{"id":17167,"date":"2021-01-13T10:46:30","date_gmt":"2021-01-13T09:46:30","guid":{"rendered":"https:\/\/www.italiaonline.it\/iol-advertising-2021\/?page_id=17167"},"modified":"2022-01-26T14:44:36","modified_gmt":"2022-01-26T13:44:36","slug":"linee-guida-html5","status":"publish","type":"page","link":"https:\/\/www.italiaonline.it\/iol-advertising\/formati-adv\/linee-guida-html5\/","title":{"rendered":"Linee guida HTML5"},"content":{"rendered":"<p>[vc_row][vc_column]<style>.ld_spacer_69ee8df682a45{height:140px;}<\/style>\n<div class=\"ld-empty-space ld_spacer_69ee8df682a45\"><span class=\"liquid_empty_space_inner\"><\/span><\/div><style>.ld_fancy_heading_69ee8df682d5f h6{font-size:12PX;font-weight:600;letter-spacing:0.2em;color:#de1e63;}.ld_fancy_heading_69ee8df682d5f .lqd-highlight-inner{height:0.275em;bottom:0px;}<\/style><div class=\"ld-fancy-heading text-uppercase ld_fancy_heading_69ee8df682d5f\">\n\t<h6 class=\"lqd-highlight-underline lqd-highlight-grow-left\" ><span class=\"ld-fh-txt\"> FORMATI ADV<\/span><\/h6><\/div><style>.ld_fancy_heading_69ee8df684643 h1{font-size:70px;color:rgb(0, 0, 0);}.ld_fancy_heading_69ee8df684643 .lqd-highlight-inner{height:0.275em;bottom:0px;}<\/style><div class=\"ld-fancy-heading ld_fancy_heading_69ee8df684643\">\n\t<h1 class=\"lqd-highlight-underline lqd-highlight-grow-left\" data-fittext=\"true\" data-fittext-options='{\"compressor\":1,\"maxFontSize\":\"70px\",\"minFontSize\":\"40px\"}'><span class=\"ld-fh-txt\"> Linee guida HTML5<\/span><\/h1><\/div><style>.ld_spacer_69ee8df685981{height:5px;}<\/style>\n<div class=\"ld-empty-space ld_spacer_69ee8df685981\"><span class=\"liquid_empty_space_inner\"><\/span><\/div>[\/vc_column][\/vc_row][vc_row][vc_column][vc_custom_heading text=&#8221;Specifiche generali&#8221; font_container=&#8221;tag:h2|text_align:left|color:%23de1e63&#8243;]<style>.ld_spacer_69ee8df685a81{height:5px;}<\/style>\n<div class=\"ld-empty-space ld_spacer_69ee8df685a81\"><span class=\"liquid_empty_space_inner\"><\/span><\/div>[vc_column_text]Italiaonline, in seguito alla modifica delle impostazione dei browser che limita i contenuti Flash visualizzati sulle pagine web, richiede per tutti i formati che lo prevedono creativit\u00e0 realizzate in HTML5.[\/vc_column_text]<style>.ld_spacer_69ee8df685b65{height:40px;}<\/style>\n<div class=\"ld-empty-space ld_spacer_69ee8df685b65\"><span class=\"liquid_empty_space_inner\"><\/span><\/div><style>.ld_button_69ee8df685d03.btn-icon-solid .btn-icon{background:rgb(51, 51, 51);}.ld_button_69ee8df685d03.btn-icon-circle.btn-icon-ripple .btn-icon:before{border-color:rgb(51, 51, 51);}.ld_button_69ee8df685d03.btn-icon-solid:hover .btn-icon{background:rgb(85, 85, 85);}.ld_button_69ee8df685d03 .btn-icon{color:rgb(255, 255, 255);font-size:14px;}.ld_button_69ee8df685d03:hover .btn-icon{color:rgb(255, 255, 255);}.ld_button_69ee8df685d03{background-color:rgb(51, 51, 51);border-color:rgb(51, 51, 51);color:rgb(255, 255, 255);font-size:14px !important;font-weight:700 !important;}.ld_button_69ee8df685d03:hover{background-color:rgb(85, 85, 85);border-color:rgb(85, 85, 85);color:rgb(255, 255, 255);}.ld_button_69ee8df685d03 .btn-gradient-bg-hover{background:-webkit-linear-gradient(to right, rgb(85, 85, 85) 0%, rgb(85, 85, 85) 