{"id":16507,"date":"2020-12-02T15:22:38","date_gmt":"2020-12-02T14:22:38","guid":{"rendered":"https:\/\/uat-www.italiaonline.it\/iol-advertising\/?page_id=16507"},"modified":"2022-09-28T14:39:27","modified_gmt":"2022-09-28T12:39:27","slug":"ad-quality","status":"publish","type":"page","link":"https:\/\/www.italiaonline.it\/iol-advertising\/offerta\/ad-quality\/","title":{"rendered":"AD Quality"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row enable_gradient=&#8221;yes&#8221; css=&#8221;.vc_custom_1617376365169{padding-top: 120px !important;padding-bottom: 30px !important;}&#8221; gradient_bg=&#8221;linear-gradient(90deg, rgb(38,123,180) 0%, rgb(255,0,92) 100%)&#8221; responsive_css=&#8221;padding_top_large:140px|padding_bottom_large:60px&#8221;][vc_column enable_content_animation=&#8221;yes&#8221; ca_init_scale_x=&#8221;1&#8243; ca_init_scale_y=&#8221;1&#8243; ca_init_scale_z=&#8221;1&#8243; ca_init_opacity=&#8221;0&#8243; ca_an_scale_x=&#8221;1&#8243; ca_an_scale_y=&#8221;1&#8243; ca_an_scale_z=&#8221;1&#8243; ca_an_opacity=&#8221;1&#8243; align=&#8221;text-center&#8221; offset=&#8221;vc_col-md-offset-1 vc_col-md-10&#8243; ca_init_translate_y=&#8221;92&#8243; ca_init_rotate_x=&#8221;-34&#8243; ca_duration=&#8221;1200&#8243; ca_delay=&#8221;150&#8243; ca_start_delay=&#8221;200&#8243;]<style>.ld_fancy_heading_69faef05d3e90 p{font-size:14px;font-weight:600;letter-spacing:0.05em;color:rgb(255, 255, 255);}.ld_fancy_heading_69faef05d3e90 .lqd-highlight-inner{height:0.275em;bottom:0px;}<\/style><div class=\"ld-fancy-heading text-uppercase ld_fancy_heading_69faef05d3e90\">\n\t<p class=\"lqd-highlight-underline lqd-highlight-grow-left\" data-fittext=\"true\" data-fittext-options='{\"compressor\":0.55,\"maxFontSize\":\"currentFontSize\",\"minFontSize\":\"\"}' data-split-text=\"true\" data-custom-animations=\"true\" data-ca-options='{\"triggerHandler\":\"inview\",\"animationTarget\":\".lqd-words .split-inner\",\"duration\":700,\"delay\":100,\"easing\":\"easeOutQuint\",\"direction\":\"forward\",\"initValues\":{\"scale\":1},\"animations\":{\"scale\":1}}' data-split-options='{\"type\":\"words\"}'><span class=\"ld-fh-txt\"> Ad Quality<\/span><\/p><\/div><style>.ld_fancy_heading_69faef05d5f56 h2{font-size:72px;line-height:1.2em;color:rgb(255, 255, 255);}.ld_fancy_heading_69faef05d5f56 .lqd-highlight-inner{height:0.275em;bottom:0px;}<\/style><div class=\"ld-fancy-heading ld_fancy_heading_69faef05d5f56\">\n\t<h2 class=\"lqd-highlight-underline lqd-highlight-grow-left\" data-fittext=\"true\" data-fittext-options='{\"compressor\":1.1,\"maxFontSize\":\"72px\",\"minFontSize\":\"38px\"}'><span class=\"ld-fh-txt\"> Formati a tre stelle, qualit\u00e0 al top.