{"id":33176,"date":"2024-08-20T17:49:20","date_gmt":"2024-08-20T15:49:20","guid":{"rendered":"https:\/\/www.italiaonline.it\/iol-advertising\/?page_id=33176\/"},"modified":"2024-11-12T14:22:42","modified_gmt":"2024-11-12T13:22:42","slug":"attention","status":"publish","type":"page","link":"https:\/\/www.italiaonline.it\/iol-advertising\/en\/our-offer\/attention\/","title":{"rendered":"Attention"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row enable_gradient=&#8221;yes&#8221; css=&#8221;.vc_custom_1709828950769{padding-top: 120px !important;padding-bottom: 30px !important;}&#8221; gradient_bg=&#8221;linear-gradient(90deg, rgb(38,123,180) 0%, rgb(255,0,92) 100%)&#8221; responsive_css=&#8221;padding_top_large:140px|padding_bottom_large:60px&#8221;][vc_column enable_content_animation=&#8221;yes&#8221; ca_init_scale_x=&#8221;1&#8243; ca_init_scale_y=&#8221;1&#8243; ca_init_scale_z=&#8221;1&#8243; ca_init_opacity=&#8221;0&#8243; ca_an_scale_x=&#8221;1&#8243; ca_an_scale_y=&#8221;1&#8243; ca_an_scale_z=&#8221;1&#8243; ca_an_opacity=&#8221;1&#8243; align=&#8221;text-center&#8221; offset=&#8221;vc_col-md-offset-1 vc_col-md-10&#8243; ca_init_translate_y=&#8221;92&#8243; ca_init_rotate_x=&#8221;-34&#8243; ca_duration=&#8221;1200&#8243; ca_delay=&#8221;150&#8243; ca_start_delay=&#8221;200&#8243;]<style>.ld_fancy_heading_6a528ff056811 p{font-size:14px;font-weight:600;letter-spacing:0.05em;color:rgb(255, 255, 255);}.ld_fancy_heading_6a528ff056811 .lqd-highlight-inner{height:0.275em;bottom:0px;}<\/style><div class=\"ld-fancy-heading text-uppercase ld_fancy_heading_6a528ff056811\">\n\t<p class=\"lqd-highlight-underline lqd-highlight-grow-left\" data-fittext=\"true\" data-fittext-options='{\"compressor\":0.55,\"maxFontSize\":\"currentFontSize\",\"minFontSize\":\"\"}' data-split-text=\"true\" data-custom-animations=\"true\" data-ca-options='{\"triggerHandler\":\"inview\",\"animationTarget\":\".lqd-words .split-inner\",\"duration\":700,\"delay\":100,\"easing\":\"easeOutQuint\",\"direction\":\"forward\",\"initValues\":{\"scale\":1},\"animations\":{\"scale\":1}}' data-split-options='{\"type\":\"words\"}'><span class=\"ld-fh-txt\"> Attention<\/span><\/p><\/div><style>.ld_fancy_heading_6a528ff0584c7 h2{font-size:72px;line-height:1.2em;color:rgb(255, 255, 255);}.ld_fancy_heading_6a528ff0584c7 .lqd-highlight-inner{height:0.275em;bottom:0px;}<\/style><div class=\"ld-fancy-heading ld_fancy_heading_6a528ff0584c7\">\n\t<h2 class=\"lqd-highlight-underline lqd-highlight-grow-left\" data-fittext=\"true\" data-fittext-options='{\"compressor\":1,\"maxFontSize\":\"72px\",\"minFontSize\":\"38px\"}'><span class=\"ld-fh-txt\"> Stand out and<br \/>\nbe remembered<\/span><\/h2><\/div><style>.ld_fancy_heading_6a528ff059bce p{font-size:20px;line-height:1.58em;color:rgb(255, 255, 255);}.ld_fancy_heading_6a528ff059bce p {padding-right:5% !important; padding-left:5% !important;  } @media (min-width: 1200px) { .ld_fancy_heading_6a528ff059bce p {padding-right:10% !important; padding-left:10% !important;  }  } .ld_fancy_heading_6a528ff059bce p {margin-bottom:2.5em !important;  } .ld_fancy_heading_6a528ff059bce .lqd-highlight-inner{height:0.275em;bottom:0px;}.ld_fancy_heading_6a528ff059bce p {padding-right:5% !important; padding-left:5% !important;  } @media (min-width: 1200px) { .ld_fancy_heading_6a528ff059bce p {padding-right:10% !important; padding-left:10% !important;  }  } .ld_fancy_heading_6a528ff059bce p {margin-bottom:2.5em !important;  } <\/style><div class=\"ld-fancy-heading ld_fancy_heading_6a528ff059bce\">\n\t<p class=\"lqd-highlight-underline lqd-highlight-grow-left\" data-fittext=\"true\" data-fittext-options='{\"compressor\":1,\"maxFontSize\":\"20px\",\"minFontSize\":\"14px\"}'><span class=\"ld-fh-txt\"> Maximize <strong>attention<\/strong> and <strong>memorability<\/strong> with iOL Advertising&#8217;s top-tier <strong>Attention Metrics<\/strong>.<\/span><\/p><\/div>[\/vc_column][\/vc_row][vc_row gap=&#8221;30&#8243; content_placement=&#8221;middle&#8221; css=&#8221;.vc_custom_1710161654150{padding-top: 75px !important;padding-bottom: 75px !important;}&#8221;][vc_column width=&#8221;1\/2&#8243;][vc_single_image image=&#8221;30904&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; css_animation=&#8221;none&#8221; css=&#8221;.vc_custom_1710161847360{padding-bottom: 20px !important;}&#8221;][\/vc_column][vc_column width=&#8221;1\/2&#8243;]<style>.ld_fancy_heading_6a528ff05a127 h6{font-size:14px;font-weight:600;letter-spacing:0.05em;color:#de1e63;}.ld_fancy_heading_6a528ff05a127 .lqd-highlight-inner{height:0.275em;bottom:0px;}<\/style><div class=\"ld-fancy-heading text-uppercase ld_fancy_heading_6a528ff05a127\">\n\t<h6 class=\"lqd-highlight-underline lqd-highlight-grow-left\" ><span class=\"ld-fh-txt\"> THE NEW IMPERATIVE<\/span><\/h6><\/div>[vc_empty_space height=&#8221;15px&#8221;]<style>.ld_fancy_heading_6a528ff05a377 h2{font-size:42px;line-height:1.3em;}.ld_fancy_heading_6a528ff05a377 .lqd-highlight-inner{height:0.275em;bottom:0px;}<\/style><div class=\"ld-fancy-heading ld_fancy_heading_6a528ff05a377\">\n\t<h2 class=\"lqd-highlight-underline lqd-highlight-grow-left\" data-fittext=\"true\" data-fittext-options='{\"compressor\":1,\"maxFontSize\":\"42px\",\"minFontSize\":\"24px\"}' data-split-text=\"true\" data-custom-animations=\"true\" data-ca-options='{\"triggerHandler\":\"inview\",\"animationTarget\":\".lqd-words .split-inner\",\"duration\":700,\"delay\":100,\"easing\":\"easeOutQuint\",\"direction\":\"forward\",\"initValues\":{\"scale\":1},\"animations\":{\"scale\":1}}' data-split-options='{\"type\":\"words\"}'><span class=\"ld-fh-txt\"> What truly matters is capturing attention.