{"id":16539,"date":"2020-12-03T16:13:56","date_gmt":"2020-12-03T15:13:56","guid":{"rendered":"https:\/\/uat-www.italiaonline.it\/iol-advertising\/?page_id=16539"},"modified":"2024-04-03T16:07:05","modified_gmt":"2024-04-03T14:07:05","slug":"viewability","status":"publish","type":"page","link":"https:\/\/www.italiaonline.it\/iol-advertising\/offerta\/viewability\/","title":{"rendered":"Viewability"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row enable_gradient=&#8221;yes&#8221; css=&#8221;.vc_custom_1617376421573{padding-top: 120px !important;padding-bottom: 30px !important;}&#8221; gradient_bg=&#8221;linear-gradient(90deg, rgb(38,123,180) 0%, rgb(255,0,92) 100%)&#8221; responsive_css=&#8221;padding_top_large:140px|padding_bottom_large:30px&#8221;][vc_column enable_content_animation=&#8221;yes&#8221; ca_init_scale_x=&#8221;1&#8243; ca_init_scale_y=&#8221;1&#8243; ca_init_scale_z=&#8221;1&#8243; ca_init_opacity=&#8221;0&#8243; ca_an_scale_x=&#8221;1&#8243; ca_an_scale_y=&#8221;1&#8243; ca_an_scale_z=&#8221;1&#8243; ca_an_opacity=&#8221;1&#8243; align=&#8221;text-center&#8221; offset=&#8221;vc_col-md-offset-1 vc_col-md-10&#8243; ca_duration=&#8221;1200&#8243; ca_start_delay=&#8221;200&#8243; ca_delay=&#8221;150&#8243; ca_init_translate_y=&#8221;92&#8243; ca_init_rotate_x=&#8221;-35&#8243; ca_an_translate_x=&#8221;0&#8243;]<style>.ld_fancy_heading_6a13fbe381737 p{font-size:14px;font-weight:600;letter-spacing:0.05em;color:rgb(255, 255, 255);}.ld_fancy_heading_6a13fbe381737 .lqd-highlight-inner{height:0.275em;bottom:0px;}<\/style><div class=\"ld-fancy-heading text-uppercase ld_fancy_heading_6a13fbe381737\">\n\t<p class=\"lqd-highlight-underline lqd-highlight-grow-left\" data-fittext=\"true\" data-fittext-options='{\"compressor\":0.55,\"maxFontSize\":\"currentFontSize\",\"minFontSize\":\"\"}' data-split-text=\"true\" data-custom-animations=\"true\" data-ca-options='{\"triggerHandler\":\"inview\",\"animationTarget\":\".lqd-words .split-inner\",\"duration\":700,\"delay\":100,\"easing\":\"easeOutQuint\",\"direction\":\"forward\",\"initValues\":{\"scale\":1},\"animations\":{\"scale\":1}}' data-split-options='{\"type\":\"words\"}'><span class=\"ld-fh-txt\"> Viewability<\/span><\/p><\/div><style>.ld_fancy_heading_6a13fbe383647 h2{font-size:72px;line-height:1.2em;color:rgb(255, 255, 255);}.ld_fancy_heading_6a13fbe383647 .lqd-highlight-inner{height:0.275em;bottom:0px;}<\/style><div class=\"ld-fancy-heading ld_fancy_heading_6a13fbe383647\">\n\t<h2 class=\"lqd-highlight-underline lqd-highlight-grow-left\" data-fittext=\"true\" data-fittext-options='{\"compressor\":1.1,\"maxFontSize\":\"72px\",\"minFontSize\":\"38px\"}'><span class=\"ld-fh-txt\"> L&#8217;importante \u00e8 fare buona impressione.<\/span><\/h2><\/div><style>.ld_fancy_heading_6a13fbe383bfd p{font-size:20px;line-height:1.58em;color:rgb(255, 255, 255);}.ld_fancy_heading_6a13fbe383bfd p {padding-right:5% !important; padding-left:5% !important;  } @media (min-width: 1200px) { .ld_fancy_heading_6a13fbe383bfd p {padding-right:10% !important; padding-left:10% !important;  }  } .ld_fancy_heading_6a13fbe383bfd p {margin-bottom:2.5em !important;  } .ld_fancy_heading_6a13fbe383bfd .lqd-highlight-inner{height:0.275em;bottom:0px;}.ld_fancy_heading_6a13fbe383bfd p {padding-right:5% !important; padding-left:5% !important;  } @media (min-width: 1200px) { .ld_fancy_heading_6a13fbe383bfd p {padding-right:10% !important; padding-left:10% !important;  }  } .ld_fancy_heading_6a13fbe383bfd p {margin-bottom:2.5em !important;  } <\/style><div class=\"ld-fancy-heading ld_fancy_heading_6a13fbe383bfd\">\n\t<p class=\"lqd-highlight-underline lqd-highlight-grow-left\" data-fittext=\"true\" data-fittext-options='{\"compressor\":1,\"maxFontSize\":\"20px\",\"minFontSize\":\"14px\"}'><span class=\"ld-fh-txt\"> <strong>iOL Advertising<\/strong> garantisce <strong>tassi di viewability tra i pi\u00f9 alti<\/strong> sul mercato della raccolta pubblicitaria in Italia.<\/span><\/p><\/div>[\/vc_column][\/vc_row][vc_row disable_element=&#8221;yes&#8221; enable_gradient=&#8221;yes&#8221; css=&#8221;.vc_custom_1617711596299{padding-bottom: 30px !important;}&#8221; gradient_bg=&#8221;linear-gradient(90deg, rgb(38,123,180) 0%, rgb(255,0,92) 100%)&#8221; responsive_css=&#8221;padding_bottom_large:60px&#8221;][vc_column enable_content_animation=&#8221;yes&#8221; ca_init_scale_x=&#8221;1&#8243; ca_init_scale_y=&#8221;1&#8243; ca_init_scale_z=&#8221;1&#8243; ca_init_opacity=&#8221;1&#8243; ca_an_scale_x=&#8221;1&#8243; ca_an_scale_y=&#8221;1&#8243; ca_an_scale_z=&#8221;1&#8243; ca_an_opacity=&#8221;1&#8243; align=&#8221;text-center&#8221; offset=&#8221;vc_col-md-offset-1 vc_col-md-10&#8243; css=&#8221;.vc_custom_1617379891602{padding-right: 5% !important;padding-left: 5% !important;}&#8221;]<style>.ld_fancy_heading_6a13fbe383efe p{font-size:14px;letter-spacing:0.2em;color:rgb(255, 255, 255);}.ld_fancy_heading_6a13fbe383efe p {padding-bottom:0px !important;  } .ld_fancy_heading_6a13fbe383efe p {margin-bottom:0px !important;  } .ld_fancy_heading_6a13fbe383efe .lqd-highlight-inner{height:0.275em;bottom:0px;}.ld_fancy_heading_6a13fbe383efe p {padding-bottom:0px !important;  } .ld_fancy_heading_6a13fbe383efe p {margin-bottom:0px !important;  } <\/style><div class=\"ld-fancy-heading text-uppercase ld_fancy_heading_6a13fbe383efe\">\n\t<p class=\"lqd-highlight-underline lqd-highlight-grow-left\" ><span class=\"ld-fh-txt\"> VIEWABILITY FORMATI iOL ADVERTISING<\/span><\/p><\/div><style>.ld_progressbar_6a13fbe384112 .liquid-progressbar-title{color:rgb(0, 0, 0);}.ld_progressbar_6a13fbe384112 .liquid-progressbar-value, .ld_progressbar_6a13fbe384112 .liquid-progressbar-suffix, .ld_progressbar_6a13fbe384112 .liquid-progressbar-prefix{color:rgb(0, 0, 0);}.ld_progressbar_6a13fbe384112 .liquid-progressbar-bar{background:-webkit-linear-gradient(90deg, #a4c612 0%, #ffdd00 100%);background:linear-gradient(90deg, #a4c612 0%, #ffdd00 100%);}.ld_progressbar_6a13fbe384112 .liquid-progressbar-inner{background:rgba(0, 0, 0, 0.25);}.ld_progressbar_6a13fbe384112 .liquid-progressbar-inner:before{background:-webkit-linear-gradient(90deg, #a4c612 0%, #ffdd00 100%);background:linear-gradient(90deg, #a4c612 0%, #ffdd00 100%);}.ld_progressbar_6a13fbe384112 {margin-bottom:30px !important;  } <\/style><div id=\"ld_progressbar_6a13fbe384112\" class=\"liquid-progressbar liquid-progressbar-xl liquid-progressbar-values-inside liquid-progressbar-circle ld_progressbar_6a13fbe384112\" data-progressbar=\"true\" data-progressbar-options='{\"value\":58,\"suffix\":\"%\"}'>\n\n\t<div class=\"liquid-progressbar-inner\">\n\t\t<span class=\"liquid-progressbar-bar\">\n\t\t\t<span class=\"liquid-progressbar-percentage \"><\/span>\n\t\t<\/span>\n\t\t\n\t\t\t\t\n\t<\/div><!-- \/.liquid-progressbar-inner -->\n\n\t\t\t<div class=\"liquid-progressbar-details\">\n\t\t\t<h3 class=\"liquid-progressbar-title\">DISPLAY<\/h3>\t\t<\/div><!