{"id":33845,"date":"2024-06-27T11:41:08","date_gmt":"2024-06-27T09:41:08","guid":{"rendered":"https:\/\/www.italiaonline.it\/iol-advertising\/2024\/06\/27\/adv-sostenibile-come-rendere-la-pubblicita-digitale-piu-green\/"},"modified":"2024-10-16T10:56:00","modified_gmt":"2024-10-16T08:56:00","slug":"sustainable-advertising-moving-toward-a-greener-future","status":"publish","type":"post","link":"https:\/\/www.italiaonline.it\/iol-advertising\/en\/2024\/06\/27\/sustainable-advertising-moving-toward-a-greener-future\/","title":{"rendered":"Sustainable Advertising: moving toward a greener future"},"content":{"rendered":"

\"\"<\/p>\n

On June 12th, Italiaonline’s Publishing & VAS Director, Domenico Pascuzzi<\/strong>, was among the guests at IAS Integral Ad Science<\/strong>‘s training session hosted organized by IAB Italy. Alongside Elisa Lupo from IAS, Domenico engaged in a discussion on sustainable advertising<\/strong>, addressing the environmental challenges our society faces and exploring how digital advertising is evolving to become increasingly eco-friendly. This conversation comes at a time when awareness around environmental issues is rising, and there’s a growing need for actions aligned with environmental protection guidelines.<\/p>\n

During the event, Italiaonline presented its greenest<\/em> ad format: the Login Mail<\/strong>. This proprietary and exclusive format not only delivers high viewability and attention rates<\/strong> but also boasts low emission levels<\/strong>, making it a standout option for eco-conscious advertisers.<\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

On June 12th, Italiaonline’s Publishing & VAS Director, Domenico Pascuzzi, was among the guests at…<\/p>\n","protected":false},"author":34,"featured_media":33065,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"rs_blank_template":"","rs_page_bg_color":"#ffffff","slide_template_v7":"","footnotes":""},"categories":[84],"tags":[],"class_list":["post-33845","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-en"],"yoast_head":"\nSustainable Advertising: moving toward a greener future | iOL Advertising<\/title>\n<meta name=\"description\" content=\"The environmental challenges of our society and how digital advertising is evolving to become increasingly eco-friendly according to Italiaonline.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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