{"id":35727,"date":"2025-09-17T11:29:47","date_gmt":"2025-09-17T09:29:47","guid":{"rendered":"https:\/\/www.italiaonline.it\/iol-advertising\/2025\/09\/17\/fanplayr-e-italiaonline-per-potenziare-l-e-commerce-di-nutricia-danone\/"},"modified":"2026-07-15T10:30:50","modified_gmt":"2026-07-15T08:30:50","slug":"italiaonline-and-fanplar-to-nutricia-danone-s-ecommerce","status":"publish","type":"post","link":"https:\/\/www.italiaonline.it\/iol-advertising\/en\/2025\/09\/17\/italiaonline-and-fanplar-to-nutricia-danone-s-ecommerce\/","title":{"rendered":"Italiaonline and Fanplayr to develop Nutricia Danone&#8217;s ecommerce"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row][vc_column][vc_column_text css=&#8221;&#8221;]<strong><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-34744 \" src=\"https:\/\/www.italiaonline.it\/iol-advertising\/wp-content\/uploads\/sites\/9\/2025\/09\/massimo_crotti_sito.png\" alt=\"\" width=\"729\" height=\"434\" srcset=\"https:\/\/www.italiaonline.it\/iol-advertising\/wp-content\/uploads\/sites\/9\/2025\/09\/massimo_crotti_sito.png 630w, https:\/\/www.italiaonline.it\/iol-advertising\/wp-content\/uploads\/sites\/9\/2025\/09\/massimo_crotti_sito-300x179.png 300w\" sizes=\"auto, (max-width: 729px) 100vw, 729px\" \/><\/strong><\/p>\n<p><strong>Danone Italia<\/strong> planned a campaign for the medical nutrition brand <strong>Nutricia<\/strong>, relying on Fanplayr technology \u2014 distributed exclusively by <strong>Italiaonline<\/strong>. In just three months, the e-commerce site achieved tangible results: -6% reduction in cart abandonment and <strong>+14%<\/strong>\u00a0in average order value.<\/p>\n<p>The strategy was based on a <strong>data-driven <\/strong>approach to c<em>ustomer experience<\/em>, featuring <strong>tailored messages<\/strong> <strong>on-site<\/strong> to user behavior and their position in the purchase funnel. This allowed for relevant and timely content, improving the effectiveness of interactions and the browsing experience.<\/p>\n<p>The strengths of the Fanplayr\/Italiaonline solution include:<\/p>\n<p>&#8211; <strong>Dynamic personalization<\/strong> of messages throughout the customer journey<\/p>\n<p>&#8211; <strong>Continuous optimization<\/strong> of strategies based on collected data<\/p>\n<p>&#8211; <strong>Operational autonomy<\/strong> with dedicated strategic and technical support from the teams of the companies involved<\/p>\n<p>Fanplayr&#8217;s <em>tailor-made approach<\/em>, combined with Italiaonline&#8217;s knowledge of the Italian market, represents a <strong>strategic advantage<\/strong> for brands.<\/p>\n<p>&#8220;The key to success was the ability to activate personalized communication consistent with the user&#8217;s profile, at every stage of the purchasing journey,&#8221; commented <strong>Massimo Crotti<\/strong>, IOL Advertising Director.<\/p>\n<p><strong>Federica De Girolamo<\/strong>, Direct to Consumer &amp; CRM Manager for Danone Italy, added: &#8220;We are very satisfied with the results achieved. The positive impact on sales and engagement is encouraging us to consider extending the project, including gamification initiatives and applying it to other brands in our portfolio.&#8221;<\/p>\n<p>[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row][vc_column][vc_column_text css=&#8221;&#8221;] Danone Italia planned a campaign for the medical nutrition brand Nutricia, relying on&#8230;<\/p>\n","protected":false},"author":34,"featured_media":35728,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"rs_blank_template":"","rs_page_bg_color":"#ffffff","slide_template_v7":"","footnotes":""},"categories":[84],"tags":[],"class_list":["post-35727","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - 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