100%);background:linear-gradient(to right, rgb(85, 85, 85) 0%, rgb(85, 85, 85) 100%);}.ld_button_69ee8df685d03 .btn-gradient-border defs stop:first-child{stop-color:rgb(51, 51, 51);}.ld_button_69ee8df685d03 .btn-gradient-border defs stop:last-child{stop-color:rgb(51, 51, 51);}.ld_button_69ee8df685d03:hover .btn-gradient-border defs stop:first-child{stop-color:rgb(85, 85, 85);}.ld_button_69ee8df685d03:hover .btn-gradient-border defs stop:last-child{stop-color:rgb(85, 85, 85);}<\/style><a href=\"https:\/\/www.italiaonline.it\/iol-advertising\/wp-content\/uploads\/sites\/9\/2021\/04\/TEMPLATE-HTML5.zip\" target=\"_blank\" class=\"btn btn-solid text-uppercase btn-lg circle btn-bordered border-thin ld_button_69ee8df685d03\">\n\t<span>\n\t\t\n\t\t\t\t\t<span class=\"btn-txt\">template html5<\/span>\n\t\t\t\n\t<span class=\"btn-icon\"><i class=\"fas fa-download\"><\/i><\/span>\t\t\t<\/span>\n<\/a>\n<style>.ld_spacer_69ee8df6874dc{height:40px;}<\/style>\n<div class=\"ld-empty-space ld_spacer_69ee8df6874dc\"><span class=\"liquid_empty_space_inner\"><\/span><\/div>[vc_column_text]Le creativit\u00e0 HTML5 vengono accettate nelle seguenti modalit\u00e0:[\/vc_column_text][vc_custom_heading text=&#8221;Tag terze parti (obbligatorio per formati rich media)&#8221; font_container=&#8221;tag:h4|text_align:left&#8221;][vc_column_text]La creativit\u00e0 HTML5 \u00e8 erogata da un server terza parte. Per le creativit\u00e0 rich media il formato deve essere stato preventivamente certificato.[\/vc_column_text]<style>.ld_spacer_69ee8df6875db{height:5px;}<\/style>\n<div class=\"ld-empty-space ld_spacer_69ee8df6875db\"><span class=\"liquid_empty_space_inner\"><\/span><\/div>[vc_custom_heading text=&#8221;Creativit\u00e0 DoubleClick Studio&#8221; font_container=&#8221;tag:h4|text_align:left&#8221;][vc_column_text]La creativit\u00e0 HTML5 \u00e8 pushata sull\u2019adserver direttamente da DoubleClick Studio.[\/vc_column_text]<style>.ld_spacer_69ee8df6876bd{height:5px;}<\/style>\n<div class=\"ld-empty-space ld_spacer_69ee8df6876bd\"><span class=\"liquid_empty_space_inner\"><\/span><\/div>[vc_custom_heading text=&#8221;Creativit\u00e0 DoubleClick Campaign Manager (DCM inred)&#8221; font_container=&#8221;tag:h4|text_align:left&#8221;][vc_column_text]Creativit\u00e0 HTML5 erogata tramite il DoubleClickCampaign Manager del centro media\/agenzia.[\/vc_column_text]<style>.ld_spacer_69ee8df687793{height:5px;}<\/style>\n<div class=\"ld-empty-space ld_spacer_69ee8df687793\"><span class=\"liquid_empty_space_inner\"><\/span><\/div>[vc_custom_heading text=&#8221;Creativit\u00e0 HTML5 self-contained (embedded)&#8221; font_container=&#8221;tag:h4|text_align:left&#8221;][vc_column_text]Creativit\u00e0 HTML5 non espandibile erogata attraverso un singolo snippet. Le creativit\u00e0 di tipo self-contained prevedono l\u2019invio di un unico file in cui tutti gli elementi sono embeddati all\u2019interno del codice HTML. Il file HTML deve essere conforme agli standard W3C.[\/vc_column_text]<style>.ld_spacer_69ee8df687879{height:5px;}<\/style>\n<div class=\"ld-empty-space ld_spacer_69ee8df687879\"><span class=\"liquid_empty_space_inner\"><\/span><\/div>[vc_custom_heading text=&#8221;Creativit\u00e0 HTML5 Bundle&#8221; font_container=&#8221;tag:h4|text_align:left&#8221;][vc_column_text]Creativit\u00e0 HTML5 fornita tramite un file zip contenente una pagina HTML primaria ed altri files a supporto dell\u2019erogazione (immagini, fogli di stile, file Javascript, etc.).