-- \/.liquid-progressbar-details -->\n\t\n<\/div><!-- \/.liquid-progressbar --><style>.ld_progressbar_6a13fbe3858ba .liquid-progressbar-title{color:rgb(0, 0, 0);}.ld_progressbar_6a13fbe3858ba .liquid-progressbar-value, .ld_progressbar_6a13fbe3858ba .liquid-progressbar-suffix, .ld_progressbar_6a13fbe3858ba .liquid-progressbar-prefix{color:rgb(0, 0, 0);}.ld_progressbar_6a13fbe3858ba .liquid-progressbar-bar{background:-webkit-linear-gradient(90deg, rgb(164,198,18) 0%, rgb(255,221,0) 100%);background:linear-gradient(90deg, rgb(164,198,18) 0%, rgb(255,221,0) 100%);}.ld_progressbar_6a13fbe3858ba .liquid-progressbar-inner{background:rgba(0, 0, 0, 0.25);}.ld_progressbar_6a13fbe3858ba .liquid-progressbar-inner:before{background:-webkit-linear-gradient(90deg, rgb(164,198,18) 0%, rgb(255,221,0) 100%);background:linear-gradient(90deg, rgb(164,198,18) 0%, rgb(255,221,0) 100%);}.ld_progressbar_6a13fbe3858ba {margin-top:30px !important; margin-bottom:15px !important;  } <\/style><div id=\"ld_progressbar_6a13fbe3858ba\" class=\"liquid-progressbar liquid-progressbar-xl liquid-progressbar-values-inside liquid-progressbar-circle ld_progressbar_6a13fbe3858ba\" data-progressbar=\"true\" data-progressbar-options='{\"value\":87,\"suffix\":\"%\"}'>\n\n\t<div class=\"liquid-progressbar-inner\">\n\t\t<span class=\"liquid-progressbar-bar\">\n\t\t\t<span class=\"liquid-progressbar-percentage \"><\/span>\n\t\t<\/span>\n\t\t\n\t\t\t\t\n\t<\/div><!-- \/.liquid-progressbar-inner -->\n\n\t\t\t<div class=\"liquid-progressbar-details\">\n\t\t\t<h3 class=\"liquid-progressbar-title\">VIDEO<\/h3>\t\t<\/div><!-- \/.liquid-progressbar-details -->\n\t\n<\/div><!-- \/.liquid-progressbar --><style>.ld_fancy_heading_6a13fbe386f88 p{font-size:12px;line-height:1.58em;color:rgb(255, 255, 255);}.ld_fancy_heading_6a13fbe386f88 p {margin-top:15px !important;  } .ld_fancy_heading_6a13fbe386f88 .lqd-highlight-inner{height:0.275em;bottom:0px;}.ld_fancy_heading_6a13fbe386f88 p {margin-top:15px !important;  } <\/style><div class=\"ld-fancy-heading ld_fancy_heading_6a13fbe386f88\">\n\t<p class=\"lqd-highlight-underline lqd-highlight-grow-left\" data-fittext=\"true\" data-fittext-options='{\"compressor\":1,\"maxFontSize\":\"currentFontSize\",\"minFontSize\":\"\"}'><span class=\"ld-fh-txt\"> *Fonte: dati IAB luglio 2020<\/span><\/p><\/div>[\/vc_column][\/vc_row][vc_row content_placement=&#8221;middle&#8221; css=&#8221;.vc_custom_1605872942076{padding-top: 105px !important;padding-bottom: 105px !important;}&#8221;][vc_column width=&#8221;1\/2&#8243;]<style>.ld_fancy_heading_6a13fbe388764 p{font-size:14px;font-weight:600;letter-spacing:0.05em;color:#de1e63;}.ld_fancy_heading_6a13fbe388764 .lqd-highlight-inner{height:0.275em;bottom:0px;}<\/style><div class=\"ld-fancy-heading text-uppercase ld_fancy_heading_6a13fbe388764\">\n\t<p class=\"lqd-highlight-underline lqd-highlight-grow-left\" ><span class=\"ld-fh-txt\"> IL KPI PI<span class=\"aCOpRe\">\u00d9<\/span> IMPORTANTE<\/span><\/p><\/div>[vc_empty_space height=&#8221;15px&#8221;]<style>.ld_fancy_heading_6a13fbe389ee7 h2{font-size:40px;line-height:1.11em;}.ld_fancy_heading_6a13fbe389ee7 .lqd-highlight-inner{height:0.275em;bottom:0px;}<\/style><div class=\"ld-fancy-heading ld_fancy_heading_6a13fbe389ee7\">\n\t<h2 class=\"lqd-highlight-underline lqd-highlight-grow-left\" data-fittext=\"true\" data-fittext-options='{\"compressor\":1,\"maxFontSize\":\"40px\",\"minFontSize\":\"\"}' data-split-text=\"true\" data-custom-animations=\"true\" data-ca-options='{\"triggerHandler\":\"inview\",\"animationTarget\":\".lqd-words .split-inner\",\"duration\":700,\"delay\":100,\"easing\":\"easeOutQuint\",\"direction\":\"forward\",\"initValues\":{\"scale\":1},\"animations\":{\"scale\":1}}' data-split-options='{\"type\":\"words\"}'><span class=\"ld-fh-txt\"> Pi\u00f9 visibilit\u00e0, pi\u00f9 clic.