{"id":33853,"date":"2023-05-18T10:05:57","date_gmt":"2023-05-18T08:05:57","guid":{"rendered":"https:\/\/www.italiaonline.it\/iol-advertising\/2023\/05\/18\/jordan-tourism-board-una-case-di-successo\/"},"modified":"2024-10-16T10:57:05","modified_gmt":"2024-10-16T08:57:05","slug":"jordan-tourism-board-a-success-story","status":"publish","type":"post","link":"https:\/\/www.italiaonline.it\/iol-advertising\/en\/2023\/05\/18\/jordan-tourism-board-a-success-story\/","title":{"rendered":"Jordan Tourism Board: A Success Story"},"content":{"rendered":"<p>The <strong>Jordan Tourism Board<\/strong> entrusted Italiaonline with its two-month communication campaign in Italy, aimed at promoting the stunning beauty of Jordan.<\/p>\n<p>The project, tailored to meet the client&#8217;s specific needs, featured <strong>high-impact and highly engaging display and editorial products<\/strong> across several Italiaonline properties to <strong>boost awareness<\/strong>, as outlined in the brief.<\/p>\n<p>Italiaonline&#8217;s in-house creative team developed a <strong>special interactive ad format<\/strong>, which was showcased on the homepages of Libero and Virgilio. This innovative concept achieved outstanding performance results.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-32421 size-full\" src=\"https:\/\/www.italiaonline.it\/iol-advertising\/wp-content\/uploads\/sites\/9\/2023\/05\/Visit-Jordan-2.png\" alt=\"\" width=\"1015\" height=\"584\" srcset=\"https:\/\/www.italiaonline.it\/iol-advertising\/wp-content\/uploads\/sites\/9\/2023\/05\/Visit-Jordan-2.png 1015w, https:\/\/www.italiaonline.it\/iol-advertising\/wp-content\/uploads\/sites\/9\/2023\/05\/Visit-Jordan-2-300x173.png 300w\" sizes=\"auto, (max-width: 1015px) 100vw, 1015px\" \/><\/p>\n<p>The display campaign was further enhanced by custom editorial content, which included the creation of a dedicated <a href=\"https:\/\/siviaggia.it\/brand\/giordania-il-regno-del-tempo\/\" target=\"_blank\" rel=\"noopener\"><strong>Brand Page<\/strong><\/a>. This multimedia hub featured high-definition videos, photo galleries, sliders, and promotional text, published on Italiaonline\u2019s leading travel magazine, <a href=\"https:\/\/siviaggia.it\/\" target=\"_blank\" rel=\"noopener\"><strong>SiViaggia<\/strong><\/a>.<\/p>\n<p>Every piece of content was promoted in dedicated premium spaces on the homepages and within the vortals, resulting in over 40,000 total views.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-32423 size-full\" src=\"https:\/\/www.italiaonline.it\/iol-advertising\/wp-content\/uploads\/sites\/9\/2023\/05\/Immagine2-2.png\" alt=\"\" width=\"703\" height=\"857\" srcset=\"https:\/\/www.italiaonline.it\/iol-advertising\/wp-content\/uploads\/sites\/9\/2023\/05\/Immagine2-2.png 703w, https:\/\/www.italiaonline.it\/iol-advertising\/wp-content\/uploads\/sites\/9\/2023\/05\/Immagine2-2-246x300.png 246w\" sizes=\"auto, (max-width: 703px) 100vw, 703px\" \/><\/p>\n<p>This campaign proved to be an excellent case study for a client whose goal was to increase <strong>awareness<\/strong> \u2014 and awareness is exactly what they achieved.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Jordan Tourism Board entrusted Italiaonline with its two-month communication campaign in Italy, aimed at&#8230;<\/p>\n","protected":false},"author":34,"featured_media":32424,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"rs_blank_template":"","rs_page_bg_color":"#ffffff","slide_template_v7":"","footnotes":""},"categories":[84],"tags":[],"class_list":["post-33853","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Jordan Tourism Board: A Success Story | iOL Advertising<\/title>\n<meta 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