{"id":33174,"date":"2024-08-20T17:22:35","date_gmt":"2024-08-20T15:22:35","guid":{"rendered":"https:\/\/www.italiaonline.it\/iol-advertising\/?page_id=33174\/"},"modified":"2026-10-19T17:35:27","modified_gmt":"2026-10-19T15:35:27","slug":"viewability","status":"publish","type":"page","link":"https:\/\/www.italiaonline.it\/iol-advertising\/en\/our-offering\/viewability\/","title":{"rendered":"Viewability"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row enable_gradient=&#8221;yes&#8221; css=&#8221;.vc_custom_1789550120672{padding-top: 120px !important;padding-bottom: 30px !important;}&#8221; gradient_bg=&#8221;-webkit-linear-gradient(rgb(47, 25, 115) 30%, rgb(15, 19, 32) 100%)&#8221; responsive_css=&#8221;padding_top_large:140px|padding_bottom_large:60px&#8221;][vc_column enable_content_animation=&#8221;yes&#8221; ca_init_scale_x=&#8221;1&#8243; ca_init_scale_y=&#8221;1&#8243; ca_init_scale_z=&#8221;1&#8243; ca_init_opacity=&#8221;0&#8243; ca_an_scale_x=&#8221;1&#8243; ca_an_scale_y=&#8221;1&#8243; ca_an_scale_z=&#8221;1&#8243; ca_an_opacity=&#8221;1&#8243; align=&#8221;text-center&#8221; offset=&#8221;vc_col-md-offset-1 vc_col-md-10&#8243; ca_duration=&#8221;1200&#8243; ca_start_delay=&#8221;200&#8243; ca_delay=&#8221;150&#8243; ca_init_translate_y=&#8221;92&#8243; ca_init_rotate_x=&#8221;-35&#8243; ca_an_translate_x=&#8221;0&#8243;]<style>.ld_fancy_heading_6add58f026744 h1{font-size:14px;font-weight:600;letter-spacing:0.05em;color:#ff005c;}.ld_fancy_heading_6add58f026744 .lqd-highlight-inner{height:0.275em;bottom:0px;}<\/style><div class=\"ld-fancy-heading text-uppercase ld_fancy_heading_6add58f026744\">\n\t<h1 class=\"lqd-highlight-underline lqd-highlight-grow-left\" data-fittext=\"true\" data-fittext-options='{\"compressor\":0.55,\"maxFontSize\":\"currentFontSize\",\"minFontSize\":\"\"}' data-split-text=\"true\" data-custom-animations=\"true\" data-ca-options='{\"triggerHandler\":\"inview\",\"animationTarget\":\".lqd-words .split-inner\",\"duration\":700,\"delay\":100,\"easing\":\"easeOutQuint\",\"direction\":\"forward\",\"initValues\":{\"scale\":1},\"animations\":{\"scale\":1}}' data-split-options='{\"type\":\"words\"}'><span class=\"ld-fh-txt\"> Viewability<\/span><\/h1><\/div><style>.ld_fancy_heading_6add58f0293e8 h2{font-size:72px;line-height:1.2em;color:rgb(255, 255, 255);}.ld_fancy_heading_6add58f0293e8 .lqd-highlight-inner{height:0.275em;bottom:0px;}<\/style><div class=\"ld-fancy-heading ld_fancy_heading_6add58f0293e8\">\n\t<h2 class=\"lqd-highlight-underline lqd-highlight-grow-left\" data-fittext=\"true\" data-fittext-options='{\"compressor\":1.1,\"maxFontSize\":\"72px\",\"minFontSize\":\"38px\"}'><span class=\"ld-fh-txt\"> Make the greatest impression<\/span><\/h2><\/div><style>.ld_fancy_heading_6add58f02aafe h2{font-size:20px;line-height:1.58em;color:rgb(255, 255, 255);}.ld_fancy_heading_6add58f02aafe h2 {padding-right:5% !important; padding-left:5% !important;  } @media (min-width: 1200px) { .ld_fancy_heading_6add58f02aafe h2 {padding-right:10% !important; padding-left:10% !important;  }  } .ld_fancy_heading_6add58f02aafe h2 {margin-bottom:2.5em !important;  } .ld_fancy_heading_6add58f02aafe .lqd-highlight-inner{height:0.275em;bottom:0px;}.ld_fancy_heading_6add58f02aafe h2 {padding-right:5% !important; padding-left:5% !important;  } @media (min-width: 1200px) { .ld_fancy_heading_6add58f02aafe h2 {padding-right:10% !important; padding-left:10% !important;  }  } .ld_fancy_heading_6add58f02aafe h2 {margin-bottom:2.5em !important;  } <\/style><div class=\"ld-fancy-heading ld_fancy_heading_6add58f02aafe\">\n\t<h2 class=\"lqd-highlight-underline lqd-highlight-grow-left\" data-fittext=\"true\" data-fittext-options='{\"compressor\":1,\"maxFontSize\":\"20px\",\"minFontSize\":\"14px\"}'><span class=\"ld-fh-txt\"> Be sure your ads are seen with some of <strong>the highest viewability rates<\/strong> in the Italian advertising market.