<\/span><\/h2><\/div>[vc_empty_space height=&#8221;5px&#8221;][vc_row_inner][vc_column_inner]<style>.ld_fancy_heading_6a13fbe38a4dd .lqd-highlight-inner{height:0.275em;bottom:0px;}<\/style><div class=\"ld-fancy-heading ld_fancy_heading_6a13fbe38a4dd\">\n\t<p class=\"lqd-highlight-underline lqd-highlight-grow-left\" ><span class=\"ld-fh-txt\"> La <strong>viewability<\/strong> misura il <strong>tasso di visibilit\u00e0 di un\u2019impression<\/strong>: pi\u00f9 un formato \u00e8 visibile, pi\u00f9 ha possibilit\u00e0 di essere cliccato, e dunque pi\u00f9 valore assume per l&#8217;inserzionista. Ma la posizione non \u00e8 l&#8217;unico fattore a influenzare la viewability: molto dipende anche dal device utilizzato, dal tipo di formato ADV e dalla velocit\u00e0 di caricamento del banner.<\/p>\n<p>Nella misurazione delle campagne ADV, la viewability \u00e8 pertanto un <strong>fattore fondamentale<\/strong>. I nostri formati sia video che display garantiscono <strong>alti livelli<\/strong> di viewabilty, superiori ai benchmark di mercato e noi in IOL siamo costantemente impegnati nell\u2019ottimizzazione di tale metrica su tutti i formati.<\/span><\/p><\/div>[\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column width=&#8221;1\/2&#8243;][vc_single_image image=&#8221;16558&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; css_animation=&#8221;none&#8221; css=&#8221;.vc_custom_1610638380241{padding-top: 10% !important;padding-right: 10% !important;padding-bottom: 10% !important;padding-left: 10% !important;}&#8221;][\/vc_column][\/vc_row][vc_row content_placement=&#8221;middle&#8221; css=&#8221;.vc_custom_1617879533642{padding-top: 105px !important;padding-bottom: 105px !important;background-color: #f7f8fb !important;}&#8221; row_hide=&#8221;hidden-xs&#8221;][vc_column width=&#8221;1\/3&#8243;][vc_single_image image=&#8221;31265&#8243; img_size=&#8221;medium&#8221; alignment=&#8221;center&#8221; css_animation=&#8221;none&#8221;][\/vc_column][vc_column width=&#8221;2\/3&#8243;]<style>.ld_fancy_heading_6a13fbe38a7f9 p{font-size:14px;font-weight:600;letter-spacing:0.05em;color:#de1e63;}.ld_fancy_heading_6a13fbe38a7f9 .lqd-highlight-inner{height:0.275em;bottom:0px;}<\/style><div class=\"ld-fancy-heading text-uppercase ld_fancy_heading_6a13fbe38a7f9\">\n\t<p class=\"lqd-highlight-underline lqd-highlight-grow-left\" ><span class=\"ld-fh-txt\"> NEL DETTAGLIO<\/span><\/p><\/div>[vc_empty_space height=&#8221;15px&#8221;]<style>.ld_fancy_heading_6a13fbe38aa68 h2{font-size:42px;line-height:1.3em;font-weight:700;color:rgb(24, 27, 49);}@media (min-width: 1200px) { .ld_fancy_heading_6a13fbe38aa68 h2 {margin-right:22% !important;  }  } .ld_fancy_heading_6a13fbe38aa68 .lqd-highlight-inner{height:0.275em;bottom:0px;}@media (min-width: 1200px) { .ld_fancy_heading_6a13fbe38aa68 h2 {margin-right:22% !important;  }  } <\/style><div class=\"ld-fancy-heading ld_fancy_heading_6a13fbe38aa68\">\n\t<h2 class=\"lqd-highlight-underline lqd-highlight-grow-left\" ><span class=\"ld-fh-txt\"> Quando un&#8217;impression \u00e8 <em>viewable<\/em>?