<br \/>\nUn bundle HTML5 o il peso totale dei file estratti non pu\u00f2 superare i 1000KB.<\/p>\n<h4>Indicazioni generali:<\/h4>\n<ul>\n<li>Fornire separatamente i codici di tracciamento per i click (max 1) e per le impression (max 2).<\/li>\n<li>Per i formati standard, il peso massimo caricamento del file iniziale \u00e8 200 KB.<\/li>\n<\/ul>\n<p>[\/vc_column_text]<style>.ld_spacer_69ee8df68796b{height:40px;}<\/style>\n<div class=\"ld-empty-space ld_spacer_69ee8df68796b\"><span class=\"liquid_empty_space_inner\"><\/span><\/div>[vc_separator][vc_custom_heading text=&#8221;Istruzioni per la variabile clickTag nella creativit\u00e0&#8221; font_container=&#8221;tag:h2|text_align:left|color:%23de1e63&#8243;]<style>.ld_spacer_69ee8df687a39{height:5px;}<\/style>\n<div class=\"ld-empty-space ld_spacer_69ee8df687a39\"><span class=\"liquid_empty_space_inner\"><\/span><\/div>[vc_column_text]Sia nel caso di HTML5 Self-Contained sia nel caso di HTML5 Bundle \u00e8 necessario associare all\u2019evento del click la variabile ClickTAG direttamente all\u2019interno dell\u2019html. Per ogni creativit\u00e0 \u00e8 possibile inserire un unico ClickTAG.<br \/>\nAll\u2019interno del file .html (nel caso di HTML5 Bundle, solo in quello primario) occorre aggiungere, se non gi\u00e0 presente,in fondo alla sezione HEAD le seguenti istruzioni:<\/p>\n<pre><code>&lt;script type=\"text\/javascript\"&gt;var clickTag = \"https:\/\/google.com\"; &lt;\/script&gt;<\/code><\/pre>\n<p>Sul DIV o sull\u2019HREF che contiene tutta la creativit\u00e0 occorre aggiungere, se non gi\u00e0 presente, l\u2019istruzione (tramite opportuno evento onclick o handler, dipendente dal tool adottato):<\/p>\n<pre><code>window.open(clickTag);<\/code><\/pre>\n<p>Esempio (valido per l\u2019utilizzo di Adobe Edge):<\/p>\n<pre><code>&lt;div id=\"Stage\" class=\"EDGE-14947314\"&gt;&lt;\/div&gt;<\/code><\/pre>\n<p><strong>Attenzione! <\/strong>La creativit\u00e0 HTML 5 (nativa Google Ad Manager) non supporta i parametri GDPR nel click-tag. Quindi per erogare il click-tag con le macro GDPR nella creativit\u00e0 HTML5, sar\u00e0 necessario servirsi di un servizio redirect (Sizmek, adForm, Weborama, ecc.).[\/vc_column_text]<style>.ld_spacer_69ee8df687b04{height:140px;}<\/style>\n<div class=\"ld-empty-space ld_spacer_69ee8df687b04\"><span class=\"liquid_empty_space_inner\"><\/span><\/div>[\/vc_column][\/vc_row]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[vc_row][vc_column][\/vc_column][\/vc_row][vc_row][vc_column][vc_custom_heading text=&#8221;Specifiche generali&#8221; font_container=&#8221;tag:h2|text_align:left|color:%23de1e63&#8243;][vc_column_text]Italiaonline, in seguito alla modifica delle impostazione dei browser che limita i&#8230;<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":30157,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"rs_blank_template":"","rs_page_bg_color":"#ffffff","slide_template_v7":"","footnotes":""},"class_list":["post-17167","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.6 - 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