{"id":35933,"date":"2026-08-26T17:42:52","date_gmt":"2026-08-26T15:42:52","guid":{"rendered":"https:\/\/www.italiaonline.it\/iol-advertising\/our-offer\/retail-media-2\/"},"modified":"2026-10-06T11:37:08","modified_gmt":"2026-10-06T09:37:08","slug":"retail-media","status":"publish","type":"page","link":"https:\/\/www.italiaonline.it\/iol-advertising\/en\/our-offer\/retail-media\/","title":{"rendered":"Retail Media"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row enable_gradient=&#8221;yes&#8221; css=&#8221;.vc_custom_1787758049350{padding-top: 100px !important;padding-bottom: 30px !important;}&#8221; gradient_bg=&#8221;linear-gradient(90deg, rgb(38,123,180) 0%, rgb(255,0,92) 100%)&#8221; responsive_css=&#8221;padding_top_large:140px|padding_bottom_large:60px&#8221;][vc_column enable_content_animation=&#8221;yes&#8221; ca_init_scale_x=&#8221;1&#8243; ca_init_scale_y=&#8221;1&#8243; ca_init_scale_z=&#8221;1&#8243; ca_init_opacity=&#8221;0&#8243; ca_an_scale_x=&#8221;1&#8243; ca_an_scale_y=&#8221;1&#8243; ca_an_scale_z=&#8221;1&#8243; ca_an_opacity=&#8221;1&#8243; align=&#8221;text-center&#8221; offset=&#8221;vc_col-md-offset-1 vc_col-md-10&#8243; ca_init_translate_y=&#8221;92&#8243; ca_init_rotate_x=&#8221;-34&#8243; ca_duration=&#8221;1200&#8243; ca_delay=&#8221;150&#8243; ca_start_delay=&#8221;200&#8243;]<style>.ld_fancy_heading_6aca4f0ba1f62 h1{font-size:14px;font-weight:600;letter-spacing:0.05em;color:rgb(255, 255, 255);}.ld_fancy_heading_6aca4f0ba1f62 .lqd-highlight-inner{height:0.275em;bottom:0px;}<\/style><div class=\"ld-fancy-heading text-uppercase ld_fancy_heading_6aca4f0ba1f62\">\n\t<h1 class=\"lqd-highlight-underline lqd-highlight-grow-left\" data-fittext=\"true\" data-fittext-options='{\"compressor\":0.55,\"maxFontSize\":\"currentFontSize\",\"minFontSize\":\"\"}' data-split-text=\"true\" data-custom-animations=\"true\" data-ca-options='{\"triggerHandler\":\"inview\",\"animationTarget\":\".lqd-words .split-inner\",\"duration\":700,\"delay\":100,\"easing\":\"easeOutQuint\",\"direction\":\"forward\",\"initValues\":{\"scale\":1},\"animations\":{\"scale\":1}}' data-split-options='{\"type\":\"words\"}'><span class=\"ld-fh-txt\"> Retail Media<\/span><\/h1><\/div><style>.ld_fancy_heading_6aca4f0ba3788 h2{font-size:72px;line-height:1.2em;color:rgb(255, 255, 255);}.ld_fancy_heading_6aca4f0ba3788 .lqd-highlight-inner{height:0.275em;bottom:0px;}<\/style><div class=\"ld-fancy-heading ld_fancy_heading_6aca4f0ba3788\">\n\t<h2 class=\"lqd-highlight-underline lqd-highlight-grow-left\" data-fittext=\"true\" data-fittext-options='{\"compressor\":1.1,\"maxFontSize\":\"72px\",\"minFontSize\":\"38x\"}'><span class=\"ld-fh-txt\"> Where advertising and retail meet<\/span><\/h2><\/div><style>.ld_fancy_heading_6aca4f0ba4da0 h2{font-size:20px;line-height:1.25em;color:rgb(255, 255, 255);}.ld_fancy_heading_6aca4f0ba4da0 h2 {padding-right:5% !important; padding-left:5% !important;  } @media (min-width: 1200px) { .ld_fancy_heading_6aca4f0ba4da0 h2 {padding-right:10% !important; padding-left:10% !important;  }  } .ld_fancy_heading_6aca4f0ba4da0 h2 {margin-bottom:2.5em !important;  } .ld_fancy_heading_6aca4f0ba4da0 .lqd-highlight-inner{height:0.275em;bottom:0px;}.ld_fancy_heading_6aca4f0ba4da0 h2 {padding-right:5% !important; padding-left:5% !important;  } @media (min-width: 1200px) { .ld_fancy_heading_6aca4f0ba4da0 h2 {padding-right:10% !important; padding-left:10% !important;  }  } .ld_fancy_heading_6aca4f0ba4da0 h2 {margin-bottom:2.5em !important;  } <\/style><div class=\"ld-fancy-heading ld_fancy_heading_6aca4f0ba4da0\">\n\t<h2 class=\"lqd-highlight-underline lqd-highlight-grow-left\" data-fittext=\"true\" data-fittext-options='{\"compressor\":1.5,\"maxFontSize\":\"20px\",\"minFontSize\":\"14px\"}'><span class=\"ld-fh-txt\"> Choose <strong>the most comprehensive Retail Media solution in the Italian market<\/strong>: we combine <strong>On-Site activation<\/strong> across the physical and digital touchpoints of our retail partners with <strong>Off-Site profiling<\/strong>, built by combining online purchase data with consumer data from physical stores.<\/span><\/h2><\/div>[vc_row_inner][vc_column_inner width=&#8221;1\/3&#8243; css=&#8221;.vc_custom_1611245808859{padding-bottom: 4% !important;}&#8221;]<style>.ld_button_6aca4f0ba5103.btn-icon-solid .btn-icon{background:rgb(255, 255, 255);}.ld_button_6aca4f0ba5103.btn-icon-circle.btn-icon-ripple .btn-icon:before{border-color:rgb(255, 255, 255);}.ld_button_6aca4f0ba5103.btn-icon-solid:hover .btn-icon{background:#b2184f;}.ld_button_6aca4f0ba5103 .btn-icon{color:rgb(255, 255, 255);}.ld_button_6aca4f0ba5103:hover .btn-icon{color:rgb(255, 255, 255);}.ld_button_6aca4f0ba5103{color:rgb(255, 255, 255);border-color:rgb(255, 255, 255);font-size:13px !important;}.ld_button_6aca4f0ba5103:hover{background-color:#b2184f;border-color:#b2184f;color:rgb(255, 255, 255);}.ld_button_6aca4f0ba5103 .btn-gradient-bg-hover{background:-webkit-linear-gradient(to right, #b2184f 0%, #b2184f 100%);background:linear-gradient(to right, #b2184f 0%, #b2184f 100%);}.ld_button_6aca4f0ba5103:hover .btn-gradient-border defs stop:first-child{stop-color:#b2184f;}.ld_button_6aca4f0ba5103:hover .btn-gradient-border defs stop:last-child{stop-color:#b2184f;}<\/style><a href=\"#on-site\" class=\"btn btn-default text-uppercase btn-sm circle btn-bordered border-thin btn-icon-left ld_button_6aca4f0ba5103\" data-localscroll=\"true\" data-localscroll-options=\"{&quot;scrollSpeed&quot;:&quot;2000&quot;}\">\n\t<span>\n\t\t\n\t\t\t\t\t<span class=\"btn-txt\">retail media on-site<\/span>\n\t\t\t\n\t<span class=\"btn-icon\"><i class=\"fa fa-solid fa-store\"><\/i><\/span>\t\t\t<\/span>\n<\/a>\n[\/vc_column_inner][vc_column_inner width=&#8221;1\/3&#8243; css=&#8221;.vc_custom_1611245840746{padding-bottom: 4% !important;}&#8221;]<style>.ld_button_6aca4f0ba63de.btn-icon-solid .btn-icon{background:rgb(255, 255, 255);}.ld_button_6aca4f0ba63de.btn-icon-circle.btn-icon-ripple .btn-icon:before{border-color:rgb(255, 255, 255);}.ld_button_6aca4f0ba63de.btn-icon-solid:hover .btn-icon{background:#b2184f;}.ld_button_6aca4f0ba63de .btn-icon{color:rgb(255, 255, 255);}.ld_button_6aca4f0ba63de:hover .btn-icon{color:rgb(255, 255, 255);}.ld_button_6aca4f0ba63de{color:rgb(255, 255, 255);border-color:rgb(255, 255, 255);font-size:13px !important;}.ld_button_6aca4f0ba63de:hover{background-color:#b2184f;border-color:#b2184f;color:rgb(255, 255, 255);}.ld_button_6aca4f0ba63de .btn-gradient-bg-hover{background:-webkit-linear-gradient(to right, #b2184f 0%, #b2184f 100%);background:linear-gradient(to right, #b2184f 0%, #b2184f 100%);}.ld_button_6aca4f0ba63de:hover .btn-gradient-border defs stop:first-child{stop-color:#b2184f;}.ld_button_6aca4f0ba63de:hover .btn-gradient-border defs stop:last-child{stop-color:#b2184f;}<\/style><a href=\"#off-site\" class=\"btn btn-default text-uppercase btn-sm circle btn-bordered border-thin btn-icon-left ld_button_6aca4f0ba63de\" data-localscroll=\"true\" data-localscroll-options=\"{&quot;scrollSpeed&quot;:&quot;2000&quot;}\">\n\t<span>\n\t\t\n\t\t\t\t\t<span class=\"btn-txt\">retail media off-site<\/span>\n\t\t\t\n\t<span class=\"btn-icon\"><i class=\"fa fa-solid fa-database\"><\/i><\/span>\t\t\t<\/span>\n<\/a>\n[\/vc_column_inner][vc_column_inner width=&#8221;1\/3&#8243;]<style>.ld_button_6aca4f0ba7763.btn-icon-solid .btn-icon{background:rgb(255, 255, 255);}.ld_button_6aca4f0ba7763.btn-icon-circle.btn-icon-ripple .btn-icon:before{border-color:rgb(255, 255, 255);}.ld_button_6aca4f0ba7763.btn-icon-solid:hover .btn-icon{background:#b2184f;}.ld_button_6aca4f0ba7763 .btn-icon{color:rgb(255, 255, 255);}.ld_button_6aca4f0ba7763:hover .btn-icon{color:rgb(255, 255, 255);}.ld_button_6aca4f0ba7763{color:rgb(255, 255, 255);border-color:rgb(255, 255, 255);font-size:13px !important;}.ld_button_6aca4f0ba7763:hover{background-color:#b2184f;border-color:#b2184f;color:rgb(255, 255, 255);}.ld_button_6aca4f0ba7763 .btn-gradient-bg-hover{background:-webkit-linear-gradient(to right, #b2184f 0%, #b2184f 100%);background:linear-gradient(to right, #b2184f 0%, #b2184f 100%);}.ld_button_6aca4f0ba7763:hover .btn-gradient-border defs stop:first-child{stop-color:#b2184f;}.ld_button_6aca4f0ba7763:hover .btn-gradient-border defs stop:last-child{stop-color:#b2184f;}<\/style><a href=\"#post-campagna\" class=\"btn btn-default text-uppercase btn-sm circle btn-bordered border-thin btn-icon-left ld_button_6aca4f0ba7763\" data-localscroll=\"true\" data-localscroll-options=\"{&quot;scrollSpeed&quot;:&quot;2000&quot;}\">\n\t<span>\n\t\t\n\t\t\t\t\t<span