<\/span><\/h2><\/div>[vc_empty_space height=&#8221;5px&#8221;][vc_row_inner][vc_column_inner]<style>@media (min-width: 992px) { .ld_fancy_heading_6a13fbe38ad3d p {margin-right:10% !important;  }  } .ld_fancy_heading_6a13fbe38ad3d .lqd-highlight-inner{height:0.275em;bottom:0px;}@media (min-width: 992px) { .ld_fancy_heading_6a13fbe38ad3d p {margin-right:10% !important;  }  } <\/style><div class=\"ld-fancy-heading ld_fancy_heading_6a13fbe38ad3d\">\n\t<p class=\"lqd-highlight-underline lqd-highlight-grow-left\" ><span class=\"ld-fh-txt\"> Secondo <strong>IAB<\/strong> (Interactive Advertising Bureau) e <strong>MRC<\/strong> (Media Ratings Council), un formato pubblicitario si pu\u00f2 definire <em>viewable<\/em> quando:<\/span><\/p><\/div><style>.ld_spacer_6a13fbe38afa5{height:15px;}<\/style>\n<div class=\"ld-empty-space ld_spacer_6a13fbe38afa5\"><span class=\"liquid_empty_space_inner\"><\/span><\/div><style>.ld_icon_box_6a13fbe38b3d2 .iconbox-icon-container{color:#de1e63;font-size:16px;border-radius:px;}.ld_icon_box_6a13fbe38b3d2 h3{margin-bottom:px;}<\/style>\n<div class=\"iconbox iconbox-side iconbox-sm ld_icon_box_6a13fbe38b3d2\" id=\"ld_icon_box_6a13fbe38b3d2\"  data-plugin-options='{\"color\":\"#de1e63\"}'  >\n\t\n\t\t<div class=\"iconbox-icon-wrap\"><span class=\"iconbox-icon-container\"><i class=\"fas fa-check\"><\/i><\/span><\/div><!-- \/.iconbox-icon-wrap -->\t\n\t\t\n\t<div class=\"contents\">\t\n\t\t<p>nel caso di annunci display, il 50% dei pixel del banner \u00e8 visibile nella finestra del browser per almeno 1 secondo<\/p>\n\t\t\n\t<\/div>\t\n\t\n<\/div>\n<style>.ld_icon_box_6a13fbe38cdb2 .iconbox-icon-container{color:#de1e63;font-size:16px;border-radius:px;}.ld_icon_box_6a13fbe38cdb2 h3{margin-bottom:px;}<\/style>\n<div class=\"iconbox iconbox-side iconbox-sm ld_icon_box_6a13fbe38cdb2\" id=\"ld_icon_box_6a13fbe38cdb2\"  data-plugin-options='{\"color\":\"#de1e63\"}'  >\n\t\n\t\t<div class=\"iconbox-icon-wrap\"><span class=\"iconbox-icon-container\"><i class=\"fas fa-check\"><\/i><\/span><\/div><!-- \/.iconbox-icon-wrap -->\t\n\t\t\n\t<div class=\"contents\">\t\n\t\t<p>nel caso di annunci display di grandi dimensioni (oltre 242.000 pixel), il 30% dei pixel del banner \u00e8 visibile nella finestra del browser per almeno 1 secondo<\/p>\n\t\t\n\t<\/div>\t\n\t\n<\/div>\n<style>.ld_icon_box_6a13fbe38e777 .iconbox-icon-container{color:#de1e63;font-size:16px;border-radius:px;}.ld_icon_box_6a13fbe38e777 h3{margin-bottom:px;}<\/style>\n<div class=\"iconbox iconbox-side iconbox-sm ld_icon_box_6a13fbe38e777\" id=\"ld_icon_box_6a13fbe38e777\"  data-plugin-options='{\"color\":\"#de1e63\"}'  >\n\t\n\t\t<div class=\"iconbox-icon-wrap\"><span class=\"iconbox-icon-container\"><i class=\"fas fa-check\"><\/i><\/span><\/div><!-- \/.iconbox-icon-wrap -->\t\n\t\t\n\t<div class=\"contents\">\t\n\t\t<p>nel caso di annunci video in-stream, il 50% dei pixel del banner \u00e8 visibile nella finestra del browser per almeno 2 secondi<\/p>\n\t\t\n\t<\/div>\t\n\t\n<\/div>\n[\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row content_placement=&#8221;middle&#8221; css=&#8221;.vc_custom_1617879548002{padding-top: 105px !important;padding-bottom: 105px !important;background-color: #f7f8fb !important;}&#8221; row_hide=&#8221;hidden-sm hidden-md hidden-lg&#8221;][vc_column