<\/span><\/h2><\/div>[vc_empty_space height=&#8221;5px&#8221;][vc_row_inner][vc_column_inner]<style>.ld_fancy_heading_6a528ff05a593 .lqd-highlight-inner{height:0.275em;bottom:0px;}<\/style><div class=\"ld-fancy-heading ld_fancy_heading_6a528ff05a593\">\n\t<p class=\"lqd-highlight-underline lqd-highlight-grow-left\" ><span class=\"ld-fh-txt\"> <strong>Attention Metrics<\/strong> are becoming increasingly vital in planning, now standing alongside the most recognized standard indicators. They represent a <strong>strategic focal point for all market players<\/strong>, including advertisers, publishers, and media agencies.<\/p>\n<p><strong>Attention<\/strong> is crucial because it measures <strong>how effectively an ad captures users&#8217; interest and engages them<\/strong>. In other words, it tells us whether your ad is genuinely grabbing the attention of the desired audience.<\/span><\/p><\/div>[\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row gap=&#8221;35&#8243; content_placement=&#8221;middle&#8221; css=&#8221;.vc_custom_1710779290272{padding-top: 105px !important;padding-bottom: 30px !important;background-color: #f7f8fb !important;}&#8221;][vc_column width=&#8221;7\/12&#8243;]<style>.ld_fancy_heading_6a528ff05a84c p{font-size:14px;font-weight:600;letter-spacing:0.05em;color:#de1e63;}.ld_fancy_heading_6a528ff05a84c .lqd-highlight-inner{height:0.275em;bottom:0px;}<\/style><div class=\"ld-fancy-heading text-uppercase ld_fancy_heading_6a528ff05a84c\">\n\t<p class=\"lqd-highlight-underline lqd-highlight-grow-left\" ><span class=\"ld-fh-txt\"> LEADING THE MARKET<\/span><\/p><\/div>[vc_empty_space height=&#8221;15px&#8221;]<style>.ld_fancy_heading_6a528ff05aa6f h2{font-size:42px;line-height:1.3em;font-weight:700;color:rgb(24, 27, 49);}@media (min-width: 1200px) { .ld_fancy_heading_6a528ff05aa6f h2 {padding-right:10% !important;  }  } .ld_fancy_heading_6a528ff05aa6f .lqd-highlight-inner{height:0.275em;bottom:0px;}@media (min-width: 1200px) { .ld_fancy_heading_6a528ff05aa6f h2 {padding-right:10% !important;  }  } <\/style><div class=\"ld-fancy-heading ld_fancy_heading_6a528ff05aa6f\">\n\t<h2 class=\"lqd-highlight-underline lqd-highlight-grow-left\" data-fittext=\"true\" data-fittext-options='{\"compressor\":1,\"maxFontSize\":\"42px\",\"minFontSize\":\"24px\"}'><span class=\"ld-fh-txt\"> When it comes to attention, there\u2019s no comparison.<\/span><\/h2><\/div>[vc_empty_space height=&#8221;5px&#8221;]<style>@media (min-width: 992px) { .ld_fancy_heading_6a528ff05acad p {margin-right:10% !important;  }  } .ld_fancy_heading_6a528ff05acad .lqd-highlight-inner{height:0.275em;bottom:0px;}@media (min-width: 992px) { .ld_fancy_heading_6a528ff05acad p {margin-right:10% !important;  }  } <\/style><div class=\"ld-fancy-heading ld_fancy_heading_6a528ff05acad\">\n\t<p class=\"lqd-highlight-underline lqd-highlight-grow-left\" ><span class=\"ld-fh-txt\"> How can we concretely demonstrate <strong>the impact of our ad formats in terms of attention<\/strong>?<\/p>\n<p>We commissioned a study from <a href=\"https:\/\/lumen-research.com\/\" target=\"_blank\" rel=\"noopener\"><strong>Lumen Research<\/strong><\/a>, a globally renowned institute for its expertise in attention analysis, to measure the level of attention generated by our ad formats.<\/p>\n<p>The results show that iOL Advertising formats achieve significantly higher levels of <strong>Attention<\/strong>, <strong>Memorability<\/strong>, and <strong>Purchase Intent<\/strong> compared to the market.<\/span><\/p><\/div><style>.ld_spacer_6a528ff05af81{height:32px;}<\/style>\n<div class=\"ld-empty-space vc_hidden-md vc_hidden-lg ld_spacer_6a528ff05af81\"><span class=\"liquid_empty_space_inner\"><\/span><\/div>[\/vc_column][vc_column width=&#8221;5\/12&#8243; align=&#8221;text-center&#8221;]<style>.ld_spacer_6a528ff05b0c2{height:50px;}<\/style>\n<div class=\"ld-empty-space vc_hidden-xs vc_hidden-sm ld_spacer_6a528ff05b0c2\"><span class=\"liquid_empty_space_inner\"><\/span><\/div><style>.vc_accordion_6a528ff05b34e .accordion-title{font-size:20px;}.vc_accordion_6a528ff05b34e .accordion-title a{color:rgb(255, 255, 255);background:rgb(44, 149, 205);}.vc_accordion_6a528ff05b34e .active .accordion-title a{color:rgb(44, 149, 205);background:rgb(255, 255, 255);}.vc_accordion_6a528ff05b34e .accordion-expander{color:rgb(255, 255, 255);}.vc_accordion_6a528ff05b34e .active .accordion-expander{color:rgb(44, 149, 205);}<\/style><div class=\"accordion accordion-md accordion-active-has-fill accordion-active-has-shadow accordion-title-bordered accordion-title-circle vc_accordion_6a528ff05b34e\" id=\"vc_accordion_6a528ff05b34e\" role=\"tablist\" aria-multiselectable=\"true\">\n\n\t<div class=\"accordion-item panel  \">\n\n\t\t<div class=\"accordion-heading\" role=\"tab\" id=\"heading_1709816470651-bc4122ce-23e0\">\n\t\t\t<h4 class=\"accordion-title\">\n\t\t\t\t<a class=\"collapsed\" data-toggle=\"collapse\" data-parent=\"#vc_accordion_6a528ff05b34e\" href=\"#1709816470651-bc4122ce-23e0\" aria-expanded=\"false\" aria-controls=\"1709816470651-bc4122ce-23e0\">\n\t\t\t\t\t\n\t\t\t\t\t<span class=\"accordion-title-icon mr-2\"><i class=\"icon-ion-ios-eye\"><\/i><\/span>\n\t\t\t\t\tATTENTION\n\t\t\t\t\t\t\t\t\t\t<span class=\"accordion-expander\">\n\t\t\t\t\t\t<i class=\"icon-md-arrow-dropdown\"><\/i>\n\t\t\t\t\t\t<i class=\"icon-md-arrow-dropup\"><\/i>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t\n\t\t\t\t<\/a>\n\t\t\t\t\n\t\t\t<\/h4>\n\t\t<\/div>\n\n\t\t<div id=\"1709816470651-bc4122ce-23e0\" class=\"accordion-collapse collapse\" role=\"tabpanel\" aria-labelledby=\"heading_1709816470651-bc4122ce-23e0\">\n\t\t\t<div class=\"accordion-content\">\n\t\t\t<p>[vc_column_text]Our formats stand out for their high level of attention: viewers can\u2019t help but notice them.