round text-left ld_testimonial_6af2e84a22064\">\n\t\n\t<div class=\"testimonial-quote-mark mb-3 mt-3\">\n\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"58\" height=\"42\" viewBox=\"0 0 58 42\">\n\t\t<path d=\"M72.7773438,74.171875 C76.4231953,76.5807412 78.2460938,80.0637793 78.2460938,84.6210938 C78.2460938,88.3320498 77.0742305,91.391915 74.7304688,93.8007812 C72.386707,96.2096475 69.4244971,97.4140625 65.84375,97.4140625 C62.5234209,97.4140625 59.6588662,96.2421992 57.25,93.8984375 C54.8411338,91.5546758 53.6367188,88.4622588 53.6367188,84.6210938 C53.6367188,81.1705557 54.8411338,77.6875176 57.25,74.171875 L68.578125,56.7890625 L80.3945312,56.7890625 L72.7773438,74.171875 Z M102.5625,74.171875 C106.208352,76.5807412 108.03125,80.0637793 108.03125,84.6210938 C108.03125,88.3320498 106.859387,91.391915 104.515625,93.8007812 C102.171863,96.2096475 99.2096533,97.4140625 95.6289062,97.4140625 C92.3085771,97.4140625 89.4440225,96.2421992 87.0351562,93.8984375 C84.62629,91.5546758 83.421875,88.4622588 83.421875,84.6210938 C83.421875,81.1705557 84.62629,77.6875176 87.0351562,74.171875 L98.3632812,56.7890625 L110.179688,56.7890625 L102.5625,74.171875 Z\" transform=\"translate(-53 -56)\"\/>\n\t<\/svg>\n\t<\/div><!-- \/.testimonial-quote-mark -->\n\t\n\t<div class=\"testimonial-quote mt-2\">\n\t\t<blockquote><p>La nostra ricerca con Italiaonline ha evidenziato come una inventory di qualit\u00e0 possa generare sia attenzione che risultati per i brand. Questo studio \u00e8 un punto di riferimento che dimostra come gli editori possano ottenere, allo stesso tempo, sia risultati migliori per gli inserzionisti che una user experience migliore per gli utenti e in questo Italiaonline sta facendo da apripista.<\/p>\n<\/blockquote>\t<\/div><!-- \/.testimonial-qoute -->\n\t\n\t<div class=\"testimonial-details mt-4 mb-3\">\n\t\t<div class=\"testimonial-info\">\n\t\t\t<h5 >Amelia Wallis<\/h5>\t\t\t<h6 class=\"font-weight-normal\">Lead Attention Consultant LUMEN RESEARCH<\/h6>\t\t<\/div><!-- \/.testimonial-info -->\n\t<\/div><!-- \/.testimonial-details -->\n\t\n<\/div><!-- \/.testimonial -->[\/vc_column_inner][vc_column_inner width=&#8221;1\/6&#8243;][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row css=&#8221;.vc_custom_1709895557057{padding-top: 100px !important;}&#8221;][vc_column align=&#8221;text-center&#8221;]<style>.ld_fancy_heading_6af2e84a222b0 p{font-size:14px;font-weight:600;letter-spacing:0.05em;color:#de1e63;}.ld_fancy_heading_6af2e84a222b0 .lqd-highlight-inner{height:0.275em;bottom:0px;}<\/style><div class=\"ld-fancy-heading text-uppercase ld_fancy_heading_6af2e84a222b0\">\n\t<p class=\"lqd-highlight-underline lqd-highlight-grow-left\" ><span class=\"ld-fh-txt\"> IL NOSTRO MIX VINCENTE<\/span><\/p><\/div><style>.ld_fancy_heading_6af2e84a223a7 h2{font-size:42px;line-height:1.3em;font-weight:700;color:rgb(24, 27, 49);}.ld_fancy_heading_6af2e84a223a7 .lqd-highlight-inner{height:0.275em;bottom:0px;}<\/style><div class=\"ld-fancy-heading ld_fancy_heading_6af2e84a223a7\">\n\t<h2 class=\"lqd-highlight-underline