{"id":33186,"date":"2024-08-21T10:35:11","date_gmt":"2024-08-21T08:35:11","guid":{"rendered":"https:\/\/www.italiaonline.it\/iol-advertising\/?page_id=33186\/"},"modified":"2024-11-13T14:48:11","modified_gmt":"2024-11-13T13:48:11","slug":"brand-safety","status":"publish","type":"page","link":"https:\/\/www.italiaonline.it\/iol-advertising\/en\/our-offer\/brand-safety\/","title":{"rendered":"Brand Safety"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row enable_gradient=&#8221;yes&#8221; css=&#8221;.vc_custom_1617376379723{padding-top: 120px !important;padding-bottom: 30px !important;}&#8221; gradient_bg=&#8221;linear-gradient(90deg, rgb(38,123,180) 0%, rgb(255,0,92) 100%)&#8221; responsive_css=&#8221;padding_top_large:140px|padding_bottom_large:60px&#8221;][vc_column enable_content_animation=&#8221;yes&#8221; ca_init_scale_x=&#8221;1&#8243; ca_init_scale_y=&#8221;1&#8243; ca_init_scale_z=&#8221;1&#8243; ca_init_opacity=&#8221;0&#8243; ca_an_scale_x=&#8221;1&#8243; ca_an_scale_y=&#8221;1&#8243; ca_an_scale_z=&#8221;1&#8243; ca_an_opacity=&#8221;1&#8243; align=&#8221;text-center&#8221; offset=&#8221;vc_col-md-offset-1 vc_col-md-10&#8243; ca_init_translate_y=&#8221;92&#8243; ca_init_rotate_x=&#8221;-34&#8243; ca_duration=&#8221;1200&#8243; ca_delay=&#8221;150&#8243; ca_start_delay=&#8221;200&#8243;]<style>.ld_fancy_heading_69fb04ef7b188 p{font-size:14px;font-weight:600;letter-spacing:0.05em;color:rgb(255, 255, 255);}.ld_fancy_heading_69fb04ef7b188 .lqd-highlight-inner{height:0.275em;bottom:0px;}<\/style><div class=\"ld-fancy-heading text-uppercase ld_fancy_heading_69fb04ef7b188\">\n\t<p class=\"lqd-highlight-underline lqd-highlight-grow-left\" data-fittext=\"true\" data-fittext-options='{\"compressor\":0.55,\"maxFontSize\":\"currentFontSize\",\"minFontSize\":\"\"}' data-split-text=\"true\" data-custom-animations=\"true\" data-ca-options='{\"triggerHandler\":\"inview\",\"animationTarget\":\".lqd-words .split-inner\",\"duration\":700,\"delay\":100,\"easing\":\"easeOutQuint\",\"direction\":\"forward\",\"initValues\":{\"scale\":1},\"animations\":{\"scale\":1}}' data-split-options='{\"type\":\"words\"}'><span class=\"ld-fh-txt\"> Brand Safety<\/span><\/p><\/div><style>.ld_fancy_heading_69fb04ef7c96d h2{font-size:72px;line-height:1.2em;color:rgb(255, 255, 255);}.ld_fancy_heading_69fb04ef7c96d .lqd-highlight-inner{height:0.275em;bottom:0px;}<\/style><div class=\"ld-fancy-heading ld_fancy_heading_69fb04ef7c96d\">\n\t<h2 class=\"lqd-highlight-underline lqd-highlight-grow-left\" data-fittext=\"true\" data-fittext-options='{\"compressor\":1.1,\"maxFontSize\":\"72px\",\"minFontSize\":\"38px\"}'><span class=\"ld-fh-txt\"> Transparency<br \/>\nis everything<\/span><\/h2><\/div><style>.ld_fancy_heading_69fb04ef7dd15 p{font-size:20px;line-height:1.58em;color:rgb(255, 255, 255);}.ld_fancy_heading_69fb04ef7dd15 p {padding-right:5% !important; padding-left:5% !important;  } @media (min-width: 1200px) { .ld_fancy_heading_69fb04ef7dd15 p {padding-right:10% !important; padding-left:10% !important;  }  } .ld_fancy_heading_69fb04ef7dd15 p {margin-bottom:2.5em !important;  } .ld_fancy_heading_69fb04ef7dd15 .lqd-highlight-inner{height:0.275em;bottom:0px;}.ld_fancy_heading_69fb04ef7dd15 