class=\"btn-txt\">Post-Campaign Analysis<\/span>\n\t\t\t\n\t<span class=\"btn-icon\"><i class=\"fa fa-solid fa-chart-simple\"><\/i><\/span>\t\t\t<\/span>\n<\/a>\n[\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row equal_height=&#8221;yes&#8221; content_placement=&#8221;middle&#8221; css=&#8221;.vc_custom_1787758043064{padding-top: 50px !important;background-color: #ffffff !important;}&#8221; el_id=&#8221;on-site&#8221; responsive_css=&#8221;padding_top_medium:100px&#8221;][vc_column align=&#8221;text-center&#8221;]<style>.ld_fancy_heading_6aca4f0ba7a55 h2{font-size:14px;font-weight:600;letter-spacing:0.05em;color:#de1e63;}.ld_fancy_heading_6aca4f0ba7a55 .lqd-highlight-inner{height:0.275em;bottom:0px;}<\/style><div class=\"ld-fancy-heading text-uppercase ld_fancy_heading_6aca4f0ba7a55\">\n\t<h2 class=\"lqd-highlight-underline lqd-highlight-grow-left\" ><span class=\"ld-fh-txt\"> Retail Media On-Site<\/span><\/h2><\/div><style>.ld_fancy_heading_6aca4f0ba8bb7 h3{font-size:40px;}.ld_fancy_heading_6aca4f0ba8bb7 .lqd-highlight-inner{height:0.275em;bottom:0px;}<\/style><div class=\"ld-fancy-heading ld_fancy_heading_6aca4f0ba8bb7\">\n\t<h3 class=\"lqd-highlight-underline lqd-highlight-grow-left\" data-fittext=\"true\" data-fittext-options='{\"compressor\":1.5,\"maxFontSize\":\"40px\",\"minFontSize\":\"24px\"}'><span class=\"ld-fh-txt\"> An integrated offer across three strategic assets<\/span><\/h3><\/div>[vc_row_inner][vc_column_inner]<style>.ld_fancy_heading_6aca4f0ba9fca .lqd-highlight-inner{height:0.275em;bottom:0px;}<\/style><div class=\"ld-fancy-heading ld_fancy_heading_6aca4f0ba9fca\">\n\t<p class=\"lqd-highlight-underline lqd-highlight-grow-left\" ><span class=\"ld-fh-txt\"> From in-store visibility to digital activation and CRM, iOL Advertising brings brands into an <strong>integrated ecosystem<\/strong> that engages consumers <strong>before, during and after the purchase<\/strong>, turning every touchpoint into a communication opportunity.<\/span><\/p><\/div>[\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row equal_height=&#8221;yes&#8221; css=&#8221;.vc_custom_1787758945821{margin-bottom: 16px !important;padding-top: 24px !important;background-color: #ffffff !important;}&#8221;][vc_column width=&#8221;1\/3&#8243; css=&#8221;.vc_custom_1787652863325{margin-bottom: 16px !important;padding-top: 5% !important;padding-right: 5% !important;padding-bottom: 5% !important;padding-left: 5% !important;background-color: #F7F8FB !important;border-radius: 20px !important;}&#8221;]<style>.ld_icon_box_6aca4f0baa353 .iconbox-icon-container{color:#de1e63;border-radius:px;}.ld_icon_box_6aca4f0baa353 h3{color:rgb(0, 0, 0);margin-bottom:px;}<\/style>\n<div class=\"iconbox iconbox-inline iconbox-sm iconbox-heading-md ld_icon_box_6aca4f0baa353 vc_custom_1787834913674\" id=\"ld_icon_box_6aca4f0baa353\"  data-plugin-options='{\"color\":\"#de1e63\"}'  >\n\t\n\t\t<div class=\"iconbox-icon-wrap\"><span class=\"iconbox-icon-container\"><i class=\"fa fa-solid fa-store\"><\/i><\/span><\/div><!-- \/.iconbox-icon-wrap -->\t\n\t<h3 class=\"font-weight-semibold\" >In-Store<\/h3>\t\n\t<div class=\"contents\">\t\n\t\t<p>Maximum visibility at the point of sale with media solutions that reach consumers at key moments along their purchase journey.<\/p>\n\t\t\n\t<\/div>\t\n\t\n<\/div>\n<style>.ld_icon_box_6aca4f0bab6c3 .iconbox-icon-container{color:#de1e63;border-radius:px;}.ld_icon_box_6aca4f0bab6c3 h3{margin-bottom:px;}<\/style>\n<div class=\"iconbox iconbox-side iconbox-xs iconbox-heading-xs ld_icon_box_6aca4f0bab6c3 vc_custom_1787585230587\" id=\"ld_icon_box_6aca4f0bab6c3\"  data-plugin-options='{\"color\":\"#de1e63\"}'  >\n\t\n\t\t<div class=\"iconbox-icon-wrap\"><span class=\"iconbox-icon-container\"><i class=\"fa fa-regular fa-circle-check\"><\/i><\/span><\/div><!-- \/.iconbox-icon-wrap -->\t\n\t\t\n\t<div class=\"contents\">\t\n\t\t<p>Digital Signage<\/p>\n\t\t\n\t<\/div>\t\n\t\n<\/div>\n<style>.ld_icon_box_6aca4f0bacb89 .iconbox-icon-container{color:#de1e63;border-radius:px;}.ld_icon_box_6aca4f0bacb89 h3{margin-bottom:px;}<\/style>\n<div class=\"iconbox iconbox-side iconbox-xs iconbox-heading-xs ld_icon_box_6aca4f0bacb89 vc_custom_1787585237055\" id=\"ld_icon_box_6aca4f0bacb89\"  data-plugin-options='{\"color\":\"#de1e63\"}'  >\n\t\n\t\t<div class=\"iconbox-icon-wrap\"><span class=\"iconbox-icon-container\"><i class=\"fa fa-regular fa-circle-check\"><\/i><\/span><\/div><!-- \/.iconbox-icon-wrap -->\t\n\t\t\n\t<div class=\"contents\">\t\n\t\t<p>Radio In-Store<\/p>\n\t\t\n\t<\/div>\t\n\t\n<\/div>\n<style>.ld_icon_box_6aca4f0bacebc .iconbox-icon-container{color:#de1e63;border-radius:px;}.ld_icon_box_6aca4f0bacebc h3{margin-bottom:px;}<\/style>\n<div class=\"iconbox iconbox-side iconbox-xs iconbox-heading-xs ld_icon_box_6aca4f0bacebc vc_custom_1787834939861\" id=\"ld_icon_box_6aca4f0bacebc\"  data-plugin-options='{\"color\":\"#de1e63\"}'  >\n\t\n\t\t<div class=\"iconbox-icon-wrap\"><span class=\"iconbox-icon-container\"><i class=\"fa fa-regular fa-circle-check\"><\/i><\/span><\/div><!-- \/.iconbox-icon-wrap -->\t\n\t\t\n\t<div class=\"contents\">\t\n\t\t<p>Custom On-Field Activations<\/p>\n\t\t\n\t<\/div>\t\n\t\n<\/div>\n[\/vc_column][vc_column width=&#8221;1\/3&#8243; css=&#8221;.vc_custom_1787652871672{margin-bottom: 16px !important;padding-top: 5% !important;padding-right: 5% !important;padding-bottom: 5% !important;padding-left: 5% !important;background-color: #F7F8FB !important;border-radius: 20px !important;}&#8221;]<style>.ld_icon_box_6aca4f0bacfb5 .iconbox-icon-container{color:#de1e63;border-radius:px;}.ld_icon_box_6aca4f0bacfb5 h3{color:rgb(0, 0, 0);margin-bottom:px;}<\/style>\n<div class=\"iconbox iconbox-inline iconbox-sm iconbox-heading-md ld_icon_box_6aca4f0bacfb5 vc_custom_1787834970080\" id=\"ld_icon_box_6aca4f0bacfb5\"  data-plugin-options='{\"color\":\"#de1e63\"}'  >\n\t\n\t\t<div class=\"iconbox-icon-wrap\"><span class=\"iconbox-icon-container\"><i class=\"fa fa-solid fa-display\"><\/i><\/span><\/div><!-- \/.iconbox-icon-wrap -->\t\n\t<h3 class=\"font-weight-semibold\" >Digital On-Site<\/h3>\t\n\t<div class=\"contents\">\t\n\t\t<p>Display formats across the network\u2019s main digital touchpoints, reaching consumers during the planning and information stage of their purchase journey.<\/p>\n\t\t\n\t<\/div>\t\n\t\n<\/div>\n<style>.ld_icon_box_6aca4f0bad0ab .iconbox-icon-container{color:#de1e63;border-radius:px;}.ld_icon_box_6aca4f0bad0ab h3{margin-bottom:px;}<\/style>\n<div class=\"iconbox iconbox-side iconbox-xs iconbox-heading-xs ld_icon_box_6aca4f0bad0ab vc_custom_1787834985655\" id=\"ld_icon_box_6aca4f0bad0ab\"  data-plugin-options='{\"color\":\"#de1e63\"}'  >\n\t\n\t\t<div class=\"iconbox-icon-wrap\"><span class=\"iconbox-icon-container\"><i class=\"fa fa-regular fa-circle-check\"><\/i><\/span><\/div><!-- \/.iconbox-icon-wrap -->\t\n\t\t\n\t<div class=\"contents\">\t\n\t\t<p>Websites<\/p>\n\t\t\n\t<\/div>\t\n\t\n<\/div>\n<style>.ld_icon_box_6aca4f0bad18a .iconbox-icon-container{color:#de1e63;border-radius:px;}.ld_icon_box_6aca4f0bad18a h3{margin-bottom:px;}<\/style>\n<div class=\"iconbox iconbox-side iconbox-xs iconbox-heading-xs ld_icon_box_6aca4f0bad18a vc_custom_1787834995229\" id=\"ld_icon_box_6aca4f0bad18a\"  data-plugin-options='{\"color\":\"#de1e63\"}'  >\n\t\n\t\t<div class=\"iconbox-icon-wrap\"><span class=\"iconbox-icon-container\"><i class=\"fa fa-regular fa-circle-check\"><\/i><\/span><\/div><!-- \/.iconbox-icon-wrap -->\t\n\t\t\n\t<div class=\"contents\">\t\n\t\t<p>Apps<\/p>\n\t\t\n\t<\/div>\t\n\t\n<\/div>\n<style>.ld_icon_box_6aca4f0bad260 .iconbox-icon-container{color:#de1e63;border-radius:px;}.ld_icon_box_6aca4f0bad260 h3{margin-bottom:px;}<\/style>\n<div class=\"iconbox iconbox-side iconbox-xs iconbox-heading-xs ld_icon_box_6aca4f0bad260 vc_custom_1787835006726\" id=\"ld_icon_box_6aca4f0bad260\"  data-plugin-options='{\"color\":\"#de1e63\"}'  >\n\t\n\t\t<div class=\"iconbox-icon-wrap\"><span class=\"iconbox-icon-container\"><i class=\"fa fa-regular fa-circle-check\"><\/i><\/span><\/div><!