<\/span><\/h2><\/div><style>.ld_fancy_heading_69faef05d671b p{font-size:20px;line-height:1.58em;color:rgb(255, 255, 255);}.ld_fancy_heading_69faef05d671b p {padding-right:5% !important; padding-left:5% !important;  } @media (min-width: 1200px) { .ld_fancy_heading_69faef05d671b p {padding-right:10% !important; padding-left:10% !important;  }  } .ld_fancy_heading_69faef05d671b p {margin-bottom:2.5em !important;  } .ld_fancy_heading_69faef05d671b .lqd-highlight-inner{height:0.275em;bottom:0px;}.ld_fancy_heading_69faef05d671b p {padding-right:5% !important; padding-left:5% !important;  } @media (min-width: 1200px) { .ld_fancy_heading_69faef05d671b p {padding-right:10% !important; padding-left:10% !important;  }  } .ld_fancy_heading_69faef05d671b p {margin-bottom:2.5em !important;  } <\/style><div class=\"ld-fancy-heading ld_fancy_heading_69faef05d671b\">\n\t<p class=\"lqd-highlight-underline lqd-highlight-grow-left\" data-fittext=\"true\" data-fittext-options='{\"compressor\":1,\"maxFontSize\":\"20px\",\"minFontSize\":\"14px\"}'><span class=\"ld-fh-txt\"> I formati display e video di Italiaonline raggiungono il <strong>rating massimo <\/strong>dello <strong>IAB Quality Index<\/strong>: con noi la qualit\u00e0 dell&#8217;inserzione \u00e8 sempre garantita.<\/span><\/p><\/div>[vc_single_image image=&#8221;28861&#8243; img_size=&#8221;medium&#8221; css_animation=&#8221;fadeIn&#8221;][\/vc_column][\/vc_row][vc_row content_placement=&#8221;middle&#8221; css=&#8221;.vc_custom_1611310278882{padding-top: 75px !important;padding-bottom: 75px !important;}&#8221;][vc_column width=&#8221;1\/2&#8243;]<style>.ld_fancy_heading_69faef05d6c93 h6{font-size:14px;font-weight:600;letter-spacing:0.05em;color:#de1e63;}.ld_fancy_heading_69faef05d6c93 .lqd-highlight-inner{height:0.275em;bottom:0px;}<\/style><div class=\"ld-fancy-heading text-uppercase ld_fancy_heading_69faef05d6c93\">\n\t<h6 class=\"lqd-highlight-underline lqd-highlight-grow-left\" ><span class=\"ld-fh-txt\"> QUALITY CHECK<\/span><\/h6><\/div>[vc_empty_space height=&#8221;15px&#8221;]<style>.ld_fancy_heading_69faef05d7030 h2{font-size:42px;line-height:1.11em;}.ld_fancy_heading_69faef05d7030 .lqd-highlight-inner{height:0.275em;bottom:0px;}<\/style><div class=\"ld-fancy-heading ld_fancy_heading_69faef05d7030\">\n\t<h2 class=\"lqd-highlight-underline lqd-highlight-grow-left\" data-fittext=\"true\" data-fittext-options='{\"compressor\":1,\"maxFontSize\":\"42px\",\"minFontSize\":\"24px\"}' data-split-text=\"true\" data-custom-animations=\"true\" data-ca-options='{\"triggerHandler\":\"inview\",\"animationTarget\":\".lqd-words .split-inner\",\"duration\":700,\"delay\":100,\"easing\":\"easeOutQuint\",\"direction\":\"forward\",\"initValues\":{\"scale\":1},\"animations\":{\"scale\":1}}' data-split-options='{\"type\":\"words\"}'><span class=\"ld-fh-txt\"> Migliore qualit\u00e0, migliori performance.