p {padding-right:5% !important; padding-left:5% !important;  } @media (min-width: 1200px) { .ld_fancy_heading_69fb04ef7dd15 p {padding-right:10% !important; padding-left:10% !important;  }  } .ld_fancy_heading_69fb04ef7dd15 p {margin-bottom:2.5em !important;  } <\/style><div class=\"ld-fancy-heading ld_fancy_heading_69fb04ef7dd15\">\n\t<p class=\"lqd-highlight-underline lqd-highlight-grow-left\" data-fittext=\"true\" data-fittext-options='{\"compressor\":1,\"maxFontSize\":\"20px\",\"minFontSize\":\"14px\"}'><span class=\"ld-fh-txt\"> With iOL Advertising, your ads are always displayed on secure and appropriate sites.<\/span><\/p><\/div>[\/vc_column][\/vc_row][vc_row gap=&#8221;30&#8243; full_height=&#8221;yes&#8221; content_placement=&#8221;middle&#8221; enable_loading_bg=&#8221;yes&#8221; disable_element=&#8221;yes&#8221; bg_position=&#8221;center center&#8221; bg_attachment=&#8221;fixed&#8221; css=&#8221;.vc_custom_1611314497432{padding-top: 150px !important;padding-bottom: 150px !important;background-image: url(http:\/\/opus-two.liquid-themes.com\/wp-content\/uploads\/2019\/01\/opus-2banner.jpg?id=6978) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}&#8221;][vc_column enable_content_animation=&#8221;yes&#8221; ca_init_scale_x=&#8221;1&#8243; ca_init_scale_y=&#8221;1&#8243; ca_init_scale_z=&#8221;1&#8243; ca_init_opacity=&#8221;0&#8243; ca_an_scale_x=&#8221;1&#8243; ca_an_scale_y=&#8221;1&#8243; ca_an_scale_z=&#8221;1&#8243; ca_an_opacity=&#8221;1&#8243; offset=&#8221;vc_col-md-7&#8243; ca_duration=&#8221;1200&#8243; ca_delay=&#8221;150&#8243; ca_init_translate_y=&#8221;81&#8243; ca_init_rotate_z=&#8221;2&#8243; css=&#8221;.vc_custom_1546528207762{margin-top: -50px !important;}&#8221; ca_init_translate_z=&#8221;5&#8243;]<style>.ld_fancy_heading_69fb04ef7e1b1 p{font-size:14px;font-weight:600;letter-spacing:0.05em;color:#de1e63;}.ld_fancy_heading_69fb04ef7e1b1 .lqd-highlight-inner{height:0.275em;bottom:0px;}<\/style><div class=\"ld-fancy-heading text-uppercase ld_fancy_heading_69fb04ef7e1b1\">\n\t<p class=\"lqd-highlight-underline lqd-highlight-grow-left\" data-fittext=\"true\" data-fittext-options='{\"compressor\":1,\"maxFontSize\":\"currentFontSize\",\"minFontSize\":\"\"}' data-split-text=\"true\" data-custom-animations=\"true\" data-ca-options='{\"triggerHandler\":\"inview\",\"animationTarget\":\".lqd-lines .split-inner\",\"duration\":700,\"delay\":100,\"easing\":\"easeOutQuint\",\"direction\":\"forward\",\"initValues\":{\"scale\":1},\"animations\":{\"scale\":1}}' data-split-options='{\"type\":\"lines\"}'><span class=\"ld-fh-txt\"> Brand Safety<\/span><\/p><\/div><style>.ld_fancy_heading_69fb04ef7e3f1 h1{font-size:72px;color:rgb(255, 255, 255);}.ld_fancy_heading_69fb04ef7e3f1 .lqd-highlight-inner{height:0.275em;bottom:0px;}<\/style><div class=\"ld-fancy-heading ld_fancy_heading_69fb04ef7e3f1\">\n\t<h1 class=\"lqd-highlight-underline lqd-highlight-grow-left h1\" data-fittext=\"true\" data-fittext-options='{\"compressor\":1,\"maxFontSize\":\"currentFontSize\",\"minFontSize\":\"\"}' data-split-text=\"true\" data-custom-animations=\"true\" data-ca-options='{\"triggerHandler\":\"inview\",\"animationTarget\":\".lqd-lines .split-inner\",\"duration\":700,\"delay\":100,\"easing\":\"easeOutQuint\",\"direction\":\"forward\",\"initValues\":{\"scale\":1},\"animations\":{\"scale\":1}}' data-split-options='{\"type\":\"lines\"}'><span class=\"ld-fh-txt\"> La trasparenza prima di tutto<\/span><\/h1><\/div><style>.ld_fancy_heading_69fb04ef7e62a p{font-size:22px;line-height:1.5em;font-weight:300;color:rgb(255, 255, 255);}.ld_fancy_heading_69fb04ef7e62a p {margin-bottom:3em !important;  } @media (min-width: 992px) { .ld_fancy_heading_69fb04ef7e62a p {margin-right:25% !important;  }  } .ld_fancy_heading_69fb04ef7e62a .lqd-highlight-inner{height:0.275em;bottom:0px;}.ld_fancy_heading_69fb04ef7e62a p {margin-bottom:3em !important;  } @media (min-width: 992px) { .ld_fancy_heading_69fb04ef7e62a p {margin-right:25% !important;  }  } <\/style><div class=\"ld-fancy-heading ld_fancy_heading_69fb04ef7e62a\">\n\t<p class=\"lqd-highlight-underline lqd-highlight-grow-left\" data-split-text=\"true\" data-custom-animations=\"true\" data-ca-options='{\"triggerHandler\":\"inview\",\"animationTarget\":\".lqd-lines .split-inner\",\"duration\":700,\"delay\":100,\"easing\":\"easeOutQuint\",\"direction\":\"forward\",\"initValues\":{\"scale\":1},\"animations\":{\"scale\":1}}' data-split-options='{\"type\":\"lines\"}'><span class=\"ld-fh-txt\"> Con IOL Advertising i tuoi messaggi pubblicitari vengono visualizzati sempre e solo su siti sicuri e appropriati.<\/span><\/p><\/div><style>.ld_spacer_69fb04ef7e7f0{height:45px;}<\/style>\n<div class=\"ld-empty-space vc_hidden-lg ld_spacer_69fb04ef7e7f0\"><span class=\"liquid_empty_space_inner\"><\/span><\/div>[\/vc_column][vc_column enable_column_shadowbox=&#8221;yes&#8221; enable_content_animation=&#8221;yes&#8221; animation_preset=&#8221;Fade In&#8221; align=&#8221;text-center&#8221; offset=&#8221;vc_col-md-5&#8243; css=&#8221;.vc_custom_1605886206718{padding-top: 10% !important;padding-right: 9% !important;padding-bottom: 0px !important;padding-left: 9% !important;background-color: rgba(255,255,255,0.91) !important;*background-color: rgb(255,255,255) !important;border-radius: 5px !important;}&#8221; responsive_css=&#8221;padding_bottom_medium:0px&#8221; column_box_shadow=&#8221;%5B%7B%7D%5D&#8221;]<style>.ld_fancy_heading_69fb04ef7ea69 h2{font-size:30px;font-weight:300;}.ld_fancy_heading_69fb04ef7ea69 .lqd-highlight-inner{height:0.275em;bottom:0px;}<\/style><div class=\"ld-fancy-heading text-center ld_fancy_heading_69fb04ef7ea69\">\n\t<h2 class=\"lqd-highlight-underline lqd-highlight-grow-left\" ><span class=\"ld-fh-txt\"> Siti e url dell\u2019inventario Italiaonline<\/span><\/h2><\/div><style>.ld_fancy_heading_69fb04ef7ec96 .lqd-highlight-inner{height:0.275em;bottom:0px;}<\/style><div class=\"ld-fancy-heading text-left ld_fancy_heading_69fb04ef7ec96\">\n\t<p class=\"lqd-highlight-underline lqd-highlight-grow-left\" ><span class=\"ld-fh-txt\"> Nello scenario ADV odierno, soprattutto con l\u2019automazione del <em>programmatic<\/em> e con l&#8217;aumento di <em>fake news<\/em> e <em>clickbaiting<\/em>, \u00e8 fondamentale salvaguardare la <strong>Brand Safety<\/strong>, cio\u00e8 fare in modo che gli annunci pubblicitari appaiano sempre su <strong>siti dai contenuti curati e appropriati per l&#8217;immagine dell&#8217;azienda<\/strong>.