{"id":37168,"date":"2026-10-13T10:38:45","date_gmt":"2026-10-13T08:38:45","guid":{"rendered":"https:\/\/www.italiaonline.it\/iol-advertising\/?p=37168"},"modified":"2026-10-13T10:44:47","modified_gmt":"2026-10-13T08:44:47","slug":"iol-advertising-and-3bmeteo-renew-their-partnership-with-elanco","status":"publish","type":"post","link":"https:\/\/www.italiaonline.it\/iol-advertising\/en\/2026\/10\/13\/iol-advertising-and-3bmeteo-renew-their-partnership-with-elanco\/","title":{"rendered":"iOL Advertising and 3BMeteo renew their partnership with Elanco"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-37181 size-full\" src=\"https:\/\/www.italiaonline.it\/iol-advertising\/wp-content\/uploads\/sites\/9\/2026\/10\/IRP-3BMeteo-Elanco.png\" alt=\"Mappa IRP- 3BMeteo Elanco\" width=\"772\" height=\"532\" srcset=\"https:\/\/www.italiaonline.it\/iol-advertising\/wp-content\/uploads\/sites\/9\/2026\/10\/IRP-3BMeteo-Elanco.png 772w, https:\/\/www.italiaonline.it\/iol-advertising\/wp-content\/uploads\/sites\/9\/2026\/10\/IRP-3BMeteo-Elanco-300x207.png 300w\" sizes=\"auto, (max-width: 772px) 100vw, 772px\" \/><\/p>\n<p>The partnership between<strong> iOL Advertising<\/strong>, the exclusive advertising sales house for <strong>3BMeteo<\/strong>, and <strong>Elanco Italia<\/strong> continues in 2026 to promote the <strong>Parasite Risk Index<\/strong> (IRP). The project turns a daily habit like checking the weather forecast into a valuable opportunity to raise awareness of pet health and the importance of prevention for dogs and cats.<\/p>\n<p>By combining weather data, risk levels and scientific information, the IRP helps pet owners make increasingly informed decisions to protect their animals.<\/p>\n<p>The 2026 edition introduces important scientific and visibility enhancements:<\/p>\n<ul>\n<li><strong>New risk indicators<\/strong>: developed in collaboration with the University of Messina, the predictive algorithm now also incorporates risk indicators for heartworm disease (Dirofilaria) and leishmaniasis.<\/li>\n<li><strong>New editorial touchpoints<\/strong>: easier access through a direct link in the 3BMeteo Previsioni Italia menu and a dedicated box within local weather forecasts.<\/li>\n<\/ul>\n<p>To support the project, a <strong>comprehensive multichannel ecosystem<\/strong> has been developed, including sponsorship of the dedicated 3BMeteo section, high-impact display advertising campaigns for Elanco&#8217;s Seresto, Advantix and AdTab antiparasitic brands, as well as dedicated social media and DEM activities.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The partnership between iOL Advertising, the exclusive advertising sales house for 3BMeteo, and Elanco Italia&#8230;<\/p>\n","protected":false},"author":76,"featured_media":37181,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"rs_blank_template":"","rs_page_bg_color":"","slide_template_v7":"","footnotes":""},"categories":[84],"tags":[],"class_list":["post-37168","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - 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