lqd-highlight-grow-left\" data-fittext=\"true\" data-fittext-options='{\"compressor\":1,\"maxFontSize\":\"42px\",\"minFontSize\":\"24px\"}'><span class=\"ld-fh-txt\"> Come creiamo Attention<\/span><\/h2><\/div>[vc_row_inner gap=&#8221;30&#8243; disable_element=&#8221;yes&#8221;][vc_column_inner width=&#8221;1\/3&#8243; css=&#8221;.vc_custom_1709824825292{border-radius: 10px !important;}&#8221;]<style>.ld_icon_box_6af2e84a224c5 .iconbox-icon-container{color:#fb3073;border-radius:px;}.ld_icon_box_6af2e84a224c5 h3{color:#fb3073;margin-bottom:px;}.ld_icon_box_6af2e84a224c5{background:rgb(247, 248, 251);}<\/style>\n<div class=\"iconbox iconbox-round iconbox-filled ld_icon_box_6af2e84a224c5 vc_custom_1709895364081\" id=\"ld_icon_box_6af2e84a224c5\"  data-plugin-options='{\"color\":\"#fb3073\"}'  >\n\t\n\t\t<div class=\"iconbox-icon-wrap\"><span class=\"iconbox-icon-container\"><i class=\"icon-et-browser\"><\/i><\/span><\/div><!-- \/.iconbox-icon-wrap -->\t\n\t\t\n\t<div class=\"contents\">\t\n\t<h3>CONTEXT<\/h3>\t<p>L\u2019ambiente dove appare il tuo messaggio adv deve essere un <strong>contesto premium<\/strong>, con minimo affollamento pubblicitario e <strong>alto stay time<\/strong>.<\/p>\n\t\t\n\t<\/div>\t\n\t\n<\/div>\n[\/vc_column_inner][vc_column_inner width=&#8221;1\/3&#8243; css=&#8221;.vc_custom_1709824831551{border-radius: 10px !important;}&#8221;]<style>.ld_icon_box_6af2e84a23b7d .iconbox-icon-container{color:#fb3073;border-radius:px;}.ld_icon_box_6af2e84a23b7d h3{color:#fb3073;}.ld_icon_box_6af2e84a23b7d{background:rgb(247, 248, 251);}<\/style>\n<div class=\"iconbox iconbox-round iconbox-filled ld_icon_box_6af2e84a23b7d vc_custom_1709895376358\" id=\"ld_icon_box_6af2e84a23b7d\"  data-plugin-options='{\"color\":\"#fb3073\"}'  >\n\t\n\t\t<div class=\"iconbox-icon-wrap\"><span class=\"iconbox-icon-container\"><i class=\"icon-et-lightbulb\"><\/i><\/span><\/div><!-- \/.iconbox-icon-wrap -->\t\n\t\t\n\t<div class=\"contents\">\t\n\t<h3>CREATIVITY<\/h3>\t<p>Per attirare attention, la creativit\u00e0 non deve per forza essere &#8220;grande&#8221;: l&#8217;importante \u00e8 che sia ben <strong>integrata nella UX<\/strong> della property.<\/p>\n\t\t\n\t<\/div>\t\n\t\n<\/div>\n[\/vc_column_inner][vc_column_inner width=&#8221;1\/3&#8243; css=&#8221;.vc_custom_1709824839411{border-radius: 10px !important;}&#8221;]<style>.ld_icon_box_6af2e84a2543f .iconbox-icon-container{color:#fb3073;border-radius:px;}.ld_icon_box_6af2e84a2543f h3{color:#fb3073;}.ld_icon_box_6af2e84a2543f{background:rgb(247, 248, 251);}<\/style>\n<div class=\"iconbox iconbox-round iconbox-filled ld_icon_box_6af2e84a2543f vc_custom_1709895387997\" id=\"ld_icon_box_6af2e84a2543f\"  data-plugin-options='{\"color\":\"#fb3073\"}'  >\n\t\n\t\t<div class=\"iconbox-icon-wrap\"><span class=\"iconbox-icon-container\"><i class=\"icon-et-linegraph\"><\/i><\/span><\/div><!-- \/.iconbox-icon-wrap -->\t\n\t\t\n\t<div class=\"contents\">\t\n\t<h3>CONNECTION<\/h3>\t<p>Sono i <strong>dati<\/strong> la chiave di tutto: intercettare il <strong>target<\/strong> giusto, pianificare efficacemente e ottenere quindi maggior <strong>focus <\/strong>sul messaggio.