-- \/.iconbox-icon-wrap -->\t\n\t\t\n\t<div class=\"contents\">\t\n\t\t<p>Digital Flyers<\/p>\n\t\t\n\t<\/div>\t\n\t\n<\/div>\n[\/vc_column][vc_column width=&#8221;1\/3&#8243; css=&#8221;.vc_custom_1787660036888{margin-bottom: 16px !important;padding-top: 5% !important;padding-right: 5% !important;padding-bottom: 5% !important;padding-left: 5% !important;background-color: #F7F8FB !important;border-radius: 20px !important;}&#8221;]<style>.ld_icon_box_6aca4f0bad32b .iconbox-icon-container{color:#de1e63;border-radius:px;}.ld_icon_box_6aca4f0bad32b h3{color:rgb(0, 0, 0);margin-bottom:px;}<\/style>\n<div class=\"iconbox iconbox-inline iconbox-sm iconbox-heading-md ld_icon_box_6aca4f0bad32b vc_custom_1787835023230\" id=\"ld_icon_box_6aca4f0bad32b\"  data-plugin-options='{\"color\":\"#de1e63\"}'  >\n\t\n\t\t<div class=\"iconbox-icon-wrap\"><span class=\"iconbox-icon-container\"><i class=\"fa fa-solid fa-bullhorn\"><\/i><\/span><\/div><!-- \/.iconbox-icon-wrap -->\t\n\t<h3 class=\"font-weight-semibold\" >CRM<\/h3>\t\n\t<div class=\"contents\">\t\n\t\t<p>Direct messages to loyalty customers through the network\u2019s CRM channels: personalized content, dedicated offers and measurable calls to action.<\/p>\n\t\t\n\t<\/div>\t\n\t\n<\/div>\n<style>.ld_icon_box_6aca4f0bad407 .iconbox-icon-container{color:#de1e63;border-radius:px;}.ld_icon_box_6aca4f0bad407 h3{margin-bottom:px;}<\/style>\n<div class=\"iconbox iconbox-side iconbox-xs iconbox-heading-xs ld_icon_box_6aca4f0bad407 vc_custom_1787835051937\" id=\"ld_icon_box_6aca4f0bad407\"  data-plugin-options='{\"color\":\"#de1e63\"}'  >\n\t\n\t\t<div class=\"iconbox-icon-wrap\"><span class=\"iconbox-icon-container\"><i class=\"fa fa-regular fa-circle-check\"><\/i><\/span><\/div><!-- \/.iconbox-icon-wrap -->\t\n\t\t\n\t<div class=\"contents\">\t\n\t\t<p>DEM to profiled loyalty customers<\/p>\n\t\t\n\t<\/div>\t\n\t\n<\/div>\n<style>.ld_icon_box_6aca4f0bad4d4 .iconbox-icon-container{color:#de1e63;border-radius:px;}.ld_icon_box_6aca4f0bad4d4 h3{margin-bottom:px;}<\/style>\n<div class=\"iconbox iconbox-side iconbox-xs iconbox-heading-xs ld_icon_box_6aca4f0bad4d4 vc_custom_1787835069125\" id=\"ld_icon_box_6aca4f0bad4d4\"  data-plugin-options='{\"color\":\"#de1e63\"}'  >\n\t\n\t\t<div class=\"iconbox-icon-wrap\"><span class=\"iconbox-icon-container\"><i class=\"fa fa-regular fa-circle-check\"><\/i><\/span><\/div><!-- \/.iconbox-icon-wrap -->\t\n\t\t\n\t<div class=\"contents\">\t\n\t\t<p>SMS and push notifications<\/p>\n\t\t\n\t<\/div>\t\n\t\n<\/div>\n<style>.ld_icon_box_6aca4f0bad5ac .iconbox-icon-container{color:#de1e63;border-radius:px;}.ld_icon_box_6aca4f0bad5ac h3{margin-bottom:px;}<\/style>\n<div class=\"iconbox iconbox-side iconbox-xs iconbox-heading-xs ld_icon_box_6aca4f0bad5ac vc_custom_1787835083756\" id=\"ld_icon_box_6aca4f0bad5ac\"  data-plugin-options='{\"color\":\"#de1e63\"}'  >\n\t\n\t\t<div class=\"iconbox-icon-wrap\"><span class=\"iconbox-icon-container\"><i class=\"fa fa-regular fa-circle-check\"><\/i><\/span><\/div><!-- \/.iconbox-icon-wrap -->\t\n\t\t\n\t<div class=\"contents\">\t\n\t\t<p>Custom cluster activation<\/p>\n\t\t\n\t<\/div>\t\n\t\n<\/div>\n[\/vc_column][\/vc_row][vc_row equal_height=&#8221;yes&#8221; content_placement=&#8221;middle&#8221; responsive_css=&#8221;padding_bottom_medium:100px&#8221; css=&#8221;.vc_custom_1787758940155{padding-top: 25px !important;padding-bottom: 50px !important;}&#8221;][vc_column width=&#8221;1\/2&#8243; css=&#8221;.vc_custom_1787757287695{margin-bottom: 32px !important;}&#8221;]<style>.ld_fancy_heading_6aca4f0bad665 h3{font-size:14px;font-weight:600;letter-spacing:0.05em;color:#de1e63;}.ld_fancy_heading_6aca4f0bad665 .lqd-highlight-inner{height:0.275em;bottom:0px;}<\/style><div class=\"ld-fancy-heading text-uppercase ld_fancy_heading_6aca4f0bad665\">\n\t<h3 class=\"lqd-highlight-underline lqd-highlight-grow-left\" ><span class=\"ld-fh-txt\"> Winning partnership<\/span><\/h3><\/div><style>.ld_fancy_heading_6aca4f0bae968 h3{font-size:40px;}.ld_fancy_heading_6aca4f0bae968 .lqd-highlight-inner{height:0.275em;bottom:0px;}<\/style><div class=\"ld-fancy-heading ld_fancy_heading_6aca4f0bae968\">\n\t<h3 class=\"lqd-highlight-underline lqd-highlight-grow-left\" data-fittext=\"true\" data-fittext-options='{\"compressor\":1.5,\"maxFontSize\":\"40px\",\"minFontSize\":\"24px\"}'><span class=\"ld-fh-txt\"> iOL Advertising &amp; Selex<\/span><\/h3><\/div>[vc_single_image image=&#8221;36022&#8243; img_size=&#8221;&#8221; css=&#8221;.vc_custom_1789029947072{margin-top: 0px !important;margin-bottom: 16px !important;}&#8221; image_max_width=&#8221;120px&#8221;]<style>.ld_fancy_heading_6aca4f0bafd4b .lqd-highlight-inner{height:0.275em;bottom:0px;}<\/style><div class=\"ld-fancy-heading ld_fancy_heading_6aca4f0bafd4b\">\n\t<p class=\"lqd-highlight-underline lqd-highlight-grow-left\" ><span class=\"ld-fh-txt\"> Together with <a href=\"https:\/\/www.selexgc.it\/\" target=\"_blank\" rel=\"noopener\"><strong>Selex Commercial Group<\/strong><\/a> \u2014 <strong>Italy\u2019s leading mass retail player<\/strong>, operating through a nationwide network of retail brands \u2014 we combine the strength of the digital world with that of retail.<\/p>\n<p>A partnership that brings together <strong>reach, proprietary data and technology<\/strong>, delivering a level of coverage and data depth that no other competitor can offer in Italy.<\/span><\/p><\/div>[\/vc_column][vc_column width=&#8221;1\/2&#8243;][vc_row_inner][vc_column_inner width=&#8221;1\/3&#8243;]<style>.ld_counter_6aca4f0bb00a2 > .liquid-counter-element > span{color:rgb(251, 48, 115);}.ld_counter_6aca4f0bb00a2 .liquid-counter-text{color:rgb(0, 0, 0);}.ld_counter_6aca4f0bb00a2 > .liquid-counter-element{margin-bottom:5px;}<\/style><div id=\"ld_counter_6aca4f0bb00a2\" class=\"liquid-counter liquid-counter-bordered liquid-counter-bold liquid-counter-md ld_counter_6aca4f0bb00a2\">\n\t\n\t\t\t<div class=\"liquid-counter-element \" data-enable-counter=\"true\" data-counter-options='{\"targetNumber\":\"38 M\",\"blurEffect\":false}'>\n\t\t\t\t\t\t\t\t\t\t\t\t<span>38 M<\/span>\t\t<\/div><!-- \/.liquid-counter-element -->\n\t<span class=\"liquid-counter-text liquid-text-bottom\">Visits per month across national stores<\/span>\n<\/div><!-- \/.liquid-counter -->[\/vc_column_inner][vc_column_inner width=&#8221;1\/3&#8243;]<style>.ld_counter_6aca4f0bb01d8 > .liquid-counter-element > span{color:rgb(251, 48, 115);}.ld_counter_6aca4f0bb01d8 .liquid-counter-text{color:rgb(0, 0, 0);}.ld_counter_6aca4f0bb01d8 > .liquid-counter-element{margin-bottom:5px;}<\/style><div id=\"ld_counter_6aca4f0bb01d8\" class=\"liquid-counter liquid-counter-bordered liquid-counter-bold liquid-counter-md ld_counter_6aca4f0bb01d8\">\n\t\n\t\t\t<div class=\"liquid-counter-element \" data-enable-counter=\"true\" data-counter-options='{\"targetNumber\":\"100 M\",\"blurEffect\":false}'>\n\t\t\t\t\t\t\t\t\t\t\t\t<span>100 M<\/span>\t\t<\/div><!-- \/.liquid-counter-element -->\n\t<span class=\"liquid-counter-text liquid-text-bottom\">Visits per year across digital properties<\/span>\n<\/div><!-- \/.liquid-counter -->[\/vc_column_inner][vc_column_inner width=&#8221;1\/3&#8243;]<style>.ld_counter_6aca4f0bb0235 > .liquid-counter-element > span{color:#fb3073;}.ld_counter_6aca4f0bb0235 .liquid-counter-text{color:rgb(0, 0, 0);}.ld_counter_6aca4f0bb0235 > .liquid-counter-element{margin-bottom:5px;}<\/style><div id=\"ld_counter_6aca4f0bb0235\" class=\"liquid-counter liquid-counter-bordered liquid-counter-bold liquid-counter-md ld_counter_6aca4f0bb0235\">\n\t\n\t\t\t<div class=\"liquid-counter-element \" data-enable-counter=\"true\" data-counter-options='{\"targetNumber\":\"+7 M\",\"blurEffect\":false}'>\n\t\t\t\t\t\t\t\t\t\t\t\t<span>+7 M<\/span>\t\t<\/div><!-- \/.liquid-counter-element -->\n\t<span class=\"liquid-counter-text liquid-text-bottom\">Customers with active loyalty cards<\/span>\n<\/div><!-- \/.liquid-counter -->[\/vc_column_inner][\/vc_row_inner]<style>.ld_progressbar_6aca4f0bb029b .liquid-progressbar-title{color:rgb(0, 0, 0);}.ld_progressbar_6aca4f0bb029b .liquid-progressbar-value, .ld_progressbar_6aca4f0bb029b .liquid-progressbar-suffix, .ld_progressbar_6aca4f0bb029b .liquid-progressbar-prefix{color:rgb(255, 255, 255);}.ld_progressbar_6aca4f0bb029b .liquid-progressbar-bar{background:#fb3073;}.ld_progressbar_6aca4f0bb029b .liquid-progressbar-inner{background:#f7f8fb;}.ld_progressbar_6aca4f0bb029b .liquid-progressbar-inner:before{background:#fb3073;}.ld_progressbar_6aca4f0bb029b {margin-top:48px !important; margin-bottom:8px !important;  } @media (min-width: 992px) { .ld_progressbar_6aca4f0bb029b {margin-top:48px !important; margin-bottom:8px !important;  }  } <\/style><div id=\"ld_progressbar_6aca4f0bb029b\" class=\"liquid-progressbar liquid-progressbar-xl ld-prgbr-details-sm ld_progressbar_6aca4f0bb029b\" data-progressbar=\"true\" data-progressbar-options='{\"value\":58,\"suffix\":\"%\"}'>\n\n\t<div class=\"liquid-progressbar-inner\">\n\t\t<span class=\"liquid-progressbar-bar\">\n\t\t\t<span class=\"liquid-progressbar-percentage style-tooltip round\"><\/span>\n\t\t<\/span>\n\t\t\n\t\t\t\t\n\t<\/div><!