<br \/>\nTutte le nostre properties hanno <strong>livelli di Brand Safety elevati<\/strong>: nell\u2019<strong>inventario Italiaonline<\/strong> non ci sono blind network, ma solo siti in chiaro controllati editorialmente proprio per garantire il massimo della trasparenza tra publisher e advertiser.<br \/>\nCon <strong>IOL Advertising<\/strong> sai sempre dove verr\u00e0 visualizzata la tua inserzione: ecco l\u2019elenco completo di <strong>siti e URL <\/strong>del nostro inventario.<\/span><\/p><\/div><style>.ld_spacer_69fb04ef7ef19{height:20px;}<\/style>\n<div class=\"ld-empty-space ld_spacer_69fb04ef7ef19\"><span class=\"liquid_empty_space_inner\"><\/span><\/div><style>.ld_spacer_69fb04ef7f02e{height:20px;}<\/style>\n<div class=\"ld-empty-space ld_spacer_69fb04ef7f02e\"><span class=\"liquid_empty_space_inner\"><\/span><\/div><style>.ld_spacer_69fb04ef7f113{height:40px;}<\/style>\n<div class=\"ld-empty-space ld_spacer_69fb04ef7f113\"><span class=\"liquid_empty_space_inner\"><\/span><\/div>[\/vc_column][\/vc_row][vc_row css=&#8221;.vc_custom_1611314728668{padding-top: 5% !important;padding-bottom: 5% !important;}&#8221;][vc_column width=&#8221;1\/6&#8243;][\/vc_column][vc_column width=&#8221;2\/3&#8243; align=&#8221;text-center&#8221; css=&#8221;.vc_custom_1611314714955{padding-right: 10% !important;padding-left: 10% !important;background-color: #f7f8fb !important;border-radius: 10px !important;}&#8221;]<style>.ld_spacer_69fb04ef7f1ee{height:40px;}<\/style>\n<div class=\"ld-empty-space ld_spacer_69fb04ef7f1ee\"><span class=\"liquid_empty_space_inner\"><\/span><\/div><style>.ld_fancy_heading_69fb04ef7f354 h2{font-size:30px;font-weight:300;}.ld_fancy_heading_69fb04ef7f354 .lqd-highlight-inner{height:0.275em;bottom:0px;}<\/style><div class=\"ld-fancy-heading text-center ld_fancy_heading_69fb04ef7f354\">\n\t<h2 class=\"lqd-highlight-underline lqd-highlight-grow-left\" ><span class=\"ld-fh-txt\"> Sites and URLs in iOL Advertising inventory<\/span><\/h2><\/div><style>.ld_button_69fb04ef7f594.btn-icon-solid .btn-icon{background:#de1e63;}.ld_button_69fb04ef7f594.btn-icon-circle.btn-icon-ripple .btn-icon:before{border-color:#de1e63;}.ld_button_69fb04ef7f594.btn-icon-solid:hover .btn-icon{background:#b2184f;}.ld_button_69fb04ef7f594 .btn-icon{color:rgb(255, 255, 255);font-size:16px;}.ld_button_69fb04ef7f594:hover .btn-icon{color:rgb(255, 255, 255);}.ld_button_69fb04ef7f594{background-color:#de1e63;border-color:#de1e63;color:rgb(255, 255, 255);font-size:16px !important;font-weight:700 !important;letter-spacing:0.025em !important;}.ld_button_69fb04ef7f594:hover{background-color:#b2184f;border-color:#b2184f;color:rgb(255, 255, 255);}.ld_button_69fb04ef7f594 .btn-gradient-bg-hover{background:-webkit-linear-gradient(to right, #b2184f 0%, #b2184f 100%);background:linear-gradient(to right, #b2184f 0%, #b2184f 100%);}.ld_button_69fb04ef7f594 .btn-gradient-border defs stop:first-child{stop-color:#de1e63;}.ld_button_69fb04ef7f594 .btn-gradient-border defs stop:last-child{stop-color:#de1e63;}.ld_button_69fb04ef7f594:hover .btn-gradient-border defs