<\/p>\n\t\t\n\t<\/div>\t\n\t\n<\/div>\n[\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row css=&#8221;.vc_custom_1709895569959{padding-top: 50px !important;padding-bottom: 100px !important;}&#8221;][vc_column width=&#8221;1\/3&#8243;]<style>.ld_flipbox_6af2e84a28e05 .ld-flipbox-front{background:#f7f8fb;}.ld_flipbox_6af2e84a28e05 .ld-flipbox-back{background:#de1e63;}<\/style><div class=\"ld-flipbox ld_flipbox_6af2e84a28e05\" >\n\t<div class=\"ld-flipbox-wrap\" >\n\t\t<div id=\"ld_flipbox_section_6af2e84a258a8\" class=\"ld-flipbox-face ld-flipbox-front\"><span class=\"ld-flipbox-overlay ld-overlay\"><\/span><div class=\"ld-flipbox-inner\"><style>.ld_icon_box_6af2e84a259a7 .iconbox-icon-container{color:#de1e63;margin-bottom:20px !important;border-radius:px;}.ld_icon_box_6af2e84a259a7 h3{color:rgb(0, 0, 0);margin-bottom:10px;}<\/style>\n<div class=\"iconbox iconbox-lg ld_icon_box_6af2e84a259a7\" id=\"ld_icon_box_6af2e84a259a7\"  data-plugin-options='{\"color\":\"#de1e63\"}'  >\n\t\n\t\t<div class=\"iconbox-icon-wrap\"><span class=\"iconbox-icon-container\"><i class=\"icon-et-global\"><\/i><\/span><\/div><!-- \/.iconbox-icon-wrap -->\t\n\t\t\n\t<div class=\"contents\">\t\n\t<h3 class=\"font-weight-bold\" >CONTEXT<\/h3>\t<p><span style=\"color: #6d6f7e;font-size: 18px\">L\u2019ambiente dove appare il tuo messaggio adv deve essere un <strong>contesto premium<\/strong>, con minimo affollamento pubblicitario e <strong>alto stay time<\/strong>.<\/span><\/p>\n\t<style>.ld_button_6af2e84a25f48 .btn-icon{color:#ff005c;font-size:30px;}.ld_button_6af2e84a25f48:hover .btn-icon{color:#de1e63;}<\/style><a href=\"#\" class=\"btn btn-naked ld_button_6af2e84a25f48\">\n\t<span>\n\t\t\n\t\t\t\n\t<span class=\"btn-icon\"><i class=\"icon-arrow-right-material\"><\/i><\/span>\t\t\t<\/span>\n<\/a>\n\t\n\t<\/div>\t\n\t\n<\/div>\n\n<\/div><\/div><div id=\"ld_flipbox_section_6af2e84a27597\" class=\"ld-flipbox-face ld-flipbox-back\"><span class=\"ld-flipbox-overlay ld-overlay\"><\/span><div class=\"ld-flipbox-inner\"><style>.ld_icon_box_6af2e84a27687 h3{margin-bottom:px;}.ld_icon_box_6af2e84a27687 .iconbox-icon-container{border-radius:px;}<\/style>\n<div class=\"iconbox ld_icon_box_6af2e84a27687\" id=\"ld_icon_box_6af2e84a27687\"   >\n\t\n\t\t<div class=\"iconbox-icon-wrap\"><span class=\"iconbox-icon-container\"><\/span><\/div><!-- \/.iconbox-icon-wrap -->\t\n\t\t\n\t<div class=\"contents\">\t\n\t\t<p>iOL Advertising ti garantisce la pianificazione su un inventario di properties e url solo con elevati livelli di <strong>Brand Safety<\/strong> e <strong>Brand Suitability<\/strong>.