<\/span><\/h2><\/div>[vc_empty_space height=&#8221;5px&#8221;][vc_row_inner][vc_column_inner]<style>.ld_fancy_heading_69faef05d741e .lqd-highlight-inner{height:0.275em;bottom:0px;}<\/style><div class=\"ld-fancy-heading ld_fancy_heading_69faef05d741e\">\n\t<p class=\"lqd-highlight-underline lqd-highlight-grow-left\" ><span class=\"ld-fh-txt\"> L\u2019<strong>AD Quality<\/strong> definisce la <strong>qualit\u00e0 di un&#8217;inserzione pubblicitaria<\/strong>, e di conseguenza anche le sue prestazioni: i formati ADV ottengono performance migliori se la loro qualit\u00e0 \u00e8 elevata. Come lo \u00e8 quella dei formati di <strong>iOL Advertising<\/strong>, perch\u00e9 di volta in volta verifichiamo che non vi siano mai attributi di scarsa qualit\u00e0 come omissione di informazioni, linguaggio non consono, contenuti e\/o immagini fuorvianti.<\/span><\/p><\/div>[\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column width=&#8221;1\/2&#8243;][vc_single_image image=&#8221;30904&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; css_animation=&#8221;none&#8221; css=&#8221;.vc_custom_1616603486459{padding-top: 10% !important;padding-right: 10% !important;padding-bottom: 10% !important;padding-left: 10% !important;}&#8221;][\/vc_column][\/vc_row][vc_row gap=&#8221;35&#8243; css=&#8221;.vc_custom_1617878965801{padding-top: 105px !important;padding-bottom: 105px !important;background-color: #f7f8fb !important;}&#8221;][vc_column width=&#8221;1\/3&#8243; align=&#8221;text-center&#8221;][vc_single_image image=&#8221;16511&#8243; img_size=&#8221;large&#8221; alignment=&#8221;center&#8221; css_animation=&#8221;none&#8221;]<style>.ld_spacer_69faef05d77ac{height:32px;}<\/style>\n<div class=\"ld-empty-space vc_hidden-md vc_hidden-lg ld_spacer_69faef05d77ac\"><span class=\"liquid_empty_space_inner\"><\/span><\/div>[\/vc_column][vc_column width=&#8221;2\/3&#8243;]<style>.ld_fancy_heading_69faef05d7b4c p{font-size:14px;font-weight:600;letter-spacing:0.05em;color:#de1e63;}.ld_fancy_heading_69faef05d7b4c .lqd-highlight-inner{height:0.275em;bottom:0px;}<\/style><div class=\"ld-fancy-heading text-uppercase ld_fancy_heading_69faef05d7b4c\">\n\t<p class=\"lqd-highlight-underline lqd-highlight-grow-left\" ><span class=\"ld-fh-txt\"> IAB QUALITY INDEX<\/span><\/p><\/div>[vc_empty_space height=&#8221;15px&#8221;]<style>.ld_fancy_heading_69faef05d80d9 h2{font-size:42px;line-height:1.3em;font-weight:700;color:rgb(24, 27, 49);}@media (min-width: 1200px) { .ld_fancy_heading_69faef05d80d9 h2 {margin-right:22% !important;  }  } .ld_fancy_heading_69faef05d80d9 .lqd-highlight-inner{height:0.275em;bottom:0px;}@media (min-width: 1200px) { .ld_fancy_heading_69faef05d80d9 h2 {margin-right:22% !important;  }  } <\/style><div class=\"ld-fancy-heading ld_fancy_heading_69faef05d80d9\">\n\t<h2 class=\"lqd-highlight-underline lqd-highlight-grow-left\" data-fittext=\"true\" data-fittext-options='{\"compressor\":1,\"maxFontSize\":\"42px\",\"minFontSize\":\"24px\"}'><span class=\"ld-fh-txt\"> Il massimo del rating<\/span><\/h2><\/div>[vc_empty_space height=&#8221;5px&#8221;][vc_row_inner][vc_column_inner]<style>@media (min-width: 992px) { .ld_fancy_heading_69faef05d8550 p {margin-right:10% !important;  }  } .ld_fancy_heading_69faef05d8550 .lqd-highlight-inner{height:0.275em;bottom:0px;}@media (min-width: 992px) { .ld_fancy_heading_69faef05d8550 p {margin-right:10% !important;  }  } <\/style><div class=\"ld-fancy-heading ld_fancy_heading_69faef05d8550\">\n\t<p class=\"lqd-highlight-underline lqd-highlight-grow-left\" ><span class=\"ld-fh-txt\"> Il rating della AD Quality \u00e8 definito dallo <strong>IAB Quality Index<\/strong>, che misura la qualit\u00e0 dei bacini pubblicitari considerando vari parametri: <a href=\"\/iol-advertising\/offerta\/viewability\/\"><strong>Viewability<\/strong><\/a>, <a href=\"\/iol-advertising\/offerta\/brand-safety\/\"><strong>Brand Safety<\/strong><\/a>, <strong>Invalid Traffic<\/strong>, <strong>Ad Clutter<\/strong> (affollamento pubblicitario), <strong>Lean Principles<\/strong> (value, value stream, flow, pull, perfection).<br \/>\nLa valutazione dei siti dei publisher da parte dello IAB \u00e8 trimestrale, con un rating da un minimo di 0 a un <strong>massimo di 3 stelle<\/strong>: quelle che raggiunge Italiaonline per i formati sia display che video.<\/span><\/p><\/div>[vc_empty_space height=&#8221;15px&#8221;][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner width=&#8221;1\/3&#8243;]<style>.ld_testimonial_69faef05d8a81 .testimonial-details h5{color:rgb(0, 0, 0);}.ld_testimonial_69faef05d8a81 .star-rating li{color:rgb(3, 70, 145);}.ld_testimonial_69faef05d8a81.testimonial-quote-filled .testimonial-quote, .ld_testimonial_69faef05d8a81.testimonial-whole-filled{background:#f7f8fb;}<\/style><div id=\"ld_testimonial_69faef05d8a81\" class=\"testimonial testimonial-whole-filled testimonial-whole-shadowed testimonial-details-top testimonial-avatar-shadowed text-left testimonial-avatar-sm testimonial-avatar-topleft ld_testimonial_69faef05d8a81\">\n\t\n\t<div class=\"testimonial-quote\">\n\t\t<blockquote><p><span style=\"font-size: 12px;\">Rating IAB Quality Index<\/span><\/p>\n<\/blockquote>\t<\/div><!-- \/.testimonial-qoute -->\n\n\t<div class=\"testimonial-details\">\n\t\t<figure class=\"avatar \"><img decoding=\"async\" src=\"https:\/\/www.italiaonline.it\/iol-advertising\/wp-content\/uploads\/sites\/9\/2020\/02\/iol.png\" alt=\"DISPLAY\" \/><\/figure>\t\t<div class=\"testimonial-info\">\n\t\t\t<h5 >DISPLAY<\/h5>\t\t\t\t\t<\/div><!-- \/.testimonial-info -->\n\t\t<ul class=\"star-rating \"><li><i class=\"fa fa-star\"><\/i><\/li> <li><i class=\"fa fa-star\"><\/i><\/li> <li><i class=\"fa fa-star\"><\/i><\/li> <\/ul>\n\t\n\t<\/div><!-- \/.testimonial-details -->\n\t\t\t\t\n<\/div><!-- \/.testimonial -->[\/vc_column_inner][vc_column_inner width=&#8221;1\/3&#8243;]<style>.ld_testimonial_69faef05da34b .testimonial-details h5{color:rgb(0, 0, 0);}.ld_testimonial_69faef05da34b .star-rating li{color:rgb(3, 70, 145);}.ld_testimonial_69faef05da34b.testimonial-quote-filled .testimonial-quote, .ld_testimonial_69faef05da34b.testimonial-whole-filled{background:#f7f8fb;}<\/style><div id=\"ld_testimonial_69faef05da34b\" class=\"testimonial testimonial-whole-filled testimonial-whole-shadowed testimonial-details-top testimonial-avatar-shadowed text-left testimonial-avatar-sm testimonial-avatar-topleft ld_testimonial_69faef05da34b\">\n\t\n\t<div class=\"testimonial-quote\">\n\t\t<blockquote><p><span style=\"font-size: 12px;\">Rating IAB Quality Index<\/span><\/p>\n<\/blockquote>\t<\/div><!