[\/vc_column_text]<\/p>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div><style>.vc_accordion_6a528ff05b890 .accordion-title{font-size:20px;}.vc_accordion_6a528ff05b890 .accordion-title a{color:rgb(255, 255, 255);background:rgb(251, 48, 115);}.vc_accordion_6a528ff05b890 .active .accordion-title a{color:rgb(251, 48, 115);background:rgb(255, 255, 255);}.vc_accordion_6a528ff05b890 .accordion-expander{color:rgb(255, 255, 255);}.vc_accordion_6a528ff05b890 .active .accordion-expander{color:rgb(251, 48, 115);}<\/style><div class=\"accordion accordion-md accordion-active-has-fill accordion-active-has-shadow accordion-title-bordered accordion-title-circle vc_accordion_6a528ff05b890\" id=\"vc_accordion_6a528ff05b890\" role=\"tablist\" aria-multiselectable=\"true\">\n\n\t<div class=\"accordion-item panel  \">\n\n\t\t<div class=\"accordion-heading\" role=\"tab\" id=\"heading_ld-1709817016153-8ef1e98a-23ab\">\n\t\t\t<h4 class=\"accordion-title\">\n\t\t\t\t<a class=\"collapsed\" data-toggle=\"collapse\" data-parent=\"#vc_accordion_6a528ff05b890\" href=\"#ld-1709817016153-8ef1e98a-23ab\" aria-expanded=\"false\" aria-controls=\"ld-1709817016153-8ef1e98a-23ab\">\n\t\t\t\t\t\n\t\t\t\t\t<span class=\"accordion-title-icon mr-2\"><i class=\"icon-md-bulb\"><\/i><\/span>\n\t\t\t\t\tMEMORABILITY\n\t\t\t\t\t\t\t\t\t\t<span class=\"accordion-expander\">\n\t\t\t\t\t\t<i class=\"icon-md-arrow-dropdown\"><\/i>\n\t\t\t\t\t\t<i class=\"icon-md-arrow-dropup\"><\/i>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t\n\t\t\t\t<\/a>\n\t\t\t\t\n\t\t\t<\/h4>\n\t\t<\/div>\n\n\t\t<div id=\"ld-1709817016153-8ef1e98a-23ab\" class=\"accordion-collapse collapse\" role=\"tabpanel\" aria-labelledby=\"heading_ld-1709817016153-8ef1e98a-23ab\">\n\t\t\t<div class=\"accordion-content\">\n\t\t\t<p>[vc_column_text]Our ads stick in the mind: viewers remember the message and the associated experience.[\/vc_column_text]<\/p>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div><style>.vc_accordion_6a528ff05bb83 .accordion-title{font-size:20px;}.vc_accordion_6a528ff05bb83 .accordion-title a{color:rgb(255, 255, 255);background:#401369;}.vc_accordion_6a528ff05bb83 .active .accordion-title a{color:#401369;background:rgb(255, 255, 255);}.vc_accordion_6a528ff05bb83 .accordion-expander{color:rgb(255, 255, 255);}.vc_accordion_6a528ff05bb83 .active .accordion-expander{color:#401369;}<\/style><div class=\"accordion accordion-md accordion-active-has-fill accordion-active-has-shadow accordion-title-bordered accordion-title-circle vc_accordion_6a528ff05bb83\" id=\"vc_accordion_6a528ff05bb83\" role=\"tablist\" aria-multiselectable=\"true\">\n\n\t<div class=\"accordion-item panel  \">\n\n\t\t<div class=\"accordion-heading\" role=\"tab\" id=\"heading_ld-1709817081440-82c6df4e-fcb0\">\n\t\t\t<h4 class=\"accordion-title\">\n\t\t\t\t<a class=\"collapsed\" data-toggle=\"collapse\" data-parent=\"#vc_accordion_6a528ff05bb83\" href=\"#ld-1709817081440-82c6df4e-fcb0\" aria-expanded=\"false\" aria-controls=\"ld-1709817081440-82c6df4e-fcb0\">\n\t\t\t\t\t\n\t\t\t\t\t<span class=\"accordion-title-icon mr-2\"><i class=\"icon-md-cart\"><\/i><\/span>\n\t\t\t\t\tPURCHASE INTENT\n\t\t\t\t\t\t\t\t\t\t<span class=\"accordion-expander\">\n\t\t\t\t\t\t<i class=\"icon-md-arrow-dropdown\"><\/i>\n\t\t\t\t\t\t<i class=\"icon-md-arrow-dropup\"><\/i>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t\n\t\t\t\t<\/a>\n\t\t\t\t\n\t\t\t<\/h4>\n\t\t<\/div>\n\n\t\t<div id=\"ld-1709817081440-82c6df4e-fcb0\" class=\"accordion-collapse collapse\" role=\"tabpanel\" aria-labelledby=\"heading_ld-1709817081440-82c6df4e-fcb0\">\n\t\t\t<div class=\"accordion-content\">\n\t\t\t<p>[vc_column_text]A direct impact on consumer behavior: our formats drive purchase intent.[\/vc_column_text]<\/p>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>[\/vc_column][\/vc_row][vc_row content_placement=&#8221;middle&#8221; css=&#8221;.vc_custom_1710779496436{padding-top: 30px !important;padding-bottom: 105px !important;background-color: #f7f8fb !important;}&#8221;][vc_column css=&#8221;.vc_custom_1710779512076{padding-bottom: 15px !important;}&#8221;][\/vc_column][vc_column css=&#8221;.vc_custom_1710777668079{padding-top: 2% !important;padding-right: 2% !important;padding-bottom: 2% !important;padding-left: 2% !important;background-color: #ffffff !important;}&#8221;]<style>.ld_fancy_heading_6a528ff05bdb3 p{font-weight:600;color:rgb(0, 0, 0);}.ld_fancy_heading_6a528ff05bdb3 p {padding-top:15px !important; padding-bottom:15px !important;  } .ld_fancy_heading_6a528ff05bdb3 .lqd-highlight-inner{height:0.275em;bottom:0px;}.ld_fancy_heading_6a528ff05bdb3 p {padding-top:15px !important; padding-bottom:15px !important;  } <\/style><div class=\"ld-fancy-heading text-center ld_fancy_heading_6a528ff05bdb3\">\n\t<p class=\"lqd-highlight-underline lqd-highlight-grow-left\" data-fittext=\"true\" data-fittext-options='{\"compressor\":1,\"maxFontSize\":\"22px\",\"minFontSize\":\"18px\"}'><span class=\"ld-fh-txt\"> iOL Advertising Formats\u2019 Attention According to Lumen Research<\/span><\/p><\/div><style>.ld_tabs_6a528ff05d306 .tabs-nav > li > a{color:rgb(0, 0, 0);}.ld_tabs_6a528ff05d306 .tabs-nav > li.active > a, .ld_tabs_6a528ff05d306 .tabs-nav > li:hover > a{color:#de1e63;}<\/style><div class=\"tabs tabs tabs-nav-centered tabs-nav-active-underlined tabs-nav-sm ld_tabs_6a528ff05d306\" >\n\t<ul class=\"nav tabs-nav\" role=\"tablist\"><li role=\"presentation\" class=\"h5 active\"><a href=\"#1710768944517-133c7e3c-6811\" aria-expanded=\"false\" aria-controls=\"1710768944517-133c7e3c-6811\" role=\"tab\" data-toggle=\"tab\">Login Italiaonline<\/a><\/li><li role=\"presentation\" class=\"h5\"><a href=\"#1710768944548-cafcb384-046e\" aria-expanded=\"false\" aria-controls=\"1710768944548-cafcb384-046e\" role=\"tab\" data-toggle=\"tab\">Preroll Italiaonline<\/a><\/li><li role=\"presentation\" class=\"h5\"><a href=\"#1710770695689-ebacea90-b3d4\" aria-expanded=\"false\" aria-controls=\"1710770695689-ebacea90-b3d4\" role=\"tab\" data-toggle=\"tab\">WeTransfer<\/a><\/li><\/ul>\t<div class=\"tabs-content\"><div id=\"1710768944517-133c7e3c-6811\" role=\"tabpanel\" class=\"tabs-pane fade active in\"><p>[vc_row_inner][vc_column_inner width=&#8221;1\/4&#8243; align=&#8221;text-center&#8221;]<style>.ld_counter_6a528ff05c19c .liquid-counter-element{font-size:90px;letter-spacing:0.05em;}.ld_counter_6a528ff05c19c .liquid-text-bottom{font-size:18px;font-weight:300;}.ld_counter_6a528ff05c19c > .liquid-counter-element > span{color:#de1e63;}.ld_counter_6a528ff05c19c .liquid-counter-text{color:#777981;}<\/style><div id=\"ld_counter_6a528ff05c19c\" class=\"liquid-counter liquid-counter-default liquid-counter-xl text-center ld_counter_6a528ff05c19c\">\n\t\n\t\t\t<div class=\"liquid-counter-element align-items-center\" data-enable-counter=\"true\" data-counter-options='{\"targetNumber\":\"11x\",\"blurEffect\":false}'>\n\t\t\t\t\t\t\t\t\t\t\t\t<span>11x<\/span>\t\t<\/div><!-- \/.liquid-counter-element -->\n\t<span class=\"liquid-counter-text liquid-text-bottom\">more attention than a digital display ad<\/span>\n<\/div><!-- \/.liquid-counter -->[\/vc_column_inner][vc_column_inner width=&#8221;1\/4&#8243; align=&#8221;text-center&#8221;]<style>.ld_counter_6a528ff05c497 .liquid-counter-element{font-size:90px;letter-spacing:0.05em;}.ld_counter_6a528ff05c497 .liquid-text-bottom{font-size:18px;font-weight:300;}.ld_counter_6a528ff05c497 > .liquid-counter-element > span{color:#de1e63;}.ld_counter_6a528ff05c497 .liquid-counter-text{color:#777981;}<\/style><div id=\"ld_counter_6a528ff05c497\" class=\"liquid-counter liquid-counter-default liquid-counter-xl text-center ld_counter_6a528ff05c497\">\n\t\n\t\t\t<div class=\"liquid-counter-element align-items-center\" data-enable-counter=\"true\" data-counter-options='{\"targetNumber\":\"3x\",\"blurEffect\":false}'>\n\t\t\t\t\t\t\t\t\t\t\t\t<span>3x<\/span>\t\t<\/div><!-- \/.liquid-counter-element -->\n\t<span class=\"liquid-counter-text liquid-text-bottom\">more attention than an Instagram in-feed ad<\/span>\n<\/div><!-- \/.liquid-counter -->[\/vc_column_inner][vc_column_inner width=&#8221;1\/4&#8243; align=&#8221;text-center&#8221;]<style>.ld_counter_6a528ff05c5e4 .liquid-counter-element{font-size:90px;letter-spacing:0.05em;}.ld_counter_6a528ff05c5e4 .liquid-text-bottom{font-size:18px;font-weight:300;}.ld_counter_6a528ff05c5e4 > .liquid-counter-element > span{color:#de1e63;}.ld_counter_6a528ff05c5e4 .liquid-counter-text{color:#777981;}<\/style><div id=\"ld_counter_6a528ff05c5e4\" class=\"liquid-counter liquid-counter-default liquid-counter-xl text-center ld_counter_6a528ff05c5e4\">\n\t\n\t\t\t<div class=\"liquid-counter-element align-items-center\" data-enable-counter=\"true\" data-counter-options='{\"targetNumber\":\"1,5x\",\"blurEffect\":false}'>\n\t\t\t\t\t\t\t\t\t\t\t\t<span>1,5x<\/span>\t\t<\/div><!-- \/.liquid-counter-element -->\n\t<span class=\"liquid-counter-text liquid-text-bottom\">more attention than a non-skippable YouTube ad<\/span>\n<\/div><!-- \/.liquid-counter -->[\/vc_column_inner][vc_column_inner width=&#8221;1\/4&#8243;]<style>.ld_counter_6a528ff05c752 .liquid-counter-element{font-size:90px;letter-spacing:0.05em;}.ld_counter_6a528ff05c752 .liquid-text-bottom{font-size:18px;font-weight:300;}.ld_counter_6a528ff05c752 > .liquid-counter-element > span{color:#de1e63;}.ld_counter_6a528ff05c752 .liquid-counter-text{color:#777981;}<\/style><div id=\"ld_counter_6a528ff05c752\" class=\"liquid-counter liquid-counter-default liquid-counter-xl text-center ld_counter_6a528ff05c752\">\n\t\n\t\t\t<div class=\"liquid-counter-element align-items-center\" data-enable-counter=\"true\" data-counter-options='{\"targetNumber\":\"4x\",\"blurEffect\":false}'>\n\t\t\t\t\t\t\t\t\t\t\t\t<span>4x<\/span>\t\t<\/div><!-- \/.liquid-counter-element -->\n\t<span class=\"liquid-counter-text liquid-text-bottom\">more attention than an outstream video ad<\/span>\n<\/div><!-- \/.liquid-counter -->[\/vc_column_inner][\/vc_row_inner]<\/p>\n<\/div><div id=\"1710768944548-cafcb384-046e\" role=\"tabpanel\" class=\"tabs-pane fade\"><p>[vc_row_inner][vc_column_inner width=&#8221;1\/4&#8243; align=&#8221;text-center&#8221;]<style>.ld_counter_6a528ff05c9c2 .liquid-counter-element{font-size:90px;letter-spacing:0.05em;}.ld_counter_6a528ff05c9c2 .liquid-text-bottom{font-size:18px;font-weight:300;}.ld_counter_6a528ff05c9c2 > .liquid-counter-element > span{color:#de1e63;}.ld_counter_6a528ff05c9c2 .liquid-counter-text{color:#777981;}<\/style><div id=\"ld_counter_6a528ff05c9c2\" class=\"liquid-counter liquid-counter-default liquid-counter-xl text-center ld_counter_6a528ff05c9c2\">\n\t\n\t\t\t<div class=\"liquid-counter-element align-items-center\" data-enable-counter=\"true\" data-counter-options='{\"targetNumber\":\"7,5x\",\"blurEffect\":false}'>\n\t\t\t\t\t\t\t\t\t\t\t\t<span>7,5x<\/span>\t\t<\/div><!