-- \/.liquid-progressbar-inner -->\n\n\t\t\t<div class=\"liquid-progressbar-details\">\n\t\t\t<h3 class=\"liquid-progressbar-title\">ITALIAN HOUSEHOLDS<\/h3>\t\t<\/div><!-- \/.liquid-progressbar-details -->\n\t\n<\/div><!-- \/.liquid-progressbar --><style>.ld_fancy_heading_6aca4f0bb15c9 p{font-size:14px;}.ld_fancy_heading_6aca4f0bb15c9 .lqd-highlight-inner{height:0.275em;bottom:0px;}<\/style><div class=\"ld-fancy-heading ld_fancy_heading_6aca4f0bb15c9\">\n\t<p class=\"lqd-highlight-underline lqd-highlight-grow-left\" ><span class=\"ld-fh-txt\"> More than one in two Italian households shops at Selex Group supermarkets<\/span><\/p><\/div><style>.ld_fancy_heading_6aca4f0bb2998 h1{font-size:12px;}.ld_fancy_heading_6aca4f0bb2998 h1 {margin-top:16px !important;  } .ld_fancy_heading_6aca4f0bb2998 .lqd-highlight-inner{height:0.275em;bottom:0px;}.ld_fancy_heading_6aca4f0bb2998 h1 {margin-top:16px !important;  } <\/style><div class=\"ld-fancy-heading ld_fancy_heading_6aca4f0bb2998\">\n\t<h1 class=\"lqd-highlight-underline lqd-highlight-grow-left\" ><span class=\"ld-fh-txt\"> Source: Internal Data, 2025.<\/span><\/h1><\/div>[\/vc_column][\/vc_row][vc_row equal_height=&#8221;yes&#8221; content_placement=&#8221;middle&#8221; css=&#8221;.vc_custom_1787758936186{padding-top: 50px !important;background-color: #F7F8FB !important;}&#8221; el_id=&#8221;off-site&#8221; responsive_css=&#8221;padding_top_medium:100px&#8221;][vc_column align=&#8221;text-center&#8221;]<style>.ld_fancy_heading_6aca4f0bb3f83 h2{font-size:14px;font-weight:600;letter-spacing:0.05em;color:#de1e63;}.ld_fancy_heading_6aca4f0bb3f83 .lqd-highlight-inner{height:0.275em;bottom:0px;}<\/style><div class=\"ld-fancy-heading text-uppercase ld_fancy_heading_6aca4f0bb3f83\">\n\t<h2 class=\"lqd-highlight-underline lqd-highlight-grow-left\" ><span class=\"ld-fh-txt\"> Retail Media Off-Site<\/span><\/h2><\/div><style>.ld_fancy_heading_6aca4f0bb4266 h3{font-size:40px;}.ld_fancy_heading_6aca4f0bb4266 .lqd-highlight-inner{height:0.275em;bottom:0px;}<\/style><div class=\"ld-fancy-heading ld_fancy_heading_6aca4f0bb4266\">\n\t<h3 class=\"lqd-highlight-underline lqd-highlight-grow-left\" data-fittext=\"true\" data-fittext-options='{\"compressor\":1.5,\"maxFontSize\":\"40px\",\"minFontSize\":\"24px\"}'><span class=\"ld-fh-txt\"> Planning and Insights<\/span><\/h3><\/div>[vc_row_inner][vc_column_inner]<style>.ld_fancy_heading_6aca4f0bb4304 .lqd-highlight-inner{height:0.275em;bottom:0px;}<\/style><div class=\"ld-fancy-heading ld_fancy_heading_6aca4f0bb4304\">\n\t<p class=\"lqd-highlight-underline lqd-highlight-grow-left\" ><span class=\"ld-fh-txt\"> Advertising campaigns across our premium inventory, targeted using retail data from our partners and iOL Advertising\u2019s first-party data: <strong>an ecosystem of data that no one else can combine in Italy<\/strong>.<\/p>\n<p>This is the <strong>Off-Site<\/strong> side of iOL Advertising\u2019s Retail Media solution.<\/span><\/p><\/div>[\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row equal_height=&#8221;yes&#8221; content_placement=&#8221;middle&#8221; css=&#8221;.vc_custom_1787758932738{padding-top: 25px !important;background-color: #F7F8FB !important;}&#8221;][vc_column width=&#8221;1\/3&#8243;]<style>.ld_flipbox_6aca4f0bb820d .ld-flipbox-front{background:rgb(255, 255, 255);}.ld_flipbox_6aca4f0bb820d .ld-flipbox-back{background:#de1e63;}<\/style><div class=\"ld-flipbox ld_flipbox_6aca4f0bb820d\" >\n\t<div class=\"ld-flipbox-wrap\" >\n\t\t<div id=\"ld_flipbox_section_6aca4f0bb43dc\" class=\"ld-flipbox-face ld-flipbox-front\"><span class=\"ld-flipbox-overlay ld-overlay\"><\/span><div class=\"ld-flipbox-inner\"><style>.ld_icon_box_6aca4f0bb4482 .iconbox-icon-container{color:#de1e63;margin-bottom:20px !important;border-radius:px;}.ld_icon_box_6aca4f0bb4482 h3{color:rgb(0, 0, 0);margin-bottom:px;}<\/style>\n<div class=\"iconbox iconbox-lg ld_icon_box_6aca4f0bb4482\" id=\"ld_icon_box_6aca4f0bb4482\"  data-plugin-options='{\"color\":\"#de1e63\"}'  >\n\t\n\t\t<div class=\"iconbox-icon-wrap\"><span class=\"iconbox-icon-container\"><i class=\"fa fa-solid fa-cart-shopping\"><\/i><\/span><\/div><!-- \/.iconbox-icon-wrap -->\t\n\t\t\n\t\t\n\t<h3 class=\"font-weight-bold\" >Retail Audience<\/h3>\t\t<a href=\"#\" class=\"btn btn-underlined btn-bordered border-thin ld_button_6aca4f0bb5843\">\n\t<span>\n\t\t\n\t\t\t\t\t<span class=\"btn-txt\">More<\/span>\n\t\t\t\n\t<span class=\"btn-icon\"><i class=\"icon-ion-ios-arrow-dropright\"><\/i><\/span>\t\t\t<\/span>\n<\/a>\n\t\n\t\t\n\t\n<\/div>\n\n<\/div><\/div><div id=\"ld_flipbox_section_6aca4f0bb6d00\" class=\"ld-flipbox-face ld-flipbox-back\"><span class=\"ld-flipbox-overlay ld-overlay\"><\/span><div class=\"ld-flipbox-inner\"><style>.ld_icon_box_6aca4f0bb6dca h3{margin-bottom:px;}.ld_icon_box_6aca4f0bb6dca .iconbox-icon-container{border-radius:px;}<\/style>\n<div class=\"iconbox ld_icon_box_6aca4f0bb6dca\" id=\"ld_icon_box_6aca4f0bb6dca\"   >\n\t\n\t\t<div class=\"iconbox-icon-wrap\"><span class=\"iconbox-icon-container\"><\/span><\/div><!-- \/.iconbox-icon-wrap -->\t\n\t\t\n\t<div class=\"contents\">\t\n\t\t<p style=\"color: #ffffff\">Media planning based on audience segments built from <strong>transactional data<\/strong> on supermarket purchases, progressively aggregated by our Retail partners (<strong>Selex<\/strong> and <strong>ReStore<\/strong>).<\/p>\n\t\t\n\t<\/div>\t\n\t\n<\/div>\n\n<\/div><\/div>\t<\/div>\n<\/div>[\/vc_column][vc_column width=&#8221;1\/3&#8243;]<style>.ld_flipbox_6aca4f0bbc444 .ld-flipbox-front{background:rgb(255, 255, 255);}.ld_flipbox_6aca4f0bbc444 .ld-flipbox-back{background:#de1e63;}<\/style><div class=\"ld-flipbox ld_flipbox_6aca4f0bbc444\" >\n\t<div class=\"ld-flipbox-wrap\" >\n\t\t<div id=\"ld_flipbox_section_6aca4f0bb848b\" class=\"ld-flipbox-face ld-flipbox-front\"><span class=\"ld-flipbox-overlay ld-overlay\"><\/span><div class=\"ld-flipbox-inner\"><style>.ld_icon_box_6aca4f0bb8532 .iconbox-icon-container{color:#de1e63;margin-bottom:20px !important;border-radius:px;}.ld_icon_box_6aca4f0bb8532 h3{color:rgb(0, 0, 0);margin-bottom:px;}<\/style>\n<div class=\"iconbox iconbox-lg ld_icon_box_6aca4f0bb8532\" id=\"ld_icon_box_6aca4f0bb8532\"  data-plugin-options='{\"color\":\"#de1e63\"}'  >\n\t\n\t\t<div class=\"iconbox-icon-wrap\"><span class=\"iconbox-icon-container\"><i class=\"fa fa-solid fa-puzzle-piece\"><\/i><\/span><\/div><!-- \/.iconbox-icon-wrap -->\t\n\t\t\n\t\t\n\t<h3 class=\"font-weight-bold\" >Audience Match<\/h3>\t\t<a href=\"#\" class=\"btn btn-underlined btn-bordered border-thin ld_button_6aca4f0bb9a40\">\n\t<span>\n\t\t\n\t\t\t\t\t<span class=\"btn-txt\">More<\/span>\n\t\t\t\n\t<span class=\"btn-icon\"><i class=\"icon-ion-ios-arrow-dropright\"><\/i><\/span>\t\t\t<\/span>\n<\/a>\n\t\n\t\t\n\t\n<\/div>\n\n<\/div><\/div><div id=\"ld_flipbox_section_6aca4f0bbae02\" class=\"ld-flipbox-face ld-flipbox-back\"><span class=\"ld-flipbox-overlay ld-overlay\"><\/span><div class=\"ld-flipbox-inner\"><style>.ld_icon_box_6aca4f0bbaed0 h3{margin-bottom:px;}.ld_icon_box_6aca4f0bbaed0 .iconbox-icon-container{border-radius:px;}<\/style>\n<div class=\"iconbox ld_icon_box_6aca4f0bbaed0\" id=\"ld_icon_box_6aca4f0bbaed0\"   >\n\t\n\t\t<div class=\"iconbox-icon-wrap\"><span class=\"iconbox-icon-container\"><\/span><\/div><!-- \/.iconbox-icon-wrap -->\t\n\t\t\n\t<div class=\"contents\">\t\n\t\t<p style=\"color: #ffffff\">Media planning based on audience segments created by combining <strong>data<\/strong> from the <strong>brand<\/strong>, our <strong>retail partners<\/strong> and <strong>iOL Advertising<\/strong>, supporting different use cases (inclusion, exclusion, lookalike).<\/p>\n\t\t\n\t<\/div>\t\n\t\n<\/div>\n\n<\/div><\/div>\t<\/div>\n<\/div>[\/vc_column][vc_column width=&#8221;1\/3&#8243;]<style>.ld_flipbox_6aca4f0bc04e2 .ld-flipbox-front{background:rgb(255, 255, 255);}.ld_flipbox_6aca4f0bc04e2 .ld-flipbox-back{background:#de1e63;}<\/style><div class=\"ld-flipbox ld_flipbox_6aca4f0bc04e2\" >\n\t<div class=\"ld-flipbox-wrap\" >\n\t\t<div id=\"ld_flipbox_section_6aca4f0bbc4dd\" class=\"ld-flipbox-face ld-flipbox-front\"><span class=\"ld-flipbox-overlay ld-overlay\"><\/span><div class=\"ld-flipbox-inner\"><style>.ld_icon_box_6aca4f0bbc573 .iconbox-icon-container{color:#de1e63;margin-bottom:20px !important;border-radius:px;}.ld_icon_box_6aca4f0bbc573 h3{color:rgb(0, 0, 0);margin-bottom:px;}<\/style>\n<div class=\"iconbox iconbox-lg ld_icon_box_6aca4f0bbc573\" id=\"ld_icon_box_6aca4f0bbc573\"  data-plugin-options='{\"color\":\"#de1e63\"}'  >\n\t\n\t\t<div class=\"iconbox-icon-wrap\"><span class=\"iconbox-icon-container\"><i class=\"fa fa-solid fa-microscope\"><\/i><\/span><\/div><!