<\/p>\n\t\t\n\t<\/div>\t\n\t\n<\/div>\n\n<\/div><\/div>\t<\/div>\n<\/div>[\/vc_column][vc_column width=&#8221;1\/3&#8243;]<style>.ld_flipbox_6af2e84a2d975 .ld-flipbox-front{background:#f7f8fb;}.ld_flipbox_6af2e84a2d975 .ld-flipbox-back{background:#de1e63;}<\/style><div class=\"ld-flipbox ld_flipbox_6af2e84a2d975\" >\n\t<div class=\"ld-flipbox-wrap\" >\n\t\t<div id=\"ld_flipbox_section_6af2e84a2917b\" class=\"ld-flipbox-face ld-flipbox-front\"><span class=\"ld-flipbox-overlay ld-overlay\"><\/span><div class=\"ld-flipbox-inner\"><style>.ld_icon_box_6af2e84a29274 .iconbox-icon-container{color:#de1e63;margin-bottom:20px !important;border-radius:px;}.ld_icon_box_6af2e84a29274 h3{color:rgb(0, 0, 0);margin-bottom:px;}<\/style>\n<div class=\"iconbox iconbox-lg ld_icon_box_6af2e84a29274\" id=\"ld_icon_box_6af2e84a29274\"  data-plugin-options='{\"color\":\"#de1e63\"}'  >\n\t\n\t\t<div class=\"iconbox-icon-wrap\"><span class=\"iconbox-icon-container\"><i class=\"icon-et-lightbulb\"><\/i><\/span><\/div><!-- \/.iconbox-icon-wrap -->\t\n\t\t\n\t<div class=\"contents\">\t\n\t<h3 class=\"font-weight-bold\" >CREATIVITY<\/h3>\t<p><span style=\"color: #6d6f7e\">Per attirare attention la <strong>creativit\u00e0<\/strong> deve essere sia <strong>d&#8217;impatto<\/strong>, sia ben <strong>integrata nella UX<\/strong> della property senza risultare intrusiva.<br \/>\n<\/span><\/p>\n\t<style>.ld_button_6af2e84a2ab29 .btn-icon{color:#ff005c;font-size:30px;}.ld_button_6af2e84a2ab29:hover .btn-icon{color:#de1e63;}<\/style><a href=\"#\" class=\"btn btn-naked ld_button_6af2e84a2ab29\">\n\t<span>\n\t\t\n\t\t\t\n\t<span class=\"btn-icon\"><i class=\"icon-arrow-right-material\"><\/i><\/span>\t\t\t<\/span>\n<\/a>\n\t\n\t<\/div>\t\n\t\n<\/div>\n\n<\/div><\/div><div id=\"ld_flipbox_section_6af2e84a2c0ba\" class=\"ld-flipbox-face ld-flipbox-back\"><span class=\"ld-flipbox-overlay ld-overlay\"><\/span><div class=\"ld-flipbox-inner\"><style>.ld_icon_box_6af2e84a2c1a6 h3{margin-bottom:px;}.ld_icon_box_6af2e84a2c1a6 .iconbox-icon-container{border-radius:px;}<\/style>\n<div class=\"iconbox ld_icon_box_6af2e84a2c1a6\" id=\"ld_icon_box_6af2e84a2c1a6\"   >\n\t\n\t\t<div class=\"iconbox-icon-wrap\"><span class=\"iconbox-icon-container\"><\/span><\/div><!-- \/.iconbox-icon-wrap -->\t\n\t\t\n\t<div class=\"contents\">\t\n\t\t<p>Realizziamo <strong>formati speciali ad alto impatto<\/strong>, certificati, esclusivi, e inseriti nell&#8217;<strong>esperienza di navigazione, <\/strong>per dare pi\u00f9 <strong>memorabilit\u00e0<\/strong> al tuo messaggio.<\/p>\n\t\t\n\t<\/div>\t\n\t\n<\/div>\n\n<\/div><\/div>\t<\/div>\n<\/div>[\/vc_column][vc_column width=&#8221;1\/3&#8243;]<style>.ld_flipbox_6af2e84a3271a .ld-flipbox-front{background:#f7f8fb;}.ld_flipbox_6af2e84a3271a .ld-flipbox-back{background:#de1e63;}<\/style><div class=\"ld-flipbox ld_flipbox_6af2e84a3271a\" >\n\t<div class=\"ld-flipbox-wrap\" >\n\t\t<div id=\"ld_flipbox_section_6af2e84a2da37\" class=\"ld-flipbox-face ld-flipbox-front\"><span class=\"ld-flipbox-overlay ld-overlay\"><\/span><div class=\"ld-flipbox-inner\"><style>.ld_icon_box_6af2e84a2db43 .iconbox-icon-container{color:#de1e63;margin-bottom:20px !important;border-radius:px;}.ld_icon_box_6af2e84a2db43 h3{color:rgb(0, 0, 0);margin-bottom:px;}<\/style>\n<div class=\"iconbox iconbox-lg ld_icon_box_6af2e84a2db43\" id=\"ld_icon_box_6af2e84a2db43\"  data-plugin-options='{\"color\":\"#de1e63\"}'  >\n\t\n\t\t<div class=\"iconbox-icon-wrap\"><span class=\"iconbox-icon-container\"><i class=\"icon-et-linegraph\"><\/i><\/span><\/div><!