-- \/.testimonial-qoute -->\n\n\t<div class=\"testimonial-details\">\n\t\t<figure class=\"avatar \"><img decoding=\"async\" src=\"https:\/\/www.italiaonline.it\/iol-advertising\/wp-content\/uploads\/sites\/9\/2020\/02\/iol.png\" alt=\"VIDEO\" \/><\/figure>\t\t<div class=\"testimonial-info\">\n\t\t\t<h5 >VIDEO<\/h5>\t\t\t\t\t<\/div><!-- \/.testimonial-info -->\n\t\t<ul class=\"star-rating \"><li><i class=\"fa fa-star\"><\/i><\/li> <li><i class=\"fa fa-star\"><\/i><\/li> <li><i class=\"fa fa-star\"><\/i><\/li> <\/ul>\n\t\n\t<\/div><!-- \/.testimonial-details -->\n\t\t\t\t\n<\/div><!-- \/.testimonial -->[\/vc_column_inner][vc_column_inner width=&#8221;1\/3&#8243;][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row content_placement=&#8221;middle&#8221; css=&#8221;.vc_custom_1617711329252{padding-top: 85px !important;padding-bottom: 40px !important;background-image: url(https:\/\/www.italiaonline.it\/iol-advertising-2021\/wp-content\/uploads\/sites\/9\/2021\/04\/cta-1.jpg?id=31106) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}&#8221;][vc_column align=&#8221;text-center&#8221; offset=&#8221;vc_col-lg-12 vc_col-md-12&#8243; responsive_align=&#8221;text-lg-center text-md-center&#8221; css=&#8221;.vc_custom_1611244127376{margin-bottom: 45px !important;}&#8221;]<style>.ld_fancy_heading_69faef05da78f h2{font-size:36px;line-height:1.2em;font-weight:600;letter-spacing:-0.015em;color:rgb(255, 255, 255);}@media (min-width: 992px) { .ld_fancy_heading_69faef05da78f h2 {margin-bottom:0px !important;  }  } .ld_fancy_heading_69faef05da78f .lqd-highlight-inner{height:0.275em;bottom:0px;}@media (min-width: 992px) { .ld_fancy_heading_69faef05da78f h2 {margin-bottom:0px !important;  }  } <\/style><div class=\"ld-fancy-heading text-center text-underline ld_fancy_heading_69faef05da78f\">\n\t<h2 class=\"lqd-highlight-underline lqd-highlight-grow-left\" data-fittext=\"true\" data-fittext-options='{\"compressor\":0.5,\"maxFontSize\":\"36px\",\"minFontSize\":\"18px\"}'><span class=\"ld-fh-txt\"> Esplora i nostri formati ADV<\/span><\/h2><\/div><style>.ld_fancy_heading_69faef05dabe3 h2{font-size:18px;line-height:1.6em;font-weight:500;letter-spacing:0em;color:rgb(255, 255, 255);}@media (min-width: 992px) { .ld_fancy_heading_69faef05dabe3 h2 {margin-bottom:0px !important;  }  } .ld_fancy_heading_69faef05dabe3 .lqd-highlight-inner{height:0.275em;bottom:0px;}@media (min-width: 992px) { .ld_fancy_heading_69faef05dabe3 h2 {margin-bottom:0px !important;  }  } <\/style><div class=\"ld-fancy-heading text-center text-underline ld_fancy_heading_69faef05dabe3\">\n\t<h2 class=\"lqd-highlight-underline lqd-highlight-grow-left\" data-fittext=\"true\" data-fittext-options='{\"compressor\":1,\"maxFontSize\":\"18px\",\"minFontSize\":\"14px\"}'><span class=\"ld-fh-txt\"> Tutti i formati