-- \/.iconbox-icon-wrap -->\t\n\t\t\n\t\t\n\t<h3 class=\"font-weight-bold\" >Deep Insights<\/h3>\t\t<a href=\"#\" class=\"btn btn-underlined btn-bordered border-thin ld_button_6aca4f0bbda4f\">\n\t<span>\n\t\t\n\t\t\t\t\t<span class=\"btn-txt\">More<\/span>\n\t\t\t\n\t<span class=\"btn-icon\"><i class=\"icon-ion-ios-arrow-dropright\"><\/i><\/span>\t\t\t<\/span>\n<\/a>\n\t\n\t\t\n\t\n<\/div>\n\n<\/div><\/div><div id=\"ld_flipbox_section_6aca4f0bbef2f\" class=\"ld-flipbox-face ld-flipbox-back\"><span class=\"ld-flipbox-overlay ld-overlay\"><\/span><div class=\"ld-flipbox-inner\"><style>.ld_icon_box_6aca4f0bbefc4 h3{margin-bottom:px;}.ld_icon_box_6aca4f0bbefc4 .iconbox-icon-container{border-radius:px;}<\/style>\n<div class=\"iconbox ld_icon_box_6aca4f0bbefc4\" id=\"ld_icon_box_6aca4f0bbefc4\"   >\n\t\n\t\t<div class=\"iconbox-icon-wrap\"><span class=\"iconbox-icon-container\"><\/span><\/div><!-- \/.iconbox-icon-wrap -->\t\n\t\t\n\t<div class=\"contents\">\t\n\t\t<p>Research designed to uncover insights into purchase behaviors and interests, derived from our retail partners\u2019 datasets.<\/p>\n\t\t\n\t<\/div>\t\n\t\n<\/div>\n\n<\/div><\/div>\t<\/div>\n<\/div>[\/vc_column][\/vc_row][vc_row equal_height=&#8221;yes&#8221; content_placement=&#8221;middle&#8221; css=&#8221;.vc_custom_1787758928991{padding-top: 25px !important;padding-bottom: 25px !important;background-color: #F7F8FB !important;}&#8221;][vc_column width=&#8221;1\/2&#8243; offset=&#8221;vc_col-lg-7 vc_col-md-6&#8243;]<style>.ld_fancy_heading_6aca4f0bc0582 h3{font-size:14px;font-weight:600;letter-spacing:0.05em;color:#de1e63;}.ld_fancy_heading_6aca4f0bc0582 .lqd-highlight-inner{height:0.275em;bottom:0px;}<\/style><div class=\"ld-fancy-heading text-uppercase ld_fancy_heading_6aca4f0bc0582\">\n\t<h3 class=\"lqd-highlight-underline lqd-highlight-grow-left\" ><span class=\"ld-fh-txt\"> RETAIL AUDIENCE<\/span><\/h3><\/div><style>.ld_fancy_heading_6aca4f0bc1b60 h3{font-size:40px;color:rgb(24, 27, 49);}@media (min-width: 1200px) { .ld_fancy_heading_6aca4f0bc1b60 h3 {margin-right:22% !important;  }  } .ld_fancy_heading_6aca4f0bc1b60 .lqd-highlight-inner{height:0.275em;bottom:0px;}@media (min-width: 1200px) { .ld_fancy_heading_6aca4f0bc1b60 h3 {margin-right:22% !important;  }  } <\/style><div class=\"ld-fancy-heading ld_fancy_heading_6aca4f0bc1b60\">\n\t<h3 class=\"lqd-highlight-underline lqd-highlight-grow-left\" data-fittext=\"true\" data-fittext-options='{\"compressor\":1.5,\"maxFontSize\":\"40px\",\"minFontSize\":\"24px\"}'><span class=\"ld-fh-txt\"> Targeting preferences and shopping habits<\/span><\/h3><\/div>[vc_empty_space height=&#8221;5px&#8221;][vc_row_inner][vc_column_inner]<style>@media (min-width: 992px) { .ld_fancy_heading_6aca4f0bc32e6 p {margin-right:10% !important;  }  } .ld_fancy_heading_6aca4f0bc32e6 .lqd-highlight-inner{height:0.275em;bottom:0px;}@media (min-width: 992px) { .ld_fancy_heading_6aca4f0bc32e6 p {margin-right:10% !important;  }  } <\/style><div class=\"ld-fancy-heading ld_fancy_heading_6aca4f0bc32e6\">\n\t<p class=\"lqd-highlight-underline lqd-highlight-grow-left\" ><span class=\"ld-fh-txt\"> Thanks to our <strong data-start=\"3472\" data-end=\"3529\">partnerships with leading Italian mass retail players<\/strong> \u2014 including <a href=\"https:\/\/restore.shopping\/\" target=\"_blank\" rel=\"noopener\"><strong>ReStore<\/strong><\/a> and <strong><a href=\"https:\/\/www.selexgc.it\/\" target=\"_blank\" rel=\"noopener\">Selex<\/a><\/strong> \u2014 we can create <strong>audience segments<\/strong> and target advertising campaigns based on data about <strong>consumers\u2019 preferences<\/strong> and <strong>purchasing habits<\/strong> across the mass retail sector.<\/p>\n<p>Choose from a wide range of <strong>predefined audiences<\/strong>, or let us build <strong>custom audiences<\/strong> based on your specific needs.<\/span><\/p><\/div>[\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column width=&#8221;1\/2&#8243; offset=&#8221;vc_col-lg-5 vc_col-md-6&#8243;]<style>.ld_spacer_6aca4f0bc3631{height:16px;}<\/style>\n<div class=\"ld-empty-space ld_spacer_6aca4f0bc3631\"><span class=\"liquid_empty_space_inner\"><\/span><\/div>[vc_single_image image=&#8221;35945&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; css=&#8221;&#8221;][\/vc_column][\/vc_row][vc_row equal_height=&#8221;yes&#8221; content_placement=&#8221;middle&#8221; css=&#8221;.vc_custom_1787758925288{padding-top: 25px !important;padding-bottom: 25px !important;background-color: #F7F8FB !important;}&#8221; responsive_css=&#8221;padding_top_medium:50px|padding_bottom_medium:50px&#8221;][vc_column width=&#8221;1\/2&#8243; offset=&#8221;vc_col-lg-5 vc_col-md-6&#8243;][vc_single_image image=&#8221;35909&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; css=&#8221;&#8221;]<style>.ld_spacer_6aca4f0bc3684{height:16px;}<\/style>\n<div class=\"ld-empty-space vc_hidden-md vc_hidden-lg ld_spacer_6aca4f0bc3684\"><span class=\"liquid_empty_space_inner\"><\/span><\/div>[\/vc_column][vc_column width=&#8221;1\/2&#8243; offset=&#8221;vc_col-lg-7 vc_col-md-6&#8243;]<style>.ld_fancy_heading_6aca4f0bc36e5 h3{font-size:14px;font-weight:600;letter-spacing:0.05em;color:#de1e63;}@media (min-width: 992px) { .ld_fancy_heading_6aca4f0bc36e5 h3 {margin-bottom:1.5em !important;  }  } .ld_fancy_heading_6aca4f0bc36e5 .lqd-highlight-inner{height:0.275em;bottom:0px;}@media (min-width: 992px) { .ld_fancy_heading_6aca4f0bc36e5 h3 {margin-bottom:1.5em !important;  }  } <\/style><div class=\"ld-fancy-heading text-uppercase ld_fancy_heading_6aca4f0bc36e5\">\n\t<h3 class=\"lqd-highlight-underline lqd-highlight-grow-left\" ><span class=\"ld-fh-txt\"> AUDIENCE MATCH<\/span><\/h3><\/div><style>.ld_fancy_heading_6aca4f0bc3795 h3{font-size:40px;color:rgb(0, 0, 0);}.ld_fancy_heading_6aca4f0bc3795 .lqd-highlight-inner{height:0.275em;bottom:0px;}<\/style><div class=\"ld-fancy-heading ld_fancy_heading_6aca4f0bc3795\">\n\t<h3 class=\"lqd-highlight-underline lqd-highlight-grow-left\" data-fittext=\"true\" data-fittext-options='{\"compressor\":1.5,\"maxFontSize\":\"40px\",\"minFontSize\":\"24px\"}'><span class=\"ld-fh-txt\"> Data merging for hyper-relevant targeting<\/span><\/h3><\/div>[vc_empty_space height=&#8221;5px&#8221;][vc_row_inner][vc_column_inner]<style>.ld_fancy_heading_6aca4f0bc3825 .lqd-highlight-inner{height:0.275em;bottom:0px;}<\/style><div class=\"ld-fancy-heading ld_fancy_heading_6aca4f0bc3825\">\n\t<p class=\"lqd-highlight-underline lqd-highlight-grow-left\" ><span class=\"ld-fh-txt\"> By combining three sets of <strong>first-party data<\/strong> \u2014 those available to <strong>iOL Advertising<\/strong>, our <strong>retail partners<\/strong> and the brand itself \u2014 we can target advertising campaigns that truly reach the most relevant audience for each brand.<\/p>\n<p>And the full potential of this data comes to life in our <strong>Data Clean Room<\/strong>, a protected and secure environment designed to safeguard the privacy of both brands and consumers.<\/span><\/p><\/div>[\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row equal_height=&#8221;yes&#8221; content_placement=&#8221;middle&#8221; css=&#8221;.vc_custom_1787758862263{padding-top: 25px !important;padding-bottom: 50px !important;background-color: #F7F8FB !important;}&#8221; responsive_css=&#8221;padding_bottom_medium:100px&#8221;][vc_column width=&#8221;1\/2&#8243; css=&#8221;.vc_custom_1787661028956{margin-bottom: 32px !important;}&#8221;]<style>.ld_fancy_heading_6aca4f0bc38f1 h3{font-size:14px;font-weight:600;letter-spacing:0.05em;color:#de1e63;}@media (min-width: 992px) { .ld_fancy_heading_6aca4f0bc38f1 h3 {margin-bottom:1.5em !important;  }  } .ld_fancy_heading_6aca4f0bc38f1 .lqd-highlight-inner{height:0.275em;bottom:0px;}@media (min-width: 992px) { .ld_fancy_heading_6aca4f0bc38f1 h3 {margin-bottom:1.5em !important;  }  } <\/style><div class=\"ld-fancy-heading text-left text-uppercase ld_fancy_heading_6aca4f0bc38f1\">\n\t<h3 class=\"lqd-highlight-underline lqd-highlight-grow-left\" ><span class=\"ld-fh-txt\"> DEEP INSIGHTS<\/span><\/h3><\/div><style>.ld_fancy_heading_6aca4f0bc3980 h3{font-size:40px;color:rgb(0, 0, 0);}@media (min-width: 992px) { .ld_fancy_heading_6aca4f0bc3980 h3 {padding-right:5% !important;  }  } .ld_fancy_heading_6aca4f0bc3980 .lqd-highlight-inner{height:0.275em;bottom:0px;}@media (min-width: 992px) { .ld_fancy_heading_6aca4f0bc3980 h3 {padding-right:5% !important;  }  } <\/style><div class=\"ld-fancy-heading text-left ld_fancy_heading_6aca4f0bc3980\">\n\t<h3 class=\"lqd-highlight-underline lqd-highlight-grow-left\" data-fittext=\"true\" data-fittext-options='{\"compressor\":1.5,\"maxFontSize\":\"40px\",\"minFontSize\":\"24px\"}'><span class=\"ld-fh-txt\"> Know your consumers, win them over.