-- \/.iconbox-icon-wrap -->\t\n\t\t\n\t<div class=\"contents\">\t\n\t<h3 class=\"font-weight-bold\" >CONNECTION<\/h3>\t<p><span style=\"color: #6d6f7e\">Sono i <strong>dati<\/strong> la chiave di tutto: per intercettare il <strong>target<\/strong> giusto, <strong>pianificare<\/strong> con efficacia e ottenere quindi pi\u00f9 <strong>focus <\/strong>sul messaggio.<\/span><\/p>\n\t<style>.ld_button_6af2e84a2f347 .btn-icon{color:#ff005c;font-size:30px;}.ld_button_6af2e84a2f347:hover .btn-icon{color:#de1e63;}<\/style><a href=\"#\" class=\"btn btn-naked ld_button_6af2e84a2f347\">\n\t<span>\n\t\t\n\t\t\t\n\t<span class=\"btn-icon\"><i class=\"icon-arrow-right-material\"><\/i><\/span>\t\t\t<\/span>\n<\/a>\n\t\n\t<\/div>\t\n\t\n<\/div>\n\n<\/div><\/div><div id=\"ld_flipbox_section_6af2e84a30850\" class=\"ld-flipbox-face ld-flipbox-back\"><span class=\"ld-flipbox-overlay ld-overlay\"><\/span><div class=\"ld-flipbox-inner\"><style>.ld_icon_box_6af2e84a30941 h3{margin-bottom:px;}.ld_icon_box_6af2e84a30941 .iconbox-icon-container{border-radius:px;}<\/style>\n<div class=\"iconbox ld_icon_box_6af2e84a30941\" id=\"ld_icon_box_6af2e84a30941\"   >\n\t\n\t\t<div class=\"iconbox-icon-wrap\"><span class=\"iconbox-icon-container\"><\/span><\/div><!-- \/.iconbox-icon-wrap -->\t\n\t\t\n\t<div class=\"contents\">\t\n\t\t<p>Grazie alla profondit\u00e0 dei nostri <strong>dati di prima parte<\/strong>, socio-demo, comportamentali, e semantici, connettiamo ogni <strong>brand<\/strong> con il suo<strong> target<\/strong> di riferimento con soluzioni <strong>data driven<\/strong> avanzate.<\/p>\n\t\t\n\t<\/div>\t\n\t\n<\/div>\n\n<\/div><\/div>\t<\/div>\n<\/div>[\/vc_column][\/vc_row][vc_row content_placement=&#8221;middle&#8221; enable_gradient=&#8221;yes&#8221; css=&#8221;.vc_custom_1789546935271{padding-top: 85px !important;padding-bottom: 40px !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}&#8221; gradient_bg=&#8221;-webkit-linear-gradient(rgb(47, 25, 115) 30%, rgb(15, 19, 32) 100%)&#8221;][vc_column align=&#8221;text-center&#8221; offset=&#8221;vc_col-lg-12 vc_col-md-12&#8243; responsive_align=&#8221;text-lg-center text-md-center&#8221; css=&#8221;.vc_custom_1611244127376{margin-bottom: 45px !important;}&#8221;]<style>.ld_fancy_heading_6af2e84a327e5 h2{font-size:36px;line-height:1.2em;font-weight:600;letter-spacing:-0.015em;color:rgb(255, 255, 255);}@media (min-width: 992px) { .ld_fancy_heading_6af2e84a327e5 h2 {margin-bottom:0px !important;  }  } .ld_fancy_heading_6af2e84a327e5 .lqd-highlight-inner{height:0.275em;bottom:0px;}@media (min-width: 992px) { .ld_fancy_heading_6af2e84a327e5 h2 {margin-bottom:0px !important;  }  } <\/style><div class=\"ld-fancy-heading text-center text-underline ld_fancy_heading_6af2e84a327e5\">\n\t<h2 class=\"lqd-highlight-underline lqd-highlight-grow-left\" data-fittext=\"true\" data-fittext-options='{\"compressor\":0.5,\"maxFontSize\":\"36px\",\"minFontSize\":\"18px\"}'><span class=\"ld-fh-txt\"> Esplora i nostri formati ADV<\/span><\/h2><\/div><style>.ld_fancy_heading_6af2e84a344e8 