{"id":37767,"date":"2026-10-21T15:01:35","date_gmt":"2026-10-21T13:01:35","guid":{"rendered":"https:\/\/www.italiaonline.it\/iol-advertising\/?p=37767"},"modified":"2026-10-21T15:01:35","modified_gmt":"2026-10-21T13:01:35","slug":"siviaggia-at-ttg-2026-ideas-trends-and-new-perspectives","status":"publish","type":"post","link":"https:\/\/www.italiaonline.it\/iol-advertising\/en\/2026\/10\/21\/siviaggia-at-ttg-2026-ideas-trends-and-new-perspectives\/","title":{"rendered":"SiViaggia at TTG 2026: ideas, trends, and new perspectives."},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row][vc_column][vc_column_text css=&#8221;&#8221;]<img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-37760\" src=\"https:\/\/www.italiaonline.it\/iol-advertising\/wp-content\/uploads\/sites\/9\/2026\/10\/SiViaggia_TTG26-300x200.jpeg\" alt=\"SiViaggia TTG 2026\" width=\"760\" height=\"506\" srcset=\"https:\/\/www.italiaonline.it\/iol-advertising\/wp-content\/uploads\/sites\/9\/2026\/10\/SiViaggia_TTG26-300x200.jpeg 300w, https:\/\/www.italiaonline.it\/iol-advertising\/wp-content\/uploads\/sites\/9\/2026\/10\/SiViaggia_TTG26-1024x682.jpeg 1024w, https:\/\/www.italiaonline.it\/iol-advertising\/wp-content\/uploads\/sites\/9\/2026\/10\/SiViaggia_TTG26.jpeg 1264w\" sizes=\"auto, (max-width: 760px) 100vw, 760px\" \/><\/p>\n<p><strong><a href=\"https:\/\/siviaggia.it\/\" target=\"_blank\" rel=\"noopener\">SiViaggia<\/a><\/strong> returns from the <a href=\"https:\/\/www.linkedin.com\/company\/ttgtravelexperience\/home\/\" target=\"_blank\" rel=\"noopener\"><strong>TTG Travel Experience 2026<\/strong><\/a> with a wealth of ideas, visions, and new collaboration opportunities for the travel industry.<\/p>\n<p data-path-to-node=\"4\">Through video interviews, live contributions, and in-depth discussions, insights and direct feedback were gathered to analyze emerging trends and understand new market directions, while consolidating longstanding partnerships and forging new synergies: a valuable opportunity for discussion and networking.<\/p>\n<p data-path-to-node=\"5\">A central moment of the presence of the SiViaggia and iOL Advertising team was the roundtable discussion \u201c<b data-path-to-node=\"5\" data-index-in-node=\"106\">The Formula for Excellence<\/b>,\u201d created in collaboration with <a href=\"https:\/\/heylight.com\/it\" target=\"_blank\" rel=\"noopener\"><strong>HeyLight<\/strong><\/a>. The meeting offered an in-depth analysis of the concept of excellence in Italian tourism: from travelers&#8217; expectations to customer experience evaluation criteria, up to the emotional impact that turns a trip into an indelible memory.<\/p>\n<p>See you at the next edition![\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row][vc_column][vc_column_text css=&#8221;&#8221;] SiViaggia returns from the TTG Travel Experience 2026 with a wealth of ideas,&#8230;<\/p>\n","protected":false},"author":76,"featured_media":37764,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"rs_blank_template":"","rs_page_bg_color":"","slide_template_v7":"","footnotes":""},"categories":[84],"tags":[],"class_list":["post-37767","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-en"],"yoast_head":"<!-- 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