<\/span><\/h3><\/div><style>@media (min-width: 992px) { .ld_fancy_heading_6aca4f0bc3a08 p {margin-right:10% !important;  }  } .ld_fancy_heading_6aca4f0bc3a08 .lqd-highlight-inner{height:0.275em;bottom:0px;}@media (min-width: 992px) { .ld_fancy_heading_6aca4f0bc3a08 p {margin-right:10% !important;  }  } <\/style><div class=\"ld-fancy-heading text-left ld_fancy_heading_6aca4f0bc3a08\">\n\t<p class=\"lqd-highlight-underline lqd-highlight-grow-left\" ><span class=\"ld-fh-txt\"> Gain <strong>insights into purchase behaviors and interests<\/strong> derived from our retail partners\u2019 datasets, giving you an increasingly detailed understanding of consumers and enabling <strong>more precise campaign planning across specific audience segments<\/strong>.<\/span><\/p><\/div><style>.ld_spacer_6aca4f0bc3a85{height:16px;}<\/style>\n<div class=\"ld-empty-space ld_spacer_6aca4f0bc3a85\"><span class=\"liquid_empty_space_inner\"><\/span><\/div><style>.ld_icon_box_6aca4f0bc3b0c .iconbox-icon-container{color:#de1e63;font-size:24px;border-radius:px;}.ld_icon_box_6aca4f0bc3b0c h3{margin-bottom:px;}<\/style>\n<div class=\"iconbox iconbox-side text-left ld_icon_box_6aca4f0bc3b0c vc_custom_1787835823785\" id=\"ld_icon_box_6aca4f0bc3b0c\"  data-plugin-options='{\"color\":\"#de1e63\"}'  >\n\t\n\t\t<div class=\"iconbox-icon-wrap\"><span class=\"iconbox-icon-container\"><i class=\"icon-md-checkmark\"><\/i><\/span><\/div><!-- \/.iconbox-icon-wrap -->\t\n\t\t\n\t<div class=\"contents\">\t\n\t\t<p>Socio-demographic and geographic profile<\/p>\n\t\t\n\t<\/div>\t\n\t\n<\/div>\n<style>.ld_icon_box_6aca4f0bc4d70 .iconbox-icon-container{color:#de1e63;font-size:24px;border-radius:px;}.ld_icon_box_6aca4f0bc4d70 h3{margin-bottom:px;}<\/style>\n<div class=\"iconbox iconbox-side text-left ld_icon_box_6aca4f0bc4d70 vc_custom_1787835840776\" id=\"ld_icon_box_6aca4f0bc4d70\"  data-plugin-options='{\"color\":\"#de1e63\"}'  >\n\t\n\t\t<div class=\"iconbox-icon-wrap\"><span class=\"iconbox-icon-container\"><i class=\"icon-md-checkmark\"><\/i><\/span><\/div><!-- \/.iconbox-icon-wrap -->\t\n\t\t\n\t<div class=\"contents\">\t\n\t\t<p>Purchase frequency<\/p>\n\t\t\n\t<\/div>\t\n\t\n<\/div>\n<style>.ld_icon_box_6aca4f0bc62ca .iconbox-icon-container{color:#de1e63;font-size:24px;border-radius:px;}.ld_icon_box_6aca4f0bc62ca h3{margin-bottom:px;}<\/style>\n<div class=\"iconbox iconbox-side text-left ld_icon_box_6aca4f0bc62ca vc_custom_1787835857034\" id=\"ld_icon_box_6aca4f0bc62ca\"  data-plugin-options='{\"color\":\"#de1e63\"}'  >\n\t\n\t\t<div class=\"iconbox-icon-wrap\"><span class=\"iconbox-icon-container\"><i class=\"icon-md-checkmark\"><\/i><\/span><\/div><!-- \/.iconbox-icon-wrap -->\t\n\t\t\n\t<div class=\"contents\">\t\n\t\t<p>Categories and products purchased<\/p>\n\t\t\n\t<\/div>\t\n\t\n<\/div>\n<style>.ld_icon_box_6aca4f0bc65d4 .iconbox-icon-container{color:#de1e63;font-size:24px;border-radius:px;}.ld_icon_box_6aca4f0bc65d4 h3{margin-bottom:px;}<\/style>\n<div class=\"iconbox iconbox-side text-left ld_icon_box_6aca4f0bc65d4 vc_custom_1787835872691\" id=\"ld_icon_box_6aca4f0bc65d4\"  data-plugin-options='{\"color\":\"#de1e63\"}'  >\n\t\n\t\t<div class=\"iconbox-icon-wrap\"><span class=\"iconbox-icon-container\"><i class=\"icon-md-checkmark\"><\/i><\/span><\/div><!-- \/.iconbox-icon-wrap -->\t\n\t\t\n\t<div class=\"contents\">\t\n\t\t<p>Related products<\/p>\n\t\t\n\t<\/div>\t\n\t\n<\/div>\n[\/vc_column][vc_column width=&#8221;1\/2&#8243; el_class=&#8221;container_circular&#8221; responsive_css=&#8221;padding_left_medium:20%25&#8243;]<style>.ld_icon_box_6aca4f0bc66bb .iconbox-icon-container{color:#de1e63;background:rgb(255, 255, 255);border-radius:px;}.ld_icon_box_6aca4f0bc66bb:hover .iconbox-icon-container{color:#b2184f;}.ld_icon_box_6aca4f0bc66bb .iconbox-icon-container:before{border-color:rgb(255, 255, 255);}.ld_icon_box_6aca4f0bc66bb h3{color:rgb(0, 0, 0);margin-bottom:1px;}<\/style>\n<div class=\"iconbox iconbox-side text-left iconbox-circle iconbox-lg iconbox-heading-sm iconbox-icon-linked ld_icon_box_6aca4f0bc66bb\" id=\"ld_icon_box_6aca4f0bc66bb\"  data-animate-icon=\"true\" data-plugin-options='{\"resetOnHover\":true,\"color\":\"#de1e63\",\"hoverColor\":\"#b2184f\"}' data-shape-border=\"2\" >\n\t\n\t\t<div class=\"iconbox-icon-wrap\"><span class=\"iconbox-icon-container\"><?xml version=\"1.0\" encoding=\"utf-8\"?>\r\n<!-- Generator: Adobe Illustrator 16.0.0, SVG Export Plug-In . SVG Version: 6.00 Build 0)  -->\r\n<!DOCTYPE svg PUBLIC \"-\/\/W3C\/\/DTD SVG 1.1\/\/EN\" \"http:\/\/www.w3.org\/Graphics\/SVG\/1.1\/DTD\/svg11.dtd\">\r\n<svg version=\"1.1\" id=\"Layer_1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" x=\"0px\" y=\"0px\"\r\n\t width=\"64px\" height=\"64px\" viewBox=\"0 0 64 64\" enable-background=\"new 0 0 64 64\" xml:space=\"preserve\">\r\n<path fill=\"none\" stroke=\"#000000\" stroke-width=\"2\" stroke-linejoin=\"bevel\" stroke-miterlimit=\"10\" d=\"M59,56\r\n\tc0,3.866-11.641,7-26,7S7,59.866,7,56\"\/>\r\n<path fill=\"none\" stroke=\"#000000\" stroke-width=\"2\" stroke-linejoin=\"bevel\" stroke-miterlimit=\"10\" d=\"M59,40\r\n\tc0,3.866-11.641,7-26,7S7,43.866,7,40\"\/>\r\n<path fill=\"none\" stroke=\"#000000\" stroke-width=\"2\" stroke-linejoin=\"bevel\" stroke-miterlimit=\"10\" d=\"M59,24\r\n\tc0,3.866-11.641,7-26,7S7,27.866,7,24\"\/>\r\n<ellipse fill=\"none\" stroke=\"#000000\" stroke-width=\"2\" stroke-linejoin=\"bevel\" stroke-miterlimit=\"10\" cx=\"33\" cy=\"8\" rx=\"26\" ry=\"7\"\/>\r\n<line fill=\"none\" stroke=\"#000000\" stroke-width=\"2\" stroke-linejoin=\"bevel\" stroke-miterlimit=\"10\" x1=\"7\" y1=\"8\" x2=\"7\" y2=\"56\"\/>\r\n<line fill=\"none\" stroke=\"#000000\" stroke-width=\"2\" stroke-linejoin=\"bevel\" stroke-miterlimit=\"10\" x1=\"59\" y1=\"8\" x2=\"59\" y2=\"56\"\/>\r\n<\/svg>\r\n<\/span><\/div><!-- \/.iconbox-icon-wrap -->\t\n\t\t\n\t\t\n\t<h3 class=\"font-weight-semibold\" >Analysis<\/h3>\t\t\t\n\t\t\n\t\n<\/div>\n<style>.ld_icon_box_6aca4f0bca61f .iconbox-icon-container{color:#de1e63;background:rgb(255, 255, 255);border-radius:px;}.ld_icon_box_6aca4f0bca61f:hover .iconbox-icon-container{color:#b2184f;}.ld_icon_box_6aca4f0bca61f .iconbox-icon-container:before{border-color:rgb(255, 255, 255);}.ld_icon_box_6aca4f0bca61f h3{color:rgb(0, 0, 0);margin-bottom:1px;}<\/style>\n<div class=\"iconbox iconbox-side text-left iconbox-circle iconbox-lg iconbox-heading-sm iconbox-icon-linked ld_icon_box_6aca4f0bca61f\" id=\"ld_icon_box_6aca4f0bca61f\"  data-animate-icon=\"true\" data-plugin-options='{\"resetOnHover\":true,\"color\":\"#de1e63\",\"hoverColor\":\"#b2184f\"}' data-shape-border=\"2\" >\n\t\n\t\t<div class=\"iconbox-icon-wrap\"><span class=\"iconbox-icon-container\"><?xml version=\"1.0\" encoding=\"utf-8\"?>\r\n<!-- Generator: Adobe Illustrator 16.0.0, SVG Export Plug-In . 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SVG Version: 6.00 Build 0)  -->\r\n<!DOCTYPE svg PUBLIC \"-\/\/W3C\/\/DTD SVG 1.1\/\/EN\" \"http:\/\/www.w3.org\/Graphics\/SVG\/1.1\/DTD\/svg11.dtd\">\r\n<svg version=\"1.1\" id=\"Layer_1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" x=\"0px\" y=\"0px\"\r\n\t width=\"64px\" height=\"64px\" viewBox=\"0 0 64 64\" enable-background=\"new 0 0 64 64\" xml:space=\"preserve\">\r\n<path fill=\"none\" stroke=\"#000000\" stroke-width=\"2\" stroke-miterlimit=\"10\" d=\"M53.92,10.081c12.107,12.105,12.107,31.732,0,43.838\r\n\tc-12.106,12.108-31.734,12.108-43.84,0c-12.107-12.105-12.107-31.732,0-43.838C22.186-2.027,41.813-2.027,53.92,10.081z\"\/>\r\n<circle fill=\"none\" stroke=\"#000000\" stroke-width=\"2\" stroke-miterlimit=\"10\" cx=\"32\" cy=\"32\" r=\"22.999\"\/>\r\n<circle fill=\"none\" stroke=\"#000000\" stroke-width=\"2\" stroke-miterlimit=\"10\" cx=\"32\" cy=\"32\" r=\"15\"\/>\r\n<circle fill=\"none\" stroke=\"#000000\" stroke-width=\"2\" stroke-miterlimit=\"10\" cx=\"32\" cy=\"32\" r=\"6.999\"\/>\r\n<\/svg>\r\n<\/span><\/div><!