stop:first-child{stop-color:#b2184f;}.ld_button_69fb04ef7f594:hover .btn-gradient-border defs stop:last-child{stop-color:#b2184f;}<\/style><a href=\"https:\/\/www.italiaonline.it\/iol-advertising\/wp-content\/uploads\/sites\/9\/2024\/07\/Italiaonline-Brand-Safety-URL-List-24.pdf\" target=\"_blank\" class=\"btn btn-solid text-uppercase circle btn-bordered border-thin ld_button_69fb04ef7f594\">\n\t<span>\n\t\t\n\t\t\t\t\t<span class=\"btn-txt\">download list<\/span>\n\t\t\t\n\t<span class=\"btn-icon\"><i class=\"icon-md-download\"><\/i><\/span>\t\t\t<\/span>\n<\/a>\n<style>.ld_spacer_69fb04ef80812{height:20px;}<\/style>\n<div class=\"ld-empty-space ld_spacer_69fb04ef80812\"><span class=\"liquid_empty_space_inner\"><\/span><\/div><style>.ld_fancy_heading_69fb04ef80990 .lqd-highlight-inner{height:0.275em;bottom:0px;}<\/style><div class=\"ld-fancy-heading text-left ld_fancy_heading_69fb04ef80990\">\n\t<p class=\"lqd-highlight-underline lqd-highlight-grow-left\" ><span class=\"ld-fh-txt\"> At Italiaonline, safeguarding our <strong>clients&#8217; values<\/strong> is our top priority: that&#8217;s why <strong>Brand Safety<\/strong> is central to everything we do.<\/p>\n<p>We ensure that your ads always appear on <strong>sites with carefully curated content<\/strong>, appropriate for your brand\u2019s image.<\/p>\n<p>All our properties maintain <strong>high levels of Brand Safety and Brand Suitability<\/strong>, with custom thematic exclusions in place.<\/p>\n<p><strong>No blind networks<\/strong> in our inventory\u2014<strong>only transparent sites<\/strong>, carefully monitored by our content curation team, with a focus on <strong>minimizing invalid traffic<\/strong> (ad views generated by bots or any form of non-human traffic).<\/p>\n<p>With <strong>iOL Advertising<\/strong>, you always know exactly where your ads will be displayed: <a href=\"https:\/\/www.italiaonline.it\/iol-advertising\/wp-content\/uploads\/sites\/9\/2024\/07\/Italiaonline-Brand-Safety-URL-List-24.pdf\" target=\"_blank\" rel=\"noopener\">download<\/a> the full list of <strong>sites and URLs<\/strong> in our inventory.<\/span><\/p><\/div><style>.ld_spacer_69fb04ef81e38{height:40px;}<\/style>\n<div class=\"ld-empty-space ld_spacer_69fb04ef81e38\"><span class=\"liquid_empty_space_inner\"><\/span><\/div>[\/vc_column][vc_column width=&#8221;1\/6&#8243;][\/vc_column][\/vc_row][vc_row css=&#8221;.vc_custom_1731503342003{background-color: #f7f8fb !important;}&#8221; el_id=&#8221;Contactus&#8221;][vc_column align=&#8221;text-center&#8221;]<style>.ld_spacer_69fb04ef81f4e{height:80px;}<\/style>\n<div class=\"ld-empty-space ld_spacer_69fb04ef81f4e\"><span class=\"liquid_empty_space_inner\"><\/span><\/div><style>.ld_fancy_heading_69fb04ef820bb h2{font-size:40px;color:rgb(0, 0, 0);}.ld_fancy_heading_69fb04ef820bb .lqd-highlight-inner{height:0.275em;bottom:0px;}<\/style><div class=\"ld-fancy-heading text-center ld_fancy_heading_69fb04ef820bb\">\n\t<h2 class=\"lqd-highlight-underline lqd-highlight-grow-left\" data-fittext=\"true\" data-fittext-options='{\"compressor\":1,\"maxFontSize\":\"40px\",\"minFontSize\":\"24px\"}'><span class=\"ld-fh-txt\"> Interested in our advertising solutions?