<\/span><\/h2><\/div>[\/vc_column][\/vc_row][vc_row content_placement=&#8221;middle&#8221; css=&#8221;.vc_custom_1732707100080{padding-top: 100px !important;padding-bottom: 100px !important;}&#8221;][vc_column width=&#8221;1\/2&#8243; align=&#8221;text-center&#8221;][vc_single_image image=&#8221;36243&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; css_animation=&#8221;none&#8221; css=&#8221;.vc_custom_1610638380241{padding-top: 10% !important;padding-right: 10% !important;padding-bottom: 10% !important;padding-left: 10% !important;}&#8221;][\/vc_column][vc_column width=&#8221;1\/2&#8243;]<style>.ld_fancy_heading_6add58f02ae97 h3{font-size:14px;font-weight:600;letter-spacing:0.05em;color:#de1e63;}.ld_fancy_heading_6add58f02ae97 .lqd-highlight-inner{height:0.275em;bottom:0px;}<\/style><div class=\"ld-fancy-heading text-uppercase ld_fancy_heading_6add58f02ae97\">\n\t<h3 class=\"lqd-highlight-underline lqd-highlight-grow-left\" ><span class=\"ld-fh-txt\"> THE MOST CRUCIAL KPI<\/span><\/h3><\/div><style>.ld_fancy_heading_6add58f02af6d h2{font-size:40px;line-height:1.11em;}.ld_fancy_heading_6add58f02af6d .lqd-highlight-inner{height:0.275em;bottom:0px;}<\/style><div class=\"ld-fancy-heading ld_fancy_heading_6add58f02af6d\">\n\t<h2 class=\"lqd-highlight-underline lqd-highlight-grow-left\" data-fittext=\"true\" data-fittext-options='{\"compressor\":1,\"maxFontSize\":\"40px\",\"minFontSize\":\"\"}' data-split-text=\"true\" data-custom-animations=\"true\" data-ca-options='{\"triggerHandler\":\"inview\",\"animationTarget\":\".lqd-words .split-inner\",\"duration\":700,\"delay\":100,\"easing\":\"easeOutQuint\",\"direction\":\"forward\",\"initValues\":{\"scale\":1},\"animations\":{\"scale\":1}}' data-split-options='{\"type\":\"words\"}'><span class=\"ld-fh-txt\"> More visibility means more clicks<\/span><\/h2><\/div>[vc_empty_space height=&#8221;5px&#8221;][vc_row_inner][vc_column_inner]<style>.ld_fancy_heading_6add58f02b04c .lqd-highlight-inner{height:0.275em;bottom:0px;}<\/style><div class=\"ld-fancy-heading ld_fancy_heading_6add58f02b04c\">\n\t<p class=\"lqd-highlight-underline lqd-highlight-grow-left\" ><span class=\"ld-fh-txt\"> <strong>Viewability<\/strong> measures <strong>how visible an impression is<\/strong>: the more visible a format, the more likely it is to be clicked, and thus, the more valuable it becomes to the advertiser. But visibility isn&#8217;t influenced solely by position; factors such as the device used, the ad format, and the loading speed of the banner also play significant roles.<\/p>\n<p>In advertising measurement, viewability is therefore a crucial factor. Our video and display formats ensure <strong>high viewability levels<\/strong>, surpassing market benchmarks. At iOL Advertising, we are constantly optimizing this metric across all formats.<\/span><\/p><\/div>[\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row content_placement=&#8221;middle&#8221; css=&#8221;.vc_custom_1791292593358{padding-top: 105px !important;padding-bottom: 105px !important;background-color: #f7f8fb !important;}&#8221;][vc_column width=&#8221;2\/3&#8243;]<style>.ld_fancy_heading_6add58f02b156 h3{font-size:14px;font-weight:600;letter-spacing:0.05em;color:#de1e63;}.ld_fancy_heading_6add58f02b156 .lqd-highlight-inner{height:0.275em;bottom:0px;}<\/style><div class=\"ld-fancy-heading text-uppercase ld_fancy_heading_6add58f02b156\">\n\t<h3 