h2{font-size:18px;line-height:1.6em;font-weight:500;letter-spacing:0em;color:rgb(255, 255, 255);}@media (min-width: 992px) { .ld_fancy_heading_6af2e84a344e8 h2 {margin-bottom:0px !important;  }  } .ld_fancy_heading_6af2e84a344e8 .lqd-highlight-inner{height:0.275em;bottom:0px;}@media (min-width: 992px) { .ld_fancy_heading_6af2e84a344e8 h2 {margin-bottom:0px !important;  }  } <\/style><div class=\"ld-fancy-heading text-center text-underline ld_fancy_heading_6af2e84a344e8\">\n\t<h2 class=\"lqd-highlight-underline lqd-highlight-grow-left\" data-fittext=\"true\" data-fittext-options='{\"compressor\":1,\"maxFontSize\":\"18px\",\"minFontSize\":\"14px\"}'><span class=\"ld-fh-txt\"> Tutti i formati ADV pianificabili con iOL Advertising completi delle specifiche tecniche<\/span><\/h2><\/div><style>.ld_spacer_6af2e84a35ce3{height:10px;}<\/style>\n<div class=\"ld-empty-space ld_spacer_6af2e84a35ce3\"><span class=\"liquid_empty_space_inner\"><\/span><\/div><style>.ld_button_6af2e84a35d9c.btn-icon-solid .btn-icon{background:rgb(255, 255, 255);}.ld_button_6af2e84a35d9c.btn-icon-circle.btn-icon-ripple .btn-icon:before{border-color:rgb(255, 255, 255);}.ld_button_6af2e84a35d9c{color:rgb(255, 255, 255);font-size:15px !important;font-weight:600 !important;letter-spacing:0.1em !important;}.ld_button_6af2e84a35d9c:before{background:#ff005c;}.ld_button_6af2e84a35d9c.btn-bordered{border-color:#ff005c;}<\/style><a href=\"https:\/\/www.italiaonline.it\/iol-advertising\/formati-adv\/\" title=\"Formati ADV\" class=\"btn btn-underlined text-uppercase btn-bordered border-thin ld_button_6af2e84a35d9c\">\n\t<span>\n\t\t\n\t\t\t\t\t<span class=\"btn-txt\">vedi formati adv<\/span>\n\t\t\t\n\t\t\t\t<\/span>\n<\/a>\n[\/vc_column][\/vc_row][vc_row css=&#8221;.vc_custom_1605785063133{background-color: #f7f8fb !important;}&#8221;][vc_column align=&#8221;text-center&#8221;]<style>.ld_spacer_6af2e84a374eb{height:80px;}<\/style>\n<div class=\"ld-empty-space ld_spacer_6af2e84a374eb\"><span class=\"liquid_empty_space_inner\"><\/span><\/div><style>.ld_fancy_heading_6af2e84a3758f h2{font-size:40px;color:rgb(0, 0, 0);}.ld_fancy_heading_6af2e84a3758f .lqd-highlight-inner{height:0.275em;bottom:0px;}<\/style><div class=\"ld-fancy-heading text-center ld_fancy_heading_6af2e84a3758f\">\n\t<h2 class=\"lqd-highlight-underline lqd-highlight-grow-left\" data-fittext=\"true\" data-fittext-options='{\"compressor\":1,\"maxFontSize\":\"40px\",\"minFontSize\":\"24px\"}'><span class=\"ld-fh-txt\"> Ti interessano le nostre soluzioni advertising?<\/span><\/h2><\/div><style>.ld_fancy_heading_6af2e84a38c75 p{font-size:16px;color:rgb(85, 85, 85);}.ld_fancy_heading_6af2e84a38c75 .lqd-highlight-inner{height:0.275em;bottom:0px;}<\/style><div class=\"ld-fancy-heading text-center ld_fancy_heading_6af2e84a38c75\">\n\t<p class=\"lqd-highlight-underline lqd-highlight-grow-left\" data-fittext=\"true\" data-fittext-options='{\"compressor\":1,\"maxFontSize\":\"16px\",\"minFontSize\":\"14px\"}'><span class=\"ld-fh-txt\"> Inviaci la tua richiesta tramite form e una persona del nostro team ti ricontatter\u00e0 al pi\u00f9 presto.