width=&#8221;2\/3&#8243;]<style>.ld_fancy_heading_6a13fbe38eddd p{font-size:14px;font-weight:600;letter-spacing:0.05em;color:#de1e63;}.ld_fancy_heading_6a13fbe38eddd .lqd-highlight-inner{height:0.275em;bottom:0px;}<\/style><div class=\"ld-fancy-heading text-uppercase ld_fancy_heading_6a13fbe38eddd\">\n\t<p class=\"lqd-highlight-underline lqd-highlight-grow-left\" ><span class=\"ld-fh-txt\"> NEL DETTAGLIO<\/span><\/p><\/div>[vc_empty_space height=&#8221;15px&#8221;]<style>.ld_fancy_heading_6a13fbe390369 h2{font-size:42px;line-height:1.3em;font-weight:700;color:rgb(24, 27, 49);}@media (min-width: 1200px) { .ld_fancy_heading_6a13fbe390369 h2 {margin-right:22% !important;  }  } .ld_fancy_heading_6a13fbe390369 .lqd-highlight-inner{height:0.275em;bottom:0px;}@media (min-width: 1200px) { .ld_fancy_heading_6a13fbe390369 h2 {margin-right:22% !important;  }  } <\/style><div class=\"ld-fancy-heading ld_fancy_heading_6a13fbe390369\">\n\t<h2 class=\"lqd-highlight-underline lqd-highlight-grow-left\" ><span class=\"ld-fh-txt\"> Quando un&#8217;impression \u00e8 <em>viewable<\/em>?<\/span><\/h2><\/div>[vc_empty_space height=&#8221;5px&#8221;]<style>@media (min-width: 992px) { .ld_fancy_heading_6a13fbe391d75 p {margin-right:10% !important;  }  } .ld_fancy_heading_6a13fbe391d75 .lqd-highlight-inner{height:0.275em;bottom:0px;}@media (min-width: 992px) { .ld_fancy_heading_6a13fbe391d75 p {margin-right:10% !important;  }  } <\/style><div class=\"ld-fancy-heading ld_fancy_heading_6a13fbe391d75\">\n\t<p class=\"lqd-highlight-underline lqd-highlight-grow-left\" ><span class=\"ld-fh-txt\"> Secondo <strong>IAB<\/strong> (Interactive Advertising Bureau) e <strong>MRC<\/strong> (Media Ratings Council), un formato pubblicitario si pu\u00f2 definire <em>viewable<\/em> quando:<\/span><\/p><\/div><style>.ld_spacer_6a13fbe3922c5{height:15px;}<\/style>\n<div class=\"ld-empty-space ld_spacer_6a13fbe3922c5\"><span class=\"liquid_empty_space_inner\"><\/span><\/div>[vc_row_inner][vc_column_inner]<style>.ld_icon_box_6a13fbe3924ee .iconbox-icon-container{color:#de1e63;font-size:16px;border-radius:px;}.ld_icon_box_6a13fbe3924ee h3{margin-bottom:px;}<\/style>\n<div class=\"iconbox iconbox-side iconbox-sm ld_icon_box_6a13fbe3924ee\" id=\"ld_icon_box_6a13fbe3924ee\"  data-plugin-options='{\"color\":\"#de1e63\"}'  >\n\t\n\t\t<div class=\"iconbox-icon-wrap\"><span class=\"iconbox-icon-container\"><i class=\"fas fa-check\"><\/i><\/span><\/div><!-- \/.iconbox-icon-wrap -->\t\n\t\t\n\t<div class=\"contents\">\t\n\t\t<p>nel caso di annunci display, il 50% dei pixel del banner \u00e8 visibile nella finestra del browser per almeno 1 secondo<\/p>\n\t\t\n\t<\/div>\t\n\t\n<\/div>\n<style>.ld_icon_box_6a13fbe393c48 .iconbox-icon-container{color:#de1e63;font-size:16px;border-radius:px;}.ld_icon_box_6a13fbe393c48 h3{margin-bottom:px;}<\/style>\n<div class=\"iconbox iconbox-side iconbox-sm ld_icon_box_6a13fbe393c48\" id=\"ld_icon_box_6a13fbe393c48\"  data-plugin-options='{\"color\":\"#de1e63\"}'  >\n\t\n\t\t<div class=\"iconbox-icon-wrap\"><span class=\"iconbox-icon-container\"><i class=\"fas fa-check\"><\/i><\/span><\/div><!