class=\"lqd-highlight-underline lqd-highlight-grow-left\" ><span class=\"ld-fh-txt\"> IN DETAIL<\/span><\/h3><\/div><style>.ld_fancy_heading_6add58f02b21c h2{font-size:42px;line-height:1.3em;font-weight:700;color:rgb(24, 27, 49);}@media (min-width: 1200px) { .ld_fancy_heading_6add58f02b21c h2 {margin-right:22% !important;  }  } .ld_fancy_heading_6add58f02b21c .lqd-highlight-inner{height:0.275em;bottom:0px;}@media (min-width: 1200px) { .ld_fancy_heading_6add58f02b21c h2 {margin-right:22% !important;  }  } <\/style><div class=\"ld-fancy-heading ld_fancy_heading_6add58f02b21c\">\n\t<h2 class=\"lqd-highlight-underline lqd-highlight-grow-left\" ><span class=\"ld-fh-txt\"> When is an impression considered viewable?<\/span><\/h2><\/div>[vc_empty_space height=&#8221;5px&#8221;][vc_row_inner][vc_column_inner]<style>@media (min-width: 992px) { .ld_fancy_heading_6add58f02b2d9 p {margin-right:10% !important;  }  } .ld_fancy_heading_6add58f02b2d9 .lqd-highlight-inner{height:0.275em;bottom:0px;}@media (min-width: 992px) { .ld_fancy_heading_6add58f02b2d9 p {margin-right:10% !important;  }  } <\/style><div class=\"ld-fancy-heading ld_fancy_heading_6add58f02b2d9\">\n\t<p class=\"lqd-highlight-underline lqd-highlight-grow-left\" ><span class=\"ld-fh-txt\"> According to <strong>IAB<\/strong> (Interactive Advertising Bureau) and <strong>MRC<\/strong> (Media Rating Council) standards, an ad is considered viewable when:<\/span><\/p><\/div>[vc_empty_space height=&#8221;15px&#8221;]<style>.ld_icon_box_6add58f02b423 .iconbox-icon-container{color:#de1e63;font-size:18px;border-radius:px;}.ld_icon_box_6add58f02b423 h3{margin-bottom:px;}<\/style>\n<div class=\"iconbox iconbox-side iconbox-sm ld_icon_box_6add58f02b423\" id=\"ld_icon_box_6add58f02b423\"  data-plugin-options='{\"color\":\"#de1e63\"}'  >\n\t\n\t\t<div class=\"iconbox-icon-wrap\"><span class=\"iconbox-icon-container\"><i class=\"fa fa-solid fa-check\"><\/i><\/span><\/div><!-- \/.iconbox-icon-wrap -->\t\n\t\t\n\t<div class=\"contents\">\t\n\t\t<p>For display ads, 50% of the banner\u2019s pixels are visible in the browser window for at least 1 second.<\/p>\n\t\t\n\t<\/div>\t\n\t\n<\/div>\n<style>.ld_icon_box_6add58f02d044 .iconbox-icon-container{color:#de1e63;font-size:18px;border-radius:px;}.ld_icon_box_6add58f02d044 h3{margin-bottom:px;}<\/style>\n<div class=\"iconbox iconbox-side iconbox-sm ld_icon_box_6add58f02d044\" id=\"ld_icon_box_6add58f02d044\"  data-plugin-options='{\"color\":\"#de1e63\"}'  >\n\t\n\t\t<div class=\"iconbox-icon-wrap\"><span class=\"iconbox-icon-container\"><i class=\"fa fa-solid fa-check\"><\/i><\/span><\/div><!-- \/.iconbox-icon-wrap -->\t\n\t\t\n\t<div class=\"contents\">\t\n\t\t<p>For larger display ads (over 242,000 pixels), 30% of the banner\u2019s pixels are visible in the browser window for at least 1 second.<\/p>\n\t\t\n\t<\/div>\t\n\t\n<\/div>\n<style>.ld_icon_box_6add58f02eb29 .iconbox-icon-container{color:#de1e63;font-size:18px;border-radius:px;}.ld_icon_box_6add58f02eb29 h3{margin-bottom:px;}<\/style>\n<div class=\"iconbox iconbox-side iconbox-sm ld_icon_box_6add58f02eb29\" id=\"ld_icon_box_6add58f02eb29\"  data-plugin-options='{\"color\":\"#de1e63\"}'  >\n\t\n\t\t<div class=\"iconbox-icon-wrap\"><span class=\"iconbox-icon-container\"><i class=\"fa fa-solid fa-check\"><\/i><\/span><\/div><!-- \/.iconbox-icon-wrap -->\t\n\t\t\n\t<div class=\"contents\">\t\n\t\t<p>For in-stream video ads, 50% of the banner\u2019s pixels are visible in the browser window for at least 2 seconds.