-- \/.iconbox-icon-wrap -->\t\n\t\t\n\t\t\n\t<h3 class=\"font-weight-semibold\" >Activation<\/h3>\t\t\t\n\t\t\n\t\n<\/div>\n[\/vc_column][\/vc_row][vc_row equal_height=&#8221;yes&#8221; content_placement=&#8221;middle&#8221; css=&#8221;.vc_custom_1787758908475{padding-top: 50px !important;padding-bottom: 50px !important;background-color: #FFFFFF !important;}&#8221; responsive_css=&#8221;padding_top_medium:100px|padding_bottom_medium:100px&#8221; el_id=&#8221;post-campagna&#8221;][vc_column width=&#8221;1\/2&#8243; offset=&#8221;vc_col-lg-7 vc_col-md-6&#8243;]<style>.ld_fancy_heading_6aca4f0bd1900 h2{font-size:14px;font-weight:600;letter-spacing:0.05em;color:#de1e63;}@media (min-width: 992px) { .ld_fancy_heading_6aca4f0bd1900 h2 {margin-bottom:1.5em !important;  }  } .ld_fancy_heading_6aca4f0bd1900 .lqd-highlight-inner{height:0.275em;bottom:0px;}@media (min-width: 992px) { .ld_fancy_heading_6aca4f0bd1900 h2 {margin-bottom:1.5em !important;  }  } <\/style><div class=\"ld-fancy-heading text-uppercase ld_fancy_heading_6aca4f0bd1900\">\n\t<h2 class=\"lqd-highlight-underline lqd-highlight-grow-left\" ><span class=\"ld-fh-txt\"> POST-CAMPAIGN ANALYSIS<\/span><\/h2><\/div><style>.ld_fancy_heading_6aca4f0bd2bf9 h3{font-size:40px;color:rgb(0, 0, 0);}.ld_fancy_heading_6aca4f0bd2bf9 .lqd-highlight-inner{height:0.275em;bottom:0px;}<\/style><div class=\"ld-fancy-heading ld_fancy_heading_6aca4f0bd2bf9\">\n\t<h3 class=\"lqd-highlight-underline lqd-highlight-grow-left\" data-fittext=\"true\" data-fittext-options='{\"compressor\":1.5,\"maxFontSize\":\"40px\",\"minFontSize\":\"24px\"}'><span class=\"ld-fh-txt\"> Real impact: Sales Uplift and Sell-out<\/span><\/h3><\/div>[vc_empty_space height=&#8221;5px&#8221;][vc_row_inner][vc_column_inner]<style>.ld_fancy_heading_6aca4f0bd40df .lqd-highlight-inner{height:0.275em;bottom:0px;}<\/style><div class=\"ld-fancy-heading ld_fancy_heading_6aca4f0bd40df\">\n\t<p class=\"lqd-highlight-underline lqd-highlight-grow-left\" ><span class=\"ld-fh-txt\"> Once your Retail Media campaigns have run, you can also measure their <strong>real-world impact<\/strong> through <strong>sell-out data<\/strong>, by monitoring <strong>purchase receipts<\/strong>.<\/p>\n<p>You\u2019ll gain visibility into <strong>Sales Uplift<\/strong>, which measures the conversion rate of advertising campaigns into actual purchases, as well as your <strong>sell-out performance<\/strong> compared with competitors.<\/span><\/p><\/div>[\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column width=&#8221;1\/2&#8243; offset=&#8221;vc_col-lg-5 vc_col-md-6&#8243;]<style>.ld_spacer_6aca4f0bd43d8{height:32px;}<\/style>\n<div class=\"ld-empty-space vc_hidden-md vc_hidden-lg ld_spacer_6aca4f0bd43d8\"><span class=\"liquid_empty_space_inner\"><\/span><\/div><style>.ld_freakin_image_6aca4f0bd441d .lqd-frickin-img-bg{background:#fb3073;}<\/style><div id=\"ld_freakin_image_6aca4f0bd441d\" class=\"lqd-frickin-img ld_freakin_image_6aca4f0bd441d\" data-inview=\"true\" data-inview-options='{ \"delayTime\": 250, \"threshold\": 0.75 }'>\n\t<div class=\"lqd-frickin-img-inner\">\n\n\t\t<span class=\"lqd-frickin-img-bg\"><\/span><!-- \/.lqd-frickin-img-bg -->\n\t\t<div class=\"lqd-frickin-img-holder\"><figure data-responsive-bg=\"true\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"600\" src=\"data:image\/svg+xml;charset=utf-8,&lt;svg xmlns%3D&#039;http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg&#039; viewBox%3D&#039;0 0 600 600&#039;%2F&gt;\" class=\"attachment-full size-full ld-lazyload\" alt=\"Post campaign analisys\" srcset=\"\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" data-src=\"https:\/\/www.italiaonline.it\/iol-advertising\/wp-content\/uploads\/sites\/9\/2025\/06\/post_campaign_analisys.png\" data-srcset=\"https:\/\/www.italiaonline.it\/iol-advertising\/wp-content\/uploads\/sites\/9\/2025\/06\/post_campaign_analisys.png 600w, https:\/\/www.italiaonline.it\/iol-advertising\/wp-content\/uploads\/sites\/9\/2025\/06\/post_campaign_analisys-300x300.png 300w, https:\/\/www.italiaonline.it\/iol-advertising\/wp-content\/uploads\/sites\/9\/2025\/06\/post_campaign_analisys-150x150.png 150w\" data-aspect=\"1\" \/><\/figure><\/div>\n\t<\/div><!-- \/.lqd-frickin-img-inner -->\n<\/div><!-- \/.lqd-frickin-img -->[\/vc_column][\/vc_row][vc_row equal_height=&#8221;yes&#8221; responsive_css=&#8221;padding_top_medium:100px&#8221; css=&#8221;.vc_custom_1787758912822{padding-top: 50px !important;background-color: #f7f8fb !important;}&#8221;][vc_column align=&#8221;text-center&#8221;]<style>.ld_fancy_heading_6aca4f0bd831f h3{font-size:14px;font-weight:600;letter-spacing:0.05em;color:#de1e63;}.ld_fancy_heading_6aca4f0bd831f .lqd-highlight-inner{height:0.275em;bottom:0px;}<\/style><div class=\"ld-fancy-heading text-uppercase ld_fancy_heading_6aca4f0bd831f\">\n\t<h3 class=\"lqd-highlight-underline lqd-highlight-grow-left\" ><span class=\"ld-fh-txt\"> OUR ADVANTAGES<\/span><\/h3><\/div><style>.ld_fancy_heading_6aca4f0bd83f4 h2{font-size:40px;}.ld_fancy_heading_6aca4f0bd83f4 h2 {padding-bottom:10px !important;  } .ld_fancy_heading_6aca4f0bd83f4 .lqd-highlight-inner{height:0.275em;bottom:0px;}.ld_fancy_heading_6aca4f0bd83f4 h2 {padding-bottom:10px !important;  } <\/style><div class=\"ld-fancy-heading ld_fancy_heading_6aca4f0bd83f4\">\n\t<h2 class=\"lqd-highlight-underline lqd-highlight-grow-left\" data-fittext=\"true\" data-fittext-options='{\"compressor\":1.5,\"maxFontSize\":\"40px\",\"minFontSize\":\"24px\"}'><span class=\"ld-fh-txt\"> Retail Media: why choose iOL Advertising.<\/span><\/h2><\/div><style>.ld_fancy_heading_6aca4f0bd849e .lqd-highlight-inner{height:0.275em;bottom:0px;}<\/style><div class=\"ld-fancy-heading ld_fancy_heading_6aca4f0bd849e\">\n\t<p class=\"lqd-highlight-underline lqd-highlight-grow-left\" ><span class=\"ld-fh-txt\"> iOL Advertising offers brands a <strong>Retail Media ecosystem unlike any other in Italy<\/strong>, combining nationwide reach, digital and physical channels, proprietary data and measurement of campaign impact on sales.<\/span><\/p><\/div><style>.ld_spacer_6aca4f0bd8523{height:16px;}<\/style>\n<div class=\"ld-empty-space ld_spacer_6aca4f0bd8523\"><span class=\"liquid_empty_space_inner\"><\/span><\/div>[\/vc_column][\/vc_row][vc_row equal_height=&#8221;yes&#8221; responsive_css=&#8221;padding_bottom_medium:100px&#8221; css=&#8221;.vc_custom_1787833099853{padding-bottom: 50px !important;background-color: #F7F8FB !important;}&#8221;][vc_column width=&#8221;1\/4&#8243;]<style>.ld_icon_box_6aca4f0bd85aa .iconbox-icon-container{color:#fb3073;border-radius:px;}.ld_icon_box_6aca4f0bd85aa h3{color:rgb(0, 0, 0);margin-bottom:px;}.ld_icon_box_6aca4f0bd85aa{background:rgb(255, 255, 255);}<\/style>\n<div class=\"iconbox iconbox-semiround iconbox-sm iconbox-heading-sm iconbox-filled ld_icon_box_6aca4f0bd85aa\" id=\"ld_icon_box_6aca4f0bd85aa\"  data-plugin-options='{\"color\":\"#fb3073\"}'  >\n\t\n\t\t<div class=\"iconbox-icon-wrap\"><span class=\"iconbox-icon-container\"><i class=\"fa fa-solid fa-bullseye\"><\/i><\/span><\/div><!-- \/.iconbox-icon-wrap -->\t\n\t\t\n\t<div class=\"contents\">\t\n\t<h3 class=\"font-weight-semibold\" >Reach<\/h3>\t<p>Achieve unparalleled nationwide coverage across the Italian retail landscape.<\/p>\n\t\t\n\t<\/div>\t\n\t\n<\/div>\n[\/vc_column][vc_column width=&#8221;1\/4&#8243;]<style>.ld_icon_box_6aca4f0bd97d8 .iconbox-icon-container{color:#fb3073;border-radius:px;}.ld_icon_box_6aca4f0bd97d8 h3{color:rgb(0, 0, 0);margin-bottom:px;}.ld_icon_box_6aca4f0bd97d8{background:rgb(255, 255, 255);}<\/style>\n<div class=\"iconbox iconbox-semiround iconbox-sm iconbox-heading-sm iconbox-filled ld_icon_box_6aca4f0bd97d8\" id=\"ld_icon_box_6aca4f0bd97d8\"  data-plugin-options='{\"color\":\"#fb3073\"}'  >\n\t\n\t\t<div class=\"iconbox-icon-wrap\"><span class=\"iconbox-icon-container\"><i class=\"fa fa-solid fa-layer-group\"><\/i><\/span><\/div><!-- \/.iconbox-icon-wrap -->\t\n\t\t\n\t<div class=\"contents\">\t\n\t<h3 class=\"font-weight-semibold\" >Omnichannel<\/h3>\t<p>Adopt an integrated solution that connects in-store, online and CRM touchpoints within a single strategy.<\/p>\n\t\t\n\t<\/div>\t\n\t\n<\/div>\n[\/vc_column][vc_column width=&#8221;1\/4&#8243;]<style>.ld_icon_box_6aca4f0bdab82 .iconbox-icon-container{color:#fb3073;border-radius:px;}.ld_icon_box_6aca4f0bdab82 h3{color:rgb(0, 0, 0);margin-bottom:px;}.ld_icon_box_6aca4f0bdab82{background:rgb(255, 255, 255);}<\/style>\n<div class=\"iconbox iconbox-semiround iconbox-sm iconbox-heading-sm iconbox-filled ld_icon_box_6aca4f0bdab82\" id=\"ld_icon_box_6aca4f0bdab82\"  data-plugin-options='{\"color\":\"#fb3073\"}'  >\n\t\n\t\t<div class=\"iconbox-icon-wrap\"><span class=\"iconbox-icon-container\"><i class=\"fa fa-solid fa-database\"><\/i><\/span><\/div><!