-- \/.iconbox-icon-wrap -->\t\n\t\t\n\t<div class=\"contents\">\t\n\t\t<p>nel caso di annunci display di grandi dimensioni (oltre 242.000 pixel), il 30% dei pixel del banner \u00e8 visibile nella finestra del browser per almeno 1 secondo<\/p>\n\t\t\n\t<\/div>\t\n\t\n<\/div>\n<style>.ld_icon_box_6a13fbe3955b3 .iconbox-icon-container{color:#de1e63;font-size:16px;border-radius:px;}.ld_icon_box_6a13fbe3955b3 h3{margin-bottom:px;}<\/style>\n<div class=\"iconbox iconbox-side iconbox-sm ld_icon_box_6a13fbe3955b3\" id=\"ld_icon_box_6a13fbe3955b3\"  data-plugin-options='{\"color\":\"#de1e63\"}'  >\n\t\n\t\t<div class=\"iconbox-icon-wrap\"><span class=\"iconbox-icon-container\"><i class=\"fas fa-check\"><\/i><\/span><\/div><!-- \/.iconbox-icon-wrap -->\t\n\t\t\n\t<div class=\"contents\">\t\n\t\t<p>nel caso di annunci video in-stream, il 50% dei pixel del banner \u00e8 visibile nella finestra del browser per almeno 2 secondi<\/p>\n\t\t\n\t<\/div>\t\n\t\n<\/div>\n[\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column width=&#8221;1\/3&#8243;][vc_single_image image=&#8221;31261&#8243; img_size=&#8221;medium&#8221; alignment=&#8221;center&#8221; css_animation=&#8221;none&#8221;][\/vc_column][\/vc_row][vc_row content_placement=&#8221;middle&#8221; css=&#8221;.vc_custom_1617711448984{padding-top: 85px !important;padding-bottom: 40px !important;background-image: url(https:\/\/www.italiaonline.it\/iol-advertising-2021\/wp-content\/uploads\/sites\/9\/2021\/04\/cta-1.jpg?id=31106) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}&#8221;][vc_column align=&#8221;text-center&#8221; offset=&#8221;vc_col-lg-12 vc_col-md-12&#8243; responsive_align=&#8221;text-lg-center text-md-center&#8221; css=&#8221;.vc_custom_1611244127376{margin-bottom: 45px !important;}&#8221;]<style>.ld_fancy_heading_6a13fbe395c40 h2{font-size:36px;line-height:1.2em;font-weight:600;letter-spacing:-0.015em;color:rgb(255, 255, 255);}@media (min-width: 992px) { .ld_fancy_heading_6a13fbe395c40 h2 {margin-bottom:0px !important;  }  } .ld_fancy_heading_6a13fbe395c40 .lqd-highlight-inner{height:0.275em;bottom:0px;}@media (min-width: 992px) { .ld_fancy_heading_6a13fbe395c40 h2 {margin-bottom:0px !important;  }  } <\/style><div class=\"ld-fancy-heading text-center text-underline ld_fancy_heading_6a13fbe395c40\">\n\t<h2 class=\"lqd-highlight-underline lqd-highlight-grow-left\" data-fittext=\"true\" data-fittext-options='{\"compressor\":0.5,\"maxFontSize\":\"36px\",\"minFontSize\":\"18px\"}'><span class=\"ld-fh-txt\"> Esplora i nostri formati ADV<\/span><\/h2><\/div><style>.ld_fancy_heading_6a13fbe397368 h2{font-size:18px;line-height:1.6em;font-weight:500;letter-spacing:0em;color:rgb(255, 255, 255);}@media (min-width: 992px) { .ld_fancy_heading_6a13fbe397368 h2 {margin-bottom:0px !important;  }  } .ld_fancy_heading_6a13fbe397368 .lqd-highlight-inner{height:0.275em;bottom:0px;}@media (min-width: 992px) { .ld_fancy_heading_6a13fbe397368 h2 {margin-bottom:0px !important;  }  } <\/style><div class=\"ld-fancy-heading text-center text-underline ld_fancy_heading_6a13fbe397368\">\n\t<h2 class=\"lqd-highlight-underline lqd-highlight-grow-left\" data-fittext=\"true\" data-fittext-options='{\"compressor\":1,\"maxFontSize\":\"18px\",\"minFontSize\":\"14px\"}'><span class=\"ld-fh-txt\"> Tutti i formati ADV pianificabili con iOL Advertising completi delle specifiche tecniche<\/span><\/h2><\/div><style>.ld_spacer_6a13fbe398b03{height:10px;}<\/style>\n<div class=\"ld-empty-space ld_spacer_6a13fbe398b03\"><span class=\"liquid_empty_space_inner\"><\/span><\/div><style>.ld_button_6a13fbe398d5b.btn-icon-solid .btn-icon{background:rgb(255, 255, 255);}.ld_button_6a13fbe398d5b.btn-icon-circle.btn-icon-ripple .btn-icon:before{border-color:rgb(255, 255, 255);}.ld_button_6a13fbe398d5b{color:rgb(255, 255, 255);font-size:15px !important;font-weight:600 !important;letter-spacing:0.1em !important;}.ld_button_6a13fbe398d5b:before{background:rgb(246, 0, 82);}.ld_button_6a13fbe398d5b.btn-bordered{border-color:rgb(246, 0, 82);}<\/style><a href=\"https:\/\/www.italiaonline.it\/iol-advertising\/formati-adv\/\" title=\"Formati ADV\" class=\"btn btn-underlined text-uppercase btn-bordered border-thin ld_button_6a13fbe398d5b\">\n\t<span>\n\t\t\n\t\t\t\t\t<span class=\"btn-txt\">vedi formati adv<\/span>\n\t\t\t\n\t\t\t\t<\/span>\n<\/a>\n[\/vc_column][\/vc_row][vc_row css=&#8221;.vc_custom_1605785063133{background-color: #f7f8fb !important;}&#8221;][vc_column align=&#8221;text-center&#8221;]<style>.ld_spacer_6a13fbe39a9f5{height:80px;}<\/style>\n<div class=\"ld-empty-space ld_spacer_6a13fbe39a9f5\"><span class=\"liquid_empty_space_inner\"><\/span><\/div><style>.ld_fancy_heading_6a13fbe39ac91 h2{font-size:40px;color:rgb(0, 0, 0);}.ld_fancy_heading_6a13fbe39ac91 .lqd-highlight-inner{height:0.275em;bottom:0px;}<\/style><div class=\"ld-fancy-heading text-center ld_fancy_heading_6a13fbe39ac91\">\n\t<h2 class=\"lqd-highlight-underline lqd-highlight-grow-left\" data-fittext=\"true\" data-fittext-options='{\"compressor\":1,\"maxFontSize\":\"40px\",\"minFontSize\":\"24px\"}'><span class=\"ld-fh-txt\"> Ti interessano le nostre soluzioni advertising?<\/span><\/h2><\/div><style>.ld_fancy_heading_6a13fbe39c56e p{font-size:16px;color:rgb(85, 85, 85);}.ld_fancy_heading_6a13fbe39c56e .lqd-highlight-inner{height:0.275em;bottom:0px;}<\/style><div class=\"ld-fancy-heading text-center ld_fancy_heading_6a13fbe39c56e\">\n\t<p class=\"lqd-highlight-underline lqd-highlight-grow-left\" data-fittext=\"true\" data-fittext-options='{\"compressor\":1,\"maxFontSize\":\"16px\",\"minFontSize\":\"14px\"}'><span class=\"ld-fh-txt\"> Inviaci la tua richiesta tramite form e un nostro consulente ti ricontatter\u00e0 al pi\u00f9 presto.<\/span><\/p><\/div><style>.ld_button_6a13fbe39ddee.btn-icon-solid .btn-icon{background:#de1e63;}.ld_button_6a13fbe39ddee.btn-icon-circle.btn-icon-ripple .btn-icon:before{border-color:#de1e63;}.ld_button_6a13fbe39ddee.btn-icon-solid:hover .btn-icon{background:#b2184f;}.ld_button_6a13fbe39ddee{background-color:#de1e63;border-color:#de1e63;color:rgb(255, 255, 255);font-size:14px 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class=\"btn-txt\">contattaci<\/span>\n\t\t\t\n\t\t\t\t<\/span>\n<\/a>\n<style>.ld_fancy_heading_6a13fbe39fb92 p{font-size:16px;color:rgb(85, 85, 85);}.ld_fancy_heading_6a13fbe39fb92 .lqd-highlight-inner{height:0.275em;bottom:0px;}<\/style><div class=\"ld-fancy-heading text-center ld_fancy_heading_6a13fbe39fb92\">\n\t<p class=\"lqd-highlight-underline lqd-highlight-grow-left\" data-fittext=\"true\" data-fittext-options='{\"compressor\":1,\"maxFontSize\":\"16px\",\"minFontSize\":\"14px\"}'><span class=\"ld-fh-txt\"> oppure chiama il numero verde <a href=\"tel:800011411\"><strong>800 011 411<\/strong><\/a><\/span><\/p><\/div><style>.ld_spacer_6a13fbe3a151d{height:80px;}<\/style>\n<div class=\"ld-empty-space ld_spacer_6a13fbe3a151d\"><span class=\"liquid_empty_space_inner\"><\/span><\/div>[\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row enable_gradient=&#8221;yes&#8221; css=&#8221;.vc_custom_1617376421573{padding-top: 120px 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