-- \/.liquid-counter-element -->\n\t<span class=\"liquid-counter-text liquid-text-bottom\">more attention than a digital display ad<\/span>\n<\/div><!-- \/.liquid-counter -->[\/vc_column_inner][vc_column_inner width=&#8221;1\/4&#8243; align=&#8221;text-center&#8221;]<style>.ld_counter_6a528ff05cb1c .liquid-counter-element{font-size:90px;letter-spacing:0.05em;}.ld_counter_6a528ff05cb1c .liquid-text-bottom{font-size:18px;font-weight:300;}.ld_counter_6a528ff05cb1c > .liquid-counter-element > span{color:#de1e63;}.ld_counter_6a528ff05cb1c .liquid-counter-text{color:#777981;}<\/style><div id=\"ld_counter_6a528ff05cb1c\" class=\"liquid-counter liquid-counter-default liquid-counter-xl text-center ld_counter_6a528ff05cb1c\">\n\t\n\t\t\t<div class=\"liquid-counter-element align-items-center\" data-enable-counter=\"true\" data-counter-options='{\"targetNumber\":\"2x\",\"blurEffect\":false}'>\n\t\t\t\t\t\t\t\t\t\t\t\t<span>2x<\/span>\t\t<\/div><!-- \/.liquid-counter-element -->\n\t<span class=\"liquid-counter-text liquid-text-bottom\">more attention than an Instagram in-feed ad<\/span>\n<\/div><!-- \/.liquid-counter -->[\/vc_column_inner][vc_column_inner width=&#8221;1\/4&#8243; align=&#8221;text-center&#8221;]<style>.ld_counter_6a528ff05cc4e .liquid-counter-element{font-size:90px;letter-spacing:0.05em;}.ld_counter_6a528ff05cc4e .liquid-text-bottom{font-size:18px;font-weight:300;}.ld_counter_6a528ff05cc4e > .liquid-counter-element > span{color:#de1e63;}.ld_counter_6a528ff05cc4e .liquid-counter-text{color:#777981;}<\/style><div id=\"ld_counter_6a528ff05cc4e\" class=\"liquid-counter liquid-counter-default liquid-counter-xl text-center ld_counter_6a528ff05cc4e\">\n\t\n\t\t\t<div class=\"liquid-counter-element align-items-center\" data-enable-counter=\"true\" data-counter-options='{\"targetNumber\":\"2,6x\",\"blurEffect\":false}'>\n\t\t\t\t\t\t\t\t\t\t\t\t<span>2,6x<\/span>\t\t<\/div><!-- \/.liquid-counter-element -->\n\t<span class=\"liquid-counter-text liquid-text-bottom\">more attention than a 6s YouTube bumper ad<\/span>\n<\/div><!-- \/.liquid-counter -->[\/vc_column_inner][vc_column_inner width=&#8221;1\/4&#8243; align=&#8221;text-center&#8221;]<style>.ld_counter_6a528ff05cd89 .liquid-counter-element{font-size:90px;letter-spacing:0.05em;}.ld_counter_6a528ff05cd89 .liquid-text-bottom{font-size:18px;font-weight:300;}.ld_counter_6a528ff05cd89 > .liquid-counter-element > span{color:#de1e63;}.ld_counter_6a528ff05cd89 .liquid-counter-text{color:#777981;}<\/style><div id=\"ld_counter_6a528ff05cd89\" class=\"liquid-counter liquid-counter-default liquid-counter-xl text-center ld_counter_6a528ff05cd89\">\n\t\n\t\t\t<div class=\"liquid-counter-element align-items-center\" data-enable-counter=\"true\" data-counter-options='{\"targetNumber\":\"2,3x\",\"blurEffect\":false}'>\n\t\t\t\t\t\t\t\t\t\t\t\t<span>2,3x<\/span>\t\t<\/div><!-- \/.liquid-counter-element -->\n\t<span class=\"liquid-counter-text liquid-text-bottom\">more attention than an outstream video ad<\/span>\n<\/div><!-- \/.liquid-counter -->[\/vc_column_inner][\/vc_row_inner]<\/p>\n<\/div><div id=\"1710770695689-ebacea90-b3d4\" role=\"tabpanel\" class=\"tabs-pane fade\"><p>[vc_row_inner gap=&#8221;35&#8243;][vc_column_inner width=&#8221;1\/3&#8243; align=&#8221;text-center&#8221;]<style>.ld_counter_6a528ff05cfc4 .liquid-counter-element{font-size:90px;letter-spacing:0.05em;}.ld_counter_6a528ff05cfc4 .liquid-text-bottom{font-size:18px;font-weight:300;}.ld_counter_6a528ff05cfc4 > .liquid-counter-element > span{color:#de1e63;}.ld_counter_6a528ff05cfc4 .liquid-counter-text{color:#777981;}<\/style><div id=\"ld_counter_6a528ff05cfc4\" class=\"liquid-counter liquid-counter-default liquid-counter-xl text-center ld_counter_6a528ff05cfc4\">\n\t\n\t\t\t<div class=\"liquid-counter-element align-items-center\" data-enable-counter=\"true\" data-counter-options='{\"targetNumber\":\"3x\",\"blurEffect\":false}'>\n\t\t\t\t\t\t\t\t\t\t\t\t<span>3x<\/span>\t\t<\/div><!-- \/.liquid-counter-element -->\n\t<span class=\"liquid-counter-text liquid-text-bottom\">more attention than a 30s TV spot<\/span>\n<\/div><!-- \/.liquid-counter -->[\/vc_column_inner][vc_column_inner width=&#8221;1\/3&#8243; align=&#8221;text-center&#8221;]<style>.ld_counter_6a528ff05d10d .liquid-counter-element{font-size:90px;letter-spacing:0.05em;}.ld_counter_6a528ff05d10d .liquid-text-bottom{font-size:18px;font-weight:300;}.ld_counter_6a528ff05d10d > .liquid-counter-element > span{color:#de1e63;}.ld_counter_6a528ff05d10d .liquid-counter-text{color:#777981;}<\/style><div id=\"ld_counter_6a528ff05d10d\" class=\"liquid-counter liquid-counter-default liquid-counter-xl text-center ld_counter_6a528ff05d10d\">\n\t\n\t\t\t<div class=\"liquid-counter-element align-items-center\" data-enable-counter=\"true\" data-counter-options='{\"targetNumber\":\"30x\",\"blurEffect\":false}'>\n\t\t\t\t\t\t\t\t\t\t\t\t<span>30x<\/span>\t\t<\/div><!-- \/.liquid-counter-element -->\n\t<span class=\"liquid-counter-text liquid-text-bottom\">more attention than an Instagram in-feed ad<\/span>\n<\/div><!-- \/.liquid-counter -->[\/vc_column_inner][vc_column_inner width=&#8221;1\/3&#8243; align=&#8221;text-center&#8221;]<style>.ld_counter_6a528ff05d252 .liquid-counter-element{font-size:90px;letter-spacing:0.05em;}.ld_counter_6a528ff05d252 .liquid-text-bottom{font-size:18px;font-weight:300;}.ld_counter_6a528ff05d252 > .liquid-counter-element > span{color:#de1e63;}.ld_counter_6a528ff05d252 .liquid-counter-text{color:#777981;}<\/style><div id=\"ld_counter_6a528ff05d252\" class=\"liquid-counter liquid-counter-default liquid-counter-xl text-center ld_counter_6a528ff05d252\">\n\t\n\t\t\t<div class=\"liquid-counter-element align-items-center\" data-enable-counter=\"true\" data-counter-options='{\"targetNumber\":\"5x\",\"blurEffect\":false}'>\n\t\t\t\t\t\t\t\t\t\t\t\t<span>5x<\/span>\t\t<\/div><!