-- \/.iconbox-icon-wrap -->\t\n\t\t\n\t<div class=\"contents\">\t\n\t<h3 class=\"font-weight-semibold\" >1st Party Data<\/h3>\t<p>Turn data into value with a proprietary data asset that makes campaigns more relevant, precise and measurable.<\/p>\n\t\t\n\t<\/div>\t\n\t\n<\/div>\n[\/vc_column][vc_column width=&#8221;1\/4&#8243;]<style>.ld_icon_box_6aca4f0bdae94 .iconbox-icon-container{color:#fb3073;border-radius:px;}.ld_icon_box_6aca4f0bdae94 h3{color:rgb(0, 0, 0);margin-bottom:px;}.ld_icon_box_6aca4f0bdae94{background:rgb(255, 255, 255);}<\/style>\n<div class=\"iconbox iconbox-semiround iconbox-sm iconbox-heading-sm iconbox-filled ld_icon_box_6aca4f0bdae94\" id=\"ld_icon_box_6aca4f0bdae94\"  data-plugin-options='{\"color\":\"#fb3073\"}'  >\n\t\n\t\t<div class=\"iconbox-icon-wrap\"><span class=\"iconbox-icon-container\"><i class=\"fa fa-solid fa-chart-simple\"><\/i><\/span><\/div><!-- \/.iconbox-icon-wrap -->\t\n\t\t\n\t<div class=\"contents\">\t\n\t<h3 class=\"font-weight-semibold\" >Measurable Results<\/h3>\t<p>Go beyond standard metrics: we measure the real impact of campaigns through dedicated analyses, uncovering insights into sales performance.<\/p>\n\t\t\n\t<\/div>\t\n\t\n<\/div>\n[\/vc_column][\/vc_row][vc_row content_placement=&#8221;middle&#8221; enable_gradient=&#8221;yes&#8221; css=&#8221;.vc_custom_1789550840883{padding-top: 85px !important;padding-bottom: 40px !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}&#8221; gradient_bg=&#8221;-webkit-linear-gradient(rgb(47, 25, 115) 30%, rgb(15, 19, 32) 100%)&#8221;][vc_column align=&#8221;text-center&#8221; offset=&#8221;vc_col-lg-12 vc_col-md-12&#8243; responsive_align=&#8221;text-lg-center text-md-center&#8221; css=&#8221;.vc_custom_1611244127376{margin-bottom: 45px !important;}&#8221;]<style>.ld_fancy_heading_6aca4f0bdaf65 h2{font-size:36px;line-height:1.2em;font-weight:600;color:rgb(255, 255, 255);}@media (min-width: 992px) { .ld_fancy_heading_6aca4f0bdaf65 h2 {margin-bottom:0px !important;  }  } .ld_fancy_heading_6aca4f0bdaf65 .lqd-highlight-inner{height:0.275em;bottom:0px;}@media (min-width: 992px) { .ld_fancy_heading_6aca4f0bdaf65 h2 {margin-bottom:0px !important;  }  } <\/style><div class=\"ld-fancy-heading text-center text-underline ld_fancy_heading_6aca4f0bdaf65\">\n\t<h2 class=\"lqd-highlight-underline lqd-highlight-grow-left\" data-fittext=\"true\" data-fittext-options='{\"compressor\":1.5,\"maxFontSize\":\"36px\",\"minFontSize\":\"18px\"}'><span class=\"ld-fh-txt\"> Explore our Retail Media AD formats<\/span><\/h2><\/div><style>.ld_fancy_heading_6aca4f0bdc149 h2{font-size:18px;line-height:1.6em;font-weight:500;letter-spacing:0em;color:rgb(255, 255, 255);}@media (min-width: 992px) { .ld_fancy_heading_6aca4f0bdc149 h2 {margin-bottom:0px !important;  }  } .ld_fancy_heading_6aca4f0bdc149 .lqd-highlight-inner{height:0.275em;bottom:0px;}@media (min-width: 992px) { .ld_fancy_heading_6aca4f0bdc149 h2 {margin-bottom:0px !important;  }  } <\/style><div class=\"ld-fancy-heading text-center text-underline ld_fancy_heading_6aca4f0bdc149\">\n\t<h2 class=\"lqd-highlight-underline lqd-highlight-grow-left\" data-fittext=\"true\" data-fittext-options='{\"compressor\":1,\"maxFontSize\":\"18px\",\"minFontSize\":\"14px\"}'><span class=\"ld-fh-txt\"> See all AD formats available in iOL Advertising\u2019s Retail Media offer, with complete technical specifications.<\/span><\/h2><\/div><style>.ld_spacer_6aca4f0bdd4ea{height:10px;}<\/style>\n<div class=\"ld-empty-space ld_spacer_6aca4f0bdd4ea\"><span class=\"liquid_empty_space_inner\"><\/span><\/div><style>.ld_button_6aca4f0bdd56b.btn-icon-solid .btn-icon{background:rgb(255, 255, 255);}.ld_button_6aca4f0bdd56b.btn-icon-circle.btn-icon-ripple .btn-icon:before{border-color:rgb(255, 255, 255);}.ld_button_6aca4f0bdd56b{color:rgb(255, 255, 255);font-size:15px !important;font-weight:600 !important;letter-spacing:0.1em !important;}.ld_button_6aca4f0bdd56b:before{background:rgb(246, 0, 82);}.ld_button_6aca4f0bdd56b.btn-bordered{border-color:rgb(246, 0, 82);}<\/style><a href=\"https:\/\/www.italiaonline.it\/iol-advertising\/en\/adv-formats\/?soluzioni=Retail+Media#filter\" title=\"AD Formats\" class=\"btn btn-underlined text-uppercase btn-bordered border-thin ld_button_6aca4f0bdd56b\">\n\t<span>\n\t\t\n\t\t\t\t\t<span class=\"btn-txt\">VIEW AD FORMATS<\/span>\n\t\t\t\n\t\t\t\t<\/span>\n<\/a>\n[\/vc_column][\/vc_row][vc_row css=&#8221;.vc_custom_1787758133686{background-color: #f7f8fb !important;}&#8221;][vc_column align=&#8221;text-center&#8221;]<style>.ld_spacer_6aca4f0bde95f{height:80px;}<\/style>\n<div class=\"ld-empty-space ld_spacer_6aca4f0bde95f\"><span class=\"liquid_empty_space_inner\"><\/span><\/div><style>.ld_fancy_heading_6aca4f0bde9cd h2{font-size:40px;color:rgb(0, 0, 0);}.ld_fancy_heading_6aca4f0bde9cd .lqd-highlight-inner{height:0.275em;bottom:0px;}<\/style><div class=\"ld-fancy-heading text-center ld_fancy_heading_6aca4f0bde9cd\">\n\t<h2 class=\"lqd-highlight-underline lqd-highlight-grow-left\" data-fittext=\"true\" data-fittext-options='{\"compressor\":1.5,\"maxFontSize\":\"40px\",\"minFontSize\":\"24px\"}'><span class=\"ld-fh-txt\"> Interested in our Retail Media solution?<\/span><\/h2><\/div><style>.ld_fancy_heading_6aca4f0bdfdaf p{font-size:16px;color:rgb(85, 85, 85);}.ld_fancy_heading_6aca4f0bdfdaf .lqd-highlight-inner{height:0.275em;bottom:0px;}<\/style><div class=\"ld-fancy-heading text-center ld_fancy_heading_6aca4f0bdfdaf\">\n\t<p class=\"lqd-highlight-underline lqd-highlight-grow-left\" data-fittext=\"true\" data-fittext-options='{\"compressor\":1,\"maxFontSize\":\"16px\",\"minFontSize\":\"14px\"}'><span class=\"ld-fh-txt\"> Send us your request and we\u2019ll get back to you soon.<\/span><\/p><\/div><style>.ld_button_6aca4f0be12f6.btn-icon-solid .btn-icon{background:#de1e63;}.ld_button_6aca4f0be12f6.btn-icon-circle.btn-icon-ripple .btn-icon:before{border-color:#de1e63;}.ld_button_6aca4f0be12f6.btn-icon-solid:hover .btn-icon{background:#b2184f;}.ld_button_6aca4f0be12f6{background-color:#de1e63;border-color:#de1e63;color:rgb(255, 255, 255);font-size:14px !important;font-weight:700 !important;}.ld_button_6aca4f0be12f6:hover{background-color:#b2184f;border-color:#b2184f;}.ld_button_6aca4f0be12f6 .btn-gradient-bg-hover{background:-webkit-linear-gradient(to right, #b2184f 0%, #b2184f 100%);background:linear-gradient(to right, #b2184f 0%, #b2184f 100%);}.ld_button_6aca4f0be12f6 .btn-gradient-border defs stop:first-child{stop-color:#de1e63;}.ld_button_6aca4f0be12f6 .btn-gradient-border defs stop:last-child{stop-color:#de1e63;}.ld_button_6aca4f0be12f6:hover .btn-gradient-border defs stop:first-child{stop-color:#b2184f;}.ld_button_6aca4f0be12f6:hover .btn-gradient-border defs stop:last-child{stop-color:#b2184f;}<\/style><a href=\"https:\/\/www.italiaonline.it\/iol-advertising\/en\/contacts\/\" title=\"Contact us\" class=\"btn btn-solid text-uppercase btn-md circle btn-bordered border-thin ld_button_6aca4f0be12f6 vc_custom_1787836561035\">\n\t<span>\n\t\t\n\t\t\t\t\t<span class=\"btn-txt\">contact us<\/span>\n\t\t\t\n\t\t\t\t<\/span>\n<\/a>\n<style>.ld_spacer_6aca4f0be283c{height:80px;}<\/style>\n<div class=\"ld-empty-space ld_spacer_6aca4f0be283c\"><span class=\"liquid_empty_space_inner\"><\/span><\/div>[\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row enable_gradient=&#8221;yes&#8221; css=&#8221;.vc_custom_1787758049350{padding-top: 100px !important;padding-bottom: 30px !important;}&#8221; gradient_bg=&#8221;linear-gradient(90deg, rgb(38,123,180) 0%, rgb(255,0,92) 100%)&#8221; responsive_css=&#8221;padding_top_large:140px|padding_bottom_large:60px&#8221;][vc_column enable_content_animation=&#8221;yes&#8221; ca_init_scale_x=&#8221;1&#8243;&#8230;<\/p>\n","protected":false},"author":76,"featured_media":0,"parent":33125,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"rs_blank_template":"","rs_page_bg_color":"","slide_template_v7":"","footnotes":""},"class_list":["post-35933","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Retail Media | iOL Advertising<\/title>\n<meta name=\"description\" content=\"Retail Media advertising campaigns: target specific audiences based on online and in-store purchase data and behaviors.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.italiaonline.it\/iol-advertising\/en\/our-offer\/retail-media\/\" \/>\n<meta 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