{"id":35789,"date":"2026-04-08T11:06:20","date_gmt":"2026-04-08T09:06:20","guid":{"rendered":"https:\/\/www.italiaonline.it\/iol-advertising\/2026\/04\/08\/italiaonline-e-titan-os-nuova-alleanza-strategica-per-la-connected-tv\/"},"modified":"2026-07-23T12:35:34","modified_gmt":"2026-07-23T10:35:34","slug":"italiaonline-and-titan-os-new-strategic-alliance-for-connected-tv","status":"publish","type":"post","link":"https:\/\/www.italiaonline.it\/iol-advertising\/en\/2026\/04\/08\/italiaonline-and-titan-os-new-strategic-alliance-for-connected-tv\/","title":{"rendered":"Italiaonline and Titan OS: new strategic alliance for connected TV"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row][vc_column][vc_column_text css=&#8221;&#8221;]<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-35185 size-full\" src=\"https:\/\/www.italiaonline.it\/iol-advertising\/wp-content\/uploads\/sites\/9\/2026\/04\/titan_ioladvertising_1096079.jpg\" alt=\"\" width=\"730\" height=\"410\" srcset=\"https:\/\/www.italiaonline.it\/iol-advertising\/wp-content\/uploads\/sites\/9\/2026\/04\/titan_ioladvertising_1096079.jpg 730w, https:\/\/www.italiaonline.it\/iol-advertising\/wp-content\/uploads\/sites\/9\/2026\/04\/titan_ioladvertising_1096079-300x168.jpg 300w\" sizes=\"auto, (max-width: 730px) 100vw, 730px\" \/><\/p>\n<p>Italiaonline is accelerating its presence in the Connected TV (CTV) sector thanks to an exclusive partnership with <strong>Titan OS<\/strong>. The agreement entrusts IOL Advertising with the management and sale of advertising space in Italy for the independent operating system that powers <strong>Smart TVs<\/strong> of brands leader as well as the integration of Titan Channels on Sony Android devices.<\/p>\n<p>Thanks to an ecosystem of over <strong>15 million Smart TVs<\/strong> in Europe, the advertising agency focuses on <strong>native formats<\/strong> and targeting based on <strong>real user viewing behavior<\/strong>: an offering distinguished by a brand-safe and highly technological approach.<\/p>\n<p>The partnership introduces two key solutions for advertisers:<\/p>\n<ul>\n<li><strong>Homepage Video Premium Spot<\/strong>: a full-screen ad with active audio that appears when the TV is turned on. It ensures maximum user attention in a context free of other advertising.<\/li>\n<li><strong>In-Stream Video Spot<\/strong>: 100% non-skippable spots inserted within free streaming channels (FAST), designed to maximize engagement.<\/li>\n<\/ul>\n<p>But the real added value lies in the integration of Titan&#8217;s <strong>proprietary operating system data<\/strong>, which allows for planning based on socio-demographic, behavioral, and intent data, monitoring incremental reach, managing frequency caps, and obtaining a unified view of consumption across linear TV, BVOD, AVOD, and SVOD.<\/p>\n<p>This solution complements Italiaonline&#8217;s video offering, with Nexo&#8217;s thematic channels and the Group&#8217;s vast network of premium digital properties, strengthening its role in brands&#8217; <strong>digital video strategy<\/strong>.[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row][vc_column][vc_column_text css=&#8221;&#8221;] Italiaonline is accelerating its presence in the Connected TV (CTV) sector thanks to&#8230;<\/p>\n","protected":false},"author":34,"featured_media":35790,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"rs_blank_template":"","rs_page_bg_color":"#ffffff","slide_template_v7":"","footnotes":""},"categories":[84],"tags":[],"class_list":["post-35789","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Italiaonline and Titan OS: Strategic Alliance for Connected TV<\/title>\n<meta name=\"description\" content=\"Italiaonline accelerates its CTV growth thanks to an exclusive partnership with Titan OS.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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