{"id":33476,"date":"2024-09-10T10:36:53","date_gmt":"2024-09-10T08:36:53","guid":{"rendered":"https:\/\/www.italiaonline.it\/iol-advertising\/?page_id=33476\/"},"modified":"2024-09-20T14:54:12","modified_gmt":"2024-09-20T12:54:12","slug":"your-goals","status":"publish","type":"page","link":"https:\/\/www.italiaonline.it\/iol-advertising\/en\/your-goals\/","title":{"rendered":"Your goals"},"content":{"rendered":"

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<\/p>\n\t\t\t\t\n\t\t\t\t\t<\/sr7-adjuster>\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\tCONSIDERATION<\/sr7-txt>\n\t\t\t\t\t\t\tMission
conversion<\/sr7-txt>\n\t\t\t\t\t\t\tOur full-funnel<\/i> <\/strong>strategy allows you to engage consumers at any stage of their purchase decision-making process. From the top of the funnel where they become aware of your product (Awareness<\/strong>), through the middle of the funnel where they consider buying it (Consideration<\/strong>), to the bottom of the funnel where they finally complete the purchase (Performance<\/strong>).<\/sr7-txt>\n\t\t\t\t\t\t\tiOL Advertising will support you all the way long, providing a comprehensive range of Content Marketing<\/strong>, Direct Marketing<\/strong>, Social Media Marketing<\/strong>, Special Projects<\/strong>, Retargeting<\/strong> and Performance <\/strong>solutions.<\/sr7-txt>\n\t\t\t\t\t\t\tAWARENESS<\/sr7-txt>\n\t\t\t\t\t\t\tPERFORMANCE<\/sr7-txt>\n\t\t\t\t\t\t<\/sr7-slide>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\tAWARENESS<\/sr7-txt>\n\t\t\t\t\t\t\t

Awareness<\/h1>\n\t\t\t\t\t\t\tAt the top of the funnel<\/i>, , the brand needs to make itself known to prospects while the consumer becomes aware that the product exists. Knowing the right audience insights to leverage is crucial to generate hype, raise interest, and ignite desire.<\/sr7-txt>\n\t\t\t\t\t\t\tiOL Advertising seizes every opportunity to engage users through SEO<\/strong>, Social Media<\/strong>, and \"wow\" factors such as high-impact ad formats<\/strong> and tailor-made special projects<\/strong>.<\/a>\n\t\t\t\t\t\t\tADV FORMATS FOR AWARENESS<\/a>\n\t\t\t\t\t\t\tSEO<\/a>\n\t\t\t\t\t\t\tSOCIAL<\/a>\n\t\t\t\t\t\t\tMEDIA<\/a>\n\t\t\t\t\t\t\tSPECIAL PROJECTS<\/a>\n\t\t\t\t\t\t<\/sr7-slide>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\tCONSIDERATION<\/sr7-txt>\n\t\t\t\t\t\t\t

Consideration<\/h1>\n\t\t\t\t\t\t\tThe brand must engage and drive the user towards itself, as in the middle of the funnel<\/i> the consumer compares prices and features of a narrow selection of products or brands.<\/sr7-txt>\n\t\t\t\t\t\t\t\niOL Advertising will evoke feelings of trust, professionalism, and safety through CRO<\/strong> (Conversion Rate Optimization) activities and special projects that spark the consumer's desire.<\/sr7-txt>\n\t\t\t\t\t\t\tADV FORMATS FOR CONSIDERATION<\/a>\n\t\t\t\t\t\t\tCRO<\/sr7-txt>\n\t\t\t\t\t\t\tSPECIAL PROJECTS<\/a>\n\t\t\t\t\t\t<\/sr7-slide>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\tPERFORMANCE<\/sr7-txt>\n\t\t\t\t\t\t\t

Performance<\/h1>\n\t\t\t\t\t\t\tIn the bottom of the funnel<\/i>, the brand needs to turn a user into a customer, leading them to purchase and ensuring their satisfaction. A consumer is not just buying something; they are also forming feedback that could influence others.<\/sr7-txt>\n\t\t\t\t\t\t\t\nIt\u2019s time for action, lead generation and conversion, which imeans launching the most effective performance campaigns: Direct Email Marketing<\/strong>, Content Marketing<\/strong> and Retargeting<\/strong>.<\/sr7-txt>\n\t\t\t\t\t\t\tADV FORMATS FOR PERFORMANCE<\/a>\n\t\t\t\t\t\t\tDEM<\/a>\n\t\t\t\t\t\t\tRETARGETING<\/a>\n\t\t\t\t\t\t\tCONTENT MARKETING<\/a>\n\t\t\t\t\t\t<\/sr7-slide>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\tAFTER SALES<\/sr7-txt>\n\t\t\t\t\t\t\tHigh fidelity<\/sr7-txt>\n\t\t\t\t\t\t\tThe funnel<\/i> doesn\u2019t end with the purchase, it keeps going after the sale with customer satisfaction<\/strong> and loyalty<\/strong>, leading to the acquisition of new prospects. It\u2019s all about brand reputation<\/strong>, basically through word of mouth.<\/sr7-txt>\n\t\t\t\t\t\t\t\niOL Advertising follows the same principle. Our commitment doesn\u2019t end when customers make a purchase: we carry on with retention and loyalty campaigns<\/strong>.<\/sr7-txt>\n\t\t\t\t\t\t\tRETENTION<\/a>\n\t\t\t\t\t\t\tLOYALTY<\/a>\n\t\t\t\t\t\t<\/sr7-slide>\n\t\t\t\t\t\t\n\t\t\t\t\t\t<\/sr7-slide>\n\t\t\t\t\t<\/sr7-content>\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t<\/image_lists>\n\t\t\t\t<\/sr7-module>\n\t\t\t\t