<\/span><\/h2><\/div><style>.ld_fancy_heading_69fb04ef83479 p{font-size:16px;color:rgb(85, 85, 85);}.ld_fancy_heading_69fb04ef83479 .lqd-highlight-inner{height:0.275em;bottom:0px;}<\/style><div class=\"ld-fancy-heading text-center ld_fancy_heading_69fb04ef83479\">\n\t<p class=\"lqd-highlight-underline lqd-highlight-grow-left\" data-fittext=\"true\" data-fittext-options='{\"compressor\":1,\"maxFontSize\":\"16px\",\"minFontSize\":\"14px\"}'><span class=\"ld-fh-txt\"> Send us your request and we\u2019ll get back to you soon.<\/span><\/p><\/div><style>.ld_spacer_69fb04ef83855{height:16px;}<\/style>\n<div class=\"ld-empty-space ld_spacer_69fb04ef83855\"><span class=\"liquid_empty_space_inner\"><\/span><\/div><style>.ld_button_69fb04ef839f9.btn-icon-solid .btn-icon{background:#de1e63;}.ld_button_69fb04ef839f9.btn-icon-circle.btn-icon-ripple .btn-icon:before{border-color:#de1e63;}.ld_button_69fb04ef839f9.btn-icon-solid:hover .btn-icon{background:#b2184f;}.ld_button_69fb04ef839f9{background-color:#de1e63;border-color:#de1e63;color:rgb(255, 255, 255);font-size:14px !important;font-weight:700 !important;letter-spacing:0.1em !important;}.ld_button_69fb04ef839f9:hover{background-color:#b2184f;border-color:#b2184f;}.ld_button_69fb04ef839f9 .btn-gradient-bg-hover{background:-webkit-linear-gradient(to right, #b2184f 0%, #b2184f 100%);background:linear-gradient(to right, #b2184f 0%, #b2184f 100%);}.ld_button_69fb04ef839f9 .btn-gradient-border defs stop:first-child{stop-color:#de1e63;}.ld_button_69fb04ef839f9 .btn-gradient-border defs stop:last-child{stop-color:#de1e63;}.ld_button_69fb04ef839f9:hover .btn-gradient-border defs stop:first-child{stop-color:#b2184f;}.ld_button_69fb04ef839f9:hover .btn-gradient-border defs stop:last-child{stop-color:#b2184f;}<\/style><a href=\"https:\/\/www.italiaonline.it\/iol-advertising\/en\/contacts\/\" title=\"Contatti\" class=\"btn btn-solid text-uppercase btn-md circle btn-bordered border-thin ld_button_69fb04ef839f9 vc_custom_1731418108800\">\n\t<span>\n\t\t\n\t\t\t\t\t<span class=\"btn-txt\">contact us<\/span>\n\t\t\t\n\t\t\t\t<\/span>\n<\/a>\n<style>.ld_spacer_69fb04ef84bca{height:80px;}<\/style>\n<div class=\"ld-empty-space ld_spacer_69fb04ef84bca\"><span class=\"liquid_empty_space_inner\"><\/span><\/div>[\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row enable_gradient=&#8221;yes&#8221; css=&#8221;.vc_custom_1617376379723{padding-top: 120px !important;padding-bottom: 30px !important;}&#8221; gradient_bg=&#8221;linear-gradient(90deg, rgb(38,123,180) 0%, rgb(255,0,92) 100%)&#8221; responsive_css=&#8221;padding_top_large:140px|padding_bottom_large:60px&#8221;][vc_column enable_content_animation=&#8221;yes&#8221; ca_init_scale_x=&#8221;1&#8243;&#8230;<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":33125,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"rs_blank_template":"","rs_page_bg_color":"#ffffff","slide_template_v7":"","footnotes":""},"class_list":["post-33186","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Brand Safety - iOL Advertising<\/title>\n<meta name=\"description\" content=\"Your ads are always displayed on secure and appropriate sites. 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