-- \/.liquid-counter-element -->\n\t<span class=\"liquid-counter-text liquid-text-bottom\">more attention than a non-skippable YouTube ad<\/span>\n<\/div><!-- \/.liquid-counter -->[\/vc_column_inner][\/vc_row_inner]<\/p>\n<\/div><\/div><\/div>\n[vc_row_inner][vc_column_inner width=&#8221;3\/4&#8243;]<style>.ld_fancy_heading_6a528ff05d876 p{font-size:16px;}@media (min-width: 992px) { .ld_fancy_heading_6a528ff05d876 p {margin-right:10% !important;  }  } .ld_fancy_heading_6a528ff05d876 .lqd-highlight-inner{height:0.275em;bottom:0px;}@media (min-width: 992px) { .ld_fancy_heading_6a528ff05d876 p {margin-right:10% !important;  }  } <\/style><div class=\"ld-fancy-heading text-left ld_fancy_heading_6a528ff05d876\">\n\t<p class=\"lqd-highlight-underline lqd-highlight-grow-left\" ><span class=\"ld-fh-txt\"> <em>Source: Lumen Research for Attention Italiaonline study, November 2023.<\/em><\/p>\n<p><em>\u00a0<\/em><\/span><\/p><\/div>[\/vc_column_inner][vc_column_inner width=&#8221;1\/4&#8243;][vc_single_image image=&#8221;32785&#8243; img_size=&#8221;&#8221; alignment=&#8221;center&#8221; image_max_width=&#8221;200px&#8221;][\/vc_column_inner][\/vc_row_inner][vc_row_inner content_placement=&#8221;middle&#8221; css=&#8221;.vc_custom_1717083500599{padding-top: 15px !important;}&#8221;][vc_column_inner width=&#8221;1\/6&#8243; responsive_align=&#8221;text-lg-left text-md-left text-sm-center text-xs-center&#8221;][\/vc_column_inner][vc_column_inner width=&#8221;2\/3&#8243; responsive_align=&#8221;text-lg-right text-md-right text-sm-center text-xs-center&#8221;]<style>.ld_testimonial_6a528ff05dab6 .testimonial-details h5{color:rgb(0, 0, 0);}.ld_testimonial_6a528ff05dab6 .testimonial-details h6{color:rgb(85, 85, 85);}.ld_testimonial_6a528ff05dab6:after{background:#ff005c;}.ld_testimonial_6a528ff05dab6 .testimonial-quote-mark svg{fill:#ff005c;}<\/style><div id=\"ld_testimonial_6a528ff05dab6\" class=\"testimonial testimonial-sm testimonial-whole-filled testimonial-fill-onhover testimonial-whole-shadowed testimonial-whole-shadowed-alt testimonial-info-inline round text-left ld_testimonial_6a528ff05dab6\">\n\t\n\t<div class=\"testimonial-quote-mark mb-3 mt-3\">\n\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"58\" height=\"42\" viewBox=\"0 0 58 42\">\n\t\t<path d=\"M72.7773438,74.171875 C76.4231953,76.5807412 78.2460938,80.0637793 78.2460938,84.6210938 C78.2460938,88.3320498 77.0742305,91.391915 74.7304688,93.8007812 C72.386707,96.2096475 69.4244971,97.4140625 65.84375,97.4140625 C62.5234209,97.4140625 59.6588662,96.2421992 57.25,93.8984375 C54.8411338,91.5546758 53.6367188,88.4622588 53.6367188,84.6210938 C53.6367188,81.1705557 54.8411338,77.6875176 57.25,74.171875 L68.578125,56.7890625 L80.3945312,56.7890625 L72.7773438,74.171875 Z M102.5625,74.171875 C106.208352,76.5807412 108.03125,80.0637793 108.03125,84.6210938 C108.03125,88.3320498 106.859387,91.391915 104.515625,93.8007812 C102.171863,96.2096475 99.2096533,97.4140625 95.6289062,97.4140625 C92.3085771,97.4140625 89.4440225,96.2421992 87.0351562,93.8984375 C84.62629,91.5546758 83.421875,88.4622588 83.421875,84.6210938 C83.421875,81.1705557 84.62629,77.6875176 87.0351562,74.171875 L98.3632812,56.7890625 L110.179688,56.7890625 L102.5625,74.171875 Z\" transform=\"translate(-53 -56)\"\/>\n\t<\/svg>\n\t<\/div><!-- \/.testimonial-quote-mark -->\n\t\n\t<div class=\"testimonial-quote mt-2\">\n\t\t<blockquote><p>Our research with Italiaonline has highlighted how quality inventory can deliver both attention and results for brands. This study is a benchmark demonstrating how publishers can achieve better results for advertisers while also providing a better user experience, with Italiaonline leading the way.<\/p>\n<\/blockquote>\t<\/div><!-- \/.testimonial-qoute -->\n\t\n\t<div class=\"testimonial-details mt-4 mb-3\">\n\t\t<div class=\"testimonial-info\">\n\t\t\t<h5 >Amelia Wallis<\/h5>\t\t\t<h6 class=\"font-weight-normal\">Lead Attention Consultant LUMEN RESEARCH<\/h6>\t\t<\/div><!-- \/.testimonial-info -->\n\t<\/div><!-- \/.testimonial-details -->\n\t\n<\/div><!-- \/.testimonial -->[\/vc_column_inner][vc_column_inner width=&#8221;1\/6&#8243;][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row css=&#8221;.vc_custom_1709895557057{padding-top: 100px !important;}&#8221;][vc_column align=&#8221;text-center&#8221;]<style>.ld_fancy_heading_6a528ff05e977 p{font-size:14px;font-weight:600;letter-spacing:0.05em;color:#de1e63;}.ld_fancy_heading_6a528ff05e977 .lqd-highlight-inner{height:0.275em;bottom:0px;}<\/style><div class=\"ld-fancy-heading text-uppercase ld_fancy_heading_6a528ff05e977\">\n\t<p class=\"lqd-highlight-underline lqd-highlight-grow-left\" ><span class=\"ld-fh-txt\"> OUR WINNING MIX<\/span><\/p><\/div><style>.ld_fancy_heading_6a528ff05eb9c h2{font-size:42px;line-height:1.3em;font-weight:700;color:rgb(24, 27, 49);}.ld_fancy_heading_6a528ff05eb9c .lqd-highlight-inner{height:0.275em;bottom:0px;}<\/style><div class=\"ld-fancy-heading ld_fancy_heading_6a528ff05eb9c\">\n\t<h2 class=\"lqd-highlight-underline lqd-highlight-grow-left\" data-fittext=\"true\" data-fittext-options='{\"compressor\":1,\"maxFontSize\":\"42px\",\"minFontSize\":\"24px\"}'><span class=\"ld-fh-txt\"> How