{"id":35768,"date":"2025-12-23T10:23:19","date_gmt":"2025-12-23T09:23:19","guid":{"rendered":"https:\/\/www.italiaonline.it\/iol-advertising\/2025\/12\/23\/italiaonline-e-lumen-research-certificano-l-efficacia-del-formato-login-di-libero-mail\/"},"modified":"2026-07-15T16:43:04","modified_gmt":"2026-07-15T14:43:04","slug":"italiaonline-and-lumen-research-certify-libero-mail-login-format","status":"publish","type":"post","link":"https:\/\/www.italiaonline.it\/iol-advertising\/en\/2025\/12\/23\/italiaonline-and-lumen-research-certify-libero-mail-login-format\/","title":{"rendered":"Italiaonline and Lumen Research certify Libero Mail Login format"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row][vc_column][vc_column_text css=&#8221;&#8221;]<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-34975 size-full\" src=\"https:\/\/www.italiaonline.it\/iol-advertising\/wp-content\/uploads\/sites\/9\/2025\/12\/LOGIN.png\" alt=\"\" width=\"466\" height=\"325\" srcset=\"https:\/\/www.italiaonline.it\/iol-advertising\/wp-content\/uploads\/sites\/9\/2025\/12\/LOGIN.png 466w, https:\/\/www.italiaonline.it\/iol-advertising\/wp-content\/uploads\/sites\/9\/2025\/12\/LOGIN-300x209.png 300w\" sizes=\"auto, (max-width: 466px) 100vw, 466px\" \/><\/p>\n<p>In an fragmented advertising market where visibility no longer guarantees impact, <a href=\"https:\/\/www.linkedin.com\/company\/iab-italy\/?lipi=urn%3Ali%3Apage%3Ad_flagship3_detail_base%3Bu%2FqXudJ8QUCf3AwBUy2XXA%3D%3D\" target=\"_blank\" rel=\"noopener\"><strong>IAB Italia<\/strong><\/a>&#8216;s &#8220;<strong>Attention Metrics<\/strong>&#8221; <strong>White Paper<\/strong> attempts to analyze the evolution of KPIs toward measuring actual attention. In this context, in partnership with <strong>Lumen Research<\/strong>, we provided empirical evidence of the effectiveness of our premium formats.<br \/>\nThe case study focused on <strong>Libero Mail Login<\/strong> format, tested using a rigorous<strong> eye-tracking methodology<\/strong> on desktop and mobile. The study, supported by a control group, allowed us to map user interaction with the format and its actual impact with pinpoint precision.<\/p>\n<p>The results demonstrate the excellence of our advertising formats and how the Login format is capable of generating <strong>high levels of attention<\/strong> compared to other digital solutions, with a positive effect on both spontaneous and prompted brand recall:<\/p>\n<p>\u2022 <strong>11x<\/strong> more attention than a <em>digital display ad<\/em><br \/>\n\u2022 <strong>1.5x<\/strong> more attention than a <em>non-skippable<\/em> ad on YouTube<br \/>\n\u2022 <strong>3x<\/strong> more attention than an <em>in-feed<\/em> ad on Instagram<br \/>\n\u2022 <strong>4x<\/strong> more attention than an <em>outstream<\/em> video ad<\/p>\n<p>La case represents a concrete demonstration of how attention can become a measurable strategic lever for digital advertising, maximizing the value of contact and optimizing overall brand performance.[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row][vc_column][vc_column_text css=&#8221;&#8221;] In an fragmented advertising market where visibility no longer guarantees impact, IAB Italia&#8216;s&#8230;<\/p>\n","protected":false},"author":34,"featured_media":35769,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"rs_blank_template":"","rs_page_bg_color":"#ffffff","slide_template_v7":"","footnotes":""},"categories":[84],"tags":[],"class_list":["post-35768","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Digital advertising and real attention: Libero Mail certification<\/title>\n<meta name=\"description\" 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