<\/p>\n\t\t\n\t<\/div>\t\n\t\n<\/div>\n[\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column width=&#8221;1\/3&#8243;][vc_single_image image=&#8221;36245&#8243; img_size=&#8221;medium&#8221; alignment=&#8221;center&#8221; css_animation=&#8221;none&#8221;][\/vc_column][\/vc_row][vc_row content_placement=&#8221;middle&#8221; enable_gradient=&#8221;yes&#8221; css=&#8221;.vc_custom_1789550149547{padding-top: 85px !important;padding-bottom: 40px !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}&#8221; gradient_bg=&#8221;-webkit-linear-gradient(rgb(47, 25, 115) 30%, rgb(15, 19, 32) 100%)&#8221;][vc_column align=&#8221;text-center&#8221; offset=&#8221;vc_col-lg-12 vc_col-md-12&#8243; responsive_align=&#8221;text-lg-center text-md-center&#8221; css=&#8221;.vc_custom_1611244127376{margin-bottom: 45px !important;}&#8221;]<style>.ld_fancy_heading_6add58f02f09d h2{font-size:36px;line-height:1.2em;font-weight:600;letter-spacing:-0.015em;color:rgb(255, 255, 255);}@media (min-width: 992px) { .ld_fancy_heading_6add58f02f09d h2 {margin-bottom:0px !important;  }  } .ld_fancy_heading_6add58f02f09d .lqd-highlight-inner{height:0.275em;bottom:0px;}@media (min-width: 992px) { .ld_fancy_heading_6add58f02f09d h2 {margin-bottom:0px !important;  }  } <\/style><div class=\"ld-fancy-heading text-center text-underline ld_fancy_heading_6add58f02f09d\">\n\t<h2 class=\"lqd-highlight-underline lqd-highlight-grow-left\" data-fittext=\"true\" data-fittext-options='{\"compressor\":0.5,\"maxFontSize\":\"36px\",\"minFontSize\":\"18px\"}'><span class=\"ld-fh-txt\"> Explore our AD Formats<\/span><\/h2><\/div><style>.ld_fancy_heading_6add58f0307c8 h2{font-size:18px;line-height:1.6em;font-weight:500;letter-spacing:0em;color:rgb(255, 255, 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class=\"liquid_empty_space_inner\"><\/span><\/div><style>.ld_fancy_heading_6add58f034237 h2{font-size:40px;color:rgb(0, 0, 0);}.ld_fancy_heading_6add58f034237 .lqd-highlight-inner{height:0.275em;bottom:0px;}<\/style><div class=\"ld-fancy-heading text-center ld_fancy_heading_6add58f034237\">\n\t<h2 class=\"lqd-highlight-underline lqd-highlight-grow-left\" data-fittext=\"true\" data-fittext-options='{\"compressor\":1,\"maxFontSize\":\"40px\",\"minFontSize\":\"24px\"}'><span class=\"ld-fh-txt\"> Interested in our advertising solutions?<\/span><\/h2><\/div><style>.ld_fancy_heading_6add58f035e61 p{font-size:16px;color:rgb(85, 85, 85);}.ld_fancy_heading_6add58f035e61 .lqd-highlight-inner{height:0.275em;bottom:0px;}<\/style><div class=\"ld-fancy-heading text-center ld_fancy_heading_6add58f035e61\">\n\t<p class=\"lqd-highlight-underline lqd-highlight-grow-left\" data-fittext=\"true\" data-fittext-options='{\"compressor\":1,\"maxFontSize\":\"16px\",\"minFontSize\":\"14px\"}'><span class=\"ld-fh-txt\"> Send us your request and we\u2019ll get back to you soon.<\/span><\/p><\/div><style>.ld_spacer_6add58f0374af{height:16px;}<\/style>\n<div class=\"ld-empty-space ld_spacer_6add58f0374af\"><span class=\"liquid_empty_space_inner\"><\/span><\/div><style>.ld_button_6add58f037546.btn-icon-solid .btn-icon{background:#de1e63;}.ld_button_6add58f037546.btn-icon-circle.btn-icon-ripple .btn-icon:before{border-color:#de1e63;}.ld_button_6add58f037546.btn-icon-solid:hover .btn-icon{background:#b2184f;}.ld_button_6add58f037546{background-color:#de1e63;border-color:#de1e63;color:rgb(255, 255, 255);font-size:14px !important;font-weight:700 !important;}.ld_button_6add58f037546:hover{background-color:#b2184f;border-color:#b2184f;}.ld_button_6add58f037546 .btn-gradient-bg-hover{background:-webkit-linear-gradient(to right, #b2184f 0%, #b2184f 100%);background:linear-gradient(to right, #b2184f 0%, #b2184f 100%);}.ld_button_6add58f037546 .btn-gradient-border defs 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