we create Attention<\/span><\/h2><\/div>[\/vc_column][\/vc_row][vc_row css=&#8221;.vc_custom_1709895569959{padding-top: 50px !important;padding-bottom: 100px !important;}&#8221;][vc_column width=&#8221;1\/3&#8243;]<style>.ld_flipbox_6a528ff063971 .ld-flipbox-front{background:#f7f8fb;}.ld_flipbox_6a528ff063971 .ld-flipbox-back{background:#de1e63;}<\/style><div class=\"ld-flipbox ld_flipbox_6a528ff063971\" >\n\t<div class=\"ld-flipbox-wrap\" >\n\t\t<div id=\"ld_flipbox_section_6a528ff05ee01\" class=\"ld-flipbox-face ld-flipbox-front\"><span class=\"ld-flipbox-overlay ld-overlay\"><\/span><div class=\"ld-flipbox-inner\"><style>.ld_icon_box_6a528ff05f016 .iconbox-icon-container{color:#de1e63;margin-bottom:20px !important;border-radius:px;}.ld_icon_box_6a528ff05f016 h3{color:rgb(0, 0, 0);margin-bottom:10px;}<\/style>\n<div class=\"iconbox iconbox-lg ld_icon_box_6a528ff05f016\" id=\"ld_icon_box_6a528ff05f016\"  data-plugin-options='{\"color\":\"#de1e63\"}'  >\n\t\n\t\t<div class=\"iconbox-icon-wrap\"><span class=\"iconbox-icon-container\"><i class=\"icon-et-global\"><\/i><\/span><\/div><!-- \/.iconbox-icon-wrap -->\t\n\t\t\n\t<div class=\"contents\">\t\n\t<h3 class=\"font-weight-bold\" >CONTEXT<\/h3>\t<p><span style=\"color: #6d6f7e;font-size: 18px\">The environment where your ad appears must be <strong>premium<\/strong>, with minimal ad clutter and <strong>high stay time<\/strong>.<br \/>\n<\/span><\/p>\n\t<style>.ld_button_6a528ff060b59 .btn-icon{color:#ff005c;font-size:30px;}.ld_button_6a528ff060b59:hover .btn-icon{color:#de1e63;}<\/style><a href=\"#\" class=\"btn btn-naked ld_button_6a528ff060b59\">\n\t<span>\n\t\t\n\t\t\t\n\t<span class=\"btn-icon\"><i class=\"icon-arrow-right-material\"><\/i><\/span>\t\t\t<\/span>\n<\/a>\n\t\n\t<\/div>\t\n\t\n<\/div>\n\n<\/div><\/div><div id=\"ld_flipbox_section_6a528ff06218c\" class=\"ld-flipbox-face ld-flipbox-back\"><span class=\"ld-flipbox-overlay ld-overlay\"><\/span><div class=\"ld-flipbox-inner\"><style>.ld_icon_box_6a528ff062341 h3{margin-bottom:px;}.ld_icon_box_6a528ff062341 .iconbox-icon-container{border-radius:px;}<\/style>\n<div class=\"iconbox ld_icon_box_6a528ff062341\" id=\"ld_icon_box_6a528ff062341\"   >\n\t\n\t\t<div class=\"iconbox-icon-wrap\"><span class=\"iconbox-icon-container\"><\/span><\/div><!-- \/.iconbox-icon-wrap -->\t\n\t\t\n\t<div class=\"contents\">\t\n\t\t<p>iOL Advertising ensures placement on an inventory of properties and URLs that offer high levels of <strong>Brand Safety<\/strong> and <strong>Brand Suitability<\/strong>.<\/p>\n\t\t\n\t<\/div>\t\n\t\n<\/div>\n\n<\/div><\/div>\t<\/div>\n<\/div>[\/vc_column][vc_column width=&#8221;1\/3&#8243;]<style>.ld_flipbox_6a528ff06870a .ld-flipbox-front{background:#f7f8fb;}.ld_flipbox_6a528ff06870a .ld-flipbox-back{background:#de1e63;}<\/style><div class=\"ld-flipbox ld_flipbox_6a528ff06870a\" >\n\t<div class=\"ld-flipbox-wrap\" >\n\t\t<div id=\"ld_flipbox_section_6a528ff063b17\" class=\"ld-flipbox-face ld-flipbox-front\"><span class=\"ld-flipbox-overlay ld-overlay\"><\/span><div class=\"ld-flipbox-inner\"><style>.ld_icon_box_6a528ff063d0b .iconbox-icon-container{color:#de1e63;margin-bottom:20px !important;border-radius:px;}.ld_icon_box_6a528ff063d0b h3{color:rgb(0, 0, 0);margin-bottom:px;}<\/style>\n<div class=\"iconbox iconbox-lg ld_icon_box_6a528ff063d0b\" id=\"ld_icon_box_6a528ff063d0b\"  data-plugin-options='{\"color\":\"#de1e63\"}'  >\n\t\n\t\t<div class=\"iconbox-icon-wrap\"><span class=\"iconbox-icon-container\"><i class=\"icon-et-lightbulb\"><\/i><\/span><\/div><!-- \/.iconbox-icon-wrap -->\t\n\t\t\n\t<div class=\"contents\">\t\n\t<h3 class=\"font-weight-bold\" >CREATIVITY<\/h3>\t<p><span style=\"color: #6d6f7e\">To get attention, <strong>creativity<\/strong> needs to be both <strong>impactful<\/strong> and seamlessly <strong>integrated into the property\u2019s UX<\/strong> without being intrusive.<br \/>\n<\/span><\/p>\n\t<style>.ld_button_6a528ff065627 .btn-icon{color:#ff005c;font-size:30px;}.ld_button_6a528ff065627:hover .btn-icon{color:#de1e63;}<\/style><a href=\"#\" class=\"btn btn-naked ld_button_6a528ff065627\">\n\t<span>\n\t\t\n\t\t\t\n\t<span class=\"btn-icon\"><i class=\"icon-arrow-right-material\"><\/i><\/span>\t\t\t<\/span>\n<\/a>\n\t\n\t<\/div>\t\n\t\n<\/div>\n\n<\/div><\/div><div id=\"ld_flipbox_section_6a528ff066f20\" class=\"ld-flipbox-face ld-flipbox-back\"><span class=\"ld-flipbox-overlay ld-overlay\"><\/span><div class=\"ld-flipbox-inner\"><style>.ld_icon_box_6a528ff0670d6 h3{margin-bottom:px;}.ld_icon_box_6a528ff0670d6 .iconbox-icon-container{border-radius:px;}<\/style>\n<div class=\"iconbox ld_icon_box_6a528ff0670d6\" id=\"ld_icon_box_6a528ff0670d6\"   >\n\t\n\t\t<div class=\"iconbox-icon-wrap\"><span class=\"iconbox-icon-container\"><\/span><\/div><!-- \/.iconbox-icon-wrap -->\t\n\t\t\n\t<div class=\"contents\">\t\n\t\t<p>We create <strong>high-impact<\/strong>, certified, and exclusive ad formats that are embedded into the <strong>browsing experience<\/strong>, enhancing the <strong>memorability<\/strong> of your message.