<\/span><\/p><\/div><style>.ld_button_6af2e84a3a370.btn-icon-solid .btn-icon{background:#de1e63;}.ld_button_6af2e84a3a370.btn-icon-circle.btn-icon-ripple .btn-icon:before{border-color:#de1e63;}.ld_button_6af2e84a3a370.btn-icon-solid:hover .btn-icon{background:#b2184f;}.ld_button_6af2e84a3a370{background-color:#de1e63;border-color:#de1e63;color:rgb(255, 255, 255);font-size:14px !important;font-weight:700 !important;}.ld_button_6af2e84a3a370:hover{background-color:#b2184f;border-color:#b2184f;}.ld_button_6af2e84a3a370 .btn-gradient-bg-hover{background:-webkit-linear-gradient(to right, #b2184f 0%, #b2184f 100%);background:linear-gradient(to right, #b2184f 0%, #b2184f 100%);}.ld_button_6af2e84a3a370 .btn-gradient-border defs stop:first-child{stop-color:#de1e63;}.ld_button_6af2e84a3a370 .btn-gradient-border defs stop:last-child{stop-color:#de1e63;}.ld_button_6af2e84a3a370:hover .btn-gradient-border defs stop:first-child{stop-color:#b2184f;}.ld_button_6af2e84a3a370:hover .btn-gradient-border defs stop:last-child{stop-color:#b2184f;}<\/style><a href=\"https:\/\/www.italiaonline.it\/iol-advertising\/contatti\/\" class=\"btn btn-solid text-uppercase btn-md circle btn-bordered border-thin ld_button_6af2e84a3a370 vc_custom_1662036666712\">\n\t<span>\n\t\t\n\t\t\t\t\t<span class=\"btn-txt\">contattaci<\/span>\n\t\t\t\n\t\t\t\t<\/span>\n<\/a>\n<style>.ld_fancy_heading_6af2e84a3b988 p{font-size:16px;color:rgb(85, 85, 85);}.ld_fancy_heading_6af2e84a3b988 .lqd-highlight-inner{height:0.275em;bottom:0px;}<\/style><div class=\"ld-fancy-heading text-center ld_fancy_heading_6af2e84a3b988\">\n\t<p class=\"lqd-highlight-underline lqd-highlight-grow-left\" data-fittext=\"true\" data-fittext-options='{\"compressor\":1,\"maxFontSize\":\"16px\",\"minFontSize\":\"14px\"}'><span class=\"ld-fh-txt\"> oppure chiama il numero verde <a href=\"tel:800011411\"><strong>800 011 411<\/strong><\/a><\/span><\/p><\/div><style>.ld_spacer_6af2e84a3cf16{height:80px;}<\/style>\n<div class=\"ld-empty-space ld_spacer_6af2e84a3cf16\"><span class=\"liquid_empty_space_inner\"><\/span><\/div>[\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row enable_gradient=&#8221;yes&#8221; css=&#8221;.vc_custom_1789546832403{padding-top: 120px !important;padding-bottom: 30px !important;}&#8221; gradient_bg=&#8221;-webkit-linear-gradient(rgb(47, 25, 115) 30%, rgb(15, 19, 32) 100%)&#8221;&#8230;<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":36288,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"rs_blank_template":"","rs_page_bg_color":"#ffffff","slide_template_v7":"","footnotes":""},"class_list":["post-32676","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Attention | iOL Advertising<\/title>\n<meta name=\"description\" content=\"Attenzione del target e Memorabilit\u00e0 del messaggio: iOL Advertising ti offre formati e soluzioni adv al top delle Attention Metrics.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.italiaonline.it\/iol-advertising\/offerta\/attention\/\" \/>\n<meta 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