ADV pianificabili con iOL Advertising completi delle specifiche tecniche<\/span><\/h2><\/div><style>.ld_spacer_69faef05daf9a{height:10px;}<\/style>\n<div class=\"ld-empty-space ld_spacer_69faef05daf9a\"><span class=\"liquid_empty_space_inner\"><\/span><\/div><style>.ld_button_69faef05db1a1.btn-icon-solid .btn-icon{background:rgb(255, 255, 255);}.ld_button_69faef05db1a1.btn-icon-circle.btn-icon-ripple .btn-icon:before{border-color:rgb(255, 255, 255);}.ld_button_69faef05db1a1{color:rgb(255, 255, 255);font-size:15px !important;font-weight:600 !important;letter-spacing:0.1em !important;}.ld_button_69faef05db1a1:before{background:rgb(246, 0, 82);}.ld_button_69faef05db1a1.btn-bordered{border-color:rgb(246, 0, 82);}<\/style><a href=\"https:\/\/www.italiaonline.it\/iol-advertising\/formati-adv\/\" title=\"Formati ADV\" class=\"btn btn-underlined text-uppercase btn-bordered border-thin ld_button_69faef05db1a1\">\n\t<span>\n\t\t\n\t\t\t\t\t<span class=\"btn-txt\">vedi formati adv<\/span>\n\t\t\t\n\t\t\t\t<\/span>\n<\/a>\n[\/vc_column][\/vc_row][vc_row css=&#8221;.vc_custom_1605785063133{background-color: #f7f8fb !important;}&#8221;][vc_column align=&#8221;text-center&#8221;]<style>.ld_spacer_69faef05dcd94{height:80px;}<\/style>\n<div class=\"ld-empty-space ld_spacer_69faef05dcd94\"><span class=\"liquid_empty_space_inner\"><\/span><\/div><style>.ld_fancy_heading_69faef05dcf54 h2{font-size:40px;color:rgb(0, 0, 0);}.ld_fancy_heading_69faef05dcf54 .lqd-highlight-inner{height:0.275em;bottom:0px;}<\/style><div class=\"ld-fancy-heading text-center ld_fancy_heading_69faef05dcf54\">\n\t<h2 class=\"lqd-highlight-underline lqd-highlight-grow-left\" data-fittext=\"true\" data-fittext-options='{\"compressor\":1,\"maxFontSize\":\"40px\",\"minFontSize\":\"24px\"}'><span class=\"ld-fh-txt\"> Ti interessano le nostre soluzioni advertising?<\/span><\/h2><\/div><style>.ld_fancy_heading_69faef05deadb p{font-size:16px;color:rgb(85, 85, 85);}.ld_fancy_heading_69faef05deadb .lqd-highlight-inner{height:0.275em;bottom:0px;}<\/style><div class=\"ld-fancy-heading text-center ld_fancy_heading_69faef05deadb\">\n\t<p class=\"lqd-highlight-underline lqd-highlight-grow-left\" data-fittext=\"true\" data-fittext-options='{\"compressor\":1,\"maxFontSize\":\"16px\",\"minFontSize\":\"14px\"}'><span class=\"ld-fh-txt\"> Inviaci la tua richiesta tramite form e un nostro consulente ti ricontatter\u00e0 al pi\u00f9 presto.<\/span><\/p><\/div><style>.ld_button_69faef05e0464.btn-icon-solid .btn-icon{background:#de1e63;}.ld_button_69faef05e0464.btn-icon-circle.btn-icon-ripple .btn-icon:before{border-color:#de1e63;}.ld_button_69faef05e0464.btn-icon-solid:hover .btn-icon{background:#b2184f;}.ld_button_69faef05e0464{background-color:#de1e63;border-color:#de1e63;color:rgb(255, 255, 255);font-size:14px !important;font-weight:700 !important;}.ld_button_69faef05e0464:hover{background-color:#b2184f;border-color:#b2184f;}.ld_button_69faef05e0464 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