<\/p>\n\t\t\n\t<\/div>\t\n\t\n<\/div>\n\n<\/div><\/div>\t<\/div>\n<\/div>[\/vc_column][vc_column width=&#8221;1\/3&#8243;]<style>.ld_flipbox_6a528ff06d128 .ld-flipbox-front{background:#f7f8fb;}.ld_flipbox_6a528ff06d128 .ld-flipbox-back{background:#de1e63;}<\/style><div class=\"ld-flipbox ld_flipbox_6a528ff06d128\" >\n\t<div class=\"ld-flipbox-wrap\" >\n\t\t<div id=\"ld_flipbox_section_6a528ff06889e\" class=\"ld-flipbox-face ld-flipbox-front\"><span class=\"ld-flipbox-overlay ld-overlay\"><\/span><div class=\"ld-flipbox-inner\"><style>.ld_icon_box_6a528ff068a93 .iconbox-icon-container{color:#de1e63;margin-bottom:20px !important;border-radius:px;}.ld_icon_box_6a528ff068a93 h3{color:rgb(0, 0, 0);margin-bottom:px;}<\/style>\n<div class=\"iconbox iconbox-lg ld_icon_box_6a528ff068a93\" id=\"ld_icon_box_6a528ff068a93\"  data-plugin-options='{\"color\":\"#de1e63\"}'  >\n\t\n\t\t<div class=\"iconbox-icon-wrap\"><span class=\"iconbox-icon-container\"><i class=\"icon-et-linegraph\"><\/i><\/span><\/div><!-- \/.iconbox-icon-wrap -->\t\n\t\t\n\t<div class=\"contents\">\t\n\t<h3 class=\"font-weight-bold\" >CONNECTION<\/h3>\t<p><span style=\"color: #6d6f7e\"><strong>Data<\/strong> is the key to everything: <strong>targeting<\/strong> the right audience, effective <strong>planning<\/strong>, and generating more <strong>focus<\/strong> on your message.<\/span><\/p>\n\t<style>.ld_button_6a528ff06a285 .btn-icon{color:#ff005c;font-size:30px;}.ld_button_6a528ff06a285:hover .btn-icon{color:#de1e63;}<\/style><a href=\"#\" class=\"btn btn-naked ld_button_6a528ff06a285\">\n\t<span>\n\t\t\n\t\t\t\n\t<span class=\"btn-icon\"><i class=\"icon-arrow-right-material\"><\/i><\/span>\t\t\t<\/span>\n<\/a>\n\t\n\t<\/div>\t\n\t\n<\/div>\n\n<\/div><\/div><div id=\"ld_flipbox_section_6a528ff06b906\" class=\"ld-flipbox-face ld-flipbox-back\"><span class=\"ld-flipbox-overlay ld-overlay\"><\/span><div class=\"ld-flipbox-inner\"><style>.ld_icon_box_6a528ff06bac2 h3{margin-bottom:px;}.ld_icon_box_6a528ff06bac2 .iconbox-icon-container{border-radius:px;}<\/style>\n<div class=\"iconbox ld_icon_box_6a528ff06bac2\" id=\"ld_icon_box_6a528ff06bac2\"   >\n\t\n\t\t<div class=\"iconbox-icon-wrap\"><span class=\"iconbox-icon-container\"><\/span><\/div><!-- \/.iconbox-icon-wrap -->\t\n\t\t\n\t<div class=\"contents\">\t\n\t\t<p>With our deep <strong>first-party data <\/strong>\u2014 spanning socio-demographic, behavioural, and semantic insights \u2014 we connect every <strong>brand<\/strong> to its <strong>target<\/strong> audience with advanced <strong>data-driven<\/strong> solutions.<\/p>\n\t\t\n\t<\/div>\t\n\t\n<\/div>\n\n<\/div><\/div>\t<\/div>\n<\/div>[\/vc_column][\/vc_row][vc_row content_placement=&#8221;middle&#8221; css=&#8221;.vc_custom_1617711329252{padding-top: 85px !important;padding-bottom: 40px !important;background-image: url(https:\/\/www.italiaonline.it\/iol-advertising-2021\/wp-content\/uploads\/sites\/9\/2021\/04\/cta-1.jpg?id=31106) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}&#8221;][vc_column align=&#8221;text-center&#8221; offset=&#8221;vc_col-lg-12 vc_col-md-12&#8243; responsive_align=&#8221;text-lg-center text-md-center&#8221; css=&#8221;.vc_custom_1611244127376{margin-bottom: 45px !important;}&#8221;]<style>.ld_fancy_heading_6a528ff06d2df h2{font-size:36px;line-height:1.2em;font-weight:600;letter-spacing:-0.015em;color:rgb(255, 255, 255);}@media (min-width: 992px) { .ld_fancy_heading_6a528ff06d2df h2 {margin-bottom:0px !important;  }  } .ld_fancy_heading_6a528ff06d2df .lqd-highlight-inner{height:0.275em;bottom:0px;}@media (min-width: 992px) { .ld_fancy_heading_6a528ff06d2df h2 {margin-bottom:0px !important;  }  } <\/style><div class=\"ld-fancy-heading text-center text-underline ld_fancy_heading_6a528ff06d2df\">\n\t<h2 class=\"lqd-highlight-underline lqd-highlight-grow-left\" data-fittext=\"true\" data-fittext-options='{\"compressor\":0.5,\"maxFontSize\":\"36px\",\"minFontSize\":\"18px\"}'><span class=\"ld-fh-txt\"> Explore our ADV Formats<\/span><\/h2><\/div><style>.ld_fancy_heading_6a528ff06e8e8 h2{font-size:18px;line-height:1.6em;font-weight:500;letter-spacing:0em;color:rgb(255, 255, 255);}@media (min-width: 992px) { .ld_fancy_heading_6a528ff06e8e8 h2 {margin-bottom:0px !important;  }  } .ld_fancy_heading_6a528ff06e8e8 .lqd-highlight-inner{height:0.275em;bottom:0px;}@media (min-width: 992px) { .ld_fancy_heading_6a528ff06e8e8 h2 {margin-bottom:0px !important;  }  } <\/style><div class=\"ld-fancy-heading text-center text-underline ld_fancy_heading_6a528ff06e8e8\">\n\t<h2 class=\"lqd-highlight-underline lqd-highlight-grow-left\" data-fittext=\"true\" data-fittext-options='{\"compressor\":1,\"maxFontSize\":\"18px\",\"minFontSize\":\"14px\"}'><span class=\"ld-fh-txt\"> Discover all the ADV formats available with iOL Advertising, complete with technical specifications.<\/span><\/h2><\/div><style>.ld_spacer_6a528ff06ff2b{height:10px;}<\/style>\n<div class=\"ld-empty-space ld_spacer_6a528ff06ff2b\"><span 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align=&#8221;text-center&#8221;]<style>.ld_spacer_6a528ff071719{height:80px;}<\/style>\n<div class=\"ld-empty-space ld_spacer_6a528ff071719\"><span class=\"liquid_empty_space_inner\"><\/span><\/div><style>.ld_fancy_heading_6a528ff0718a2 h2{font-size:40px;color:rgb(0, 0, 0);}.ld_fancy_heading_6a528ff0718a2 .lqd-highlight-inner{height:0.275em;bottom:0px;}<\/style><div class=\"ld-fancy-heading text-center ld_fancy_heading_6a528ff0718a2\">\n\t<h2 class=\"lqd-highlight-underline lqd-highlight-grow-left\" data-fittext=\"true\" data-fittext-options='{\"compressor\":1,\"maxFontSize\":\"40px\",\"minFontSize\":\"24px\"}'><span class=\"ld-fh-txt\"> Interested in our advertising solutions?<\/span><\/h2><\/div><style>.ld_fancy_heading_6a528ff072fa0 p{font-size:16px;color:rgb(85, 85, 85);}.ld_fancy_heading_6a528ff072fa0 .lqd-highlight-inner{height:0.275em;bottom:0px;}<\/style><div class=\"ld-fancy-heading text-center ld_fancy_heading_6a528ff072fa0\">\n\t<p class=\"lqd-highlight-underline 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